NVIDIA Has Overrun the Market

Рет қаралды 476,442

Күн бұрын

Sponsor: Thermal Grizzly Kryosheets geni.us/53ArNb and Thermal Grizzly Hydronaut Paste (Amazon - geni.us/Fsray )
NVIDIA is absolutely everywhere. They've flooded-out competition in the gaming space for years, and we wouldn't be surprised if NVIDIA applies a similar total market assault to AI or other sectors. Today though, we're focusing on how NVIDIA has overrun AMD (and, to a less observable extent, of course Intel Arc) in the gaming GPU business. #NVDA has been stretching some of its launch timelines and overlapping its GPU generations more lately, and we think they might be using the prior generation to fulfill the low-end market for the current options. This video makes a number of judgment calls on analyzing data over about 14 years for NVIDIA vs. AMD launches, embargo dates, and prices. We cannot perfectly encapsulate everything because it requires subjectivity to determine which cards qualify for analysis, but we think this gives a good overall picture.
Supoprt our work! Our Limited Edition CyberSkeleton V2 foil T-shirt will soon no longer be available! It directly helps fund our research: store.gamersnexus.net/product...
Watch the interview with Gordon Mah Ung (PC World) where he talks with us about Intel Arc's market position -- super entertaining and insightful! • Round 4: "Is Intel Act...
Watch our video about NVIDIA's AI and how it's on another planet: • NVIDIA Is On a Differe...
Updated the title: It was "NVIDIA Has Flooded the Market" (meaning to overrun or overwhelm with options, as they've done). Some pointed out that this has a specific economic meaning with a specific definition. Updated for that reason. Thanks!
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TIMESTAMPS
00:00 - NVIDIA Flooded the Market
02:11 - Checking for Confirmation Bias
04:16 - NVIDIA's Media Strategy
07:21 - NVIDIA vs. AMD Marketshare
09:20 - Counting Methodology & Choices
11:48 - NVIDIA Generational Duration & Time Between
16:05 - AMD Generational Duration & Time Between
17:19 - Launch Strategy Comparison
21:05 - Price Comparison & Increase
22:46 - Inflation Adjustment
23:09 - Conclusion
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Steve Burke: Writing, Host, Editing
Jeremy Clayton: Writing, Research
Vitalii Makhnovets: Video Editing

Пікірлер: 4 300

@GamersNexus 29 күн бұрын

My favorite video we've made on this topic is with Gordon from PC World. Check it out here - super entertaining and insightful! kzfaq.info/get/bejne/Y913l5l12NPDnKM.html Updated the title: It was "NVIDIA Has Flooded the Market" (meaning to overrun or overwhelm with options, as they've done). Some pointed out that this has a specific economic meaning with a specific definition. Updated for that reason. Thanks! Supoprt our work! Our Limited Edition CyberSkeleton V2 foil T-shirt will soon no longer be available! It directly helps fund our research: store.gamersnexus.net/products/limited-edition-foil-cyberskeleton2-cotton-tshirt Watch our video about NVIDIA's AI and how it's on another planet: kzfaq.info/get/bejne/ZsWqhsaHxMm6pZs.html

@zvenlin 29 күн бұрын

I saw the big lidless green eyes engulf in melting connectors

@jamesfox2857 29 күн бұрын

Advertising Marketing Fraud !!!

@dontsupportrats4089 29 күн бұрын

Your Walmart comparison is way WORSE than you state. Both AMD cards are sponsored advertisements and not native selections. Without the sellers paying, those two would not even be there.

@robertlawrence9000 29 күн бұрын

Think of AMD made new cards that can massively compete in RT. They could rebrand Radeon to Rayeon. I think it could help boost interest.

@CompatibilityMadness 29 күн бұрын

From @9:44 until 10:30, there is a sound issue (noisy background ?)

@RavTokomi 29 күн бұрын

Kind of to Gordon's point, it feels like Nvidia has a 75% market share, and AMD as a 75% comments section share.

@saxoman1 29 күн бұрын

Yep! One is more real and consequential

@user-wq9mw2xz3j 29 күн бұрын

because nvidia spends money on the marketing, whereas amd instead sell their cards cheaper so interested people see its better (value)

@RedH3 29 күн бұрын

AMD currently has a 100% market share in my PC 😂

@napowolf 29 күн бұрын

@@user-wq9mw2xz3j 75% comment section mob spotted.

@Dexx1s 29 күн бұрын

Even in the comment sections, AMD has less than 75%. But the thing is that most people don't give a damn about what commenters have to say online. They go to store and buy something, which leans Nvidia. The most they'll check online is a review from a big outlet. I only bother with other commenters because sometimes they're so blatantly wrong and/or I have the time to waste.

@gdadkins01 29 күн бұрын

I miss EVGA more and more everyday

@MechanicalX1 29 күн бұрын

Agreed; my current GPU is an EVGA RTX 3080 and I don't really plan on upgrading any time soon and there isn't anything (that I see currently) that's worth upgrading too anyway. AMD still lagging behind and Nvidia can go to hell.

@JacksonCharvelRULE 29 күн бұрын

want to buy my EVGA 3060ti?

@TheHunt890 29 күн бұрын

@@MechanicalX1 20-25% slower than an RTX 4090 in raster for less than 50% the price, is not what I would consider "lagging behind".

@Frigobar_Ranamelonico 29 күн бұрын

@@TheHunt890😂

@MechanicalX1 29 күн бұрын

@@TheHunt890 I mean in overall software/updates/etc; if I was to upgrade (or if my current broke and I had no choice) the 7900 XTX would be my first choice but ultimately I’ll wait to see what the next generation brings.

@callumlaland678 29 күн бұрын

I do find it funny how I recently sat my economics final exam and there was a question around the monopoly of Nvidia and chips haha

@PincKen 10 күн бұрын

Is it their fault they are making such an amazing product

@DairelFoleur 28 күн бұрын

Google pushes reddit on their search pages thanks to the AI deal with reddit. Nvidia pays to put their products first at Amazon, Best Buy, etc. Nividia can also buy more shelf space at retailers.

@wholetyouinhere 29 күн бұрын

This phenomenon is referred to as "shelf terrorism" in certain circles. It's very common with candy brands in the United States. For example, Reese's makes about a dozen variants of essentially the same candy in order to expand their presence on store shelves. If a store designates five shelves for candy, Reese's products can easily take up an entire shelf. But all of that candy is virtually the same thing. It's the laziest illusion of choice you'll ever see. And stores can't refuse any Reese's variant products without being cut off from the primary product, which simply isn't an option.

@SlothPodtjie 29 күн бұрын

I noticed this happening in the big supermarkets with hot sauces. They all ended up with the three big brands, tabasco , nandos and another one i can't remember, the superior local brands were forced off the shelf.

@GamersNexus 29 күн бұрын

Wow! Great comment and super interesting comparison. Makes sense too. Supplier agreements and all. Thank you for posting!

@ishiddddd4783 29 күн бұрын

kinda is, but also because nvidia produces around 3-4 times more gpu's than amd, with consoles already in the equation, amd doesn't have the allocation to keep up with the same gigantic amount of stock that nvidia has, so AIBs have like 14 models of the same gpu on nvidia, while amd has like 14 models with all their aibs combined for a model. Add that in NA gpus do sell at msrp, and most of nvidia and amd models have very similar pricing, so people will orbit the nvidia sku when it's just barely more expensive.

@herbertwalter8693 29 күн бұрын

Thermalright anyone?

@4.0.4 29 күн бұрын

There's no good reason why doing that should be legal. (I mean the forcing of having all variants of the product)

@ClusterShart 29 күн бұрын

Flooded markets and yet no reasonable prices. I hate modernity.

@ask_carbon 29 күн бұрын

They provide the value even at exorbitant prices especially the whole CUDA ecosystem.

@jeo228 29 күн бұрын

There are reasonable prices...from AMD

@benjaminlynch9958 29 күн бұрын

That’s because board partners and retailers each only get single digit gross profit margins. There’s no room for retailers or board partners to compete on price while still making enough gross profit to cover overhead costs.

