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The Port of Oakland will consider modifying the name of Metropolitan Oakland International Airport (OAK) by replacing “Metropolitan” with “San Francisco Bay” on April 11, 2024. The proposed name will be the San Francisco Bay Oakland International Airport. The airport code “OAK” and visual brand will remain the same. The Port is taking this step to help airline service, sustain passenger traffic, reaffirm the airport’s connection to Oakland, and maximize the local benefits of air travel for Oakland and the region. We consistently hear from local travelers about their desire for more direct flights to more domestic and global destinations. To make this happen, travelers who live outside of the San Francisco Bay Area need to learn that OAK is located on the San Francisco Bay and close to regional destinations. The lack of geographic awareness among inbound travelers means that flights to OAK haven’t performed as well as they could. This has led to the loss of routes at the airport and made carriers reluctant to add new routes. The Port of Oakland must work to protect over 30,000 good-paying, direct jobs generated by OAK and its $1.6 billion in economic impact on the region.