I never thought that a 70s model would cost a thousand euros or more. For the price alone, I see no reason to buy one.

Jay's saying the same thing I've been: Companies saw those pandemic scalper prices people were paying, and went absolutely insane with greed. In my ideal world, every last one of these cards would be sitting on shelves gathering dust and costing these companies a fortune until they offered steep price cuts out of desperation.

Man my 1070 at $400 was super expensive. Pricing nowadays is insane.

Thank you for some very entertaining and informative commentary there. Yeah everytime I start pricing a gaming machine for my son - I stop shopping like 2 or 3 components down the list... the selection process gets daunting and even the entry level systems have a price point thats past what a new console costs here in South Africa... and given my first edition Xbox One is still going strong (he mostly plays Fortnite and Minecraft) and is not losing any sleep over the Frame Rates or even missing 4K - I reckon I will stay in my lane for now. 😆

I remember the gtx 970 being $300. At this rate, the 4050 is going to be the same cost as a whole computer.

I remember buying a 1080 for $500, this is nuts...

All I can say is that I agree 100% - the quick grab for cash by tech industry right now to "recoup losses" is astounding to me. It's clear that Sales Engineers and CEOs of the tech industry and retailers are no longer the best and brightest out there, rather they are all scrambling to "grow the company" as fast as possible because that is all that wallstreet requires to validate them as successful companies, even though this "Growth" comes at the cost of the quality of product and consumer acceptance. SMH

Subscribed due to the fact you stick by your opinions, I appreciate the honesty here. I dislike how things are going in the industry as well, right there with you. Pricing has gotten bad and it’s only going to get worse.

We as gamers need to come together and vote with our wallets. Don't buy the cards, don't buy anything especially from the scalpers. Let the greedy corporations feel a hole in their pocket so that next time it might give them pause to consider treating their customers with respect and remind them who got them where they are now.

The 4060 will perform as 3070, and priced as 3070. Great progress 👏

I was looking for a lower end graphics card like the RTX 3060 - RTX 3060Ti but the price is way to much. I found a RX 6700 XT delivered for $380 I'm coming from a GTX 1660 super. Really happy with my decision saved money and received something faster then the RTX 3060.

I really appreciate the honesty JayZ, keep it up! I think it's really important to not just stay silent about this stuff.

Nvidia lied? I'm shocked, shocked I say!

In this era of $1400+ gpus I just say a few nice words every day to my 1080ti for hanging strong for almost 6 years now.

Jeez. I discovered gaming PCs two days ago and wanted to build one on the upper end. Buuuut maybe I also hold off until this whole thing levels out. Thanks for the video, Jay. This is nuts...

Pricing will stay that way on the 30 series because the retailers have already paid that “higher” price when they acquired them. New batches of 40 series came in at a lower price to the retailer because of what you stated in the video about market crashes. I give it another 6 months and they’ll drop.

You're spot on about the relationship between scalpers and profit. Nvidia doesn't care as long as they keep the pandemic era margin. That's reflected in every decision they made with the 40 series. It's sickening. I'll stick with my 2060S until it dies. Next time I'll be looking at a different OEM.

Now that Im seeing this, despite seeing the performance in the 4090, makes me understand why EVGA left as a board partner. Theres no way the other manufacturers are making money off these cards.

My First GPU I built for my first System build was a Titan X. I was able to order it from NVIDIA a day or two after release, easy to purchase. Sure NVIDIA eventually came out with the 980ti's with only 200 less cuda cores for cheaper but that was 6+ months later and my watercooled GM200 was still beating 980ti's. That was the last time I've bought a top of line the GPU. Currently have a 2060 lol. Waiting for Zen 5 and next gen graphics then I'll probably build a new system. 4790 and Titan X, now I have a 9700k and 2060, next will be Zen 5 and high\mid tier gpu

Thanks so much for your analysis. Non super tech people who just want the best performance for the price are easily confused by the 3060ti/3080/4070ti/4080 branding. We already have enough task to make sure the rest of our build makes sense as a total unit. Thanks again!

last minute of this video expressed EXACTLY how the gamers feel to the stuff we love. It makes us happy to play with these stuff, but It indeed is sad to see how the industry has become.

