NEW Learning Phase is Great News for Facebook Ads!

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NEW Learning Phase is Great News for Facebook Ads!

Рет қаралды 40,963

Күн бұрын

Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters365.com/facebook...
Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you...
If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.uk/?el=YTlong-l... a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

Пікірлер: 149

@BenHeath 16 күн бұрын

Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters365.com/facebook-ads-mastery/?el=YTlong-learningphase0724-fam Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-learningphase0724-fbdfy

@mihaellaa.7911 Ай бұрын

Thank you so much for this update! Literally a gift sent from above!

@vivacious229 Ай бұрын

Meta is getting smarter! Thanks for the update! Also a small script error - down the funnel- first add to cart and then initiate checkout

@HozaifaRadwan1 Ай бұрын

the best thing to do is hiding delivery column from the metrics to not see learning phase ever 😁😁

@ValentinRosas-pz9ju Ай бұрын

KEEP THIS CONTENT COMING, I LOVE THE NEWS AND NEW FEATURES AND CHANGE UPDATES!

@simon_olapade Ай бұрын

Thank you so much for this Update☺️ 11:57

@RahulSharma-ff7ld Ай бұрын

Thanks for Update Ben :)

@arshin16 Ай бұрын

Hi @Ben, thank you very much for this informative video. One question though, you said moving forward we could likely do campaign optimisation in 3 days from 7 days before. But istthat attribution window also play a role here ? For eg: if we are in 7DC window, and launched an ad today. Isn’t adviceble to wait until 7days before we make any changes? That would be good to know! Thanks and Looking forward to more such videos.

@rinathama Ай бұрын

Amazing... I needed this 😌

@pradyck Ай бұрын

Sounds great! :) Thanks Ben!

@tetramode Ай бұрын

Thanks for the update! Does this mean with the new rollout if you don't hit that 10 conversion events in 3 days you go into learning limited sooner, where your ad can get stuck never being able to learn?

@adrijancverlin4458 Ай бұрын

So i was wondering for something else (your new campaign structure - one campaign for COLD and other for the WARM audience), after some time when the camaigns produced some result and after optimizing, do you turn off one of the campaigns, because in most of the scenarious the retarget will perform better then the cold one - so do you turn the cold off or just lower the budget and optimize it more? If someone could explain to me I will greatly appreciate it : )

@ceruleanswim Ай бұрын

What level does the learning phase take place at - ad, ad set, campaign? Thanks, I’m pretty new to this!

@A-Z_Canva-lk Ай бұрын

Thanks! very useful information

@OzgulEzgin 25 күн бұрын

Thank you for this.. I was really struggling with this learning phase..

@BenHeath 24 күн бұрын

Happy to help :)

@dextertittil Ай бұрын

What are your thoughts on adding new ads into the adset regularly? Like daily, vs weekly vs monthly instead of editing the adset directly?

@zsdadsas 23 күн бұрын

Thanks Ben! Awesome content

@subhashisroyofficial6651 Ай бұрын

Happy Birthday Ben 🎉

@sayidimam Ай бұрын

Thanks a lot for helping us brother😊

@BenHeath Ай бұрын

Happy to help:)

@SimpleLifeTreasures Ай бұрын

My Ad Account is only about three months old. I have never once seen a "Learning" status. My Ad Sets always go from (In Review), Processing then Active. I'm not sure what to make of that.

@igordeoliveirasa6674 Ай бұрын

Mine too

@DrainedToEnergized Ай бұрын

Mine is showing the learning process phase ... might be only rolling out to some accounts for now?

@normentpeter965 Ай бұрын

Check all 3, campaign adset and creative column

@tetramode Ай бұрын

@normentpeter965 yes this, both your ad set and ad needs to learn. You can be out of the learning phase on an ad set but your ad can still be learning

@vishnuprasad-i5i Ай бұрын

Same problem happing with me too

@digitalmarketerken Ай бұрын

What about an engagement campaign? Always following from Kenya! Great info.

