The crazy thing is that the marketing is so ingrained in our culture that it has literally become color association. Early in the video when you removed the coke logo and made it grey my mind instantly went to Diet Coke because that’s how they do their branding.
@PineappleSquuid2 жыл бұрын
Ikr, it’s so interesting
@rohrbrot45632 жыл бұрын
Yea, I can't even see blue without thinking of Ikea.
@PineappleSquuid2 жыл бұрын
@will make memes shut up
@Ttegegg2 жыл бұрын
Oh god branding
@bunnyonabunwithagunnicepun56892 жыл бұрын
Holy shit, PATTERN recognition!?
@POSTELVIS2 жыл бұрын
The fact that people spoke about new coke as if a family member had died just goes to prove what kind of grasp some companies have on us. Literally it was like they stopped manufacturing water.
@Web7202 жыл бұрын
Disney is the new Coke in this regard.
@JoePCool142 жыл бұрын
It's a bit disturbing. I enjoy products from certain companies, McDonald's, Apple, etc. But if say McDonald's changed the secret sauce on Big Mac's... I'm not gonna go bother protesting it. That would be ridiculous.
@rainbowresorts2 жыл бұрын
@@Web720 and nintendo is the new disney
@Web7202 жыл бұрын
@@rainbowresorts its both.
@joez.27942 жыл бұрын
Worse. Nobody expects gam gam to live forever.
@bunsenn5064 Жыл бұрын
Imagine if Coke never actually changed the recipe, they just named it “New” Coke as a social experiment to see what would happen
@spacecadet35 Жыл бұрын
The trouble is that the Old Coke had cane sugar as the sweetener and now it uses Corn Syrup. The taste is very bad and very inferior to coke made with cane sugar.
@coldguto Жыл бұрын
@@spacecadet35 as a Brazilian which only has cane sugar Coca Cola, I'd love to taste the corn syrup one just to bash on any American saying how much ours is superior
@cadettrev762 Жыл бұрын
@@coldguto Corn Syrup Coke isn’t bad. But yeah, Cane Sugar is undoubtedly better. Wish it was more accessible in the US
@_dinnerbox Жыл бұрын
E
@Hard_Tea Жыл бұрын
@@spacecadet35 coke had already started phasing in HFCS into their drinks before the new coke fiasco. By the time new coke debuted, old coke was already completely sweetened by corn syrup. People didn’t notice it then, and they probably don’t notice it much now.
@gibby3767 Жыл бұрын
The fact that guy lived by new coke and drank it until he died shows he actually stood by it, or he was petty af which is also comdendable
@1ntenc0 Жыл бұрын
I can't tell whether you meant "condemnable" or "commendable" and that honestly adds to this comment
@pashazitto627 Жыл бұрын
@@1ntenc0 lmao reading it back it's so much funnier, say it out loud "comdendable"
@JRC99 Жыл бұрын
@@1ntenc0 *YES.*
@thecannedslap Жыл бұрын
@@1ntenc0 that bothers me so much
@jager0724 Жыл бұрын
@@1ntenc0 I'd be impressed in either one of the cases. In case he really stood by it, shows he has (or rather had, during his life) a vision. In the other case, if he was petty, then that's a simple statement about sheer willpower. Both are commendable in my opinion
@SolarSands2 жыл бұрын
"The release of new coke was the only time he ever agreed with Castro" as someone who has grandparents who escaped Cuba, that is the most savage roast I have ever heard from a Cuban relative.
@captainspock43702 жыл бұрын
Wow cuba
@AragornRespecter2 жыл бұрын
Imagine telling your son “I agree with the murderous dictator who forced us to flee the country.” Based Dad
@JeagerTv2 жыл бұрын
Love your channel bro
@BobBob-qg4lo2 жыл бұрын
Dude love your content
@anomynus2 жыл бұрын
Solar Sands and EmpLemon are the same person. Gotta be. Right????
@cartmann942 жыл бұрын
As a former Coke executive once put it when asked about the theory that they failed New Coke on purpose so that Coca Cola Classic could succeed “We’re not that dumb and we’re not that smart.”
@Newportal12 жыл бұрын
I could totally see that being uttered by a Simpsons Character. Maybe Mayor Quimby. Maybe the bald guy with the Moustache. Probably the bald guy with the moustache.
@poika222 жыл бұрын
That's just what a smart person would say. It was 100% a publicity stunt.
@a7x56312 жыл бұрын
I heard it's because they released Coke Classic with high fructose corn syrup instead of real sugar so people wouldn't notice the switch from the original Edit: He just mentioned it in the video lol I didn't get that far
@bighands692 жыл бұрын
They already had a winning formula and some stupid conspiracy attempt for marketing could just as easily backfire on them.
@humanzbornfresh2 жыл бұрын
@@poika22 no, they’re genuinely not that smart. in retrospect it seems like a solid idea, but the logistics of creating, marketing and distributing an entirely new product costs billions all for the potential bump in sales it could bring to the existing formula. it would be way too risky for anyone to sign off on even if they had that idea, but i doubt they’d even considered it until new coke had already launched and failed.
@starlight4649 Жыл бұрын
"our children will never know refreshment" I could not possibly imagine loving a soda so much that you make a sign and protest about it
@ClaytonBigsby01 Жыл бұрын
I don't know if they changed Sprite I might have to make a sign😂. That's the truly refreshing one 😂😂
@Jordannadroj20 Жыл бұрын
Europoor detected.
@joshuaduarte4505 Жыл бұрын
Plenty of countries with higher gdps than the US
@joshuaduarte4505 Жыл бұрын
In Europe that is
@Demortixx11 ай бұрын
People are stupid. Especially in the south
@geoffstockton2 жыл бұрын
The idea of Bill Cosby being worried about new Coke ruining his credibility had me in tears laughing.
@Markos58197311 ай бұрын
Bill Cosby is victim of sour apples.
@biackopsspokciab684911 ай бұрын
@@Markos581973I hope you are joking.
@howisthis88499 ай бұрын
@@Markos581973you waited an entire year to say that?
@sjrem7519 ай бұрын
@@howisthis8849 he probably had just found this video and wanted to respond to the comment
@NobleNomad9 ай бұрын
One needs to consider that some things about Bill Cosby might be made up. Then we have to consider projects/operations like Mockingbird.
@CZsWorld2 жыл бұрын
Her Slurm will taste foul. Which is why we'll market it as New Slurm. Then, when everyone hates it, we'll bring back Slurm Classic, and make billions!
@0uttaS1TE2 жыл бұрын
I can still hear this line
@PoohhNani2 жыл бұрын
Lmao Futurama was always ahead of it's time. Literally and figuratively
@wingedangel60302 жыл бұрын
Today I finally understood that line.
@ExactFlamingo2 жыл бұрын
@@PoohhNani that's not ahead of its time, that joke was parodying the new coke fiasco
@ToaArcan2 жыл бұрын
@sisuphos They also did it in the Bongo comics, in an issue where Sideshow Bob has apparently had plastic surgery, and Bart and Lisa are trying to figure out which of three newcomers to Springfield is actually him, one of them is a homeless man who turns out to be the creator of New Coke.
@odiousmaxsstinkytrashbin2 жыл бұрын
After watching this I asked my parents if they remembered New Coke. Apparently one of my uncles and my father attended a baseball game and to promote New Coke a vendor was throwing free cans to people. One smacked my uncle in the head and knocked him out cold. Coca-Cola gave him around $10,000 or so because of it. To this day he says it's the only reason he likes New Coke.
@JoNarDLoLz2 жыл бұрын
"knocked him out cold" hehe
@TheCriminalViolin2 жыл бұрын
@@JoNarDLoLz Well to be fair... I guess he really did get a cold one
@murrdy2 жыл бұрын
THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER
@murrdy2 жыл бұрын
murrdy murrdy 0 seconds ago THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER THERE WILL NEVER BE ANOTHER ANOTHER OdiousMax's Stinky Trash Bin OdiousMax's Stinky Trash Bin 2 days ago (edited) After watching this I asked my parents if they remembered New Coke. Apparently one of my uncles and my father attended a baseball game and to promote New Coke a vendor was throwing free cans to people. One smacked my uncle in the head and knocked him out cold. Coca-Cola gave him around $10,000 or so because of it. To this day he says it's the only reason he likes New Coke.
@murrdy2 жыл бұрын
kzfaq.info/get/bejne/bMh9f9VyxJazZX0.html
@Glassandcandy2 жыл бұрын
When I was a kid we always went to this one ethnic gas station because they imported coke bottles from Mexico- the reason why we did this was because these particular bottles of coke still used cane sugar instead of corn syrup. I can’t tell you how much better this version of coke is. It’s just as sweet without the terrible aftertaste- it’s like a capitalist ambrosia.
