I'm a Toyota guy but let them ROT! crazy prices and mark ups. Dealers need to learn the hard way people!

50k for an SR5!?!?! GTFOH

Dealerships wouldn’t be charging these markups if people would stop paying them

Short answer? NO! Long answer? HELL NO!!

Price is outrageous but moving away from a V6 to a turbo 4 cylinder isn't something I would want.

50k, at 7 percent interest, for 60 months, puts your payment at like 900 bucks. BEFORE INSURANCE. So over a grand a month. For a basic truck. NO WAY.

$1400 in doc fees is outrageous. Especially when you consider that it's totally unnecessary and a cash grab by the dealership. And that's literally what the market adjustment also is. And it's not like the dealership wouldn't make money by eliminating these fees. They'd still make a profit without them. Unreal.

I turned 18 in 1972 and bought my first car. A new Chevy Impala for $2,400. My fist house (3bed,2 bath) for $27,000. Things seemed a little more in sync with real life back then. Today's prices are crazy.

Some of us are not willing to go deep into debt to have a shiny new truck. Guess Ill keep fixing up my old junk.

When I see an additional markup, I WALK!

Can’t sell them but still have market adjustments? Screw all of them.

I bought my truck, 1998 Isuzu Hombre, August 1998. It had 13 miles on it when I left the lot for $13,680. Drove it 23 yrs still running great

Overpriced by $10,000. ALOT MORE PLASTIC. And a turbo 4 cylinder.......NO THANKS. I'm a Tacoma man. But the Nissan Frontier feels more like the next Tacoma.

Best thing to do at that dealership, is Drive off the lot with your old vehicle. Do not EVER do business with a Dealership that has " Dealership Markup Fees" ! Ever ! If you want to, tell the salesperson Why you are not buying from them. These places make me want to stay there and tell anyone else dumb enough that comes to buy a vehicle to go someplace else .

Most truck buyers are mechanically inclined and don’t want a high strung turbo 4 cylinder. I typically keep my vehicles way past 200k miles to get my moneys worth. And they don’t get that much better gas mileage to justify the complexity.

I have been a car salesman for 5 major dealerships over the years. The best vehicle to buy is one that is 2 or 3 years old. They suffer the highest percentage of depreciation the first few years, and the bugs have usually been pretty well worked out by that time.

Car manufacturers keep producing vehicles that we cannot afford

that dealer can go to hell

Add another 10 G for the TRD package. $10,000 for turning shiny parts into flat-black parts and plastering a decal that is one letter away from spelling turd on the side. Plus, they're doing away with the venerable 3.5L and going to a turbo 4cyl that will last half as long as the proven 3.5L

2009 SR5 Prerunner. Love it. Best part. Been paid off for over 10 years.

My brother had cash in hand to purchase his dream Tacoma 4x4.The dealer wouldn't budge on the "market adjustment." 4 weeks in, and he's loving his new FRONTIER.$1,200 OFF sticker.

Hard pass! $50k for a truck that can't really pull a decent travel trailer. No thank you!

I'm just picturing the salesmen looking at you filming their trucks from the sales office like, "look at this fine gentlemen filming our trucks to hype them up for his KZfaq Channel."

I wouldn't buy it even with your money!!..............

Crazy how prices have gone so high! 50k 4Runners and 70K Sequoias in what world does that make "ANY" sense!

F- that dealer!!!

Bought a 2019 Tundra TRD sport extended cab 4X4 brand new with a sprayed in bed line for 39k...now this toy truck is WAY MORE! FJB

I got my 2022 TRD Sport 4wd quad cab for $48,000 total. No dealer markup, I made calls and found a dealer 50 miles away that didn't do markup. Put half down in cash, 2.8% interest. I'm happy.

Whatever happened to "keep it simple" a nice work truck, steel wheels, crank windows, no frills

Hahahaha no way in hell I'd pay that

Looks like it was designed by Hot Wheels.

When I see market adjustment I immediately walk.

I paid $1,500 for a 2001 Jeep Cherokee in 2017. It now has 222,000 miles on it and still going strong. I'm never going to pay dealer prices and scam "Document fees" again.