@astrofiggy2321 29 күн бұрын

@@jeo228just pick up an 6800xt for 299$

@DarekGLA 29 күн бұрын

there is no such thing as 'good value' when monopoly/ oligopoly runs the market , it's guaranteed, though you are being exploited and extorted @@ask_carbon

@Tarukeys 29 күн бұрын

In the early 2000's, a private computer shop owner told me that he had to sell a certain percentage of Intel CPU or else, he would not be able to order as many as he needed/wanted. The giant companies are all bullies and their success, their huge market shares, are not due only to having the best product nor the ones that are wanted. I remember the Radeon 9700 Pro after ATI bought Artx. That card was far, VERY FAR ahead of anything nVidia had and their FX cards were pathetic in comparison. The 9700 Pro had serious 2nd gen of shaders (dx9) capacites and the FX series were ok for the demos on their website and it's about it. The low end, the FX 5200, was a pure joke. Guess what? Most people didn't want it and they wanted the shitty card with the green logo. There was none in store, I had to buy it online on NCIX. I had a 9800 and that thing last me 4 years before I started to feel the need for another one. I was running Far Cry maxed out at 1024x768 while others were only dreaming about it.

@badass6300 28 күн бұрын

True

@KristopherMacMillan 28 күн бұрын

I remember that too. Nvidia really screwed up with that FX line. I switched from using an older Nvidia card to the 9800 Pro myself.... It was far superior to the Nvidia cards. There has been a few times where AMD has managed to score a coup with a superior card or an awesome exclusive feature like Eyefinity but lately unfortunately Nvidia has been dominating the market.

@klfjoat 28 күн бұрын

The market bullying is part of why I don't buy Intel or Nvidia.

@petenielsen6683 28 күн бұрын

@@klfjoat My other reason is social security doesn't pay enough for me to spend an entire month's pay on just one component.

@BeardedFrog 28 күн бұрын

The 5800 ultra aka the dustbuster aka the card Nvidia literally pretends never existed. When the 9700pro caught 'em with their pants down. An interesting time for sure. I remember them using driver level cheats in benchmarks and STILL being slower. ATI (now AMD) was dominant for a while there. Everyone bought ATI cards for a few generations. It's what AMD NEEDS to do again. They need to be going after the 5090 not the 5080. Take the top spot. It trickles to the bottom. During that same 9700pro era people were also buying 9500pros. Was also a mod you could do to potentially unlock the extra vram bandwidth on the 9500pro to turn it into a 9600pro or something. I forget.

@poitiers2853 28 күн бұрын

This goes all the way back to when AMD bought ATI. AMD didn't buy ATI for their discrete GPU's (contrary to popular belief). They bought ATI for their chipset technology. AMD's entire focus was on competing with Intel with their APU's. Discrete GPU's were an afterthought for AMD. And here we are today. No marketing, no competition through innovation, and no more CrossFire. I blame all of this mess on ATI for selling. The Canadian government should have blocked the sale.

@merchant_of_kek5697 29 күн бұрын

Seeing dozens of +1000 dollar gpus make me chuckle

@misakamikoto8785 29 күн бұрын

I mean... even fries now are almost $10, inflation sucks.

@hatchetman3662 29 күн бұрын

@@misakamikoto8785 It's not inflation. It's corporate greed. Period.

@Elc22 29 күн бұрын

@@hatchetman3662It's a combination of both. If you are ignoring inflation, you are just lying to yourself.

@user-bf5qh3ih4u 29 күн бұрын

@@Elc22tbf, inflation doesn’t make the price almost double.

@harryshuman9637 29 күн бұрын

Most of those are 3rd party resellers, aka money laundering store fronts.

@Duncan23 29 күн бұрын

This is exactly I never sort store pages by reccomend or most popular, I've always been dubious of how those sorting filters are implemented.

@GamersNexus 29 күн бұрын

Recommended or featured are sometimes (as we understand it) paid spots as well, or preferred spots on Amazon where money may exchange hands. Sorting by price seems like it should be fairly objective as long as it's just a "dumb" filter that literally only sorts by price.

@Secret_Takodachi 29 күн бұрын

@@GamersNexus trouble with sorting by prices is that there's usual a couple dozen pages of $1.00 crap. Even searching by using the GPU category filter: you'll usually end up with multiple pages of cheap accessories....then a bunch of used/refurbished products that are suspicious *and then* at some point you'll start seeing cheap GPUs (that are multiple generations out of relevance) Search & sort allows customers to save money, there's no profit in allowing customers to find what they want at a price they can afford! (God I feel dumb for writing that, but you KNOW it's been said by c-suite staff)

@Artiom97es 29 күн бұрын

on pcpartpicker y always select by cheaper and then in my mind see what better about price-perfomance by everything

@gragogflying-anvil3605 29 күн бұрын

Sorting by popularity amplifies that popularity. Things that are popular stay popular because they're popular (if that makes sense). However, that popularity doesn't necessarily equal quality/bang-for-bucks.

@saxoman1 29 күн бұрын

Ofc AMD themselves enjoys this benefit in the cpu space. But I do agree

@jernaugurgeh451 29 күн бұрын

UK-based mainstream retailer Argos has 41 GPUs listed on its app / site and only 5 are AMD… They offer one RX 6600, one 7800 XT, one 7900 XT, and two 7900 XTX… But they have 15 variants of the 4060 😳

@ronald666mcdonald 28 күн бұрын

Sainsbury's sells GPU's ??🤨

@Matt.Hurley 28 күн бұрын

@@ronald666mcdonaldyou think that is weird I'm wondering what McDonald's wants with gpus

@jernaugurgeh451 28 күн бұрын

@@ronald666mcdonald Argos does, but not in stores - they are all delivery only.

@nathangamble125 28 күн бұрын

@@ronald666mcdonald Walmart sells GPUs, is it surprising that Argos/Sainsbury's does too?

@FoxWJK 26 күн бұрын

thats my problem with picking a nvidia gpu, there so many variants thats im like wtf and they are basically all the same.

@ElijahLPlus 28 күн бұрын

23:35 "F U Nvidia!" "Sir, this is a restaurant..."

@TheGhostInTheWires 29 күн бұрын

It's even worse in the Machine Learning market. They basically have a monopoly on machine learning chips/cards.

@moarjank 29 күн бұрын

And software. Almost nothing doesn't mandate CUDA - and there's no good reliable way to run CUDA on AMD, Intel or others (zluda is on the way, but isn't reliable yet, and reportedly abandoned - though I doubt forks will be abandoned for long)

@asdfbeau 29 күн бұрын

I went with 7900xtxs when the AI hype started; I've fought through every workaround/model conversion. I should have just bought the 4090s: My 7900s were half the price but, years later, I've spent that much (in time), and then some. Having the 7900s around for gaming boxes kind-of makes up for the loss, but it still sucks that AMD cannot catch up- as anyone, who's seen geohotz struggle, can confirm: they have the hardware, they just (as usual with AMD) don't know how to write drivers for it.

@jaxx4040 29 күн бұрын

This made my stake very happy

@sulphurous2656 29 күн бұрын

The same thing goes in productivity and especially rendering. Vendor lock-in for NVIDIA GPUs was a guarantee since CUDA became a thing. NVIDIA was chopping away at Radeon GPU sales way before machine learning even became a thing due to the applications and features their cards had outside of games.

@minerva474 29 күн бұрын

@@luminatrixfanfiction You are mad, insane

@Mark-wo6gq 29 күн бұрын

Sales background here, that Mere-exposure is applicable to almost anything! Its why persistent ads are so effective. You may not want that thing at the moment of seeing the ad. You may even actively dislike it or curse it. But when consumers come to the moment where they want a product in that category they'll choose the one they've been overexposed to WAY more. It's why targeted ads are so effective and sought after! Edit: I have now adjusted some abbreviation, spelling, and grammar errors to better meet the KZfaq comment section perfection standard.

@GamersNexus 29 күн бұрын

Thanks for sharing your direct experience! Always great to read stuff like this from people in the relevant field.

@H94R 29 күн бұрын

@@The-Cattell us more about your knowledge of women.

@stunlord 29 күн бұрын

yea, that doesn't work the way you think it does, because ads have only ever made me hate companies and refuse to ever buy their products

@kosmosyche 29 күн бұрын

@@stunlord It's not about what you or I think. This is just how it works statistically.