@toonlinkluke2 жыл бұрын
mexicoke is still sold at some shops in the states and it is much better i agree
@scrubscrub44922 жыл бұрын
Mexican Pepsi is also great, but unlike Coke you can get Real Sugar in a standard 12 pack for the blue.
@augustday94832 жыл бұрын
I buy cases of cane sugar Coke from my local Costco. One thing I've noticed with that stuff is that it doesn't leave a film on my teeth like corn syrup soda does.
@virginiasaintj Жыл бұрын
"It's not different, they just use a different ingredient." Lmao what?
@augustday9483 Жыл бұрын
@@triggered977 I'm literally holding a glass bottle of mexican coke in my hand right now, and the ingredient label says cane sugar. You are incorrect. "Ingredients: carbonated water, cane sugar, caramel color, phosphoric acid, natural flavors, caffeine." And I can taste the difference, it's night and day.
@Laz_RS2 жыл бұрын
The introduction to High-Fructose Corn Syrup is what new Coke was all about. In the end, they got what they wanted as the corn syrup stayed.
@bradr3541 Жыл бұрын
I feel like it was setup so people would be so happy to have regular coke back they wouldn’t notice the corn syrup or care as much if they did.
@vangelisgru7271 Жыл бұрын
Fda wins again
@DiamondDust132 Жыл бұрын
@@bradr3541 If so, it worked, but it's a pretty risky strategy honestly. I just can't imagine an entire boardroom of experienced businessmen would go, "Yes, let's risk our entire reputation on this plan." Maybe, but I doubt it personally.
@bradr3541 Жыл бұрын
@@DiamondDust132 I honestly can’t think of any other realistic reason. I was alive when this happened. I never heard a single person say New Coke tastes better, ever. To be that big a company with a successful formula and try to literally throw the recipe away makes zero sense. Ok I came up with 2 possibilities. Maybe the ingredients had gotten more expensive and they were trying to cut costs Or maybe they pay some kind of huge payments to someone to use the original formula and we’re trying to end that by using a new formula. I don’t think either of those two are likely. By that point the recipe would be fully owned by coke.
@tompelle1061 Жыл бұрын
@@DiamondDust132 What about the Yahoo executives that refused to pay 1 million dollars to buy google and then refused to pay 3 billion or so?
@zacharyparker9952 жыл бұрын
Fun fact about Coke: In the Soviet Union, Coca-Cola was considered a symbol of American imperialism. When Dwight D. Eisenhower befriended Soviet general Georgy Zhukov during World War 2, he introduced Zhukov to Coca-Cola and he loved it. In order to avoid being branded as a traitor, Zhukov requested a colorless Coke so he could disguise it as vodka. It was pretty much Crystal Pepsi but fifty years early.
@ekmad2 жыл бұрын
Coca-Cola was later distributed in the Soviet Union for senior Communist Party officials only as "Red Star Cola".
@leatheryfoot63542 жыл бұрын
Zhukov was a fucking gangster. Watch Death of Stalin (or a review of it) for an idea of the magnitude of the man's balls.
@zacharyparker9952 жыл бұрын
@@leatheryfoot6354 The Death of Stalin is an amazing film and I recommend it to everyone. It's very dark, but very funny.
@MrLTiger2 жыл бұрын
another fun fact: that colorless coke was later rebranded (with a touch of extra acidity and lemon flavor) as clear coke
@ThomasRoiloup2 жыл бұрын
Crystal Pepsi, which I kind of liked back then as well.
@Haaambuurger2 жыл бұрын
From what I've heard, New Coke was better tasting when you just had a few sips, but was much less enjoyable if you had multiple cans or a big bottle. Coke's biggest consumers were (and are) the people who practically drink it instead of water. Imagine if they somehow changed the taste of all the water you drank, and you couldn't stomach it anymore, you'd probably start protesting.
@craftedteens2 жыл бұрын
That raises another good point; did the little taste testing ad campaign Pepsi did DIRECTLY just... fuck Cola over? With a single ad, they fucked up Coca-Cola's entire marketing LOL
@seronymus2 жыл бұрын
Fun fact: The energy and processing etc used to make one liter of Coca-Cola costs 3 liters of water.
@dave2.0772 жыл бұрын
typical americans.
@franciasii24352 жыл бұрын
Utterly disturbing.
@warlockd2 жыл бұрын
I think you hit the nail on the head. I can only tell the taste of Pepsi because I am/was one of those water drinkers. Just the slight off sweetness is enough for me to tell. I couldn't do that as a kid.
@raphaeldagamer Жыл бұрын
The reason New Coke failed is similar to why Oldsmobile took a hit in the '80s. Their advertising campaign was meant to appeal to the younger generation with the tagline "Not Your Father's Oldsmobile" which only served to push away the target demographic who were actually interested in the cars their parents owned, as well as alienating the already loyal consumers who thought the advertising campaign meant that something about the cars had been changed. New Coke tried to advertise how different it was from classic Coca-Cola, but Pepsi wasn't successful just because it was different from Coke. The only soda that profited off of Coke being Coke was Coke.
@TheSetkon Жыл бұрын
Reminds me of when Scion tried appealing to young people but got mostly old people to buy them since they are just easier to enter than old sedans with higher ground clearance. ...also, boxy cars are the last thing I would think young people would have wanted, I have no idea what was Toyota thinking...
@JoeL-on9lg6 ай бұрын
Coke-ception
@chrisrunsthis2 жыл бұрын
In my PR classes in college we weren’t allowed to do projects on New Coke because it was such a widespread disaster they figured there’s nothing more of value that can be said😂 glad someone made a video tho it is a cool topic for people who haven’t heard of it
@HungerGamesFan88 Жыл бұрын
when was this? depending on the time frame this could be from amusing to hilarious. like, im just imagining the semester directly following this starting and the professor standing up, very first words to the class, being 'yes, we all heard about new coke, we all know what an absolute fuckup of a disaster it was, if you so much as ask if you can do this or that project on new coke you're booted from this course and you are fundamentally flawed human being. hello, i'm dr james, i'll be your marketing 301 professor for this semester'
@shame21892 жыл бұрын
The fact that Bill Cosby left Coca Cola because the company _"hurt his credibility"_ is priceless.
@hackysmack2 жыл бұрын
Now the question is...the question is...was he raping before his credibility was hurt by New Coke, or after? Cause if after, I think we have a smokin' gun! /s (we don't)
@Ottophil2 жыл бұрын
Coca cola wakes girls up
@OctoLemon062 жыл бұрын
@@Ottophil cocaine does that
@KP-hm1dn2 жыл бұрын
In the 80s yes. It's not like this happened within the past decade lol
@shame21892 жыл бұрын
@@KP-hm1dn i just think it really shows how Cosby was upholding a kind and soft demeanor for a long time.
@Mattmann972 жыл бұрын
Reminds me of when they stopped making twinkies in 2012 for a while. I remember one woman on the news crying not just at the thought of her never eating a twinkie again, but of her kids never getting the experience either. That was when I realized how strong the bonds of branding can truly be, and none of us are safe from it.
@tylerlackey11752 жыл бұрын
Or she was just mentally ill and you're a redditor (not human)
@gabbo71012 жыл бұрын
twinkies arnt even that good though. God, people are just so dumb.
@valentineturkey86992 жыл бұрын
Twinkies tastes like chemicals and sweetener I don’t understand the emotional attachment
@CivilEngineerWroxton2 жыл бұрын
I saw a news story about a whole neighborhood of people that had gathered around the property where a Taco Bell had burned to the ground. These neighborhood people were crying uncontrollably, singing songs of tribute to the burned Taco Bell, getting on their knees and praying for the restaurant to be rebuilt very quickly because "we just CAN'T do without Taco Bell for that long. We'll have to move." The songs of tribute they were singing to the burned Taco Bell were written by those in attendance so it was all so bad it was making my ears bleed. But these people were being so serious and emotional and acting like someone had just murdered some people or something. It just made me sick to my very soul. I was like, "As a society, THIS is where we are now?" We might as well just go ahead and nuke ourselves at this point and start with the burned Taco Bell neighborhood. Then my neighborhood so I don't have to wait long. 🙄
@CivilEngineerWroxton2 жыл бұрын
@@gabbo7101 Twinkies are an abomination of nature.
@dkeener13 Жыл бұрын
I was about 12 years old when this happened, and my dad drove trucks for the local coke bottler at the time. We were fierce coke partisans in the soda wars, and felt utterly betrayed by new coke. My dad stashed away several cases of old coke and we rode out the summer of discontent with a healthy supply of the real thing. The cokes we drank that summer tasted 10x better than any soda I've consumed before or since.