The fact you've mentioned the cost of living and compared it to the prices of these cards was great. These companies just throw cards out with a random number price on it and expect people to go for it. I'm in the market for a full system upgrade and I'm currently so tired of reading reviews and conflicting opinions as to what to buy I almost cannot be bothered. GPUs are the biggest pain the ass currently. Everything else was fairly straightforward.

love your content. still rocking a 1080 here on new titles with no issues. Stick with it till prices drop.

i m so glad i still sticking to console gaming and hold back my new rig build till today.

Dude thank you for caring so much about us small guys, like you could easily get lost in always having such prime equipment but you've remained so in tune with the struggles an average PC gamer faces when buying hardware. Such a legend brother much love from South Africa!

Its funny how nGreedia went from announcing "4080 12GB" to cancelling launch last minute to now blatantly lying about performance claims of "4070 Ti"(its barely 4060Ti/Super(~42% core of 90 class GPU) and then selling said GPU at 800$.

Great video Jay. It's always good to hear real world frustrations from respected content creators. Still using EVGA 1070Ti, but in 4K I need now new card, 4080 will be great. Keep up the good work 👍👍

thanks for the insight and info. Really enjoyed the video, and you're also hilarious and entertaining. I'm subbed, keep up the great work Jay!

Can someone give this guy an award or so? This is absolutely the point these days... The industry is so f*cked up and greedy right now. I just bought a RTX 3080 for a somewhat reasonable price and will stick to it till everything cools down or whatever. Paying over a 1000 bucks for a GPU at a time where everything is getting more and more expansive is just ridiculous. Cheers!

I could not agree with you more. As someone who has been building enthusiast systems since 2002 or so, it's just sickening to see how low and greedy major players in the industry have become in the last 5 years. I know, we cant go back in time, but it's sad to know what new people to the hobby will have to endure, or miss out on entirely, in the current 'era'.

Interesting coming back to this video 5 months later. 3090 Ti is still ~$1,600 on Amazon while 4070 Ti can be easily had for $799 (including several model options). Considering the massive improvement to efficiency, that makes the 4070 Ti seem like a great option. It is still expensive, which everything is, but in the actual landscape of GPU pricing it provides solid value. Just wish it had 16GB of VRAM rather than 12.

3 months later. In Australia the 4070 ti is selling for a bit over $1300 AUD ($800 USD accounting for GST). This is around the upper end of the normal 3080 pricing.

I've always been a "mid-tier" gpu person. My last two cards (R9 290 > 1070ti) were both right at the $450 price point. Something that was "expensive" to me at their respective times, but they felt like good VALUE at least. Picking up my RTX 3070 last summer for like $799 (being FORCED into the Newegg bundles and getting a PSU i didnt want) was a sting for me... Now seeing a 70 series card capable of 1000? Gtfo I'm so done...

Really appreciate this honest review. I'm a nvidia user and have been for many "generations", but things are completely out of hand. It's good to see a video like this from a channel like yours (and Linus just put one up about nvidia lying about the 4070ti as well). People need to hear the truth in order for change to even start.

I haven’t built a computer in 20 years, just gamer on console. But, the last few nights these videos have been recommended to me, so I started watching them. It is absolutely insane the price to build a decent gaming computer. You can basically get everything needed for a custom build and be the same price as one of these fking gpu’s! People are getting ripped off by these companies! Jay, I wish you guys had the ability to make gaming cards at a price that would smoke these other companies and put them out of business. Thanks for your videos, I’ll still build a pc with all of the input from your videos.

What track starts playing around 13:35 until about 15:45 in the background? That beat's smooth and would love to know. Far as GPU companies they've lost the plot years ago and have gone completely crazy with their prices, Still have my old RT 580 that's been doing the job just fine but I know I'll need to replace it soon, but with prices like these I'm in absolutely no hurry to do so.

Went from a 1660 super to a 3060ti for $300 on black friday. THAT was worth it. I'll wait till the 5000's. Loved your advice and honest take. You just got another follower

GPU sales are at a 20 year low, so this should be a buyers market. However it would appear that those buyers who are in the market, are willing to over-pay for a GPU. These are sad times indeed. Excellent video Jay. Thanks.