@Daniel-yy3ty 29 күн бұрын

@@The-Cat No, that works on everyone that's not a cheap bastard The only way to avoid it is to actually test all your options to find your preferred "sku" if you are deciding on a consumable (like food) or to do price/performance analysis before every buy for persistent items (remember to ignore userbenchmark's descriptions and only use the numbers if you use that website, either they get paid or they really like the taste of green dick 😅 ) Most people don't do any of that, so most people will just pick the easiest thing Shouldn't unfamiliar things draw the eye more? Yes, but people are also lazy (blame evolution) and you know nothing about a new thing, but that card you heard about is 69% faster 'cause triple RGB! Faster than what with triple what? Who cares, stop asking complicated questions Do you really wanna waste all that time READING D: about this new thing? Of course not, just pick the 69% faster one and let's get out of here

@atotaM 27 күн бұрын

Kudos to MP 🤟🏼! This was grueling, informative and fun. Happy to hear some parts that he made his own. Both Danny and Mike are drummer's drummers, which makes this episode uniquely interesting. Add to it that the song is gorgeous and impossible, and you get a unique experience on learning a song. Thank you Mike and drumeo for this!

@HaaruteLIVE 28 күн бұрын

A factor that is often overlooked is how the third world fits into this. Now I can't speak for every country, but at least for mine, Nvidia is easily the most available brand for GPUs and that is because finding AMD is very hard to do and usually way overpriced as there aren't any local official retailers, just resellers who import AMD products, contrary to Nvidia who has reached out to ensure having their products available in local stores. So everyone I know here, me included, has only ever used Nvidia even if there was a desire to try something else out, entirely due to availability alone. And I don't know if I can claim that that's on Nvidia flooding our local market as much as it is on AMD just failing to even attempt to expand.

@4.0.4 29 күн бұрын

I feel like ads these days are heavily reliant on the "mere exposure" effect, because the quality of modern advertising is the lowest it's ever been.

@hubertnnn 27 күн бұрын

Back in the 90s advertising focused on subliminal methods were illegal here in Poland. But over time they were becoming more and more prevalent and harder to fight in court (mostly due to corruption in our court system) and today they are just the norm.

@KnEpH131 27 күн бұрын

Marketing and Advertising. All lies and BS. Just like politics. A waste of time energy and space.

@nickdibart 27 күн бұрын

@@KnEpH131 The problem is that it isn't a waste of time or energy for the companies, because it works exactly as intended.

@KnEpH131 27 күн бұрын

@@nickdibart Money for Nothing

@maxweinbach3996 27 күн бұрын

Even in GPU ads?

@wileysneak 29 күн бұрын

at 9:45 steve gets so into his GPUs that you can hear his cooling fans spinning up

@blanknam3d 28 күн бұрын

pretty sure that's a garbage truck outside their office? tho it caught me off guard as well lol

@ToTheGAMES 28 күн бұрын

@@blanknam3d The beeps strongly suggest it, as far as I know cooling fans don't beep 😄

@JoeBloggs777 28 күн бұрын

9:45 That fan whirling up is actually Steve's brain starting to overheat and the fans have kicked in. Time for some fresh thermal paste Steve.

@Derkiboi 28 күн бұрын

I suggest liquid metal

@FragEightyfive 26 күн бұрын

It was so much more simple when you had just a few 'gaming' and 'professional' graphics cards. Low, Mid, Enthusiast class, and then you had the "i need to show picture on monitor" entry level GPU's. Now each level has 4-5 GPU's...

@Dudummeskind 29 күн бұрын

I’ll stop calling GN a KZfaq-Channel or media outlet. You’ve become journalists. The attention to detail and the standards you and your team adhere to are outstanding.

@Secret_Takodachi 29 күн бұрын

Don't insult GN by comparing them to the mudslingers & corporate mouth pieces that call themselves journalists! Gamer's Nexus is competent & has actual integrity! 😂❤

@burntnougat5341 29 күн бұрын

Don't lump GN with the word journalist. They're better than modern "journalists" who spew anything but the facts.

@joeroganpodfantasy42 29 күн бұрын

nice upgrade Lol

@hatchetman3662 29 күн бұрын

Investigative Journalism

@Dudummeskind 29 күн бұрын

I meant journalism the way it should be. How it used to be. The old stuff, you know? Fourth Estate.

@cyphaborg6598 29 күн бұрын

I still can't believe we have $2K gaming cards xD. I thought $800 was already really high.

@Alpine_flo92002 29 күн бұрын

To be fair most people dont need card higher performant than those 800$ cards so they expand the market to the top instead down since AMD cant compete in the top

@Amaltator489 29 күн бұрын

I thought when the original titan came out that was insane

@Epsilonsama 29 күн бұрын

Honestly you don't need to spend that much to play video-games. Unless you make actual money from your GPU spending this much is ludicrous in my honest opinion.

@honestbenny 29 күн бұрын

@@Alpine_flo92002 But that doesn't change that TOP was $800. 1080Ti was like $750? We went to fucking $2k on flagship cards...

@ArchieBunker11 29 күн бұрын

The problem is that the 4090 is an extremely budget friendly workstation card or an expensive halo card.

@LVsF1N3ST 28 күн бұрын

With EVGA exiting the GPU market, I plan on buying my first AMD card ever.

@firestuka8850 28 күн бұрын

My 3070ti was a direct replacement for my 1070ti, which was a direct replacement for my AMD r9 290x 8gb. These graphics cards lasted and did for me what I needed. Some people turn over more of their GPUs . My 290x replaced my two ATI radeon 6700 1gb . This was the problem for me- availability when I needed a GPU.

@Ben-Rogue 29 күн бұрын

In New Zealand, we have only ONE major PC parts retailer that sells any real selection of AMD Radeon GPU's, with 23 Radeon and 109 NVIDIA Skus. One other PC retailer has 6 Radeon and over 100 NVIDIA. Two of the more "Premium" PC parts retailers, don't even sell consumer AMD Radeon cards (they used to). What I find funny though, is that despite AMD's massive up-hill battle to have the Radeon GPU's seen, buried under the pages and pages of NVIDIA products, they still manage to make up around half of the top 10 sellers at the largest retailer... Makes me wonder why the smaller retailers don't sell them...

@r0N1n_SD 29 күн бұрын

Turn around time of sale as most of us want NVIDIA. for a small retailer they don't have huge working capital and wants churn of money quicker

@Ben-Rogue 29 күн бұрын

@@r0N1n_SD That does make sense. But to not even stock a single AMD card, even one of the more popular Skus that regularly trade blows with NVIDIA's best sellers at our largest retailer, seems sus

@nimbulan2020 29 күн бұрын

Well if you have 200 sales split between 23 cards vs 1000 sales split between 109 cards, it's not surprising that some of the AMD cards would show up as top sellers. The overall sales volume probably just isn't enough for the smaller shops to justify carrying the less popular cards.

@Ben-Rogue 29 күн бұрын

@@nimbulan2020 Also an excellent point!

@chekote 29 күн бұрын

Such lovely civil discourse in this thread. ❤

@gamingmarcus 29 күн бұрын

Remember that AMD was 100% convinced that the 7900XT would be a good seller at 900$. Let's not keep pondering wether they are strategic geniuses when it comes to product segmentation

@ZontarDow 29 күн бұрын

Of Nvidia had done it it would have been called a good deal.

@thrace_bot1012 29 күн бұрын

With the position they are in they should be undercutting all their prices by $100 flat period if they don't wanna get horsewhipped out of the GPU space altogether

@ArtisChronicles 29 күн бұрын

@@ZontarDow this is actually true. People started out hating the prices of the 40 series cards, but began to accept them and even like the pricing.

@ArtisChronicles 29 күн бұрын

@@thrace_bot1012 They should've pulled out when they released the RX 480. Historically they've been weak sellers, even with superior performance numbers. There's a video by Adored tv that goes over their history. Keep in mind this is before the 6000 series ever came out.

@Darkkoi85 29 күн бұрын

@@ArtisChronicles yeah and there is a sickness called Stockholme syndrone... thing these prizes are normal is absurd just look at there profit. They milk everbody as much as they what and people clap for them.

@Zidbits 28 күн бұрын

I wish I could afford a video card. I'm running an Nvidia 650 Ti. I bought it for around $110 some years back. Now, something in that same budget tier is gonna run me $250. Being poor blows... At least I can still play minecraft on this thing.