@noahv.7388 Жыл бұрын
The vaporwave soundtrack on these corporate documentaries is the icing on the cake. Love your channel man.
@Viichan777 Жыл бұрын
Most of it is instrumental versions of classic songs and video game music from persona 5 and smash bros
@kadennelms84192 жыл бұрын
My grandpa worked for coke for decades. As a salesman he was able to keep some bottles of the old coke, new coke and classic coke. He keeps them up on a wall. Pretty cool
@295g2952 жыл бұрын
Did he have 16 oz glass BOTTLES? ... sold in packs of 8 ... equaling 1 gallon total.
@runyourpocketz Жыл бұрын
drink them
@Rpodnee Жыл бұрын
Neat.
@RealFaodail Жыл бұрын
Can yah reply to B sm’s comment?
@elchomper.1063 Жыл бұрын
That's awesome if true I've collected coca-cola stuff for years. Glasses radios lighters ECT.
@chaselegoman2 жыл бұрын
Oh, to live in a time where advertising a failed soda was considered "hurting his credibility."
@nurgle-j5n2 жыл бұрын
haha yeah i laughed at that part
@notalentbutsexy2 жыл бұрын
he definitely did something that hurt his credibility ALOT more
@FFriday2 жыл бұрын
Its just funny to think that a messed up marketing campaign not only generated huge revenue for coke at the end but also saved them from a PR nightmare that would have happened if bill cosby didnt stop doing buisness with them....maybe subway shouldve changed the taste of their sandwiches to achieve the same effect
@KaptainKommissar2 жыл бұрын
@@wetoddedd what a legend
@wakkaseta83512 жыл бұрын
"Failed" only in the sense that it was cancelled by people throwing literal tantrums. The more things change...
@ianjurkiewicz2432 Жыл бұрын
Capitalists deriding new coke as a communist plot and communists deriding new coke as capitalist decadence is perhaps the greatest example of radical centrism I've ever seen.
@svenyboyyt23042 ай бұрын
Well the difference is that Coca Cola are capitalists so calling it capitalist is at least well founded. And considering they were more successful afterwards makes the whole claim not really far fetched.
@fiddleriddlediddlediddle5 ай бұрын
I'd argue Coke is more recognizable than the stars. This is because I live with severe light pollution and have never seen the stars.
@badbeardbill99563 ай бұрын
That’s pretty sad
@zaiden_20063 ай бұрын
go out to a more rural area for a day or two, see them
@gamesndebunker2 жыл бұрын
This guy could make the history of the phone book interesting
@NotFckingBen2 жыл бұрын
Dang, I completely forgot those existed
@GGPlex_2 жыл бұрын
I wanna see a phone book video now
@vanityvanityvanityvanity2 жыл бұрын
I want this. This would be a sick video.
@marlonyo2 жыл бұрын
Did you know at one time there where books with everybodies name, phones and sometimes addresses and nobody care about the big doxxing book
@41chemist192 жыл бұрын
He might actually do it just to meme
@totally.normal2 жыл бұрын
New coke was literally a successful mistake. The fact that so many people wanted the old coke was a giant advertising drop.
@michaellin45532 жыл бұрын
@keep rolling deez nuts are here
@Knuckles_la_Enchilada2 жыл бұрын
Kind of reminds me about the Sonic's movie old design
@SrSander2 жыл бұрын
@@Knuckles_la_Enchilada its basically the same story in a way lol
@silvesta50272 жыл бұрын
I know Emp said in the video that New Coke was the outlier against the phrase ‘any publicity is good publicity,’ but in the end he was wrong. It was a hugely successful mistake that made people appreciate what they had (shitty sugar water with a different label on it ❤️)
@kaiserflxme2 жыл бұрын
I bet new coke was a disguise to make people forget what old coke taste like so they can remove the cocaine from it then bring it back but everyone would have forget the cocaine taste. Massive conspiracy theory i just made.
@exactlywherethefunbegins4977 Жыл бұрын
This is just the perfect example of the phrase: “If it ain’t broke, don’t fix it.”
@NarlepoaxIII11 ай бұрын
It'll never cease to fascinate me how people will absolutely lose their minds over things that really don't matter at all.
@Eisenbison9 ай бұрын
New Coke did have a different taste to it. Emp simply failed to cover the difference in taste or the change in formula in his 30 minute video on the subject. To quote the 2000s: "Epic Fail".
@skxj8 ай бұрын
@NarlepoaxIII. It may not matter to you and it may not matter to me or thousands of others but it certainly matters to some and it mattered a whole lot. It's fascinating for sure.
@Larry2 жыл бұрын
I've had New Coke, if anyone wants to know what it EXACTLY tastes like, get a can of Pepsi and a can of Coke and mix it 80% Pepsi, 20% Coke and you have New Coke.
@X1Daring22 жыл бұрын
Hi Larry nice seeing you here, also I totally agree with you, honestly soda is soda lol xD
@CigsInABlanket2 жыл бұрын
I wonder if the same people who can't tell the difference between coke and pepsi, are the same folks that value odd things, like -cockroaches from the ocean- lobster.
@m8x4252 жыл бұрын
I'd say close but not exactly... add a tiny bit sugar or corn syrup, maybe. I was there during that era and I tired Coke 2 plenty of times but I NEVER finished a can of it because it was too sweet (but not overly sweet). It was one of those thing where it tasted good at first but the taste would wear on me..... kinda like the Burger King Whopper. It seemed like Safeway always had 16oz tall boy cans of Coke 2 on sale until 1987.
@ajvonline2 жыл бұрын
Lol not a bad recipe. But you forgot the last step - leave it out, uncovered, for 8 hours before drinking.
@TrapasaurusFlex2 жыл бұрын
Why would I ruin a Pepsi with Coke?
@theblade34872 жыл бұрын
My father worked for coke as a driver during the whole fiasco. He thought that the 'New coke' was a marketing ploy to make Coke back on the minds on every American, no matter the reaction. Basically, they just wanted a major change no matter what that change was, because it got everyone thinking about them. Then, they very, very quickly had already sent Coke Classic cans to distributers to roll out, which was weird because making those cans and changing production facilities' formulas should have taken a lot longer. Guess that's why some coke-spiracies came out.
@southofheck2 жыл бұрын
Bush did New Coke
@wyslink93542 жыл бұрын
normal people are smarter than executives me thinks
@ryanrzjr2 жыл бұрын
To quote an ex coke executive “we’re not that dumb, and we’re not that smart.” Maybe they just rushed the rebranding because they needed to meet financial goals. I can’t imagine a difference logo and formula would take that long for factories to adjust.
@ryanrzjr2 жыл бұрын
@@faithlifeworshipcenter460 I mean that sounds super compelling, but they took of the classic and are back to Coca Cola, and it has a different recipe. Also, not being able to keep the same name while changing the recipe sounds kinda unbelievable. Like, coke had changed it recipe a few times and I know for a fact other companies change recipes but keep the same name. If I am wrong here than egg on my face but it all just sounds like a stretch.
@tonethymcbuttox58302 жыл бұрын
no publicity is bad publicity
@fudalefu111 ай бұрын
I love the fact that this ultimately made people love coke more and sales actually increased. What an incredible thing.
@danielunalaska2 жыл бұрын
I used this video as one of the sources for my Business Ethics final project, which I got an A on. Thanks, Emp for the quality content.
@Dr.Oofers Жыл бұрын
Nice job 👍
@Towelietowel2 жыл бұрын
"I've got a feeling that for most people, Coke isn't supposed to taste good. All it has to do is taste how they remember." I recently came to a similar epiphany when it came to my favorite fast food, In-N-Out Burger. When people who didn't grew up on the west coast try it, they're often underwhelmed. Their burgers taste good, sure, but for people who swear by In-N-Out, I think it has more to do with the fact that a Double Double purchased today tastes identical to the Double Doubles they ate as children, whether that be 10 years ago or 50 years ago.
@tonnentonie27672 жыл бұрын
In n out is the best burger franchise ever.
@yuvalgabay10232 жыл бұрын
I feel the same way about my neighborhood pizza place. No matter how many new pizza places open and become more modern .i still put the local one in my top 10
@Toddos2 жыл бұрын
Yeah that’s how McDonalds built there brand. You’ll get the same Big Mac in London as you will in bumfuq, Idaho
@sharp14x2 жыл бұрын
All they have to do is think it tastes identical. Coke switched to HFCS after preventing everyone from tasting the real original coke, then claimed that was the original coke.