@brendonbonacci448 Ай бұрын

I just increased my budget by 5% and threw all my adsets into learning today. That’s never happened in our account

@jameskfletcher Ай бұрын

I've had it happen for 3%

@KenCsurilla Ай бұрын

Happens all the time. So annoying

@paarthsingh Ай бұрын

Yes he is right I changed a lot in my sales compaign last week and sales dropped and was bleeding money , so just add the ads and let it get out of learning phase and then only change may be after a week , one thing more is people who visited my website I retarget them thru a sales campaign and there is no converstion only add to carts .... Well may be I have to hit the logical mind with case studies and proofs. May be it will work. Next week. Also the new ai automatically retargets your website visitor , with other ads ,bcz ai is very smart it knows money is in retargetting , so I keep on adding ads last week and darn it sales dropped as Ben says donot engage with your campaign if it's in learning phase.

@user-zb4dj3uz8e Ай бұрын

Thank you for the video ! So if we don't make 10 purchases in 3 days (because of the high value of the products), is it better to optimzize "add to cart" if we reach the 10 conversions in 3 days?

@LombokHustler Ай бұрын

I need to know this, please answer

@wesleyede2081 26 күн бұрын

No @@LombokHustler

@talemwaivan374 Ай бұрын

Thank u for good info, help here, Can u still use a pixel without having website. And how is dat done

@user-er3ku7yt8e Ай бұрын

hey talem, there is nothing u can use the pixel for. U place a pixel on a website. if there is no website, there is no use for a pixel. but for example, if you just want to send people to an instant form, you dont need a pixel, since the information is being captured from facebook within the platform. but if you dont have a website. you dont have to bother creating a pixel yet. hope that helps

@talemwaivan374 Ай бұрын

@@user-er3ku7yt8e this has relieved me. And thank u so much

@robynplatenkamp751 Ай бұрын

How do I connect a pixel to my etsy website?

@marketmonster6055 Ай бұрын

BEN LETS SAY FOR SOMEONE LIKE MYSELF WOULD YOU GO LANDING PAGE VIEWS IF YOU ARE GETTING ONLY 1-2 CONVERSIONS A DAY?

@Benga-Eno Ай бұрын

What about leads campaign?

@sumsumab1809 19 күн бұрын

Why campaign start in active right away? No learning shown. Also 0$ spent in learning phase. Im on day 6 and more than 50 optimization events

@ehab772 Ай бұрын

what about messenger ads i can't see any learning phase status and know what happening now

@rehanahmad3497 Ай бұрын

I have 20 conversions out of 10 (20/10) and it's still in learning phase 😂. It seems like they're experimenting on this from a while as it appeared in my account 6 months ago and then disappeared again until it's showing now.

@m.rajeshkumar5131 Ай бұрын

Same bro

@kojoefante Ай бұрын

So how is this funny?

@rehanahmad3497 Ай бұрын

@@kojoefante It should exit the learning phase after 10 conversions but still it's in learning phase after 20. That means it still needs 50 conversions or more to exit the learning phase. It's funny because they do these weird changes which don't make any sense.

@user-eu4hy7jm5r Ай бұрын

I started doing Facebook ads a few months ago. I’ve always had daily budgets within £10-50. However, none have stated being in the “learning phase”. They just say ‘processing’ then ‘active’ after delivering. Is this learning phase a metaphoric or does it actually say ‘learning phase’ in peoples ad accounts? Thanks.

@consultoria7906 Ай бұрын

mine too

@marthe4943 Ай бұрын

Yeah we just watched the whole video for nothing

@bishalmazumdar4628 8 күн бұрын

Yes it does actually say "learning phase" where You're currently seeing "active" being written. And the learning phase depends upon the campaign objective and Your performance goal.

@bishalmazumdar4628 8 күн бұрын

Also just wanted to mention, I see a lot of people thinking not being in the learning phase is a bad thing. Absolutely not! Just consider Yourself lucky if Your ads go directly to being active. It just means facebook has understood who Your target audience is and is now showing Your ads to them.