@DarTroHD 14 күн бұрын

A second hand 1070 or similar could run you like $100 or less now

@nickelwrangler446 14 күн бұрын

10 series and even 20 series cards are way more affordable now. Just saw a 1080ti on facebook marketplace for 75$. You have options to upgrade that arent brand new

@BreadAndGatorade 28 күн бұрын

It’s ubiquitous. Everyone assumes you have an nvidia card. Then you tell them you have an AMD and you hear their disappointed “oh…”

@Frigobar_Ranamelonico 28 күн бұрын

Well the only one to blame are AMD themselves

@sumansaha295 28 күн бұрын

All AMD needed was a dlss2 alternative like xess

@RickR69 28 күн бұрын

That I personally don't care about. The part that is annoying is people online straight up making things up and trying to make AMD cards sound worse than they are. Some of the claims I've seen on shit hole websites like Reddit and I'm sitting here with my 7900XTX and wondering how they came to those conclusions other than blind fan boyism.

@junko4166 28 күн бұрын

I can't fathom caring about what other people think about the slab of metal and plastic inside your computer 😂😂😂😂

@BreadAndGatorade 28 күн бұрын

@@junko4166 I don't that's why I got a 7900xtx. I was going to get a 4090 but I didn't want to give nvidia money, not that it matters I guess

@Martin_danko9207 29 күн бұрын

In your last collab with Wendell you said you would do a commercial/enterprise SSD test on a gaming pc, please do it. Thanks for the great content!

@GamersNexus 29 күн бұрын

Still love that idea! He spoke very highly of the latency reduction being perceivable and I want to see it! We're in regular contact and will likely do that next time he visits or I visit him!

@JohnDavidSullivan 29 күн бұрын

second this, I love the collabs with Wendell

@Walczyk 29 күн бұрын

@@GamersNexusdo more stuff with wendell! he made you guys one of the nicest websites online right now

@matthewbarrios1028 29 күн бұрын

Bump! Would love to see this because I need to upgrade my drives for my AM5 platform

@nene71286 29 күн бұрын

Go for it Steve, that would be a such a nice video and also an interesting take for Gaming for your wide audience.

@xFaNtAsMax 24 күн бұрын

I really liked this video and found it to be an extremely interesting dive into not only the GPU market, but marketing in general.

@SGTEdwards2008 28 күн бұрын

Interesting video, back in the 90's I was Intel/Nvidia biased and back then a mid spec PC would go up to $3-5K, it wasnt until 2004 in high school when my good friend Mourice showed me the value of AMD chips when he showed me his AMD Athlon dual core custom PC under $1000 and decimate any game he threw at it with an AGP Radeon Card, back then I had a old Pentium III with a PCI Gforce 4000 MX and it was a night and day diferrence, since then all my PC builds have an AMD CPU/GPU below $1200. That all changed after the Crypto madness and all mid range value GPU's went unobtainium, heck I still remember when I set my first Crossfire Radeon 290 in the low $200 bucks each, those were the good days. My last 3 cards was the Vega 64 for $500 bucks, Radeon 5700XT for $450 and lastly my Radeon 6800XT for $520. So do I need to spend over $2K ona GPU for raytracing at the cost of FPS? or laggy fake frame generators?

@joshj88 29 күн бұрын

This is exactly why I miss retail. You can rearrange the boxes but you can’t hide one brand behind another. Long live Best Buy!

@2fast4all 29 күн бұрын

BB is not dead yet. The heck are you talking about? lol

@GamersNexus 29 күн бұрын

My go-to was CompUSA! RIP long long ago...

@davidscann 29 күн бұрын

@@2fast4allwhen was the last time you saw an enthusiast builder walk into a big box store to buy components by physically putting things into a cart

@grumpywolfgaming 29 күн бұрын

@@GamersNexus Mine used to be Frys, loved that place :(

@JacksonCharvelRULE 29 күн бұрын

@@davidscann I didn't even do that with my first ever build back in 2003... it was all newegg and tiger direct

@legendaryx590motherboard6 29 күн бұрын

Jensen: The thing is that they're not gonna say no, they’d never say no…because of the implication.

@DeepThinker193 29 күн бұрын

Oh, are ok. You had me going there for the first part but the second half it kinda threw me.

@xxjongjongxx 29 күн бұрын

Are you going to hurt these consumers?

@MalleusSemperVictor 29 күн бұрын

@@DeepThinker193 That seems really dark.

@MaxwellTornado 29 күн бұрын

(The implication being that AMD drivers will crash your game in the middle of an important online match or something.)

@uponeric36 29 күн бұрын

@@MaxwellTornado No, the implication is that Jensen will unleash the basilisk in Nvidias basement and bring about the end of humanity if AMD's market share ever surpasses them. Why else would they be going so deep into AI? They must feed the beast.

@fredjohan1666 28 күн бұрын

AMD is on most pc channels the GPU THAT IS BEEN USED in builds. Maybe make an even use of brand in these builds would be a Lot better. I use AMD for as long g as they excist. The new cards and drivers are great.

@MrHav1k 28 күн бұрын

Both companies are making so much off of AI that gaming revenue tanking simply doesn't matter to them.

@LFPGaming 29 күн бұрын

I have walked into IT shops and they had NO AMD cards at all, here in south africa. they simply don't stock them...

@ZenzDeluxe 28 күн бұрын

It's the same in smaller stores in western Europe. It's basic economics, why buy something in bulk, risking a lot of capital, to put something on your shelves that almost no one will buy?

@f0x4nn3 28 күн бұрын

Selling tech is risky, margins are often thin and if it stays on the shelve too long newer stuff comes out and you have to (heavy) discount it.

@mischievoussaffron5970 28 күн бұрын

At least @evetech stocks them like Crazy

@LFPGaming 28 күн бұрын

yeah i don't buy from evetech for years now. they don't honour the warranty on products they sell

@CosmosProvider 29 күн бұрын

I love that you go straight to the point of the title of the video. Very few do that and that is worth mentioning. Thank you so much for that

@PXAbstraction 29 күн бұрын

It's so nice to see a large KZfaq channel that still respect's the viewer's time.

@matthewbarrios1028 29 күн бұрын

You know what...you make an amazing point that I've never put in to words. GN doesn't make sensationalized headlines or click bait. If their title is sensational... it's because the story is sensational.

@victorf-i5228 27 күн бұрын

In the price comparison & increase chart, it would've been interesting to see a third line (in yellow or whatever) that's inflation over time offset into a starting point between the green and red lines' 2010 points to compare the slopes of the three (or just have a different graph for the slopes withthe same starting Y starting point for all three).

@idn 23 күн бұрын

NVIDIA's long running market share has created an ecosystem of relative stability that AMD doesn't fully enjoy. I went AMD on my previous PC and Laptop and suffered many of the classic driver and applications issues. Back to Intel and NVIDIA for the most recent desktop and those issues are gone. I felt the urge to prop AMD up to help create balance, but that's also expensive...

@mk-wz2sh 29 күн бұрын

In Europe, in Poland, Nvidia and Intel provide cards for pre-launch testing. However, local AMD branches usually do not have any cards to send for testing. Therefore, testers-reviewers have to order/buy Radeons from online stores only after the premiere, but then the real availability of Radeons in stores is practically negligible anyway.

@RipliWitani 28 күн бұрын

AMD has console gaming they don't need the PC market

@namegoeshere197 28 күн бұрын

@@RipliWitani Nvidia has the Switch

@FOGoticus 27 күн бұрын

@@RipliWitani This is a level of cope that needs to be studied. And if you truly believe that... there's no use arguing.

@jordanwardle11 24 күн бұрын

@@RipliWitaniPC gamers need AMD, even if they don't buy AMD

@Fernando-wz6no 29 күн бұрын

Steve: "nvidia is everywhere" Me: Then the prices MUST go down Nvidia: ...

@davidburk4546 29 күн бұрын

Title aside (and I realize you’re probably joking), this video ended up just saying that NVIDIA has more SKUs-not that NVIDIA has actually flooded the market with more GPUs, so prices would not be effected

@whatjake7898 29 күн бұрын

Well no because they are close to turning their Oligopoly into a monopoly. If they own 80% of the market they can basically do what they want with their prices and other companies charging cheaper prices would actually hurt them because consumers would think of them as a "cheap" brand only reenforcing Nvidia's market presence.

@Toastybees 29 күн бұрын

Lol when they control the majority of the market share why would they ever lower prices?

@George-um2vc 29 күн бұрын

They have a monopoly essentially, until AMD can offer a product similar (ray tracing and decent upscaling would be a start) AMD live in the green shadow, they are forced to sell their GPUs for less coz they are not as good (although NVIDA could learn something from AMD’s vram on their lower end cards.