@supremeleadergnkdroid32022 жыл бұрын
As a SoCal native, how dare you speak ill of the glorious In-N-Out
@Diwasho2 жыл бұрын
People in the 80's: "This is awful, now our kids and their kids will never know the taste of the REAL Coke" Their kids and grandkids: "This is awful, now we'll never know the taste of improved Coke"
@VeeZzz1232 жыл бұрын
literally
@zzz_zzz_ZZZ_zzz_ZZZ_ZZZ_Z_z-ZZ2 жыл бұрын
cry about it
@xaviersaavedra74422 жыл бұрын
Tell me about it
@Diwasho2 жыл бұрын
@@zzz_zzz_ZZZ_zzz_ZZZ_ZZZ_Z_z-ZZ I don't care, I prefer Pepsi. It's just funny to observe. I'll cry about Crystal Pepsi though, but at least it was cancelled by Pepsi Co., not by the masses.
@_armoredglasscannon25202 жыл бұрын
Now I’m more curious what is taste like
@davecolquitt838811 ай бұрын
In the summer of 85, I was 12 turning 13... and I was at a summer school program at Purdue University. We were staying in one of the dorms and there were a couple of Coke machines on the main floor. We quickly depleted the old formula cans, which got replaced with New Coke, which was nowhere near as good. It was flatter and too sweet. A few of us explored the entire dorm, including the basement... and the little known, little used Coke machine down there... that was still full of the Real Thing! We held onto the secret the entire two weeks of the program!
@solardisk32 жыл бұрын
Look closely at the logo design on the cans today. The silver stripe next to the white one was kept from the new Coke design, indicating the two were essentially mixed, where cane sugar was represented by the white stripe, and corn sweetener by the silver.
@Uniquenameosaurus2 жыл бұрын
When you mentioned the CEO was a Cuban refugee, I was like "Wonder why he bothered to mention that" The irony the Fidel Castro set off the dominos that killed his favourite drink was such a hilarious connection to make.
@gandalf_thegrey2 жыл бұрын
because its fundamental information about a person thats how you introduce people
@samhill4872 жыл бұрын
Gusano
@yoshimasterleader2 жыл бұрын
I find it funny New Coke was accused of being the result of Communism and Capitalism from two different parties.
@Boredman5672 жыл бұрын
@@yoshimasterleader New Coke: The radical centrist's drink
@early2000skid2 жыл бұрын
Unique - be honest - do you watch empLemon bc after all the piracy you're worried about scurvy?
@AragornRespecter2 жыл бұрын
“I don’t smoke. I don’t chase other women. My only vice has been Coke. Now you have taken that pleasure from me.” God bless you angry 80s southerner!
@AgniFirePunch2 жыл бұрын
Based as usual
@DinkyWaffle2 жыл бұрын
80s? We're still like that
@colonelmustard26522 жыл бұрын
This guy gets it.
@ThwipThwipBoom2 жыл бұрын
Someone who didn't smoke in the 80s? Wtf
@johndoe62602 жыл бұрын
Sigma Grindest, Zero Smoking, Zero Wamen, 100 Coke
@sebastianstephenson31762 жыл бұрын
"Expectation that southerners would welcome any change with open arms" LMFAOOOOOOOOOOO
@ichster3629 Жыл бұрын
I like how the TF2 guitar picks up intensity when the proposition of Southern Americans being ok with change is made.
@GELTONZ2 жыл бұрын
You know, as a kid, I once saw a bottle of Coke II at a video rental store and didn't know what the deal was. I had always been fascinated by the idea of a SEQUEL to a soda. Because it's just so dumb.
@theraymunator2 жыл бұрын
babe wake up coke 2 just dropped
@theraymunator2 жыл бұрын
babe wake up coke 2 just dropped
@jjs8426 Жыл бұрын
Dumb indeed my brother, wise you are 🙏🏻
@Itlivesinthewall Жыл бұрын
Coke Goes To Hell: The Final Friday
@cadettrev762 Жыл бұрын
@@Itlivesinthewall Coke: The Dream Child
@goodnessofcombat45492 жыл бұрын
To think that people really used to think this channel was dying out a few years ago. Right around when the downward spiral started I had almost completely lost interest in YTPs and a lot of other content I'd been watching at the time like let's plays and such. I took a year off of KZfaq for the most part and when I came back I saw how different the channel was and that it turned into what it is now. This is the only channel that I "grew up" with. It stayed in my interest for years longer than any other. When my old account of seven years was terminated, the first channel I decided to subscribe to was this one because it's almost synonymous with my KZfaq experience as a whole. My old channel has been here since the 10k mark. It's a neat phenomenon to grow up alongside a KZfaq channel, and this is the only one I've ever heard of doing it.
@tomiyu22972 жыл бұрын
It's like this guy changed with us, I used to love YTPs and still watch them, but I just love video essays even more
@poppysilver2 жыл бұрын
I started watching around 2016, right around the time he started making more "rant" type videos which I really liked.
@User-ge7ni2 жыл бұрын
@@tomiyu2297 YTP are cringe
@vietnamsemonky40822 жыл бұрын
@@User-ge7ni Nah not at all, growing up with them was amazing zoomer
@honkamania11742 жыл бұрын
I loved EmpLemon YTP and im happy for him to adapt and evolve and continually grow his channel while others would fade away.
@fkagamingcrafts6756 Жыл бұрын
16:53 the issue with the mass dumpings is that you still bought the product.
@chuckyd7366 Жыл бұрын
I’m going to make this point because I haven’t seen anyone make it yet. The original Coca Cola recipe used real cane sugar as a sweetener. Around the 70’s 80’s some products started implementing high fructose corn syrup as a sweetener to try and save on production costs because it was a cheaper alternative to sugar. When Coca Cola made the switch to New Coke in 84, one of the changes was they used high fructose corn syrup for the first time instead of sugar, which could have been part of the reason it wasn’t as popular as the original recipe. When New Coke made the switch back to Coca Cola classic, they didn’t switch back to sugar and continued to use high fructose corn syrup instead. So my conspiracy theory is that Coca Cola wanted to reduce production costs by switching from sugar to high fructose corn syrup, but it would have been noticeable if they just changed that ingredient over night without telling anyone, so new Coke was made, and always destined to fail, in order for Coca Cola to make that switch without everyone all of a sudden noticing. This is only in the US by the way. You can still get Coca Cola made with real sugar in Mexico, and most other countries in the world, and everyone I have asked says it’s better than the Coca Cola we have here in America.
@rhythmandblues_alibi Жыл бұрын
I think the fact that the CEO wasn't fired, but instead, his tenure was considered a success, lends credence to your idea.
@charleserickson3499 Жыл бұрын
Johnny Harris did a video on the myth of the Mexican coke 😁 tbh I think the difference in flavor comes from the glass bottle cause it's such a slight difference but it is noticeable. That's the real conspiracy, why did we switch from glass to plastic
@rhythmandblues_alibi Жыл бұрын
@@charleserickson3499 amen to that!
@Jayce_Alexander Жыл бұрын
@@charleserickson3499 meh, coke from Europe may not be made with cane sugar, but it is made with actual sugar rather than high fructose corn syrup, and it definitely tastes different. It comes in plastic bottles.
@charleserickson3499 Жыл бұрын
@Jayce phthalates will get ya worse than the sugar 😉
@ToomanyFrancis2 жыл бұрын
The failure of New Coke had nothing to do with the formula. They could have rolled out the new formula with a small announcement and no new branding and we would still be drinking it today. Changing the font on the cans at all was probably the largest marketing misstep ever.
@jaredbond79082 жыл бұрын
absolutely what I was thinking....
@sct9132 жыл бұрын
New Coke was an intentional failure designed to disguise the fact they changed the formula. As evidenced by the fact that "Coca Cola Classic" was not the pre-New Coke formula.
@wolfetteplays88942 жыл бұрын
Nope, it tasted like crap. I’ve had a vintage can
@jamozmynamoz65162 жыл бұрын
@@wolfetteplays8894 Could you imagine after so many years it would taste a tad bit different?
@coreblaster68092 жыл бұрын
@@wolfetteplays8894 Oh hey everyone it's someone that can taste the difference between coke and pepsi wowie
@NotLordAsshat2 жыл бұрын
From what my dad says, Coke Zero basically tastes like New Coke but diet. He was around when new coke happened and was a big fan. He often would mess with his friends who didn't like new coke by tricking them into drinking it thinking it was the classic formula lol
@jackmeher15122 жыл бұрын
Did they ever realize it through taste?
@greenoftreeblackofblue66252 жыл бұрын
I like Coke Zero more than Coke.
@Pheatan2 жыл бұрын
If im going to drink a traditional soda its almost always a coke zero or a sprite. Its just not as pure sugar flavour as a lot of the other brands
@joez.27942 жыл бұрын
@@Pheatan There's just something about a regular coke when you're extra hungry or extra thirsty though. Maybe with a slice of pizza. Favorite thing after an organized run. :-)
@mcbaws212 жыл бұрын
@@greenoftreeblackofblue6625 you like cancer more than diabetes frfr
@Jayce_Alexander Жыл бұрын
In pro-wrestling, when a formerly beloved babyface starts losing the support of the audience you turn him into a heel for a little while, make the audience really hate him, and then switch him back to being a babyface. Generally the babyface is then welcomed back with open arms. The general idea is "how can I miss you if you won't go away?" It worked for Hulk Hogan, it worked for Coca-Cola.