@asadsherazi1034 Ай бұрын

Ben, my campaigns don't go into the learning phase anymore but, I'm not getting sales. I've tried different creatives in the span of 6 months but it has not been good. Even when there are sales the cost per purchase is so high that makes me rethink everything.

@saintemmanuel5969 Ай бұрын

Targeting the right audience?

@asadsherazi1034 Ай бұрын

@@saintemmanuel5969 yes of course I'm, with meta's new update, i can only use advantage+ audience any demographics interests & behaviours i add are merely taken as a suggestion.

@fasal592 Ай бұрын

It’s mainly your offer, which is your product/service which has less demand in market.

@onyinyeezenduka5837 Ай бұрын

Assuming you're targeting the right audience, using good ad copy written by a Copywriter, good image and video creative, consider this: Do you have an effective funnel and compelling offer in place?

@DABLRShoes Ай бұрын

the new learning phare for 10 purchases was there for around 15 days in india and then its vanished now.

@bishalmazumdar4628 8 күн бұрын

Any new changes You've seen recently? Particularly for the learning phase

@mkingscott Ай бұрын

Thank you for the update.... So, with a small budget, I could target Add To Cart instead of Purchase, get 10 in three days to get out of learning, wait a day - oh, if I change the target to Purchase, it'll go back into learning. Dang.

@littletops5726 Ай бұрын

Was going to ask the same

@IslamicPulse0 11 күн бұрын

its still 50 in 7 days on my account, is this only in USA now?

@YaboGod Ай бұрын

I’m confused I was aware of the learning phase but my campaigns don’t say learning they say active only 2 hours after publishing the campaign and not even having a single conversion

@thethinker9283 24 күн бұрын

YEA ME TOO... what the heck??

@YngGrlz 7 күн бұрын

@@thethinker9283 the ad can say active but still be "learning"

@DHealey Ай бұрын

I've never seen my ads go into a learning phase, they always just say active...

@consultoria7906 Ай бұрын

mine too

@vishnuprasad-i5i Ай бұрын

I am also having same problem

@mradulbhardwaj3147 Ай бұрын

my also

@zaidgodil3271 Ай бұрын

Do on off again and again your ad and make changes or edit your ad. if you want to see LEARNING

@DHealey Ай бұрын

@@zaidgodil3271 Doesn't make a difference. My ads never show learning no matter how many edits I make.

@ishaupadhyay7119 9 күн бұрын

Hi Ben Do you have written update on this officially from facebook or meta team?

@gokalifestyle 28 күн бұрын

Does anyone know if I need a pixel if my ads are directing people to my DM’s for online coaching service?

@bishalmazumdar4628 8 күн бұрын

You don't. The pixel will grab the data only for people who reach Your website (where the pixel is integrated). If You need any more clarification, just hit me up on WhatsApp at 9101419826

@JohnKeever-w8c Ай бұрын

Has this launched yet? I'm still seeing the 50 conversions needed for my ads that are in the learning phase. Do I need to create a new campaign or adset to have this happen? Edit: Nvm got to 10:51 in the vid :P

@Mizaeducation Ай бұрын

My ads never says learning It says processing then active no learning 😅 it's new account small budget 4:06

@igordeoliveirasa6674 Ай бұрын

Mine too

@marthe4943 Ай бұрын

Me 2

@alejandrojeremicmulero1991 Ай бұрын

Hello Ben, I recently came across your work. What you do is brilliant. 👌🏽 Thank you for that. I'm new to the Meta business and currently trying to build a clothing brand. I'm planning to start with €20 a day on ads. I have already created an Advantage+ campaign. However, Meta is telling me that it will achieve zero purchases, which makes me hesitant to launch the campaign. Do you have any tips?

@onyinyeezenduka5837 Ай бұрын

Provided you're sure of your targeting if you manually set it...and every other thing us intact, launch your campaign. Facebook also tells me that sometimes.

@smiless101 27 күн бұрын

So is learning phase good or bad for us as small business running ads ?!!