@eegernades 29 күн бұрын

@@George-um2vceven if AMD catches up with that. Nvidia has no need to drop prices. Their gpus are used for much more than simple games. AMD isn't.

@nbaprophet100 28 күн бұрын

excellent work guys

@andreidavid145 29 күн бұрын

I feel like Vega and Radeon VII should have been grouped together as these both had Vega GPUs and they were on the GCN 5.0 and 5.1 architectures. On the other hand Radeon 500 had Polaris GPUs and was on the GCN 4.0 architecture and Radeon 5000 had Navi GPUs and was on the RDNA 1.0 architecture.

@ThatOneDuran 29 күн бұрын

I just want to say I rarely ever comment on videos. I want to thank the GN team for the work on this video. I recently graduated with my bachelor's degree in marketing. I have dome research for classes and my undergrad research regarding this situation. It is refreshing to see a channel being analytical in not only performance but also market presence. It is becoming increasingly difficult for competitors to find space in market that is saturated with NVIDIA. NVIDIA has been able to diversify their portfolio with there many SKUs a various different price points for good or bad. This is a perpetual motion machine where when you think GPU most people think NVIDIA. NVIDIA has mastered leveraging their brand and their partnerships. Regardless of how people feel about NVIDIA they are everywhere and people will continue buying them. NVIDIA is longer a graphics card or graphics development company they have become focused on AI and deep learning. How this affects consumers is that they are being upcharged for features they don't need like RTX Ai chatbot or NVIDIA Broadcast. It'll be interesting to see how the market will continue. Thanks again GN crew loved the video.

@GamersNexus 29 күн бұрын

Thank you so much for the kind words! You're absolutely right on many of these points. And congrats on your recent degree!

@ThatOneDuran 29 күн бұрын

@@GamersNexus thank you so much for the congratulations. Keep up the great work!

@TheKazragore 29 күн бұрын

I used to use RTX Voice before it was rolled into RTX Broadcast and it was pretty good.

@cowbutt6 28 күн бұрын

My takeaway from this is that Nvidia is simply more professional and consistent in its marketing: it keeps the partners that matter (i.e. Dell rather than EVGA), it doesn't confuse the market with random naming changes, it always has something relevant for a wide range of different price points so that it's rare that it would be a no-brainer to wait for the next generation rather than buying something today, and they and their partners make sure they are competitive in every market. And that's before we consider technical USPs such as frame generation, ray tracing, video encoding, CUDA, and so on. Nvidia knows the prices people will pay for its products, and makes sure it has a suitable product for them, which keeps the money rolling in, and keeps the machine running and growing. I do wonder if Nvidia will one day spin-off its gaming division, as it doesn't really fit with the professional divisions that now make up the majority of its revenue. Of course, I'd expect that division to carry on licensing Nvidia technology, but it would have to stand on its own two feet to secure manufacturing capacity for its products. On one hand, I think that would make life easier for Intel and AMD's gaming GPU divisions, but on the other hand, I think it would play out to be a net disappointment for gamers, in the shape of slower progress and even higher prices.

@calistin1 29 күн бұрын

Prices still crazy which is why I still am using my gtx 1080ti

@thenamelessone7 29 күн бұрын

Hate to break it to you but based on this logic you will keep using it forever. 😀

@BladeCrew 29 күн бұрын

I used a gt 1030 for 5 years because that is all I could afford. I have upgraded in August 2022 to a RTX 3050 because its was 230 dollars during mining and the rx 6000 series cards was super expensive. Im a casual gamer and mostly play single player games, but I do more programming and using some software suite for my hobbies, studying and job. I need cuda so im happy with my card.

@jcpt928 29 күн бұрын

The 1080 Ti remains a very competitive card. There will never be another release like it from NVIDIA, because, unfortunately, they learned the wrong lesson from it - that if you release something too good, people hold onto it for a decade instead of buying your crappy new stuff. I've been buying up secondhand 1080 Tis, so that if one of mine does actually fail, I've got spares.

@MrSteror 29 күн бұрын

Same here. But I plan to upgrade my monitor soon, so I am looking at GPU prices. There is nothing that screams value, unlike in CPU sphere where the AMD 3D parts are crazy good. Made the 7800X3D an easy buy.

@jcpt928 29 күн бұрын

@@MrSteror I am running 5120x1440 on an OC'ed 1080 Ti. I don't play any of the crappy new AAA games; but, even the demanding stuff I play has been no issue on the 1080 Ti.

@DaftyBoi412 28 күн бұрын

The funny thing is even this video was more about Nvidia's market share being bigger than the overall landscape of GPU market share. You kind of inadvertantly prooved your own point subconciously. ;P

@Frost640 29 күн бұрын

At roughly the 10 minute mark, did it start raining at your studio? I started to hear a background noise that resembles it :P

@jernaugurgeh451 28 күн бұрын

No, that's the sound of Nvidia flooding the market.

@Trebiane 29 күн бұрын

NVIDIA’s name actually comes from the Roman Goddess Invidia (goddess of envy) with her Greek counterpart(s) being Nemesis/Phtonus (vengeance, envy, jealousy, etc.)

@o0cacoto0o 29 күн бұрын

It also works in spanish, since envidia means envy, and they made it easy for spanish speakers to say it, like myself. ah eme de (AMD) is a bit harder to say and sometimes influences purcashing power.

@cloudymccloud00 29 күн бұрын

They put AMD in an Nvidious position.

@undefinedxx55 28 күн бұрын

And Asus is from Pegasus if I'm not mistaken so I don't understand why everyone pronounces it wrong

@IndellableHatesHandles 28 күн бұрын

So the perfect name for AMD would be something like "Nemesys."

@leigel3 28 күн бұрын

How exactly?

@1Grainer1 29 күн бұрын

i think you overlooked one important segment of customers video mostly looks at DIY customers, looking for a GPU, something that's not majority in the market most probably the biggest part of the market would be prebuilds, i don't believe i found any radeon prebuild ever, for cheaper options? 1650, for better? 3050, high end 4070 and higher even if you ask someone to make pc that does it profesionally, they will just go with "RTX gpu has Reflex that makes your aiming in games better", even all shadowplay to make videos of your gameplay or nvidia overlay with filters is a selling point, also my console friend liked hands off approach to automated settings adjustment so even if radeon has way better frame limiter in radeon chill (great for screen tearing on lower end displays), eyefinity that works, even recent Steve's video (HU one) he had problem with RTX 40 series not playing nice with 3 displays, so he went back to 6950xt as a fix... it's all for tinkering type of people that like their custom resolutions and all that, radeon lacks a lot of very casual oriented quality of life features that gives hands off experience

@mightylink65 29 күн бұрын

There's also the laptop market where you don't really get a choice of what chips you want on the systemboard, you just get whatever's there.

@1Grainer1 29 күн бұрын

@@mightylink65 they are kind of similiar, but when i'm looking at prebuilds, they seem to even exclude ryzen, i checked whole "shroud related prebuilds" a few days ago, since i was interested if those are expensive rebrands of existing products, and all maingear pcs are intel + nvidia, i think theres single pc in starforge systems that had ryzen cpu, so if ryzen is hard to come by, then radeon won't be there unless they'd crush nvidia for 2-3 gens in perfromance... which is we know what

@brucethen 28 күн бұрын

Very interesting article, thank you for all the time and effort you and your team put into this

@lagrangemechanics 28 күн бұрын

You touched upon it briefly in the video, but it's not a trivial point and needs to be emphasised more: a lot of this, such as the number of SKUs, may not necessarily be up to the manufacturers to decide; not all of this can be within your control and is thus part of some grand strategy. A big factor is your manufacturing capability. The number of SKUs for example, can be influenced heavily by yield and binning: if the variability is high, it just makes sense to sell the lower bin chip as a separate SKUs. And you can't necessarily control yield directly. Sometime marketing strategy is complementary to your capability to produce. A large part can be due to the good old economies of scale: you produce more, marginal cost decreases and you also start to have more options in how you can play the game. And you mustn't forget the capability to put out a good product is a given: it takes a lot of smart people working together with a lot of funding and some degree of luck to be able to come up with something that is good. It's not like, "oh we need a halo product that is the best GPU on the planet" and the reply will simple be "OK, sure thing. We will get that done in six months no problem." A lot of the people working in Nvidia are very very smart people (some are the smartest people on this very planet), so if the executives in the company keep investing in pushing these people to push the boundaries, is it really a surprise that they keep coming up with viable products?

