Alejandro González Iñárritu His debut film, Amores Perros, was nominated for an Academy Award for Best Foreign Language Film in 2000, premiered at the Cannes Film Festival and won the Critics Grand Prize. In 2006, he earned Best Director at Cannes for Babel and was nominated for an Academy Award for Best Director and the Directors Guild of America Award for Outstanding Directing. In 2014, he won three Academy Awards: Best Picture, Best Director, and Best Original Screenplay for Birdman or (The Unexpected Virtue of Ignorance). The following year, he won a second Academy Award for Best Director for The Revenant (2015), making him the third director to win back-to-back Academy Awards, and the first since 1950. The Revenant also won Iñarritu a DGA Award, making history as the first person to ever win two in a row.

Write the Future is an advert made by Nike football for the 2010 World Cup and directed by Mexican filmmaker Alejandro González Iñárritu for the UK based production company, Independent Films Limited. The full version is over three minutes in length and features football players Didier Drogba, Fabio Cannavaro, Wayne Rooney, Franck Ribéry, Ronaldinho, and Cristiano Ronaldo as its main players. It features the song "Hocus Pocus", by progressive rock band Focus. It was created by Wieden+Kennedy and written by Mark Bernath, Eric Quennoy, Stuart Harkness and Freddie Powell. The Sound design and mix was done by Raja Sehgal working out of Grand Central Recording Studios in London. The advertisement won the Film Grand Prix at the 2011 Cannes Lions festival.