@FeNexOff2 ай бұрын
That fact that it's basically red vs blue is crazy.
@theaccountcreated89622 жыл бұрын
I was an avid Coke drinker and worked at my parents’ grocery store during the switch. Having tasted Coke all my life and preferring it to many different drinks that I had access to, the taste of new Coke was absolutely different and much sweeter. We knew nothing of all the publicity stunts, we just knew people hated the taste. We kept cases of the old Coke, thinking we could sell them years later but then they changed back so quickly that we didn’t sell them. We all thought the “Classic” was different from the original so we tested the old Cokes against the Classic and there was a definite difference. The Coke of today is not what we drank up to that summer.
@AlwaysAwesome0012 жыл бұрын
You are correct. ✅
@n646n2 жыл бұрын
That's like when they put coke in a different color bottle and people said they preferred the original one.
@deaj8450 Жыл бұрын
If you can find coke made in Mexico that comes in the glass bottles still, they use cane sugar to this day. It's far better than regular coke.
@n646n Жыл бұрын
@@deaj8450 They do not. Mexico switched a while ago. Coke sells glass bottles in some supermarkets that are made with cane sugar that say they're mexican but they aren't, they're just coke with cane sugar. You can go to Mexico and see that they use corn syrup.
@deaj8450 Жыл бұрын
@@n646n those are the bottles I mean. Didn't know they weren't really Mexican, but that's what I've always heard them called and as you say what is printed on them. I'm certainly not suggesting anyone go to Mexico or ship it or something to buy coke
@integratedfiction14342 жыл бұрын
Coke using Max Headroom as their spokesperson back then is the equivalent of them hiring a big Vtuber today and that's wild to think about
@ArcturusOTE2 жыл бұрын
@@DigeeTheGenie The three arrows of soft drinks Against Coke, Pepsi, and uh idk Dr. Pepper?
@seronymus2 жыл бұрын
>Max Headroom was a proto-Vtuber Topkek
@tashaem12 жыл бұрын
Ironmouse promoting Sprite on ABC would be quite the head turner.
@bonogiamboni48302 жыл бұрын
@@seronymus i can now out-meme people saying the annoying orange and the gorillaz were the first vtubers. I feel powerful.
@DragoonCenten2 жыл бұрын
Reminder that Dominos had a collaboration with Hatsune Miku.
@7isAnOddNumber9 ай бұрын
They didn’t pour the new coke down the sewer, they put it down the storm drains, which pour into the ocean. They polluted the pacific to show how much they hated this drink
@flammenwaffle79762 жыл бұрын
Alternative title: Guerilla Warfare is used over a soda changing it's recipe
@GravityTrash2 жыл бұрын
It's funny how so many companies nowadays refuse to listen to a story like this. They change the formula, then blame the customer for not liking it, instead of just releasing it along side the old thing
@plasticweapon2 жыл бұрын
if it was up to me we'd still have both!
@OhSoKatelyn12 жыл бұрын
because it takes from the OG product’s sales
@gandalf_thegrey2 жыл бұрын
@@OhSoKatelyn1 Which doesnt matter if you think about it if you have 20% market share with 1 product or 20% market share with 5 products doesnt matter At the end of the day you have 20% of the market and thus the money it brings. And a company like Coca Cola cannot claim how much more expensive it is to sell 2 diffrent Colas as to why they remove the old one. If you remove well liked stuff from your service you always will have complainers (if they have a reason or not doesnt matter// Remeber Windows XP and how outraged people were when the Microsoft support ended in 2014, 13 YEARS after release and either 2 or 3 newer OS (at least Vista and 7 were out at that point) have been released) If they wouldnt have SUCH a big company behind them, that drink wouldnt exist anymore. The risk is WAY to high. Also, since they fundamentally make the same drink both drinks costs the exact same, so no money lost. Also by diversifying your product range you actually get more attention than before (look at Cola now, they never have looked back) Thats for example why the super exclusive iPhone is now sold in 3 diffrent sizes at release instead of waiting half a year for an "S" version (well they still sell an S version after a year but still). Apple wants the people that like big phones and the want the people that like small phones. And coke just want to sell a drink. Give people options, step up your marketing and there you go. If you just release it separately you still have the potential to grow your market share (look at Coke Light or the newer Coke Zero)
@1mol8312 жыл бұрын
I drink Pepsi so it doesn’t matter
@mehpainter2 жыл бұрын
Strong enough to make drastic changes, Too weak to ease consumers in!
@KiwiChaos2 жыл бұрын
Crazy how hundreds of thousands will protest and rally because a company made a drink that studies showed was more enjoyable than their old one, but nobody says anything of the atrocities that Nestle commit lmao
@plasmicats20002 жыл бұрын
Coca Cola themselves hired paramilitary to assassinate labor activists and union leaders in colombia
@t65bx252 жыл бұрын
One incredibly simple and incredibly human factor: People react to what directly affects them.
@ileutur68632 жыл бұрын
They don't care cause it affects poor brown people thousands of miles away. No matter how much americans claim to fight racism, most of us are still like slaves to them
@i-never-look-at-replies-lol2 жыл бұрын
boo hoo hoo
@theabsolutetrashman37082 жыл бұрын
What did Nestle do ?
@hmuhmunkunkuapua Жыл бұрын
if youve never had a soda that uses cane sugar instead of corn syrup, youre missing out.
@lune782 жыл бұрын
The way people reacted over a soda formula is just insane to me. It's... soda. Anyway, very interesting documentary!
@MrGidyup2 жыл бұрын
This is really going to date me. Those taste tests lasted into the late 90’s. I remember only having only Coca Cola in my house growing up. My Dad hated the flavor of Pepsi. I ran into one of those taste tests in a mall in a Sam Goody. I was able to pick out the Coca Cola. The Pepsi spokesperson was not necessarily happy with me. I’m still to this day not exactly sure why.
@ODST_Republic2 жыл бұрын
It's marketing, you were supposed to pick the pepsi on accident in front of the other customers, and by doing so, you sponsored pepsi without pay
@NemoCat202 жыл бұрын
I 100% can tell the difference between the drinks. I cannot put my finger quite on the difference, but there is for sure! If I had been old enough for the taste test, I would have been honest too. 🙂
@chrismanaloe35072 жыл бұрын
@@NemoCat20 pepsi is spicy. coke is just brown
@michaelweston10422 жыл бұрын
@@chrismanaloe3507 RC cola is better.
@hylianro2 жыл бұрын
To me, Pepsi is more flat with a sweeter flavor opposed to coke. I don't like too much sweetness and more carbonation is better
@justderp57132 жыл бұрын
It’s like Oreo. Oreo can literally sell the exact same cookies in the exact same package for the rest of time and make a billion dollars. Oreo makes alternate flavors all the time, but they never replaced the original. Coke thought re inventing the wheel was a good idea, should’ve just spent more on ads.
@thugpug43922 жыл бұрын
New coke worked and possibly allowed them to shift to the much cheaper high fructose corn syrup without people noticing.
@shorewall2 жыл бұрын
It's like that College Humor skit for the Oreo CEO. :D
@r5LgxTbQ2 жыл бұрын
Oreo could probably get away with making Double-Stuf the normal Oreo. It's a straight upgrade.
@messeduplogic11 ай бұрын
I had a college professor who was the VP of marketing at Coke during the time New Coke came out. He said it was both the best and worst publicity that could happen at a time like that.
@Xuurls4 ай бұрын
"But the one thing they love more than a hero is to see a hero fail, fall, die trying. In spite of everything you've done for them, eventually they will hate you" - Green Goblin
@catgirldoll2 жыл бұрын
Honestly, I think the taste difference mostly boils down to cane sugar vs HFCS. There's a reason many people buy "Mexican Coke" despite the price difference. As a comparison point, I tried A&W root beer with cane sugar, and it blows their HFCS root beer out of the water.
@bastian_59752 жыл бұрын
Except they switched in 1984, a year before new coke
@AspiringDevil2 жыл бұрын
Truth. I my local Mexican market pretty much pays its bills just buy selling Mexican Coke. Sugar Cane very clearly superior.
