Project: Neven Rack 19
Client: Neven Cycles
Processes: Industrial Design, Concept Development, 3D CAD Development, Prototype Development, Branding, Packaging
Description: Neven Cycles is a SoCal based company that started with a passion for all things biking. Rack 19 is a unique solution for bicycle storage. Using 6000 series aluminum, this rack gets your ride safely up and out of the way.
In addition to designing the physical bike mount itself, Pulse worked with Neven to design the logo, packaging, and website for the brand. Symmetry and functionality are used within the logo, while paying homage to cycling inspired iconography. Packaging included a box that served for both shipping and POS, as well as custom branded packing tape.
Learn more: www.pulse-global.com/rack-19/