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Those pushing for recreational marijuana this November say Tuesday marked the “real launch” of their campaign to make it happen. A media blitz is now underway to convince voters to approve legalization for those 21 and up. Smart and Safe Florida is behind the effort- launching four new ads, their first major effort of the election cycle. The $5 million ad buy will start this week and get blasted out across broadcast, cable, streaming, radio, and digital platforms.