@eveei2 жыл бұрын
@@bastian_5975 Are u saying theyre wrong? the difference is huge
@KanyewestFT1W2 жыл бұрын
90% People probably can't tell the difference despite what you may believe. Infaxr Mexican coke now has a 50/50 of being cane sugar or HFCS, the preference is illusionary. Though some claim it does effect the "mouth feel" of it, that may be an illusion as well. I've even ran experiments on myself and my family to see if any of us could correctly guess which one was which. In many tests both were American coke and both were Mexican coke, to see if anyone could tell if they were tasting the same soda twice. Nope, none of us could. Its probably just the allure of the glass bottle or that it's slightly less carbonated that makes it preferred for some, but as of right now, I'm pretty confident in saying 99% of people will be unable to taste the difference.
@Boredman5672 жыл бұрын
The difference between corn syrup and cane sugar is overblown, but I'm sure plenty of people can taste a difference. Also, a lot of people assume that since it has a longer and more "scientific" name, that it must be some harmful chemical. As far as I know, nutritionally it makes no difference. They're both bad for you in significant quantities. I think the main reason why corn syrup is used so much is because the US government provides big subsidies to corn farms, which makes corn syrup very cheap.
@TNT9252 жыл бұрын
I've heard somewhere that while Pepsi was the preferred drink in taste tests, people actually preferred drinking coke over longer periods of time than just a few sips. The conclusion was that people prefer sweeter flavors in more moderation. And this was the exact issue that plagued new Coke since it was sweeter than both old Coke and Pepsi
@diwajerebation40772 жыл бұрын
this
@J-14102 жыл бұрын
That comes up a lot and even now, people take a sip and go "well that's not bad" but drink a few cans and its too sweet.
@807D14M0ND52 жыл бұрын
Same with photos or tv screens. We tend to prefer brighter and more saturated images...until we don't
@Vysair2 жыл бұрын
@@807D14M0ND5 OLED is different. You get used to it
@807D14M0ND52 жыл бұрын
@@Vysair That's has no bearing on what I said but yeah I love my LG C1 ✌🏻
@the_petty_crocker2 жыл бұрын
As someone who lived through this as a kid and drank Coca-Cola every single day, new Coke tasted like crap. When they brought back the original, calling it "classic," it was obvious it was not the same formula. I switched to Pepsi and never looked back. Also, Diet Pepsi is so much better than Diet Coke.
@Supermoneygang1210 ай бұрын
You couldn’t just drink water?
@barbaraferron79945 ай бұрын
I didn't drink Pepsi either and now I drink unflavored seltzer.
@NotOnLand Жыл бұрын
I think the true error was _replacing_ the old formula. People want OPTIONS, it doesn't matter how bad any of them are. So many modern companies continue to make this mistake, albeit on a smaller scale. Any time an app or website changes something about its layout or logo, people complain. Even if it's better, the problem is that they took away a choice, and loss of (perceived) agency is the worst thing you can do to the human mind. I think I'll stick with Dr Pepper.
@TyDean4Real2 жыл бұрын
I don't know exactly why, but it's just weird knowing I'll never actually know what original New Coke tastes like...
@TheKNIGHTELFMOHAWK2 жыл бұрын
It would be funny if they tried to bring it back
@TheMedicatedArtist2 жыл бұрын
I like to imagine one of the new flavors is the original New Coke formula.
@cashplaybass2 жыл бұрын
i’m not sure if he brings it up in the video or not but sometime around 2019 for the release of stranger things season 3 coke did a limited rerelease of new coke using the original formula, which i was quite interested in so i bought a case. it came with two cans of new coke and two stranger things theme coke glass bottles. if you’re wondering what it tastes like i think the closest thing that i could compare the “new coke taste” to would be modern diet coke, its just slightly sweeter coke. it left the same sort of aftertaste that diet does. TL;DR new coke basically tastes like diet coke.
@FelipeJaquez2 жыл бұрын
The original "original" had actual cocaine in it so idk of we will ever
@halo2d2 жыл бұрын
They should add it to the freestyle machines
@exudeku2 жыл бұрын
Branding is always the reason why you pay more than your average product
@henrycrabs34972 жыл бұрын
@purple X shut up
@shawklan272 жыл бұрын
Yeah I feel popular sports teams are a great example of overcharging mundane products. Likke a single chelsea mug can be sold for like 12 pounds while you could just get a 4 generic functional mug set for like 8 quid on the same site. That's the power of expert branding folks!
@popopop9842 жыл бұрын
I believe in pure evaluation of the goods but I know that takes too much energy so people prefer going to reliable brands. Yet branding doesn’t make something good right? Confusing.
@jakman21792 жыл бұрын
Branding does more than that. It acts as a promise of consistency, security in the quality of the product. You get a coke, you know what you are buying. Go to McDonalds and you'll know the quality will be on par with pretty much every other McDonalds. This promise and the ease of making it known is why they can charge a premium, average quality or not. The Branding where you put a brand lable on something that isn't actually that product is just a way to create a cult. It's replacing religious iconography with product placements, and worse those who fall into it only exacerbate it. Die hard Fandoms are the ultimate form of these cults. They don't just like the product or comany, they worship it.
@VeganSemihCyprus332 жыл бұрын
✌👉 The Connections (2021) [short documentary] 💖
@crapconnoisseur6691 Жыл бұрын
I love that there’s a celebrity on a commercial telling you to drink this product and it’s bill cosby
@darkphotographerr Жыл бұрын
Man, you make me nostalgic over times and events I've never even experienced. That's unbelievable.
@SmokyFolk2 жыл бұрын
These videos are so incredibly well researched and put together. I teach atomic structure to 15-17 year olds and I've shown several classes the video on the cold war when we've been doing radiation - they really responded to it because it was made by someone who understood what their generation found appealing and didn't talk down to them. Keep doing what you're doing and take as long as you need between videos because these are genuinely some of the best things I've found on KZfaq.
@alienenthusiast2 жыл бұрын
This is one of the sweetest comments I've seen. :)
@inthefade2 жыл бұрын
It's amazing if educators are using content like this.
@1337-Nathaniel2 жыл бұрын
No doubt. I love seeing his video essays, partly because they're on such random topics that I didn't think could warrant an essay. I'm always intrigued, and they're always fun and educational to watch even though, and maybe especially because, I have no interest to learn of these things by myself.
@wolfetteplays88942 жыл бұрын
If only more educators were like you
@quantumphaser2 жыл бұрын
As a veteran of the Cola Wars `84 - `88, I approve this video. I hope none of you ever have to experience the horrors I have.
@I_am_Mic2 жыл бұрын
one question tho, have you sticked to your guns and stayed with coke, despite the peer pressure it gave you when you drank the new formula? or did you switched to pepsi?
@peterbelanger40942 жыл бұрын
Jolt Cola!..."Twice the caffeine, ALL the sugar!"
@quantumphaser2 жыл бұрын
@@peterbelanger4094 💯👍 I loved that stuff! OG gamer drink
@ENigma-um8zw2 жыл бұрын
I was there for a tour, yeah I was in the shit, I had a New Coke t shirt, so I was New Coke in the streets but I was a Coca Cola Classic between the sheets as it were.
@mikehuff97932 жыл бұрын
I was in the fructose regiment myself. We got in many a sticky situation.
@falconsplace17198 ай бұрын
The guitar solo that plays at 11:22 is called More Gun
@joeydelrio2 жыл бұрын
original coke had real sugar, coke classic had synthetic sugar, that was the whole agenda behind the new coke media hype. it was never a mistake, it worked exactly the way they wanted.
@Connorses2 жыл бұрын
The most surprising thing to me was when you mentioned that Coke Classic wasn't even the same formula, since they had started using corn syrup, yet no one raised a huge fuss over that change. This means you were comparing the taste of New Coke and Coke Classic, but no one will never have the chance again to compare the taste of New Coke and Old Coke (the version from before New Coke).
@Goodsuh2 жыл бұрын
You can actually, it’s called Mexican Coke
@TheRockerX2 жыл бұрын
Most people outside the US drink coke that's made with cane sugar (Old Coke).
@MusicDecomposer2 жыл бұрын
It would be funny if they brought it back and called it “Coke-Cane”.
@NoogahOogah2 жыл бұрын
Technically even Old Coke isn’t really the original recipe since the coca leaves now have to be stripped of cocaine. Who knows how that affected the flavor.
@chrish.9422 жыл бұрын
But Old Coke is essentially what's being sold in any country banning GMO foods, and some others I assume. Here we use beet instead of cane sugar, but sucrose really is just sucrose.
@carrioncrow81912 жыл бұрын
This was 100% done to change to high fructose corn syrup without anyone going bonkers about the taste change and ingredient change. Going “back” to the “classic” was a genius maneuver in master manipulation. It’s kinda scary too
@onearmdaddy2 жыл бұрын
I saw that coming. I figured that a big part of the reason for new coke was cheaper cost of production. I think initially they didn't want to change original coke so took a chance with new coke knowing they could always go back.