I bought a used 1999 Tacoma 2.4 @100,000 miles for $3,500 now it has 300,000 miles still runs good no oil leak.

Got my 2016 with 80.000 miles last year for $18K and could not be happier

I traded my Tacoma a year ago, and I took the headrest out and floor rests prior to going on lot, they never noticed it. When I asked for the market adjustment to be removed I and they said no, I smiled. 2 days later they called for the headrests which were not present at the time they gave the price. I sold them back for the refund of the market adjustment. Play the game along with them, it’s fun.

Keep your old cars people repair them 💯. Then you got a car for yrs and no payments 🎉🎉🎉🎉.

Pickup trucks should be basic utility vehicles without alot of gadgets and a huge price tag. I'd love to see manufacturers get the message.

I bought a leftover 2023 Honda Ridgeline brand new 3 months ago and I got 2.9% financing from Honda and they knocked $3,000 off sticker because it was last year's model and it's a great vehicle it rides good it's roomy and does everything I wanted to do for under 40K

Bought a new V6 Off Road 4x4 with (manual trans, LED's, tow pkg, + extras), in August of 2022. $38,500 + tax & tag. NO dealer markup. Pull a small camper thru the hills & mountains of GA, NC, TN with NO Problem. I figured the V6 would be replaced sooner than later. Been a great small truck with a smooth ride due to upgraded shocks. Bought with cash.

There is no way anyone should be paying a market adjustment. Find another dealer. Let this one starve. I just saw an SR5 4wd with the upgrade package for sale for $42k with no markup. The msrp was $45k.

I like the exterior and interior of the new Tacoma. I hate the drivetrain and the msrp. Less cylinders for more money. Anything over $32k for this is a ripoff. How can you pay $46k plus for this and not feel absolute robbed driving off the lot. Yea, no thanks, hard pass.

Back in 2008 I paid $23,600 for my brand new Tundra. 4WD, SR5, factory remote starter. Only has 68,000 miles because it costs a lot to feed it.

I'm in Lynchburg VA and I know exactly what dealership that your at!! This place has been a rip off for years!! I moved from PA to VA 10 years ago and the prices of any new truck was and still is ridiculous!! Their prices were nuts even back then!! I see their commercials on TV and I simply laugh and SMH!!

In 1998 I paid $18k for a new SR5. Glass headlights, tailgate that could hold a lot of weight without bending, simple and straightforward inside and out. Those were the days.

I had to walk out of a deal for a 2024 4x4 SR5. MSRP $42899. The dealer insisted on pushing too much in add-ons. Windshield package for $799, Summit package $2599, Tire and Wheel BS $499.plus a dealer fee of $699. They weren’t going to budge. Left my car in their lot, walked across the street to the Nissan dealer and bought a Frontier Pro4x for $42400 out the door. Nissan is dealing and want to reduce inventory. I got a good deal a Nissan. Hoo rah.

Intend to keep driving the '14 regular cab Tacoma I bought several years ago with 64000 miles for 9500$. Has 120000 miles now and I just replaced the rear brakes. Change oil every 5000 miles with synthetic oil, and my automatic transmission still works like new. Did change the rear end oil with synthetic gear lube. Had the transmission flushed one time, the next is coming up.

I remember when Porsches cost 50k. I’m a car guy and I would never pay today’s prices for almost any new vehicle. Problem is the used cars are way over-priced too which is why I’m more into nostalgic classic vehicles these days. I recently bought a 1986 Bullnose F150 for $1900. I can put a new motor and new transmission in it and still be 10s of thousands less than the price of todays trucks and the older trucks are more distinctive.

When I think of a small truck, the idea of a small V6 or 4 cylinder with a manual transmission comes to mind. What Toyota and Nissan are offering is ludicrous… you may as well buy a full size truck with a v8

$50k for a small truck? How about $15k for a simple small truck? Keep these, too much. First Nissan Hardbody truck I bought cast $9k. This is insane.

