New product introduction: An IfM approach

  Рет қаралды 5,547

Institute for Manufacturing (IfM), University of Cambridge

Institute for Manufacturing (IfM), University of Cambridge

3 жыл бұрын

This video explains approaches developed by the Institute for Manufacturing's Design Management Group to overcome challenges relaed to new product introductions. The aim of these tools is to achieve a strategically prioritised portfolio of new products that will be delivered on time, to budget and in demand by the market.
This video covers:
What is new product introduction and why can it fail?
An introduction to the 4Ps: process, product, project and portfolio
How to use the IfM NPI mturity assessment tool
Understanding the results
The 'on a page' approach to NPI

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