Overview of why recycling aluminum is important to the world and society, and how Novelis is recycling to reduce their environmental impact and contribute to the circular economy. Explanation of what is the circular economy, overview of Novelis’ transition from linear value chain, 80% recycled content target, global growth of recycling network and importance of research and technology. Challenge around post-consumer scrap. Last half is focus on how scrap is recycled at Novelis and details of the process.
Commentary from:
-Novelis Advisory Council members
-Jonathon Porritt
-Stuart Hart
-Red Hare Brewing’s Roger Davis
Includes shots of: nature (stream, forest), plant and recycling center operations, animations, Novelis employees, Ford F-150, scrap