This guy vids today just saved me tons of money thing I will be holding off awhile for the build I was about to do

IMO this tier creeping comes primarily from the 4K gaming push. Nvidia knew they didn't have the juice to push 4K, but they told us they did as far back as the 1080 ti, using cherry-picked benchmarks and tricks (which has now gone as far as FRAME INTERPOLATION) to portray their products as more capable than they actually are. But because they couldn't push out 80-series cards capable of achieving the performance gamers wanted and expected (based on Nvidias own lies), they slowly started pushing the tiers up. Now they're just building cards with 90-series performance, giving them 90-series prices, but calling them 80-series (and likewise all the way down the product stack), and it's because of the bullshit 4K push. They want you to feel like your "mid-range" 4070 ti is super-capable. It's not. If it was actually built to a mid-range price point under the hood, today's 4070 ti would perform the same as a 3070 ti (because the 3070 ti is more like a 3080 ti, price-wise). Oops, it's almost like they squeezed in an entire generation of false progress by giving higher-end cards the names of lower-end cards! They jumped the gun on 4K, misled consumers about their capability for generations, and now they have to keep covering up their lies with more lies, because if they release a new generation of cards and are honest about the performance from the start it's gonna brutalize their stock price and PR. The stagnation would catch up with them, and they would lose an entire generation worth of progress, undoing the years-long pricing games they employed. They can never let that happen, so more lies and more tricks is all we're gonna get. Worth mentioning: of course the tensor cores contributed to the cost increase and overpricing in each tier. We're all forced to pay for those things, whether we use them or not. But that little bit of extra hardware isn't responsible for pushing these cards 2 tiers up in price.

I was nuts back in the day, I had a little disposable cash and bought a Titan Black for over $1,100. I thought I was crazy for spending over $1k on a graphics card. It was fun though, having bleeding edge performance. Ironically, I sold that card for as much as I paid for it one year later after the 1070 was released. I bought the 1070 at release for $500, and pocketed the $600 difference. The performance was identical, and that's a real value proposition. The Titan Black was the only tech thing that I have ever sold later for as much as I paid for it. Then crypto went insane, there were card shortages, prices shot through the roof, then Covid. The whole time I have kept my 1070 waiting for prices (and availability) to come back to reality. Honestly, at this point, this is just an insult from Nvidia. By pricing this way, I'll just hold onto my existing card for longer. Previously, I purchased a 780, 980, Titan Black, and a 1070 from Nvidia. Oh well, if that's the way they want to play it, games are still fun with my 1070. Maybe I'll buy one card from them every decade - it's already been 6.5 years on the 1070 and I am still enjoying it. I never thought I'd own a graphics card for as long as a car.

Big corporations are always big liars. Thats why we rely on people like you Jay and Linus and Gamer's Nexus.

Sir you need to consider setting up a secondary test bed comprised of a i7 2600k and with a 1080 TI in all your benchmarks. You can then put the new cards in that same rig. There's soooooo many persons with that hardware combination that are still waiting for the right time to upgrade. Knowing how they compare directly would really help them first decide on the GPU and then maybe whether also to go for new CPU as well. It would really make you top notch in this field of content, as I cannot think of anyone doing the above currently. They talk about it now and again though do not regularly benchmark to it.

You know what would be cool. On the graphs, if you had the current price of each card next to the name of the card. So you can also get that bang for the buck impression. I am in the market, But I could not afford any of those cards anyway, Hell I am still rocking my 13 year old HD 6950 from 2010 in my brand-new build.

The RTX 3080 Strix I bought based on your advice last fall, saying that nVidia wouldnt lower prices anymore and they were going to control inventories and price the new stuff high, etc.... Zero regrets on that one. It was an awesome move in hindsight.

The world needs more honest people like you who gives these clownshow manufacturers shit. Good on you for speaking up for everyone dude. Keep it up.

does a 4070ti make for a good upgrade over my 1080 ti? Still running 8700k, don't want to have to get a new power supply etc. 1440 p gaming

I still have a 2070. I was waiting to get in on a 4070, but the prices are ridiculously high. I have the money, but refuse to pay that much. I ended up buying a used 3080 for four bills. A good leap in performance over the 2070. Guess I'll wait for the next release, and see if sanity prevails at that time.