This is a no-go for me, and I've owned three small/medium-sized Toyota pick-ups over the past 25 years. I might pay that for a plug-in hybrid Tacoma, depending on the specs.

WOW..... I'm so glad I bought my retirement 4Runner Trail Premium new in 2016. I had turned in my mega low mileage 2014 4Runner lease, and got the truck I really wanted. She now has 10k miles, and should last me forever.....even though I'm really attracted to the new generation 2025 models. Old and retired has it's privileges.

Hell no. Price is way too high. I don’t pay dealer market adjustments.

I would never patronize a Dealer that charged over MSRP…. Don’t buy anything there. As someone who was in business for 40 years if you can’t survive working off of retail, you shouldn’t be in business in the first place! Simply taking advantage of the people that “have to have”. Ridiculous.

When my 2017 Tacoma quits, I'll look for a new one. And there's part of the answer. They last forever and I love my 2017 Tacoma. My 1985 had 280,000+ when I sold it.

No more V6 motors in the 24 Tacoma and V8 in the Tundra, we were fortunate to get a brand new late 2023 Tacoma with the V6 two months ago and there was only two left at the local dealer.

I bought a 2024 Frontier Pro 4X in January fully loaded with every upgrade available for 46K and loving it. 50K for this boring plane truck is crazy.

The worst part is they will blame inflation and some people are dumb enough to fall for it. This is just flat out price gouging. I remember when a brand new base model Tacoma was 12-14k and then dealers found out that everybody wanted one so they started marking up the prices over the years. This wasn't even that long ago either. Like 12-15 years ago. There's no way in hell we've had a 500% increase in inflation over the past 15 years yet they are still using that lie because people will still fall for it. It's high time people stop buying new cars altogether for at least a few years so we can crash the market and get car prices back down to reasonable.

Paid 37k out the door for my 2019 SR5 long bed. Cant believe theyve jumped up that much!!

I bought a new base 4wd Tacoma in mid 2019 for 25,250 before tax. I had a 1998 base, so this was a major upgrade for me. The SR5 and TRDs make no sense to me for the money, considering the base has more than enough features for me. I’m going to keep this one as long as I can.

That grill area looks like a nightmare to clean when all those pockets and crevices get full of dirt and insects .

+1 on a VERY HARD PASS! I'll never buy a turbo or a hybrid, especially at that insane price.

I've been a Toyota customer since my first Celica in 1982. Then one of the first years of Camry, '83, then a few years of Honda, but now a 2011 Venza I'll never get tired of or get rid of. But a NEW Toyota nowadays is out of my budget limits. I'll still look at used ones and/or used Lexus RX's, but not new.

I tried to buy a Tundra TRD Pro about 1.5 years ago. Market adjustments charged by the dealer pushed me into a Silverado Trail Boss. I see Toyota is at it again. They can keep ‘em! To top it off, like a lot of other manufacturers they are only offering turbo motors? Remember, there is no replacement for displacement. The tried and true hemi and Ford 5.0 are being phased out. They finally get these motors with fuel economy to match the turbo motors and they ditch them? Remember, if and when that turbo fails you’re driving a basic 4 or 6 cylinder motor. SMH!

I went to a Ford dealership in California on Highway 101. The dealer had 1,438 Ford pickups for sale. They were priced to sell. $10,00 to $12,000 less than any other Ford dealership and they told me they were selling about 30 trucks a day. Yes I bought one.

I’ll keep my ‘22 Tacoma SR5 V6 Access Cab that I purchased for 28k w only 2800 miles and is now almost paid off. 50k for a Tacoma SR5 trim is insane.

In North Texas I was shopping for mid-sized trucks and the nearest Toyota dealership couldn't keep Tacomas on the lot, they're almost all sold as soon as customers here one's gonna be delivered. Got to look at a TRD Offroad with predator side-steps and a dash-cam and other goodies that the buyer couldn't take delivery of yet, the only Tacoma on the lot. Their Sticker was a smidge over $47,000.

