Oakley Factory Tour | Behind The Scenes Of Mountain Bike Product Development

Рет қаралды 56,237

Күн бұрын

Whilst out in California at Oakley HQ, Si Richardson put his MTB hat on for a behind the scenes look at how Oakley develop their mountain bike products. Since mountain biking began Oakley have worked with professional riders to develop innovative products, from bar ends and sunglasses to their very latest trail helmet.
In association with Oakley.
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Si was lucky enough to be be shown around the factory and the museum. From John Tomac's race bike to Greg Minnaar's greatest kit and a pretty cool look at how Oakley test new products, Si got the full tour! He was even given insight into the high tech impact tests, artificial steaming heads and how Oakley uses employee testers to provide valuable feedback.The level of research and development which goes into Oakley products is impressive, which is why they've always been an industry leader.
What do you think was the coolest Oakley MTB product? Let us know in the comments below
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Пікірлер: 136

@gmbn 5 жыл бұрын

Let us know what your favourite part of the Oakley factory tour was!

@seanp474 5 жыл бұрын

thanks for the vid guys.

@auraglasswerks4900 5 жыл бұрын

Yeah too bad Luxottica bought them out and ruined the brand moved all the production to China? FOH

@iainsomerfield 5 жыл бұрын

The testing room with the sweaty head

@auraglasswerks4900 5 жыл бұрын

Ive got a huge made in the USA only Oakley collection now I can't even buy new Oakley sunglasses because they're all made in China? thanks Luxottica?!!!!!

@TimFromWales 5 жыл бұрын

A cool new presenter who at last seems to know what he's talking about...... #JustJoking

@TimFromWales 5 жыл бұрын

More factory and manufacturer tours PLEASE!

@MissingLinkMTB 5 жыл бұрын

definitely!

@pit19931 5 жыл бұрын

Always nice to see Si back in GMBN.

@th_js 5 жыл бұрын

I THOUGHT THIS WAS GCN!! That's a mean prank GMBN 😂😂😂😂

@jesusenriqueriveratellez531 5 жыл бұрын

Everything was awesome, but the R&D lab was out of this world!!! Thanks si, the new Gnbm member!!!!

@b.s.adventures9421 5 жыл бұрын

I sold Jim a bike a few years ago. It was stolen then recovered shorty after. Pretty cool we got it back. Super nice guy.

@jakereese6698 5 жыл бұрын

Thats right near my house! Oakley hooked our highschool mountain biking team up with glasses and gloves back in the day. They even gave us some custom glasses with our teams colors on them! We used to go to their dirt jumps and pumptrack for skills clinics. I am very thankful that they wanted to help us out and that they are such a great company. Great video!

@destroyerup.gaming3691 4 жыл бұрын

📣 Oakley Inc. 1975 - 2007 R.I.P. 🙏

@cwd1232 5 жыл бұрын

Incredible factory and tour!! Awesome to see how much goes into product development and safety!!🤙🤙

@RobertSchuster68 5 жыл бұрын

The trails afterwork is what brings the creative ideas to be market leader

@AMANkumar-eh1oe 5 жыл бұрын

Dude this video is spectacular! !!!!!!!!!!!😁😃

@respectablebogan3276 5 жыл бұрын

Factory tours are your best!! Loved it and hi Si

@NallePu83 5 жыл бұрын

Oakley and Ray-Ban same owner Luxottica

@leebridgwater 5 жыл бұрын

Nice to see you Si, great show

@NZWozza 5 жыл бұрын

Loving the new presenter and his smooth calming voice. Haha watched the GCN version the other day, so was good to see their MTB product too!

@JayBirdPhotos 5 жыл бұрын

Nice job GCN helping out the GMBN presenters when they're short handed. Good, quality video.

@imahorse5596 5 жыл бұрын

Great Video Guys!