@igordeoliveirasa6674 Ай бұрын

My adsets never show learning. They always show Active directly. How to force them to show learning phase?

@abdulhannan5310 Ай бұрын

That isn’t a bad thing as long as you are getting conversions

@iamhennywest Ай бұрын

Your using dynamic creative that’s probably why

@smiless101 27 күн бұрын

What does that mean ? Bad or good @@iamhennywest

@CurtisShannon-u4y 29 күн бұрын

I need 50 optimization events for my ad sets to exit the learning phase. Is this the same as 50 conversions? I think it is, but curious what you think.

@BenHeath 29 күн бұрын

It is yes, provided you are optimizing for a conversion. Looks like you still have the old version of the learning phase.

@BloomCorner Ай бұрын

Hello Ben , I wanna ask regarding the new flexible format that meta has released recently. If you have given ago , we would like to listen to your prespective

@malv447 Ай бұрын

My ads & adsets always go straight to active without ever showing the 'learning' status on the delivery column. Why is this?

@zahranieahmad Ай бұрын

what kind of objective do you use?

@abdulahad4934 Ай бұрын

same with me

@thenecroyeti1 Ай бұрын

Learning phase isn't real. It's just meta's way of telling you that if you have a low volume of data for your chosen conversion event, and your ads wont be able to optimise as well as if you had more data. And its there to encourage you to consolidate your campaign structure (or at least it was, it's gone from most new accounts).

@matejantoncic9342 Ай бұрын

Same on myside

@igordeoliveirasa6674 Ай бұрын

Same on my account. Any solution?

@marthe4943 Ай бұрын

Uhm I had two sales and my account never said anything but ‘active’

@TheReadWellPodcast Ай бұрын

The problem is that Facebook Pixels are a pain in the backside making conversion tricky to track.

@dacutestchannel Ай бұрын

Use trackbee

@jackpower5036 Ай бұрын

My ads never go in to the learning phase, always straight to active. Does anyone know why?

@consultoria7906 Ай бұрын

mine too

@VijayKumarIM 26 күн бұрын

What aout "Preparing"

@seansalingerfitness54 Ай бұрын

Would your Facebook Mastery course be useful to a small Fitness studio ?

@BenHeath Ай бұрын

It sure would :)

@MrXepicfaceX Ай бұрын

If I’m doing Facebook ads for another company, how do I set up a meta pixel for them? Like how do I get access to their website?

@bishalmazumdar4628 8 күн бұрын

Ideally, You would want to run ads on their own ad account (for which You'll require the access to). You'd then go ahead and create the pixel on their business portfolio, integrate it on their website, and then connect it to the ad account on Meta

@bishalmazumdar4628 8 күн бұрын

And for integrating the pixel on their website, You'd need to grab the pixel code from Meta, give it to their developer, and ask them to paste it in the header section of every page of the website

@MrXepicfaceX 8 күн бұрын

@@bishalmazumdar4628 thank you so much! and last question, which campaign type would be best for restaurants/ coffee shops? Leads? Sales? Traffic?

@bishalmazumdar4628 8 күн бұрын

@@MrXepicfaceX Honestly, I can't give You a blanket statement for that. Your campaign objective will completely depend on what You're trying to (specifically) achieve through the ads and how it aligns with Your overall marketing strategy.

@MrXepicfaceX 8 күн бұрын

@@bishalmazumdar4628 Say for like a boba place I’m trying to get more customers for the business and I offer a deal like maybe a bogo deal for the ad etc, what would be a good campaign for that?

@WyattTeng Ай бұрын

It seems like Meta has reverted it back to the 0/50 optimization events needed to exit the learning phase, the 0/10 just disappeared on all of my ad accounts that have it. Anyone having the same experience?