Jay I don't think you could have ended this video any better, as I've been a tech nerd my entire life getting a Commodore Vic-20 when I was 2 as my family's first computer, and over the years buying/building the best I could work to afford, but over the past several years, it's just gotten to damn expensive to keep up, which is why I've been running a lot of used, and salvaged gear on Linux, and playing what games my hardware can run keeping them going long as possible, and for the rest using my Switch Lite, and Nokia Android tablet, and saying screw it, as I have more important things in life then dropping $2k on a gaming PC.

I'm honestly really glad that I managed to grab my 3070 FE at MSRP, if prices stick at the current ludicrous levels going forward then I highly doubt I'll be upgrading any time soon. Just far too many other things that I could put that kind of money into, I think that they've forgotten that gaming is a hobby for 99% of people. The only hobbies I put that kind of money into are kayaking and photography, in both cases (boat and camera) they've lasted me 10 and 6 years respectively, with no signs that they need to be replaced in the near future.

@jayzTwoCents, please indicate of shorter or longer is better on your benchmark graphs.

Gonna say i was running the3070ti and it was a banger of a card. Just i live in an area where humidity gets high and i literally lost my entire system to corrosion about a week ago. Now the prices on those 3090s are ridiculous and for that i managed to move up to a 4080. Still waiting on it to arrive. Fingers crossed. Hopefully it was worth it.

I just want to say that I really appreciate influencers like yourself, gamers nexus, and hardware unboxed, letting these companies hear the voice of the (would be) customers. I'm sure its probably in your best interest financially to be a puppet for Nvidia and AMD but instead, you put them on blast! The PC hardware industry has been rife with anti-consumer moves lately. Hopefully enough people can see through this thinly clouded veil of BS to not buy these things and force some reasonable pricing. Keep up the great work Jay!!

I was concerned that the £520 I spent on a 3080 on Black Friday would turn out to be a mistake when the 4070 cards were launched. Seems like I had nothing to worry about.

I'm looking to do a full upgrade as its been quite a few years, I'm still running a maxed out 980ti but you have hit the nail on the head with the costings, its just disgusting.

I'm running at 1080 which is a 2016 card and I always had that "must buy a new graphics card!" feeling. Now days though, because of the prices, I just don't get that "must have" anymore. Infact, I don't even care anymore. They can have their 2,000 dollar cards, I'll just keep happily playing on my 1080 for the next 5 years. Then when prices for these cards are around 500 dollars, I will "upgrade".

Im currently on a 1050ti system that I’ve been wanting to upgrade for the past 2 years. It truly feels like my next upgrade will be to a 3-4 year old card, which blows my mind.

If there is something we can learn from this, it's that they can put the prices that they want and there is not much we can do about it. But if we stop buying it, they have to bring them down. The 4000 serie is not selling as it is expected and we can keep it that way until they make a move.

I just got an i9 13700k processor build with an rtx 4070 Ti. I did research before and saw the 4070’s were good but I have my doubts. The pc just got shipped to my house yesterday and havent set it up yet so time will tell, but Im guessing itll run like a champion. I dont plan on gaming at 4k, its too much and limits potential for fps games like Rust and Apex legends but ill digress once I test the system out. Thanks for the video jay

check this out: I worked in accounting (controller). It DOES make sense to "sit" on old stock that's massively overpriced and not selling: You register the loss at the time of sale... You value your inventory according to the nominal price at the time... So, once you start lowering price, your Profit/Loss and Balance Sheet would look scary and the CEO might get fired. They are looking for a "spot" to do the price reductions - maybe after the CEO gets his bonus...

My GPU budget has always been between $200-$500 with the 500 being the max. Currently, I have a RTX 2060 that I got in 2019 for around $350. At the time pretty good price. Now I'm seeing 3060's for $450 - 500 and I know we all see where this is going in terms of pricing.

this amazing card is perfect for.. sitting at shop shelves, so nice of nvidia to give retailers some decorative goodies :)

I have this paired with a 10700k, which is a little slow for this card, I find CPU heavy games are held back a bit by it. The GPU however was the highest performing upgrade within my budget from my 1080Ti. £899 is steep for a 70 card, but considering it's basically the same performance as the 3090Ti it made sense to me. It's terrible pricing but what am I gonna do, just keep waiting and waiting? No.