@sgttort 4 жыл бұрын

Great job in this I love It

@beechy0277 5 жыл бұрын

Love to see the gcn guys mixing with Gmbn love to see more collabs and them wearing baggies

@fissionchips8840 5 жыл бұрын

lol I can't believe there are people asking about Si. He's just on loan from GCN 😁 👍 You can have custody of him on weekends but we will need access to blake from time to time 🤣 We haven't seen you Mr Ashton over our side for a while, your always welcome on the darkside. We have some questions that need answering on the breaking of little Dan Lloyd 😜

@MissingLinkMTB 5 жыл бұрын

Really like the part where you showed his dog and his cat while telling us how he came up with names. Pretty cool. Overall a great video and tour. That helmet will be my next, but for now I need to pick up a full face. Oakley has never disappointed me in any of their products so I'm looking forward to a helmet maybe next year for the new season.

@gmbn 5 жыл бұрын

Their new helmet really does look great.

@michaelforster6999 5 жыл бұрын

Please do more factory tours Ps I love gmbn

@sitonka303 5 жыл бұрын

What is Si saving up for? He's everywhere! Love all the channels, GMBN, GCN and EMBN... Not watched the triathlon one yet. But who knows if if I will get tri-curious in the future... Nah, too much running involved 🤣

@CombatW_ombat 5 жыл бұрын

This is really interesting

@iainsomerfield 5 жыл бұрын

Wow, awesome vid

@ScruffyBueno 5 жыл бұрын

Awesome video! Hopefully you get to ride whiting ranch! Gave my self a concussion there!! 😲🤯

@stevepessy 5 жыл бұрын

Awesome video

@thiagogabriel539 5 жыл бұрын

That green helmet looks dope!

@nathanjamet5915 5 жыл бұрын

Awesome to see you guys in my neck of the woods! You should check out Telonics at Top of the World.

@stuartrose902 5 жыл бұрын

That was way more interesting than I thought it was going to be.

@gmbn 5 жыл бұрын

That's.... good? Glad you enjoyed it!

@mountainbiker1192 5 жыл бұрын

Good stuff! :D

@eggnoggish8500 5 жыл бұрын

Awesome!

@izenteno78 5 жыл бұрын

Awesome tour of Oakley, love their products! Great job !

@gmbn 5 жыл бұрын

Cheers Israel

@dannyfag1 5 жыл бұрын

Helmet looks really nice....I had Oakley shorts and jersey about 16 years ago and was really well made and very subtle styling, which I prefer to all the leary troy Lee stuff.... Shame they now don`t seem to offer a range of Mtb clothing in the UK.

@judsmtb2484 5 жыл бұрын

Its crazy to think how much design work goes on behind goggles/glasses.

@ahizzle 5 жыл бұрын

very cool!

@davidbastidas9870 5 жыл бұрын

Hey Si, long time no see.

@lundinulrika Жыл бұрын

Fits good.

@cliffsangelsphotography 5 жыл бұрын

Welcome back to the Dirtside, Si

@_Steven_S 5 жыл бұрын

As much as I like Oakley, when I went to purchase replacement lenses for my half-x's about 15 months after buying them they told me they no longer make them - yet I can still get replacement lenses for my circa 2003 straight jacket's :-S When the hinge mechanism on the half-x's sheared off earlier this year (yep, can't buy the part either!) that was it - pile of Ti sitting in the man drawer.

@martinpastor9137 4 жыл бұрын

How sad, the words of Jim Jannard. Founder of Oakley inc.1975 - 2007 7/28/2016 From Jannard's Facebook: Devastated. LUX has officially dismantled everything it took decades to build. Shakes head. Rolls eyes. Deep depression. Building Oakley took inventions wrapped in art and an army of great people. It now has been reduced to a bottom line number. Sad day for me and everyone who invested their heart and soul in the "O".

@RoyceJusticeJasmyn Жыл бұрын

Very happy with item.

@intillex1 5 жыл бұрын

I was really disappointed with my last set of Oakleys. I've been a huge fan for 16 years now, got my first pair of REAL sunglasses at 14, brand new Juliets. Since then I've had several pairs of various designs, but the first time I ordered prescription lenses from them, the first set of lenses was defective, sent them back for repair, the second set, the front coating started flaking off within 6 months.... I got the cold shoulder from both Oakley, and my retailer, each blaming the other. It's really a shame such an awesome company seems to be going the way of most other huge companies, and not caring about QC and just sales sales sales.... It also doesn't help that when you order anything prescription they won't have anything to do with you, they just refer you back to the retailer...

