New Pinterest growth strategy for artists in 2024

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New Pinterest growth strategy for artists in 2024

Рет қаралды 11,243

Күн бұрын

Pinterest is an ever evolving platform. In recent years it's shifting its identity away from being a visual discovery engine to a destination for creators. In this video, I will give a high level overview of recent changes and what it means for creatives who are looking to share and sell their work online.
00:00 Intro and agenda
01:03 How has Pinterest changed
02:48 Pinterest's 2 unique advantages
05:15 What does it mean for creators
06:40 Two types of content to post on Pinterest
08:44 What happened when I posted the same content to 3 social platforms
10:01 Pinterest for Business
10:50 Words of encouragement
As mentioned in the video, here’s the interview with Pinterest Head of Creators Strategy Silvia Lopez: every.to/means...
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Cathy is a self taught watercolor artist based in Los Angeles, CA and the founder of Easy Sunday Club, a collection of art and baby/children's goods that combine fine art aesthetics with playfulness and educational values. Prior to ESC, Cathy got an MBA and worked in the tech industry for 10 years and Nam is an attorney. This channel is our way of giving back to the art community.
Sign up for my newsletter to receive infrequent but thoughtful updates and get 15% off your first order from my online shop: www.easysunday...
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Online Store: www.easysundayc...
Instagram: / easysundayclub
Twitter: / easysundayclub
Facebook: / easysundayclub
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A full list of tools and equipment we use for art and business is available at our website here: www.easysunday...
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Music: In French (Used w/ Artist Permission)
/ infrench
#pinterest #contentmarketing

Пікірлер: 34

@joyousjoyness Жыл бұрын

I've been putting my foil peel videos for over a year as idea pins, and I've seen engagement on stuff that is super old. I love the evergreen nature of it. My best pin is over a year old and still is getting a ton of views. No other platform has this much shelf life.

@EasySundayClub Жыл бұрын

agreed!

@janetm8902 Жыл бұрын

Thank you for sharing your research here - no artist wants to take the time for this. I have NEVER understood Pinterest but I'm now willing to give it a try with your encouragement. May you be blessed with huge success & sales!

@LynsArt 4 ай бұрын

Really appreciate you taking the time to lay everything out in an easy-to-digest manner. Lovely work!

@courtneyholder9623 2 жыл бұрын

Thanks so much! I've been wanting to explore pinterest more for marketing and this was a good overview! Best, Courtney

@CherieRoeDirksen 2 ай бұрын

Thank you. This was really informative.

@EasySundayClub Ай бұрын

you’re welcome!

@somegreenlife249 2 жыл бұрын

Thank you for the video. I used Pinterest a lot in 2016 / 2017. Through Pinterest, I've had really a lot of traffic on my blog. But then Pinterest changed and didn't bring me so much anymore. But I'll give it a try for my small business. I shoot the videos anyway. Then I can upload them there again.

@EasySundayClub 2 жыл бұрын

Sorry to hear that! Yes maybe it’s time to give it another go. It’s changed quite a bit since then and it needs to stay competitive with the other social platforms.

@sabinafennart 2 жыл бұрын

so helpful!! thanks Cathy! I find pinterest really confusing but I find all platforms confusing lately with all the similar features like shorts, idea pins, etc. Question for you: how do you cross-post content if it's a reel you made to a specific song? do you just then choose another song to use instead (on tiktok for example)?

@EasySundayClub 2 жыл бұрын

I haven’t downloaded a reel from IG in a while but remember they won’t let you download the audio anyway? As for others, yes I usually choose another song. I know w Tiktok there are trending songs that can help your algo but I’m not aware that’s the case with Pinterest.

@teamhurstrealtygroup6555 2 жыл бұрын

It's so awesome and cool that you share this with other creatives. Masses of good karma coming your way!

@EasySundayClub 2 жыл бұрын

Def trying to build karma points :). Thank you!

@susanfield2444 9 ай бұрын

Excellent advice. Thank you

@sarahjoystreet_ 2 жыл бұрын

Thanks for this video and the helpful tips!

@EasySundayClub 2 жыл бұрын

You’re welcome, hope Idea Pins work out for you!

@miaforte8536 2 жыл бұрын

Thanks for the video. Would love to see how you grow on Pinterest

@yaoseesthepath 2 жыл бұрын

Thank you very much. It is very helpful.

@EasySundayClub 2 жыл бұрын

You’re very welcome :)

@kalirally 2 жыл бұрын

I’d love to see how Pinterest can increase sales. Not a lot of info out there on this

@tylerbhumphries 2 жыл бұрын

I think over time it will. I have an account for my Black owned handmade candle and wax melt shop. I’ve been a verified merchant on Pinterest since January 2022 and I only had about 15 pins plus my products on Pinterest. I had a monthly impression rate of 2000. Then Juneteenth happened. My impressions jumped up to 10,000 and I got a sale. I don’t advertise that my company is Black owned on Pinterest (although I’m really starting to consider it) but I do have pictures of myself on my website. All it took was one or two people pinning my content to “Black owned” boards and my traffic exploded. Since then I have been regularly making pins and although my impressions have dipped since the Juneteenth spike, I’m still at around 6,000 over a month later. When Fall starts, candle season starts, and I’m anticipating Pinterest will bring a lot of traffic to my website. Like she said, Pinterest is a long game. I can see my Fall and Winter impressions hitting 50,000+ As of right now I only have a 4 person following that I gained during the Juneteenth spike and I’m still getting 6,000 impressions.

@kalirally 2 жыл бұрын

@@tylerbhumphries cool Tyler thanks for sharing. Just subscribed to your candle shop newsletter 👍 wishing you continued success on and off Pinterest :)

@tylerbhumphries 2 жыл бұрын

@@kalirally oh wow, thank you so much.