New Look Same DNA: Stewart-Haas Racing Unveils New Branding

Рет қаралды 34,012

6 ай бұрын

From the start in 2009, we've rolled up our sleeves, done things our way, and relentlessly pursued our passion for racing.
Today, we’re unveiling a new brand identity that reflects that DNA.

Пікірлер: 67

@licorice5266 6 ай бұрын

“We hired the best and most badass drivers” Danica instantly pops up for the first time😂🤦🏼‍♂️

@mosesroman6219 6 ай бұрын

Let’s GO. I can’t wait for the next chapter of this organization. 2024 here we come

@aidansmid2210 6 ай бұрын

Let's go, the rebuild starts now

@14wbigt 6 ай бұрын

The new logo for a new generation I like it let’s build to win baby

@youngmoney2122 6 ай бұрын

GOOD LUCK IN 2024 TONY

@bighand1530 6 ай бұрын

41 days left. I do miss Kurt Busch. But I understand the situation.

@miami733 6 ай бұрын

So much hate about the logo. The logo looks great! I am rooting for Stewart Haas racing, we need you in Nascar!

@user-ry1dw5tk6l 6 ай бұрын

That's right! Logos don't win races.

@tipsywizard7865 6 ай бұрын

Tbh It’s pretty sick

@sheilacirioni4676 6 ай бұрын

Stewart Hass racing will never back down. You have bad days& good days,but all in all,you are not a quiter& I have stuck by you since day one.Smoke...you& your new team& all the guys around you will not let you down,gotta give them time to learn& grow& they will get the confidence to WIN,WIN,WIN.SO GO GET UM..CHASE,RYAN, JOSH,& NOAH..WE LOVE YOU ALL.🌟👍❣

@alexpatrick8885 6 ай бұрын

Let's go SHR!!! New logo with the Darkhorse Mustang!!!

@dewrvtech1 6 ай бұрын

Hell yeah love some smoke SHR is and has been my team from the start friends till the end

@Mattyice2000 6 ай бұрын

Been a fan when you guys started and still a big fan. Bring the w in 2024

@Cobra3901 6 ай бұрын

Have been an NHRA & NASCAR fan since the early 70’s…. Good luck in T/F this season, you seem to have a knack for driving anything and I’m sure you’ll catch on quickly.

@larryeddings3185 6 ай бұрын

Go Smoke and SHR!

@demiansvideos 6 ай бұрын

Go get ‘em, Smoke!

@bobbolieu9013 6 ай бұрын

That's the way you do it!

@digitalstyx_est.2018 6 ай бұрын

I've always been a Harvick fan and Stewart was my 2nd favorite. Needless to say it was epic having Harvick drive for Stewart. I think it's stupid to count SH out. It would also be pretty ignorant to predict a solid 2024 too. What matters here is Stewart is saying SH is not going anywhere and no matter the results they are going to keep pushing. I said no matter the results. They don't stop when times are good either. I have no idea how they missed it so badly with the new car, but it seems to highlight just what masters they were of the old car. The car where past experience with current mastery of the data was paying off. Things change, but SH may be a breakthrough away from greatness once again. They are missing something on the new car but it certainly isn't everything. What happens when that something is sorted? Well, all of that extra effort just might cause them to skip catching up and going straight to domination. There is a major caveat though. Kevin was one hell of a driver. He was often beat by better equipment, but he routinely gained finishes far better than his car should have allowed. That goes for the good seasons too. So SH doesn't just have to get back to their previous performance level. They need to surpass it by a lot to equal what Kevin was accomplishing for them. I will have to wait and see how closely I follow Nascar going forward. With Kevin in the booth, at least for the FOX half I may be following more than ever. I fully expect Kevin will bring more insight to the booth than there has ever been. If people and other drivers pay attention he's likely to be sharing his secrets for his success without advertising them as such. The guy is smart. He developed his reputation only partly due to his early temper and much more as the result of deliberately making sure people were paying attention to him and his team. If a driver get's attention then their sponsors will get attention too. That's the real business. Attention from winning alone is a distant second by comparison.

@pjh1776 6 ай бұрын

I am not one of the doubters, but I also have not been a Stewart fan, but as I get older (40year NASCAR fan) I come to appreciate what men like Haas and Stewart do for this sport. Hats off to yall and even though I'm a bow tie guy, I always have loads of respect for the leaders in our sport like SHR.

@SonicArchitect 6 ай бұрын

I’ve been a fan of this team since the beginning and I’m excited to see where everything goes from here.

@santiagomayaman9282 6 ай бұрын

I really like the new logo.

@DriftlessWarrior 6 ай бұрын

I like the new logo. Clean and crisp. Rooting for you in 2024!!!