@inoki4676 5 жыл бұрын

I have the same experience...for the expensive price the don't worthy.

@6295607 5 жыл бұрын

The $200 per pair covers the $1 production cost, these headquarters and profit.

@CyberdyneSystemsSkynet 5 жыл бұрын

Actually, TOTAL manufacturing cost including shipping, wages, materials, r&d, advertising, sponsorship, etc means that Oakley has a production cost closer to $30/$200 msrp pair of sunglasses. And if you buy them from Sunglasses Hut, etc then they will make about $100 profit. If you buy them direct from the website however, they lose a little in shipping and handling but they clear probably $150 of the total sale price. Custom order probably adds the cost of a sheet of paper and 5 minutes of labor for a picker somewhere, so figure $1.

@Scohen415 5 жыл бұрын

But the real question is now... How did the dog get its name??

@jonathanmatthews4774 5 жыл бұрын

Love seeing Si coming over to the dark side of biking : )

@fissionchips8840 5 жыл бұрын

He's just on loan but you can have custody of him on weekends, soong as we can borrow blake 😁👍

@MtbEditor 5 жыл бұрын

with I could have some of these goggles. loved seeing the old bikes. I'm gunner post another video on my channel soon cool if you guys could check it out.

@matthewpak8025 5 жыл бұрын

NO WAY!! I live in foothill!!! Did you ride in whiting Ranch or any trails around here?

@dylanstewart972 5 жыл бұрын

Is that si from gcn

@keithlong3129 5 жыл бұрын

I would love to have one of the Oakley bike helmets I use literally a tricycle helmet LOL love the videos keep up the awesome content I got a nice bike hack I would like to send to you and I just don't know how to get it to y'all

@grandad1982 5 жыл бұрын

You really got your value for money with this trip to the US.

@Krigloch 5 жыл бұрын

Very cool! Love my Oakleys. Protection is most important for sure, I'm a big fan of my eyes.

@gmbn 5 жыл бұрын

They're pretty important!

@williamg6668 5 жыл бұрын

Awsome

@ZeroSeriesMMX 5 жыл бұрын

That sweaty head clone seems fine for product testing. Oakley may be branching into specialist clothing next, if they were to put a clone of Si inside that testing area. 😂 (That is why I prefer short-sleeved XC jerseys on off-road runs: I sweat loads, too. 😁)

@gmbn 5 жыл бұрын

They almost certainly need a Si clone. Which company doesn't for product testing?

@cpkarhu 3 жыл бұрын

At 5:10, that ain't no normal housecat. That's a god damn lynx

@Blockxblock 5 жыл бұрын

I love these product factory tours where you show upcoming items not released to the public yet. Thank you

@MilatovichFamily 5 жыл бұрын

Isn't that Si from GCN, cross country mountain biker?

@HashTagDan1 5 жыл бұрын

Is it possible to get prescription oakleys

@subscriptionswithnovideos 5 жыл бұрын

Wait... This guy is front gcn right?

@fishsayswhatsgoingon 5 жыл бұрын

Isn't that Simon from GCN? XC mountain biker?😱

@makersfieldguide 5 жыл бұрын

Sunglass clips on the back of a MTB helmet? Go home Oakley, you're drunk!

@Fizzoid 5 жыл бұрын

I've still got a pair of Factory Pilots

@paulsack9563 5 жыл бұрын

I am pretty sure jim jannard's cat was a lynx.

@gmbn 5 жыл бұрын

It did look pretty big.... 🤔

@omgaud 5 жыл бұрын

Where's the Oakley Girl?!!!

@6996Gunslinger 5 жыл бұрын

wait,i didnt even know oakley made helmets,full face life

@gmbn 5 жыл бұрын

They're expanding their lineup too!

@peacefulplayz9099 5 жыл бұрын

Are you a new GMBN producer?

@thomasbenito274 5 жыл бұрын

He's one of the starting presenters when GMBN was just new to the block

@th_js 5 жыл бұрын

You mean "presenter"?