@francoomarlopezlopez2 жыл бұрын
Yes Almost anyone who talks about this doesn't even mention this
@dinadeira2 жыл бұрын
Just speculation
@murrdy2 жыл бұрын
Travis Gallagher 2 days ago This was 100% done to change to high fructose corn syrup without anyone going bonkers about the taste change and ingredient change. Going “back” to the “classic” was a genius maneuver in master manipulation. It’s kinda scary too 102 games n de bunker games n de bunker 3 days ago This guy could make the history of the phone book interesting 6K Red Circle Red Circle 1 day ago This is essentially the soft drink equivalent to the 2019 Movie Sonic design. 10 Your Friendly Cynic Your Friendly Cynic 2 days ago I think this video is a great example of how attached we become to recognizable imagery, even if there is hardly any difference And that doesn't make people dumb either, we all do it. When a celebrity we've grown up on dies, despite not knowing them personally, there is this weird feel of nostalgia and loss, because the person you're thinking about is more associating with those memories, rather than missing them on a personal level Weird example, but it was kind of like Black Ops 4 zombies and removing Juggernog, you still had the same health, but it just didn't feel the same 38
@poika222 жыл бұрын
Yeah. If they had simply switched from sugar to HFCS the new formula would've been treated just like how New Coke was treated. But now instead the chance was being treated as "a return to normal". Genius marketing.
@s1ngular1ty442 жыл бұрын
18:05 bro started rapping
@MrRKWRIGHT Жыл бұрын
On Friday, November 22nd 1963, as a route salesman for a Dallas/Ft. Worth vending company, I was filling the Coke machine in the Parkland Hospital cafeteria about a half hour before the presidential motorcade rolled in. I was planning to stay and have lunch but the Friday special was liver and onions, and I NEVER order organ meat in a hospital cafeteria. If roast chicken had been the special, I would have been there when Kennedy arrived. By the way, I had filled the Coke machine in the lunchroom of the Texas School Book Depository that morning. That means that if Oliver Stone and other conspiracy theorists are correct and Lee Harvey Oswald was indeed in the cafeteria drinking a Coke moments after the assassination, it was placed in the machine by Yours Truly. This gets better. The company I worked for was closed on Saturday , in observance of the national tragedy, so on Sunday, while getting paid double overtime, I had to make up the stops I didn't get to on Saturday - including the Dallas Police Headquarters. I had just pulled my truck into the parking garage when I spotted one of my regular customers, Jack Ruby -owner of the Carousel Nightclub where we had a couple of machines. He waved to me as I drove past. He was on his way on foot to somewhere in the garage.
@dirtyxbl2 жыл бұрын
Imagine getting up one day and making a sign that reads "our children will never know refreshment" and standing outside and protesting because a soda slightly altered its formula lol.
@t65bx252 жыл бұрын
Not sure if today’s shenanigans are less or more bizarre.
@infanos37202 жыл бұрын
@@t65bx25 today is more. Little in human history can and will top when a few years back a bunch of people tried to declare independece from their country, failled miserably, descended into a Lawless society rulled by criminal Warlords, started starving, needed to not only betray all their values but also ask the country they declared independence from to give them food, had some killings, implemented Race based segregation and finally colapsed. All under 9 days time.
@ileutur68632 жыл бұрын
Americans are special creatures.
@ileutur68632 жыл бұрын
@@infanos3720 You're referring to Portland, or the south? I genuinely can't tell
@infanos37202 жыл бұрын
@@ileutur6863 its not that old.
@AskAir2 жыл бұрын
Back when Bill Cosby could part ways with a brand to "save his credibility" 😂
@VeganSemihCyprus332 жыл бұрын
✌👉 The Connections (2021) [short documentary] 💖
@Kiiltec Жыл бұрын
Hearing about cosby saying new coke ruined his image... I'm internally laughing my ass off about that one.
@fudalefu111 ай бұрын
I can’t imagine the hubris of a man making the decision for replacing one of the most beloved and successful consumables the world has eve known. The original coke was literally older than he was. This wasn’t some technological advance. This is a man who thought he could change a flavor.
@merk23642 жыл бұрын
These companies tend to forget after a while that the entire point of having a brand is consistency. Adding on top of is an entirely different ball game to completely replacing your flagship product.
@joez.27942 жыл бұрын
I wonder if they were going for a "coca-cola was for boomers" thing in response to Pepsi's "younger generation" campaign? But yeah - companies do a mind-boggling amount of needlessly screwing with what works imo.
@Tony_Man2 жыл бұрын
This could possibly be the reason why American luxury brands - Cadilac, Lincoln, and Chrysler - seem to grasp no baring of for newer generations, especially now. These brands threw away the old-school, couch-cushion, land yachts in order to appease the "sporty" and "stylish" designs the Europeans were riding on. Now, those brands are having a hard time even justifying keeping living on because they don't seem to have anything that made them. Yes, bad management and all that happened, but the thought's still there.
@MidlifeCrisisJoe2 жыл бұрын
Not always. That's actually been McDonald's go to strategy since the start. Ray Croc wanted to create a restaurant chain who's whole appeal was that it would be consistent no matter where you found it, since the consumer would be assured that at least they'd know what they'd be getting where ever they were. The same philosophy works with chain hotels as well.
@CheeseMiser2 жыл бұрын
Consistency gets you nowhere, innovation keeps you alive
@joez.27942 жыл бұрын
@@CheeseMiser You need both, genius.
@4u1004me2 жыл бұрын
This is essentially the soft drink equivalent to the 2019 Movie Sonic design.
@MiguelGarcia-vj7oo2 жыл бұрын
Good point. 💯
@diwajerebation40772 жыл бұрын
but we got the bad ending timeline
@MadGameBoy2 жыл бұрын
@@diwajerebation4077 what do you mean Original sonic design from original games everyone loved (coca cola) 2019 movie reveals bad design (new coca cola) Paramount backtracks, spends a buncha money and goes to a more classic design and releases the movie with the bad design all but forgotten (coca cola classic)
@genieinthepot24552 жыл бұрын
nah that design was genuinely horrific. It's like if the new coke formula made it taste like dirt.
@gregorymirabella14232 жыл бұрын
@@diwajerebation4077 wdym? they fixed the design.
@poopypooporson1267 Жыл бұрын
This whole video was the best coke ad ive ever watched.
@redmistbluemiss2 жыл бұрын
Crazy thing is an overwhelming majority of the lore behind Santa Claus is directly because of coke's marketing.
@TheMagicCuber2 жыл бұрын
This is a really interesting video about consumerism. Even though I wasn’t alive to experience new coke, I’ve noticed the difference in taste between regular coke and the “Mexican coke” at chipotles and other places, the ones that still have cane sugar. I seriously prefer the cane sugar coke, even if it’s more expensive, but I know that they won’t switch back, and your video kinda proves that, even if they did switch to corn syrup. It’s a shame :(
@fffrrraannkk2 жыл бұрын
It's too bad they don't sell a version with cane sugar in the US. Pepsi does it with Mountain Dew, so it's not unheard of.
@bruhwhy6772 жыл бұрын
Coke with cane sugar is really good. When I drank canned coke, it was a bit underwhelming.
@thelostmessenger2 жыл бұрын
My dad just goes to a Mexican store and gets a glass cola, he never gets canned
@lix03472 жыл бұрын
Living here in Texas allows me to buy the bottled coke and take them back to Mexico to get them refilled.
@fort8092 жыл бұрын
@@fffrrraannkk Gotta make sure we’re drinking our corn syrup
@monstersponge90962 жыл бұрын
40 some odd years later, the story behind New Coke is still politically, economically and traditionally relevant, just through altered means.
@cujows18442 жыл бұрын
What are these means
@carboncringe95582 жыл бұрын
@@cujows1844 Competitive consumerism and population polarization for the sake of business.
@Zorro91292 жыл бұрын
@@cujows1844 Information warfare
@dextermorgan111 ай бұрын
"You bastard! You ruined it" 😂
@josiahbartlet78402 жыл бұрын
The story of New Coke remains influential as a cautionary tale against tampering with a well-established and successful brand We were taught that in my college marketing courses with New Coke as a key case study
@inneldaisher74002 жыл бұрын
Haha that reminds me of in my graphic design classes where we used minute maid for the same purpose, tweak the imagery of ur brand and people stop wanting ur product
@vyor88372 жыл бұрын
Honestly, most of the complaining idiots should have been interned in an asylum.
@VeganSemihCyprus332 жыл бұрын
✌👉 The Connections (2021) [short documentary] 💖
@harrisondansie95422 жыл бұрын
Thank you for your insights, Mr. President.