@bobuncle8704 6 ай бұрын

Let’s go baby. Show us what’s in store for 20 24

@jomarkelly3932 6 ай бұрын

Go get ‘em SHR… I haven’t given up on you! 🍀🍀🍀🇺🇸

@gothard5 6 ай бұрын

I honestly did not know that Ryan Newman’s 39 car was an SHR car.

@monsterouseggman627 6 ай бұрын

Count me in on the 2024 SHR hype train Lets show them what we got

@the_keen_edge 6 ай бұрын

Prove it! Stop talking about being a winning team, and go out and show us then. To be honest I don't think SHR has the leadership it needs. When was the last time anyone seen Gene Haas at the track? Tony is to busy with all of his other endeavors, and doesn't really show much interested in NASCAR any more, (and who can blame him). There were no internal changes in the off season, so what has changed? A new logo is not going to help you win. Time will tell!

@bighand1530 6 ай бұрын

I’m rooting for Stewart Haas Racing in 2024.

@DriftlessWarrior 6 ай бұрын

LOL it's the offseason so really all they can do right now is talk. Proof will come when the season starts! GO SHR!

@animal_SS70 6 ай бұрын

To be fair, Gene Haas isn't the one steering the ship. Before Tony got there, the results speak for themselves

@14wbigt 6 ай бұрын

We got a month till racing returns ok and they will prove it damn

@animal_SS70 6 ай бұрын

@@14wbigt I hope they do. I'm a big fan of Chase Briscoe and Josh Berry as drivers

@sergeantnet 6 ай бұрын

I see the H from Haas logo, the S is little bland there

@Harmds5fl 6 ай бұрын

That's right u think and wish

@kylitoshow Ай бұрын

This aged like a glass of milk sitting out in the sun on a hot summer afternoon

@BrianIsTheGOAT594 6 ай бұрын

I'm not going to sugarcoat it. No offense, but I'm not a big fan of the new logo. When I saw the other logo, it reminded me of the Stewart-Haas Racing I knew from 2018. The new logo just doesn't ring the same bell. I'm sorry, nothing personal by the way. I'm sure other people would agree to be fair.

@bighand1530 6 ай бұрын

I can get where you are coming from

@greggkiest1069 6 ай бұрын

Agreed.

@azyanziyad1291 5 ай бұрын

Well Dear Tony Steward an Gene Haas, If You Guys want to Recognize and Innovate More and Bring Your name in the International Stage, Just Invest in F1 As Well Gene, Invest Properly so that the fruits will Reward More and More which will be better and more Incredible. Please Gene. Come on Gene. Hopefully You guys can win an F1 Grandprix One Day and Just Like What You said " Relentlessly Pursue Your Pasion For Racing" If that's What You said then Atleast Don't Talk About it, Be About It.

@TexanRebel Ай бұрын

And they close down less than a year afterwards, lol

@danielroberson5421 6 ай бұрын

Who's going to fill Harvick's shoes? He was competitive when no other Fords were. He's going to be missed.

@jaycecampbell9688 6 ай бұрын

So if it supposed to be are identity why have a modern logo when we have old school drivers

@jrracingteam1732 6 ай бұрын

All drivers are younger

@jaycecampbell9688 6 ай бұрын

@@jrracingteam1732 but there style is old school

@bighand1530 6 ай бұрын

@@jrracingteam1732 Josh Berry is on the older side for a rookie though.

@jrracingteam1732 6 ай бұрын

@jaycecampbell9688 yep and I love it. They are keeping it real and not just paid drivers they have showed and earned there spots.

@jrracingteam1732 6 ай бұрын

@@bighand1530 true

@BraydenBunch58 3 ай бұрын

This Is The Logo That Will DEFINE The Fall Of Stewart Haas.

@LessGo7921 Ай бұрын

Perfect prediction

@BraydenBunch58 Ай бұрын

@@LessGo7921 Even i could see the future back then🤣🤣

@tomchristensen3392 6 ай бұрын

Darn, I wish you could have hired Kyle Larson

@longracing25 6 ай бұрын

...THAT was Fords bad call. Thank you Chevy!

@Special-mg5kh 6 ай бұрын

Don’t have to prove your legacy 😉

@s21b0b Ай бұрын

Knowing what just happened, this is so cursed rn...

@BraydenBunch58 Ай бұрын

Yates also changed their name/logo during their fall

@elliot20 6 ай бұрын

Focusing too much on their past when they aren’t making any positive changes for the future

@lagh84 6 ай бұрын

This is how you get away with murder.

@angelwings3093 6 ай бұрын

I guess this new logo is more modern but I don't like it as much as the old one sorry 🤔🙄

@bighand1530 6 ай бұрын

Fair enough

@bamaboy21958 6 ай бұрын

show me.........

@greggkiest1069 6 ай бұрын

Not a fan, but logos don’t win races.

@toddw6716 6 ай бұрын

Put all the lipstick you want on it, it’s still a pig until performance improves. He has a disappointing nascar team.