@bitteroldhousecat9304 29 күн бұрын

Wow the psychology is powerful. I haven't bough an Nvidia GPU in 12 years, but all of a sudden I feel like I'm missing out on something. However, the marketing psych has it's hard limits. I'd rather miss out on the Nvidia cards then miss out on the $2000.00 in my bank account.

@JSON_bourne 29 күн бұрын

Can get a 4070 super for 600 lol

@George-um2vc 29 күн бұрын

Uninformed opinion, which makes sense given your history which you described.

@linkfreeman1998 29 күн бұрын

Tbh, both amd and nvidia are trying to make u buy their latest products even if u isnt exactly need them so... 300 bucks is still 300 bucks.

@JordanJ01 29 күн бұрын

Yeah, nvidia only sells $2000 gpus, thats it. Man i bet youve had a fun 12 years being as sour as you are.

@chronozeta 29 күн бұрын

This is a very sad way to cope

@gamers-generation 29 күн бұрын

"We want value!!!" *proceeds to drop $2000 on a graphics card*

@lgolem09l 29 күн бұрын

I don't want value. I want really high performance. I'm not excited about the high prices, but I am excited that Nvidia has decided that super high performance is something they want to offer.

@ShuckleII 29 күн бұрын

MAN I NEED MY GTA TO RUN AT 4K 160 FPS

@sebastianandres6802 29 күн бұрын

I mean, it has happened that the most expensive GPU ironically has the best values. Is very rare but it has happened. Current prices are still garbage tho.

@MadClowdz 29 күн бұрын

Yeah, no one who drops 2k on a card is crying about value. That's more people on a budget. I didn't get my 4090 because I was looking for value, I was looking for max performance. I've been a value GPU buyer many times.

@Astral_Incarnate 29 күн бұрын

@@sebastianandres6802 this is factually incorrect. the 4090 is not 5.3 times better than the 4060 but it sure is 5.3x the price. the best value cards are typically in the $200-400 range and most people dont need to buy anything higher than that unless they really want high fps at 4k

@cloudymccloud00 29 күн бұрын

Fascinating discussion in nVIDIA market share tracing.

@anthonyman1990 28 күн бұрын

Awesome, thank you for the hard work. I love videos likes this.

@apathypeace 29 күн бұрын

8:57 Can we just appreciate the man rocking a bolo tie.

@joeykeilholz925 17 күн бұрын

Uhhhhhh dilbert

@Merapsco 16 күн бұрын

@@joeykeilholz925 casual friday?

@mustangmanx 29 күн бұрын

Man... imagine if 3Dfx was ran better and didn't sell to Nvidia. What a different landscape we would be looking at.

@JohnDoe-ip3oq 29 күн бұрын

3dfx ran fine, their problem was they bought in manufacturing instead of remaining fabless and ran out of money. The whole Nvidia argument at the time didn't hold water, the entire GeForce 1-2 generation was completely unnecessary and you could use a TNT 2 or voodoo 3 for ALL GAMES, until dx8. Nvidia is still using the tech demo model to this day to sell hardware, currently being some tiny amount of RTX games like cyberpunk. That's their marketing strategy. NV = Envy. Green. So don't wear a green hat, and yes that's also a reference to something relevant.

@roller4312 29 күн бұрын

Ah yes, 3dfx, proprietary API, 16-bit graphics, horrible product lineup and unwillingness to change. If THEY ran the market today we would still be at on DX9.

@YTKeepsDeletingAllMyComments 29 күн бұрын

@@JohnDoe-ip3oq"GeForce 1-2 completely unnecessary" GeForce 1 I could agree with but the GeForce 2 was a powerhouse that ran laps around the TNT2. It was a very impactful card.

@Amaltator489 29 күн бұрын

@@roller4312sounds like when nvidia sold the GeForce 4 MX as a new product when it was a resold overclocked GeForce 2 that didn’t support any modern features and forced game devs to not innovate since they were by far the most popular card

@Amaltator489 29 күн бұрын

3DFx’s issue was that nvidia had good lawyers and sued them to bankruptcy and then bought them. Had 3DFX invested in lawyers instead of research and development just like nvidia did they’d be here today

@HEXZ0R- 28 күн бұрын

9:45 i was confused for a second from this background noise :D

@beni2am 28 күн бұрын

would love to see some statistics on EU vs USA when it comes to market saturation of different brands of GPUs, to see if it's similar like iOS and Android, where one is preferred over the other in these regions.

@iancalandro8180 29 күн бұрын

**Nvidia naming their cards:** "Ok so we're going to increase the first two numbers by 10 each generaiton. So the 1080 becomes the 2080." "And then the 3080 after?" "Correct." **AMD naming their cards:** "So our current card is the RX 580 and the one hefore that was the RX 480. Is our next flagship going to be the RX 680?" "No. Vega 64." "Oh... Is our next one going to be Vega 65? Vega 128?" "No. Radeon VII." "Oh... Is our next card going to he Radeon VIII? Radeon IX?" "No. RX 5700 XT." *Flips table and leaves in frustration.* Edit (Part 2): "Hey, so... I know I killed a few people here by crushing them with an office table, but it was a tough time and I got better. But what you guys did with the 6000 series launch was excellent. The 6900 XT was a great enthusiast card. So... You guys are releasing the follow-up soon? The 7900 XT?" "Oh yeah we are, but it's actually called the 7900 XTX." "... What?" "Yeah we added another X to the name." "I thought you guys were releasing the 7900 XT?" "Oh we are, but it's actually a 6800 XT follow-up." "I thought that's what the 7800 XT was for." "Well we have a 7800 XT, but it's not all that more powerful than the 6800 XT, so we're actually making it a follow-up to the 6800." **In his despair, the man realizes that all of his years of therapy have been wasted.**

@tyler6602 29 күн бұрын

I dont get why people care so much about naming schemes, literally just look up any of the thousands of videos on the gpu, not being computer literate isnt an excuse to not research anything at all

@Annoye 29 күн бұрын

@@tyler6602difficult for nothing

@cin2110 29 күн бұрын

@@tyler6602 because your average customer is dumb

@pwnmeisterage 29 күн бұрын

AMD naming scheme: "We don't have any new cards ready this year. So rebadge last year's stuff with the next series number."

@noname-gp6hk 28 күн бұрын

Yeah I know what the current nvidia generation is but have no idea what AMD's current card is even named.

@CMDRSweeper 29 күн бұрын

Another fun fact is to take a trip into the world of Linux. Nvidia is a market minoritty when it comes to Linux gamers, and even when viewed across time for a couple of years back, you will see that Nvidia holds a minor position. This is due to a driver issue and is one of the reasons Valve went to AMD for their Steamdeck. While it is a small market, it is interesting to see that such a dynamic does exist.

@tyler6602 29 күн бұрын

The only downside of amd vs nvidia on linux is your limited to 4k30hz on hdmi, doesnt matter for anyone who uses display port, but it was the first thing i noticed

@CMDRSweeper 29 күн бұрын

@@tyler6602 There are a few others, Gamescope requires special handling if you use that, hardware video acceleration doesn't work for any browsers outside of Firefox if you don't tweak. And of course the more recent Wayland debacle and mess with syncing and flashing game renders. This is my Nvidia list so far.

@1pcfred 29 күн бұрын

Valve went to AMD because AMD is cheap.

@DeinonychusCowboy 28 күн бұрын

What's funny is AMD also used to have terrible linux drivers, there was an era where the roles were reversed even (though nvidia was never great, amd was just worse back in the late 00s)

@1pcfred 28 күн бұрын

@@DeinonychusCowboy AMD didn't support Linux for a long time. They did briefly and then they dropped out when they scored a big contract with Microsoft. They licked the boot. Then when that was over they came back. Say what you will about Nvidia but their support has never varied. Once they got on board they stayed on board. Nvidia was the first PC hardware manufacturer to ever support Linux too. DEC was the first but DEC didn't make PCs. And yes hardware acceleration back in the day with Nvidia was great. I was rocking Quake with my MX200 That was in the late 90s. I started running Linux in the mid 90s. They were heady times. World Domination!

@JFG3D 28 күн бұрын

Thanks!

@axd2102 28 күн бұрын

Very cool very informative 😊

@Ojref1 29 күн бұрын

If they've flooded the market, why are prices on used cards still so ridiculously high

@SourBogBubble 29 күн бұрын

Apple tax, idiot tax.