@DraphEnjoyer2 жыл бұрын
New Coke is actually a tale about how gullible and reactionary consumers are. People act like it almost ruined Coke but in reality it basically made them way more money in the long run
@TrevorNWhite2 жыл бұрын
Sometimes I feel like things moving too fast and people making rash decisions only happen because of the modern internet, but seeing a guy start a whole organization and make merch to oppose a soda that was only originally around for under a year grants me some sobering perspective
@Personell1012 жыл бұрын
Thank god it’s not just us.
@horpuscorpus82992 жыл бұрын
The internet does help magnify human behaviors, yes
@Baryccyon2 жыл бұрын
It’s a different kind of privilege
@Darknimbus32 жыл бұрын
Well now you know. Trust me, things moving too fast and people making rash decisions were occurring for as long as humanity existed- tens of thousands of years before the internet was invented
@thecianinator2 жыл бұрын
never forget it!
@fudalefu111 ай бұрын
It baffles my mind how any company can’t fathom the backlash of removing such a popular product, like literally the most popular consumable the world has ever known.
@L7AVANZ Жыл бұрын
They should definitely consider bringing back new coke as another product to sell to curious people who never had a chance to try it but have heard of the controversy.
@_motho_2 жыл бұрын
I'm 100000% convinced New Coke was a way to switch to High Fructose Corn Syrup. Give people a completely new tasting beverage, then switch back to the "old" beverage but change the sugar. Mexican bottling facilities still use the original sugar, and I can tell you it tastes very different. Coke switched to fructose because it's much cheaper with all the corn subsidies the US govt puts out.
@m-h12172 жыл бұрын
Which one do you prefer?
@travisrainey11712 жыл бұрын
Mexican Coke tastes the way I remember Coke tasting as a kid.
@vansdan.2 жыл бұрын
Mexican coke uses high fructose corn syrup, they're just allowed to call it "cane sugar" (which HFCS is aswell)
@wyslink93542 жыл бұрын
this deserves at least 2m subs.
@JetPackDino2 жыл бұрын
We call them MexiCokes and we buy them whenever we can. Plus, those little bottles are cute.
@patrickholt87822 жыл бұрын
This might be a small thing but I love how you pronounce foreign names without saying “I think I’m pronouncing it wrong but what ever.”
@el_tristo2 жыл бұрын
Yeah, imagine learning how to pronounce the name you're going to say in your scripted video. Real tired of the whole "Probably butchered that name lol" thing when you can just look it up
@gandalf_thegrey2 жыл бұрын
To be fair i absolutely hate to hear "Im pronouncing it wrong" because yeah, most of the time they do pronounce it wrong, but thats not the problem. I would never scold someone because his german is shite, especially foreigners AND especially specially foreigners that never learned the laguage it in the first place. But on the Internet you HAVE to be perfect or act like you would be sorry because Jeremy cant deal with the fact that spanish isnt spoken by everyone.
@gandalf_thegrey2 жыл бұрын
@@el_tristo Imagine being so upset that people do not speak your language. Also its rather difficult to "research" pronounciation. And even when you hear it, you have to LEARN it properly. If you disagree i would like to hear you say "Eichhörnchen" (Squirrel) without practicing it for hours. You are the problem people need to fcking APOLOGIZE for NOT speaking one of the thousands of languages of humankind. Imagine being that narrow minded
@StefanoFierros2 жыл бұрын
@@gandalf_thegrey I really love that germans never scolded me over my terrible language production skills when I was still actively practicing my language on poor tourists whenever I saw them, most old folks were really sweet and spoke slowly to me if I requested it. Frenchmen on the other side...
@TheKingOfBeans2 жыл бұрын
Americans constantly give English people shit for how they pronounce words in their own language. “Omg why do you say choobe instead of tooobe” 🤤 they can’t even say ‘pasta’ correctly
@joshuapatrick682 Жыл бұрын
And FYI, this is how good we had it back in the 80’s and 90’s that shit like this was what permeated the airwaves, it really was a golden age…
@psyxypher3881 Жыл бұрын
19:06 Ow. I FELT that.
@joshstein91622 жыл бұрын
Nostalgia is the most effective marketing tactic the world has ever known. Linking people to times that are ostensibly more simple by comparison will win out in the end nearly all the time. As we stray farther into the future, there will always be part of the brain that yearns for the past. Discounting that fact is one of the biggest contributing factors to the fall of New Coke.
@AxxLAfriku2 жыл бұрын
Don't let this distract you from the fact that I get bullied because my classmates think my videos are the worst. Please don't agree, dear josh
@VeganSemihCyprus332 жыл бұрын
✌👉 The Connections (2021) [short documentary] 💖
@dethkillerspiral2 жыл бұрын
2020 will be exempt from this
@asdfreii2 жыл бұрын
Nostalgia just ain’t what it used to be
@AgniFirePunch2 жыл бұрын
True. I prefer Pepsi because that's what my step dad preferred and I remember stealing Pepsi's out of the fridge as a kid to have a nice treat
@MyPrimericaInsurance2 жыл бұрын
"Bill Cosby parted ways with the company, feeling that endorsing new coke had hurt his credibility" Legendary joke here that seemingly went over everyone's heads.
@kevinf84392 жыл бұрын
Probably because people are a bit... sleepy
@BradTheThird2 жыл бұрын
It didn't go over my head... I even posted my own comment about it the second he said it in the video and I had finished laughing...
@mikehuff97932 жыл бұрын
Why do assume everyone else didn’t get the joke? Seriously? You are the only person who has watched the news in the last 6 years? Yeah…you’re special and smart and clever and everyone else is stupid🤣🤣🤣🤣
@tangofrown33522 жыл бұрын
just because nobody commented about it doesnt mean nobody got it brother
@nrrork2 жыл бұрын
I mean, it didn't HELP...
@SeddincY Жыл бұрын
I feel like they didn't really bring back the old formula. they just branded it as being the old formula. I dont think no one can really tell the difference between the 2 lmao.
@aronklemz8554 Жыл бұрын
I lived through the "change". There was a definite difference in the taste. i also believe that over the following few years that they "slowly" changed the formula in "Classic" Coke, and all are now drinking "New" Coke. RC Cola probably resembles the taste of the "Original" Coke formula, IMHO.
@spacecadet35 Жыл бұрын
The major difference between old coke and the current version is that the old version had to have at least 50% cane sugar in it. After the New Coke episode, they introduced the "old" recipe, but used zero percent cane sugar. If you want to notice what the difference do a blind taste test on US coke and Mexican or kosher coke.
@OtakuUnitedStudio Жыл бұрын
@@aronklemz8554 If that were the case, the brief time they had New Coke available for the promo with Stranger Things wouldn't have worked at all.
@davidmathews143 Жыл бұрын
Did anyone ever think that maybe they didn’t change the formula at all?? It could easily been just a marketing campaign to drive up sales.
@pawkeshup2 жыл бұрын
Old fogie here. I was around for all of this. Back then Coke Classic wasn't as sweet as it is now. The cane sugar they used to use was a different sort of sweetness (you can get cane sugar sweetened coke, though it's not QUITE Coke Classic). New Coke was much sweeter, and much more like today's Coke. High fructose is just a much more potent sweetness. When Classic came back, it definitely was NOT the same as the original formula, but it was decidedly less sweetened. Over the years I've noticed they stepped up some of that sweetness. So, in all likelihood, we're all drinking New Coke now.
@puppieslovies2 жыл бұрын
There's a lot of assumptions and biases that influence how we see coke, new coke, and today's coke. I doubt it's as simple as today's coke being new coke under a different label though
@azazellon2 жыл бұрын
What about the "Mexican" version of Coke sold in glass bottles? Is that anything like what New Coke was?
@nocunoct2 жыл бұрын
@@azazellon Mexican Coke and American Coke are two very different tastes. As a Mexican who drinks Coke pretty much every day, and travels to the USA often enough to taste American Coke occasionally, I can assure you that I can very easily tell when I'm drinking the USA product or the Mexican one. American Coke is definitely sweeter, but in a more chemical-like way. It leaves me a bit of an aftertaste, although it's still good. These last couple of years I've mostly switched to Diet Coke or Coke Zero (known as Coca-Cola Light and Coca-Cola Sin Azúcar where I live), and they do taste much more similar to the American product. As a side fact, American Coke is much higher in calories than Mexican Coke; an American 20oz (591ml) bottle will have about 80cal more than a Mexican 600ml bottle. Cane sugar really makes a difference.
@azazellon2 жыл бұрын
@@nocunoct I've only recently found out that Mexican Coke exists, and I highly prefer it over American Coke. Great to know it wasn't just my imagination when I thought they tasted different!
@broadwaynicky2 жыл бұрын
To this day I love cane sugar based coke. I know my local gas station has glass bottles of that still.