So realistically what would be a good value card? Ive been researching to build my 1st pc (adter researching years ago, dropping it, now researching again eith all new tech). Everything has gotten even more expensive and i was hoping to keep my budget at $1500. Are amd cards a better choice?

I've paid attention to 3090 Ti and other GPU "SOLD ITEMS" on ebay for the past month or so, and 3090 Ti's have been consistently selling between $600 and $1000, usually around $800. The EVGA cards typically pull more of a ~$1500 price (not always, two EVGA FTW3 sold for $550 & $580 free shipping on Dec. 26th), but that's all about EVGA exiting the GPU market.

Given what I've seen out of the current generations of GPUs, I'm gonna be content with my 3070 for at least another generation. I don't have 800 dollars to throw at what has turned out to be a very small generational improvement

I've got a 3070ti, up from a 1080ti. And I plan on hanging onto this for awhile. I do gameing/streaming in 1080p because 4k is too small for my eyes on normal everyday stuff. We shall see what happens with the 50xx series.

Jay , you'd be surprised how much we need these cards for machine learning these days.

I think the biggest mistake they made with the 4070Ti (other then the obviously ludicrous pricing) is the fact they cut the memory bandwidth down so much that while it has the memory of a high end card, it has the bandwidth of a budget SKU. Even my 1070 (I bought new in 2016 and STILL am using) has a 256 memory bandwidth. At 1440p I don't think I have ever used more then 60% of my VRAM either, in any title. At this point I am saving up to buy a used 3070-3080 soon as I have two kids and things to pay for and cannot justify spending near $1k or more (the ENTIRE budget of my last PC) on just one part, the GPU. I don't even care if I buy a card that was used for mining, I would rather pay $400 for an old mining card off eBay then spend this much on an overpriced card and contribute to this LUDICROUS pricing

We're at an interesting spot where console games are all still benchmarking around the 2070ish range. Most devs are still catering to these experiences when developing games. Making most high 30 series, and 40 series cards for gamers just frame chasing. Which is great if that's what you're into! But for most folks, a 30 series card is MORE than enough to get a solid experience.

I just bought a 4070ti for $799 USD. I'm replacing my 2080 Super with it. I believe I paid around $750 for the 2080s back when it was new a few years ago. From what I read, it seems like it'll be quite a bit better @1440p. Anywhere from 2 to 4 times the FPS depending on the title. We'll see when it gets here in a couple days. Liked the review, as well as you speaking truth.

Man, thanks for the information *continues shopping for a 2000 series upgrade from my 1050ti*

If you take a look at bike shops around the US, you will notice that due to oversupply in the off-months of sale, they have to sell their stuff for much cheaper than the msrp originally stated. This is what needs to happen in the GPU market. I just don't see it happening due to the sheer volume of consumers willing to pay the price.

It's crazy to me to see the pricing for the RTX 4070ti. I bought my GTX 1080ti in June 2017 for $725 bucks. She's still going strong and will be around for some time longer based on what I'm seeing.

Just recently was able to upgrade my old 4670k to a 13900k and am recouping the cost and have been looking to replaced my old 1080 ti ROG strix version. these prices are insane and I'm not sure what is even worth anymore. Considered going team RED but the current price on the 7900xtx is only about $50 more than the 4070ti.... legit just considering waiting another year or two just to see what happens.

im all happy with my 2070 (and my build) which now is about 4 years old. Only evert upddated my RAM, and likely switch to a m.2 in the future.

Yep, been building PCs for friends and family for over 30 years, I just finished my new build for me and ended up spending way too much money to the point where this is probably my last build. And that was without buying from scalpers which I will not do….. GPU was the hardest component to find in stock. Crazy

I used to build my own OCs for years, took a break for about 5 years and these prices are insane. I know how but how did we end up here? Where are the good $300-$400 cards?!? This is madness. I still have my GTX970 which I got for like $300 back then... Insane.

I now had to get a gpu to have a pc and i went for the 4070ti. I did the following: I chose which type (brand/configuration) of cards in each version has what i want and compared them. The 4070ti and the 4090 had the same price/performance for me. The 4070 and the 4080 were way off. And i do not want to pay 1900€ for a gpu, i prefer to have the 4070ti for 2-4 years and upgrading then if i want to. With the 4070ti i feel like i am able to upgrade more easily, while with the 4090 i would have to stay with it at least twice as long as with the 70ti.