@nasko235679 29 күн бұрын

Same reason why apple products are so expensive on the second hand market - supply is high but demand is ALSO always high.

@tonycrabtree3416 29 күн бұрын

Because they don’t want sound alarm bells to investors. Game of vulcan chess being played. anyway prices will eventually drop slowly. The 4060 12 gig will be sub400 in three months. They’re gonna call it a “hot summer sale” or some such. Or they provide a code to helldivers 2 with the purchase of a card.

@hello_user2685 29 күн бұрын

⁠⁠⁠@@tonycrabtree3416 What? NVIDIA doesn’t control prices on used cards. They can’t just decide used prices stay high in order to not “raise alarm bells to investors”

@moldyshishkabob 29 күн бұрын

@@tonycrabtree3416 Do you mean "3060 12 gig"? The 4060 is 8GB.

@Ianochez 29 күн бұрын

the we're in a restaurant part was hilarious, keep the good work!

@zodwraith5745 28 күн бұрын

I don't think I'm alone in saying, everyone likes Nvidia's hardware, and _everyone_ hates Nvidia as a company.

@ryze9153 8 күн бұрын

Yea pretty much. Great products, dont like em as a company.

@AnirudhTammireddy 29 күн бұрын

It wasn't as worse as I had it in my head. Great video!

@headshotzwillhappen 29 күн бұрын

Tbh great video love the channel and all the performance based testing that really is how i choose my hardware buys! This market data video idea is one of my favorites though now outa your library…. Ive always suspected the exacts of your findings but could never find the best approach to look into it so i gotta say i agree theres no perfect way to do this, but you found about the bedt damn approach so kudos

@M340B58 29 күн бұрын

Thanks, Steve!

@acubley 29 күн бұрын

25:45 That shot wants to make me cry over my beloved but ancient gtx 960 2gb.

@OPTERON_PRIME 28 күн бұрын

Fantastic video

@cybercifrado 29 күн бұрын

That delayed card at the end of each generation reeks of them trying to use remnant supply before selling the new architecture. :/

@sorappoli5137 29 күн бұрын

4:30 I like that little thing at the bottom where it explains a little more of what specifically you're talking about. I think I saw something like that in another video but I can't quite remember. Still, it's pretty nice to see, especially when there are some topics/points that go over my head because I don't know what the heck they are, even if you do your best to explain them haha

@GamersNexus 29 күн бұрын

Thanks for noticing! We've been trying to add those pop-out definitions more lately.

@sorappoli5137 29 күн бұрын

@@GamersNexus they'll be a great addition to the videos! Looking forward to seeing more of them 👌

@BenState 27 күн бұрын

As usual, Steve and his team have the most professional content on the platform. Well done sir. BTW Gordon's Rant of the week was always classic.

@TheSoxor123 26 күн бұрын

I bought a 6700xt because of the good value to performance from AMD and it didnt last long. I went with word of mouth from online reviews but the real world applications werent there for my uses. The card struggled to run 3440x1440p steadily. I tried tweaking the settings to no avail. That along with driver issues / crashes, I couldnt deal with it. Bought a 4090 and had no issues. Its peace of mind with something familiar rather than something new (although it could be better) that requires some tinkering.

@Sneakyboson 24 күн бұрын

Huh weird. I have a 6700xt and it absolutely crushes it at 1440p. It's also been the most stable card I've ever had. Now the 5700xt I had before that, is another story.

@dabravetoaster 29 күн бұрын

I really hope AMD doesn’t drop the high end of their RDNA5 lineup, NVIDIA’s pricing and market dominance is already absurd.

@happybuggy1582 29 күн бұрын

You are the type of people who says competition is good but never owns amd cards

@radicalxg8282 29 күн бұрын

All hints points that they are about to do that and just compete in the medium end and APUs

@Th3_Gael 29 күн бұрын

@@happybuggy1582I'm the type of people who say that and own 3 amd, 1Intel and 1 nvidia

@swdev245 29 күн бұрын

@@radicalxg8282 He wrote RDNA5, not RDNA4. AMD dropped high-end RDNA4, because it was a much better business decision to make more MI300X instead.

@nimbulan2020 29 күн бұрын

I'm not sure how that rumor got started. It was only ever RDNA4 that had the high end chips cancelled.

@bobbysworldoftech1564 29 күн бұрын

Excellent video! Well done guys!

@Shot_Kawla 29 күн бұрын

Please let me know if this is a dumb question, but could we get this same style of video for Intel/AMD cpus?

@robertbell1774 13 күн бұрын

love your content!!

@michalberanek2783 29 күн бұрын

I don't know, man… If you go to my electronics retailer, set a hard 500 dollar price cap and ignore every ripoff, you pretty much end up with the 67/7600(xt) and maybe the occasional 6800 on sale I don't see much NV presence there

@sunmakergg 29 күн бұрын

Nvidia valuation is at an insane high. AMD is the perpetual underdog, green team cant stop winning at the moment (personally an AMD owner since it's cheap)

@Alpine_flo92002 29 күн бұрын

AMD took an insane risk basically selling their company for a last chance userbase buyout. And heck it worked

@thebcwonder4850 29 күн бұрын

Why should AMD try to win?

@kintustis 29 күн бұрын

@@thebcwonder4850because nvidia is a trillion-dollar company, and they probably want a slice of that money.

@thebcwonder4850 29 күн бұрын

@@kintustis they currently are getting a slice, just a small one. They would need to put in a lot more resources to get a bigger slice

@andersjjensen 28 күн бұрын

@@thebcwonder4850 For exactly the same reason they decided to focus on Datacenter CPUs and let Desktop be more or less a byproduct of that: That's where the really big bucks are. Intel is selling at break-even in Datacenter, but AMD is getting almost their entire profit from Datacenter. AMD full well knows that getting their GPGPU/AI software stack in order, and have a scalable compute architecture, is where the big money is. If they get that, then a couple of extra size dies for the gaming market is chump change in development money for another side hustle. In semiconductors scale is everything. It costs the same to develop an architecture and driver stack whether you sell one or one hundred million. That is why everyone wants to be big in this space. As soon as the fabs go brrr you can replicate to infinity, but the step up to that point is expensive as hell.

@subjectivereviews 27 күн бұрын

excellent info

@RobAryeeArc 29 күн бұрын

Thanks Steve.

@alunaticwithashotgun9840 29 күн бұрын

This is weird to me because when I got my current GPU (RX6750XT) last month I didn't even bother looking at Nvidia options before I got it because I knew they'd be overpriced. As someone who is only interested in gaming and sometimes recording Nvidia is just a bad choice because for a higher price I was gonna get less vram with the only benefit being that the gimmics I won't really use would run slightly better. Yea I will turn ray tracing on for 5 minutes to check it out but I can already do that with my AMD gpu anyway, and the VRAM amount is far more important than a gimmic. All the Nvidia cards I could get for the price of the 6750XT had only 8gb.

@michaelmabe8214 28 күн бұрын

So true. I consider a realistic price for a gpu to be around the cost of current gen consoles. People that spend $1500-2500 on a gpu don't realize how niche a group they are. So for me when I bought my 6900xt for $500 nothing else really touched it. I don't need to use FSR but if I do I find it good enough and all games support it even if you need to run a patch - it's open source after all. I still feel like RT is an infant technology that isn't ready for the mainstream consumer because I'm told you basically need a 4080 or higher to comfortably fully utilize it. It seems to be forced onto developers that in turn overuse the tech so that people can "see" the difference and then all the games that use it look overly Shiney and reflective / wet or suffered from light glare that doesn't actually add to the game. I can run it fine in cyberpunk but I turn it off. It will be a great tech in one or two more generations.

@alunaticwithashotgun9840 28 күн бұрын

@@michaelmabe8214 Yea barely anyone is ever buying those higher end cards, even in steam hardware surver the top ones are always at the mid to low price range.

@hogkill64 29 күн бұрын

Well I put my money where my mouth is and bought a 7900 XTX last year. Yes I wish it had better ray tracing, but other than that it just flat out destroys every single game for quite a bit less then the 4080. By retail price it is only a little cheaper, but in reality it was quite a bit cheaper (about $200 I think). Statistically a lot of the people criticizing Nvidia in the comments still have an Nvidia card. It's like people are afraid that if they buy an AMD card it will be inferior. I can assure you they perform just like the reviews say they do, which is much better than Nvidia frame per dollar in anything except ray tracing.