@farinajaffer1601 23 күн бұрын

Yes

@sumsumab1809 19 күн бұрын

Also learning phase is not machine learning. 50 events is very small sample size. Ai needs millions to properly train. What it is instead adjusting preferences of already trained model

@patrick_performanceone Ай бұрын

Not rolled out yet in Germany :(

@BenHeath Ай бұрын

It probably will be soon :)

@ericosoriano5169 Ай бұрын

Why the fvk Fb Ads Is Changing Every Month Because More budget spending Ads More Sales To Mark Sucker Money🙈🙈🙈🤣

@PowzaKa Ай бұрын

My ads seem to just skip learning and go straight to active. How do I fix this, its like I dont even have learning

@bishalmazumdar4628 8 күн бұрын

Just consider Yourself lucky if Your ads go directly to being active. It just means facebook has understood who Your target audience is and is now

@imomentproductions6635 2 күн бұрын

Meta still showing 50 target in 7 days for my ad account? can anyone advise

@BenHeath 2 күн бұрын

Most people don't have the new learning phase yet I'm afraid.

@Mwap439 Ай бұрын

5:30

@thelastbrobo7826 Ай бұрын

I only see learning on the ad sets, not campaigns or ads

@user-gw7lv6lx6y Ай бұрын

My ads never went in the learning phase in the first place for some reason, I turn it on and it's active ..

@Getcalled Ай бұрын

Mine did this when it was new

@BenHeath Ай бұрын

That can happen in ad accounts that have significant conversion data already. I wouldn't worry about it. The same thing will be happening behind the scenes.

@Getcalled 28 күн бұрын

@@BenHeath No, this happens to new accounts. Mine did this at first then once it had spend behind it it went into learning all of a sudden. Same thing is happening with a client- New account no conversions, once he spent 2k it goes into learning mode just like mine.

@user-gw7lv6lx6y 27 күн бұрын

@@BenHeath it currently happens to me in my new ad account, I only started running ads 2 months ago

@EveryCloud9999 Ай бұрын

But 10 sales in 3 days = around 100 a month. That's around double the original learning phase rate.

@VAVIBEATS Ай бұрын

it was rather 50 events for 7-10 days, so it might be even less events needed

@BenHeath Ай бұрын

It was previously 50 events in 7 days, not in a month. 10 in 3 is significantly less. Plus you only need to go through the learning phase once, not every three days.

@EveryCloud9999 Ай бұрын

@@BenHeath Got it! Thanks for that.

@getresultsnowinc 29 күн бұрын

My account said 10 now it’s back to saying 50 😮

@HanbalDigital Ай бұрын

Amazing update but give me meta official update link

@Nodsaibot Ай бұрын

time to sell burgers at the curve bois!!

@thenecroyeti1 Ай бұрын

I honestly don't think the "learning phase" is a real thing. Campaigns and ads are always learning (it's not even present on most new ad accounts). I think meta chooses to communicate and make recommendations based on the learning phase because it's easy for most advertisers to understand. However, all they're really trying to do is encourage consolidation across the ad account, so that their machine learning algorithms can function more effectively, due to the higher density of data. What this change really reflects is that the algorithms are getting smarter and are able to optimise better on less data, and in less time.

@VAVIBEATS Ай бұрын

yes, and I think the learning phase is also a great way to extract a lil more money from the advertisers without blaming the algorithm. Fb has the smartest algorithms, they know just by reading your landingpage and with some pixel data exactly what your target audience is and you probably could reach your goals faster, however I understand that it's still important for the ML to know what ads work specifically work with your product/design/offer/niche.

@fadistien Ай бұрын

Learning becomes limited after making 40+ purchases.

@PirachaNajeeb 29 күн бұрын

H Ben. I kinda feel like you dont have many clients now, thats the reason you started with all these youtube videos to make money? just curious

@kiausiuslt99 Ай бұрын

cool info, but that could have been a 2 minute video thb

@Whispers-sports Ай бұрын

you are very fast , speak a bit slow please

@marthe4943 Ай бұрын

He likes to talk and make things more complicated than it has to be so he can fill up his channel with content. This entire video is useless. It’s an update about fb that you can’t do nothing about and is no use knowing

@Whispers-sports Ай бұрын

@@marthe4943 you are right , i also feel that way