Why is everyone dissing the 4 banger turbo. Need I remind you of the 22RE turbo?? That thing was really good. Granted I do understand everyone gripes being it can be less reliable, but I think it has the potential to be a good power plant for the Tacoma being it’s just a light duty truck and most people don’t even use the hitch on it. Is it worth 50k…. No. I still think it’s going to be a good truck tho. Unfortunately Toyotas knee jerk reaction won’t be to lower the price.. it will be scrap the Tacoma entirely.

I got a 2016 tundra extra cab 4x4 TRD for $39k in December of 2015, now my exact truck is $78,000. I thought mine was expensive, ugh-prices!, lol

Why are they not selling? Two reasons: 1. PRICE, 2. No V-6 engine option.

I can't believe the prices of all the midsized trucks. Tacoma, Colorado, Canyon, and Ranger. They almost cost as much as a full-size pickup. Crazy.

Is it time to bring back the turbo-diesel to the U.S.?

Add to this Dynamic Price the fact it has a 2.4 L turbo 4 Cylinder Engine. Makes 276 HP, but at sacrifice is an engine runs hotter and destroys Oil!!! My Dollar have to wait after few years to see if this is viable combination????

That price gets you a nicely equipped Colorado ZR2.

I’ve got a91 Chevy gmc 2500 with 69k miles,paid in full. It drives and looks new. I’m totally happy with it. I’d walk before I pay these insane prices for new vehicles…..

The bearings in the rear end went out at 90,000 miles. I pulled it at took it to be rebuilt. This is a common problem with the 2nd Gen according to the rebuilder. He made the comment first, "I bet it has 90,000 on it." The front diff had one shard of metal in it. Pulling it out this summer to get rebuilt before the winter snow. I rarely 4x4 this thing. I'm retired and have a 6 mile section of road that is ice in the winter. Drive it in 4x4 for 12 miles mabe once a week. The rear and front differential are undersized. $2000,00 for upper and lower control arms who's bushing suck. Then add the labor cost. The engine, Transmission and electrical system are solid. But at that price and the price for parts, you're better off with a 2000 Chevy or GMC. EPA and the Tariff screwed the Japanese small truck.

You can't reduce cost (move production to Mexico), remove engine options (and put one in no one wants), and expect people are going to be chomping at the bit to buy them.

I bought my 2006 Tacoma SR5 V6 longbed for $26,500 out the door (tax, license, delivery fee, etc…). Once everything is added up these 2024 trucks will run you over $50k + financing. It’s been a very reliable vehicle, it tows up to 6500 lbs (4000 lbs is a good max if you don’t want the truck to struggle too much), and it seats up to 5 people. All of the bells and whistles added in 18 years + inflation doesn’t justify it doubling in price. It’s a great midsized truck, but even I wouldn’t buy another one at current prices.

If I see "market adjustment" or "additional dealer markup", I leave the dealership. Don't even waste time negotiating, just go to another dealer, or even brand.

I would not pay MA. I was at a deaalership in Atlanta looking at a 4RUNNER. They had one price on the sticker , started to talk out the door price, dude leaves for a few minutes, come back with a other price- yeah he added 5k , said nope and walked out with dude in tow. ridiculous toyotas are not all that...

I've bought a lot of new cars. "Market Adjustment" to me means, get one at the dealer down the road that doesn't play that horseshit. Guess they want to go out of business, especially now when sales are already in decline and inventory is higher than 2/3 years ago.

I bought a 2021 in 2021 along with a 2022 Camry night shade. 0/10 stars will never buy another Toyota product ever again in my life. They spend more time getting fixed than us driving them.

I bought a brand new 2017 TRD offroad long bed dual cab in 2017 from the dealer for $37k out the door. I can't freaking believe these new prices.