@Epsilonsama 29 күн бұрын

This. If you don't like what Nvidia is cooking buy an AMD GPU. They pretty good for gaming.

@Fractal_32 29 күн бұрын

I did the same exact thing except I don’t care about Raytracing in addition to the fact that AMD has superior software support on Linux compared to Nvidia. (I daily drive Arch Linux and Debian.)

@originalscreenname44 29 күн бұрын

This is why I went from my NVIDIA 20 series GPU to Radeon 7000, and from an Intel CPU to Ryzen. There was more value per dollar when it came to just playing the game. Stuff like raytracing and DLSS offered no additional value except compromises just to get prettier lighting and reflections that I wouldn’t even notice after five minutes into a gaming session.

@Littleandr0idman 29 күн бұрын

I put my money where my mouth is as well. Went from a gtx 1070 (excellent gpu) to a 6700xt after I began using Linux. I will be using d from here on out as the driver situation on Linux is fantastic. I’m also willing to give intel a try once their gpu department matures

@aladdin8623 29 күн бұрын

UE5 got software lumen which hellblade 2 uses. No hardware ray tracing needed.

@janedvall2370 28 күн бұрын

Fun topic. Liked it.

@TheSpanjaMan 28 күн бұрын

After years buying the xx60 cards I bought 6700XT and I never had a problem shadow of the tomb raider crashed only but it was a known bug with the game it crashes for both companies 6700XT is such a good card very stable drivers too

@matthewwebb7921 29 күн бұрын

I loved this discussion type video! Really cool to think abiuy and dig deep into topics like this

@CSkein 29 күн бұрын

Thank you for sharing this test case in content expansion. Appreciate the difficulty, rigor, and work involved. Great work!

@RealTechGeek 28 күн бұрын

Gordan is is wrong I invested into at $180 October 22 sold some shares in December 23 and bought an Sapphire 7900xtx Nitro Plus lol 😆 😅 it's an fantastic gpu and I love it!

@anonamus604 24 күн бұрын

Remember how nVidia made their telemetry reporting driver level....it still is...

@vmdenis3350 29 күн бұрын

In my country the 7900 xtx water cooled is cheaper than the 4080s entry one. Just unbelievable

@jal.ajeera 29 күн бұрын

Which country is this?

@vmdenis3350 29 күн бұрын

@@jal.ajeera i dont want to start a comment war... Sorry

@magnomliman8114 29 күн бұрын

@@vmdenis3350if u don't say the country you afraid of laing here .

@jal.ajeera 29 күн бұрын

@@vmdenis3350 Comment war? Such statements are hard to believe unless you provide the proof. I'd like to see it myself that's all.

@GamersNexus 29 күн бұрын

Wow! What's the pricing like for the 7800 XT and 4070 there?

@conorstewart2214 29 күн бұрын

Another possible cause is due to the market share. If more people have Nvidia cards then more developers will use Nvidia specific features, like framegen or DLSS 3, then due to this more people will want Nvidia GPUs because they don’t want to miss out on these features, so that is another cycle too. I know there are games that are quite heavily AMD biased but it isn’t as common. Add to that the fact that AMDs features may be available on older cards or are able to be used on Nvidia’s cards and that further increases peoples want for Nvidia cards, if they choose AMD then they lose out on Nvidia’s features, if they choose Nvidia then they get both Nvidia’s and AMD’s features to some extent.

@utarefson9 29 күн бұрын

AMD features like their version of frame generation work without work by the developer, in nearly every game.

@tushkan4ik111 28 күн бұрын

@@utarefson9and than you see Hellblade 2 with bad FSR 3 implementation and no frame generation cause developers are lazy

@garrettrinquest1605 28 күн бұрын

Usually thqe games that room better on AMD were console games, since both PS and Xbox use AMD

@RealSugam 28 күн бұрын

I bought a 7900xtx just now and I am pleased with it.

@alonaverbuch8770 27 күн бұрын

I think market analysis is not a science, but an art, and you have drawn an excellent piece in this analogy. Awesome video!

@JoHn-if6wy 27 күн бұрын

Chill. Its just a TV show with a written dialogue.

@dal968 29 күн бұрын

I sincerly bought 3 months ago an RX 6600 to change my GTX 980. I wanted to try for the first time AMD, and sincerly i don't see any difference. In fact AMD Control Pannel has a lot more features. I am super happy with my AMD GPU. For 1080p RX 6600 is king. 100W + Ryzen 5700X3D Top.

@RedH3 29 күн бұрын

Yeah AMD Adrenaline is a really nice software.

@damasterpiece08 29 күн бұрын

lol you got an x3d and only an rx 6600 :O should have gone for a 6700xt at least

@mikymouse7525 29 күн бұрын

You are right, there is no difference between GTX 980 and RX 6600.

@mrmaniac3 29 күн бұрын

@@mikymouse7525there's a ~65% improvement, I don't consider that a side-grade, though personally I made the more substantial upgrade from 970 to 7600. Either way, it means newer games and higher fidelity become more accessible.

@Hybris51129 29 күн бұрын

Well at 1080p these days you don't need much more than a Facebook GPU.

@nimazarei2760 29 күн бұрын

How many times did you say "generation", Steve? 😂 Great work as always! 👍

@GamersNexus 29 күн бұрын

Too many times - I got generation semantic satiation!

@ewenchan1239 28 күн бұрын

I've purchased NVidia GPUs BECAUSE it has CUDA. OpenCL, being what it is, just doesn't have the support (nor the performance) that CUDA-enabled applications has. I remember back in like 2009, where CUDA was just starting to become a thing, that there were already a lot of talk about porting applications that traditionally ran on CPUs over to NVidia GPUs. I think that AMD really missed the boat on that one, and so far, they still haven't been able to catch up. So, it's going to take them a REALLY long time, JUST to play the catch up game, let alone beat NVidia for GPU-accelerated workloads that AREN'T AI specific workloads. The software support for OpenCL just isn't there. And THAT, as a result, has a HUGE influence on what I end up buying.

@SauloMansur 28 күн бұрын

I agree, and can add it's rather common for the gaming market to underestimate the power emergent technologies. I also worked in some researches using GPU acceleration by those years, and remember the challenges of doing scientific simulations using shaders and texture tricks. It was already powerful, and CUDA took us to another level. But to my "harcore-gamer" friends it was pointless, because it wouldn't bring more performance to games. Recently, the same consumers were against AI and raytracing, for example, also seen as pointless. Gamers don't want innovation, just more performance on existing games, and AMD delivers this. They have amazing products, but with a short-term strategy of lowering the price of existing tech o_õ

@ewenchan1239 27 күн бұрын

@@SauloMansur Agreed. AMD needs to up their OpenCL game, BY A SIGNIFICANT margin, and they have a VERY steep hill to climb as not only will they have to beat NVidia in CUDA performance, but also demonstrate that it is as capable (or more), and as stable and robust and then some. I use 3090s actually less so for gaming now, and moreso for locally hosted AI as the results via CUDA appears to be more well known (from an implementation and deployment perspective) as well as using a RTX A2000 6 GB card for GPU accelerated CFD. There are a LOT of applications that doesn't support lower end AMD GPUs (I think that the lowest end that is usually listed on the QVL for the various software ISVs is the AMD Instinct MI250). So whilst I CAN game with a 3090 (of course), but that's not ALL that I can use it for. I can't necessarily say the same for say the AMD 7900 XTX.

@contentsdiffer5958 20 күн бұрын

@@ewenchan1239 Funny, I'm endlessly frustrated with my Nvidia card, because they offer F all support for ARM structures. In general, I've felt more and more reason to get an AMD card since switching to Linux, but I don't really want to spend that money here and now.

@ewenchan1239 20 күн бұрын

@@contentsdiffer5958 Three things: 1) I think that it *really* depends on what it is that you're doing or trying to do. 2) You would think that Nvidia should actually have relatively decent support for arm64, given that they have systems with ARM processors in them, but again, depends on what it is that you're doing, specifically. 3) If you're able to switch to AMD, then that suggests that whatever it is that you're doing isn't tied to CUDA and CAN run on an AMD card whereas a lot of what I do, either can't, or will only run on the AMD Instinct MI250 or MI350 ONLY. Compare and contrast that with the more diverse options that are available from the Nvidia camp. (Don't get me wrong, I am not a huge fan of Nvidia neither, but in terms of being able to get what I want/need done, Nvidia has more options available to me than AMD that's been validated and certified by the ISV.)