Nudgestock 2023 - It's time to embrace the mess

Nudgestock 2023 - It's time to embrace the mess - Rory Sutherland

Рет қаралды 25,961

Күн бұрын

90% of progress in business comes from exploiting the mess. Yet 90% of the effort is devoted to pretending it away. Rory Sutherland, Vice Chairman of Ogilvy UK, teaches us that it's time to embrace the mess.
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Nudgestock is the world's biggest festival of behavioural science and creativity, where we inspire brands and people to impact the world.
Our theme this year is MESSY. That's because our heads are messy, our organisations are messy, and the world is messy. But where there's mess, there's opportunity to change behaviour.
The annual festival, curated by Ogilvy Consulting, features a wonderfully eclectic mix of talks and case studies from some of the leading thinkers and practitioners in the worlds of behavioral science, marketing and creativity.
Curated by Ogilvy Consulting.
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About Ogilvy Consulting’s Behavioural Science Practice
At Ogilvy Consulting, we work to creatively apply behavioural science insights to solve the world's most pressing and interesting challenges.
A magical combination of science and creativity, we are a unique global team of psychologists and behavioural economists embedded within the Ogilvy network. We bring proprietary tools, proven experience, expert facilitation and the power of Ogilvy creativity to unlock the hidden 'psychological power' within our partners' brands and channels.
We create unseen opportunities that generate giant impact.
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#Nudgestock2023 #LiveStream #Live #Psychology #Nudgestock #BehaviouralScience #BehavioralScience
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Join our community of trailblazing behavioural thinkers!
Head to www.nudgestock.com and sign up to receive the best bits of Nudgestock straight to your inbox.

Пікірлер: 15

@MyGrowthRings 11 ай бұрын

As always, Rory hit it out of the park.

@tedhinshaw3174 2 ай бұрын

For every word you do not know look it up for listening enhanced pleasure--Like great classical music, Rory makes me smile😊

@P4perchasemedia 10 ай бұрын

Rory my old mucka! You are the oracle for small business owners everywhere.

@isaacny 9 ай бұрын

What a brilliant speaker, highly entertaining but most importantly challenges your thinking about...well everything

@matthewaustin4946 11 ай бұрын

Legendary... thank you Rory 😊

@DharmendraRaiMindMap 10 ай бұрын

Roaring Rory !

@seven7vii7 10 ай бұрын

amazing talk

@desmondhughes9143 9 ай бұрын

Why do they time Mr. Sutherland? Just let him go lol. It will be worth it!

@nudisco300 10 ай бұрын

Exactly spot on about the JL shop. Retail is my area and you need to know the detail of the individual store to make any sense of any accumulated data

@kramanuj 5 күн бұрын

Great talk as always by Rory! I am interested in the books he puts in a plug for at 30:25. I have read Alchemy and Transport for humans. Can anyone tell me the names of the other two books (IDEAS and BETTER are visible but not the full titles). Thank you!

@nudgestock 4 күн бұрын

'Evolutionary Ideas' by Sam Tatam. And 'Change for Better' by Madeline Croucher :)

@kramanuj 4 күн бұрын

@@nudgestockthank you so much!

@YawMoney 2 ай бұрын

Cyberpunk CyberTruck

@LordEriolTolkien 10 ай бұрын

You do reaslise that We, the herd of animals you are attempting to control, are watching you, right? And WE might not Want to be 'Nudged' by corporate forces. In fact, we both resent and reject your attempts, and, further, given the opportunity would happily defenestrate the lot of you...