My cousin just got a 2024 Toyota Tacoma SR in Silver color rear wheel drive at sticker for around $37k. It does have leaf springs in the back suspension for the SR model but looks like the SR5 same silver alloy wheels. Only had couple small factory installed options. No dealer installed options. No dealer markups. He likes it handles really well. 😇

Time was when the main reason people bought pickup trucks was because they were inexpensive transportation. Two doors, a bench seat and a bed in the back for hauling things. Now nearly every pickup out there is a crew cab, with all sorts of luxury items and nanny features that add on to the price. I guess a lot of people have a lot of money to piss away, judging by how many of these $50K and up pickups I see on the road. It's up to everyone to decide what to do with their own money, but personally I refuse to buy anything with a dealer markup on it. I think we'd all be better off following the example of billionaire Warren Buffett, who drives a 10 year old Cadillac. He's got enough money to be able to drive whatever he wants, yet he's smart enough not to waste a lot of money on a depreciating asset. It's always the people who don't really have a lot of money but want to present an image to their friends and neighbors that go out and buy ridiculously overpriced vehicles.

I paid 30K for my new Tacoma in 2008. I like the truck and it has been the best new vehicle I've owned. But with inflation and whatever else, I still wouldn't go over 35K for anything new. Now that I'm retired, if I didn't have the Tacoma, I'd put my money in my 1950 Chevy pickup, because it would be money better spent.

I bought my Jeep CJ5 for 3 grand…. Dropped 2800 bucks in it and it runs flawlessly…. It’ll also run circles around that Tacoma in the rocks…..and no car payment.

I got a 2022 Frontier Pro4x $42k fully loaded 4x4. Its been good so far.

Toyota is self-destructing by offering only turbo charged motors for their Tacomas, Tundras and 4Runners... PERIOD!

Loved my 1967 chevy CST that had a 327 in it. Co8l over suspension, factory bucket seats and then a set of radial truck tires and it rode like a dream. Bought it used in 1986 for $1300 and drove it for 10 more years. Just a nice truck.

That's why I just restored my 2004 GMC 2500hd 4WD 6ltr with 75k mi for $20k Frame replaced. It might seem to be a lot, but not really. Tommy gate; ❄️ plow; lifting crane; class 3 hitch & camper attech bars, ➕️ a few other things.

Insane! Those trucks should be around $40k plus tax🤯 All those high dealer markups and fees should be illegal💯

Yup this is why I am in the market for one of the new Generation Nissan Frontier's the new generation looks great and has great reviews when compared to the new tacos

I paid eight grand for a ten year old Silverado in 2013 that had 85K miles on it. Now it's a piece of rusted junk with a leaking gas line the dealer wanted $4,600 to fix. They offered me $100 for it on a trade in for an identical truck they were selling for $43 grand. I walked out.

February 2023 I picked up my brand new 2023 TRD Off Road Taco.....ZERO regrets picking up the last of the best Tacomas. I'll have it for a minimum of 15 years.

Isn’t a ZR2 52k? And they want 50k for an SR5?

Aside from the price, I’d never trust the reliability of a turbo 4 cylinder. I’ll keep my v6 2023 off road 4x4.

I bought my basic Tacoma new in 2001 for $18,000 out the door. Man, these prices are crazy. I thought the market adjustments were over by now. Guess not. What keeps me from buying a new Tacoma (besides price) is that the new ones are larger in size and get less gas mileage than mine.

Would not take my vehicle to Priority Toyota. When my truck was in for body repair, Priority Toyota used my truck to make a parts run and wreck my truck. I only found out about it when I noticed my dash was damaged. without informing me of the damage, I learned they had to replace the right headlight, the bumper guard, and right fender. Later, I needed some recall repairs to the front end work completed on my truck. I was told the truck was ready to pick up. As I was driving away, my truck was all over the road. The mechanic forgot to tighten the nut on the ball joint and never replaced the left side ball joint. The last event happen when I discussed having the bearings in my rear axles press out and replaced. The service agent said no problem and we set a date to have the work done. On my appointed day, the service agent I spoke to was off. The attending agent refuse to work altogether. Somehow, the service manager got involved and without allowing me to a word, screamed at me that he refuses to work on my tundra. Well, he will never have to worry about servicing me truck ever again.

Crazy, I paid $54k (out the door) in 2022 for my 4runner limited w/full time 4wheel dr. ALL the options except the extra seating in the 3rd row. WOW. AND a v6. Guess I'm driving it until the wheels fall off.