Its exactly what i said to a friend a couple of days ago - prices for card went up a full bracket and i was reffering to the 20 xx and 30xx gen. You could buy a 1060 for 200 euros (3gb ram) or 250 for a 6 GB version and now a 3060 is 400 euros in my coutry at least. This + the shortage drives used cards prices UP also, the are no good deals to be had on the new cards so ppl hold on to their old but stil capable cards, wich is bad for buyers that are willing to pick a used card that sit a bracket higher then their budget will allow when shopping for new cards prices. I picked up a used 1070 for 240 euros back in the day and now im looking at 350-400 for a used 3070.

I would love to see the cost/markup prices at each stage of distribution.

So. I picked up an MSI 4070ti off Amazon for $829.99 Id say $30 over MSRP isnt too bad. Same seller now has them up for $875 or so (as of Feb 10 2023). It was basically the only card in my budget as the rest were $1k+ at the moment. ~$800 was my budget for GPU, and $30 over was...reasonable imo. Now I play in 1440p not 4k, and Im upgrading from a 1080 8gig, so its still a huge upgrade for someone like me.

The pricing of these cards is outrageous. I'll be sticking with my 2080 for quite a while I think.

I appreciate the realism displayed in Jay's content, what the everyday person can afford, and it's most certainly not going to be 60 series performance for 80 series prices.

11 months later and my decision to get a 4070ti is still the best decision I have ever made. It is a brilliant card for my 1440p gaming.

The chart showing background music is fire.

Your reaction is spot on inline with mine. I build Desktops for family and friends and right now, I'm finding it very difficult to make gpu suggestions for the builds. Actually went backwards 2 generations on the last 2 builds.

i watched you guys and followed your advice very closely over the past 5 years. 2 years ago, when 30 series was launching, i heeded those stock warnings and bit the bullet, signed up for notifications and had my funds ready. i grabbed a MSI 3070 Ventus 2X (not a base model) for $540 plus tax and shipping one lucky night while working. It's the best purchase i've ever made and boy am i holding on to this beast for a loooooong time. you were totally right and helped me out a lot. thanks for the great content all these years

I bought my first GPU in 2018. It was a 1060 6GB for AU$350 ($230~ USD). Bought a 6600 XT in 2021 during peak retail/scalper prices for AU$730 ($500~ USD). You can now get them used for AU$350~ but that fact it was more than double for a budget/midrange card was depressing. The 2060 and 3060 both sucked yet kept raising the price.

What you said at the back end regarding the 5000 series being better in terms of pricing will likely be the case as by then we should see the other side of the inflation hill. This is not a defence for Nvidia but anyone who knows the cost of goods and raw materials will acknowledge, stuff ain't cheap right now.

Love it when jay doesn't hold back punches and tells it like it is

Thanks for always being real about what the average person might be able to afford and what’s really important beyond our passion for gaming.

A straight 4070 for 600 works with a 200w tdp. Upgraded from a stock 2070, so very happy at this point

3:14 bass line is sick

A big reason to get the 3090 ti is for machine learning applications. There the double amount of VRAM makes it incredibly attractive compared to 4070 ti.

I have a GTX 1660 Super that replaced an RX 580 in October when my son upgraded to an RTX 3070. I'm very happy where I am right now, and I'm not considering an upgrade until both Teams Red and Green stop charging scalper prices for their GPUs. Mayhaps Intel will be able to get their stuff together and provide a third viable option.

I tend to be behind quite a bit in tech on my builds. Value builds typically for me. I'm shocked at the prices still being an issue. Its crazy. I'm looking at upgrading for the first time since 2017 and I'm rocking a 1080ti still so, I'm curious if I should even look at the 4070ti vs the 4080. Or play it safe and go with a 3080? I have a bigger budget than usual, so I'm curious. What would any of you do?

i currently have a pretty outdated card, gtx 1070ti. i’m looking to upgrade this summer and was curious on what i should go with to last me another 5+ years like my 1070 did

I hate having to buy and research gfx cards these days, it used to be a fun endeavor knowing you're going to upgrade your rig now it's more confusing and stressful than ever.

They are scalper prices Jay. Nvidia took the market price and put it on the sticker. I'm really cheering for team red and blue to catch up and give really good high end competition.