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Warning: This video contains a British man trying to talk about Hockey.
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Why buy new players when you can hastily refresh your team brand in an attempt to latch onto a popular trend. This is what happened with the NHL team, New York Islanders and their 1995 rebrand and logo.
But even with all the hatred and backlash, the once maligned Fisherman logo has become something of a cult icon for fans. And has even had a redemption arc in the last few years.
Thanks Billy Joel.
Articles and Sources
About the Rebrand and logo
theathletic.com/3976138/2022/...
nypost.com/2023/01/19/why-the...
nypost.com/2018/12/06/inside-...
www.amazon.co.uk/Want-Fish-St...
Introduction articles
cmagency.co.uk/that-leeds-uni...
www.nbcchicago.com/news/local...
1000logos.net/islanders-logo/
Reverse retro
www.thescore.com/nhl/news/255...
www.lighthousehockey.com/2020...
www.nhl.com/news/nhl-reveals-...
www.milehighhockey.com/2020/1...
The Redemption Arc
www.sportsnet.ca/hockey/nhl/i...
eyesonisles.com/posts/will-th...
thehockeynews.com/nhl/new-yor...