@NallePu83 5 жыл бұрын

This video was first uploaded by Global Cycling Network

@Tuoppi39 5 жыл бұрын

He is gcn presenter. Calm down

@pit19931 5 жыл бұрын

Simon was one of the first 3 GMBN presenters 3 years ago when it started together with Marc Beaumont and Neil. He did the XC stuff.

@colinwinkelmann299 5 жыл бұрын

I put old bar ends from my last bike on my brand new GT, some men like to see the world burn, and I am one of them

@pags1981 5 жыл бұрын

Onzo bar ends baby lol

@NZWozza 5 жыл бұрын

Not sure if anyone has posted this below, but was I the only one that thought the helmet designer was describing a mullet?

@jackcameron7624 5 жыл бұрын

Gr8

@OCBuckI 5 жыл бұрын

My neck of the woods! If you're still in town and want to ride Whiting across the street, check out the annual Poker Ride Saturday 10/13 letsgooutside.org/activities/2018/10/13/whiting-ranch-poker-ride-2018/

@michaelforster6999 5 жыл бұрын

Is si a new gmbn presenter ?

@gmbn 5 жыл бұрын

No, Si was one of the original GMBN presenters, and is one of the main faces of GCN.

@boomerangfreak 5 жыл бұрын

here I was afraid it'd be a 90% rehash of the GCN version :D

@jonowee 5 жыл бұрын

Being different for being different sake, oh designers. Don't you just love leaving the back of your lenses open to wheel spray (not always water) with rear glasses clips.

@MartianMoon 5 жыл бұрын

Man you cut off the explanation about the sweat chamber! I wanted to hear more of the science! Not cool.

@HarryL2020 5 жыл бұрын

Me and my friends seen a roadie today, none of them said hi XD

@grandad1982 5 жыл бұрын

I'm a mainly roady ("adventure" bike rider) and theres a fairly significant number thatn don't say hi back to me either!

@itarry4 5 жыл бұрын

I reckon it'd be a bit shitty to have a pointy bit of either a bike or tree hit you in the eye during a crash if you had no eye protection on. Really don't think I could choose which is worse. 😎

@adamstevans5193 5 жыл бұрын

👌👌

@James-yy4vl 5 жыл бұрын

If I can't win something im not arsed haha

@kyleinwisc 5 жыл бұрын

Alex Jones works at oakley?!

@ollytodd8328 5 жыл бұрын

@th_js 5 жыл бұрын

Hello 👋🏻

@sunley-tb5yt 5 жыл бұрын

👍🏻

@Librasister333 5 жыл бұрын

A climate chamber! I had no idea so comprehensive. Oakley is one of my few brand loyalties. I will only wear Oakley sunglasses.

@gmbn 5 жыл бұрын

Their research is super thorough

@kolbyjohnson7803 5 жыл бұрын

Is $1400 to cheep for a new full suspetion?

@adamturner9363 5 жыл бұрын

I would say that is a good amount of money to buy a awesome bike

@aljowen 5 жыл бұрын

For a first bike you probably don't want to be spending too much. But $200-$300 above that will get you some good improvements, just don't go too crazy with the budget. So that it is cheap enough to have fun on without worrying too much, but nice enough to perform well and last. Then as things wear out over time, you can upgrade them should you see the need.

@th_js 5 жыл бұрын

I think at that price you should go for a Hardtail. You will get way better components on the bike on a Hardtail. For a full sus you should be spending above 2000€ in most cases.

@aljowen 5 жыл бұрын

But there are very well reviewed bikes (9/10 and 10/10 from many publications) such as the "Calibre Bossnut" that cost around £1000 and have full suspension. So I would argue that £1000 (€1200? [inc 20% sales tax]) is enough to get a properly functional full suspension bike. Will it be as good as a £3000 bike... no. Will it be good enough to have a load of fun on, absolutely. Will it be the limiting factor in someone's riding, probably not, especially if new to the sport. Regardless, I would probably advise spending a bit more than that if you can to get some extra goodies like a dropper post (and a nicer frame and spec out if you can go up to £1800 territory). But in this sort of price range, both full suspension and hardtail are perfectly viable options depending on what sort of terrain you will be riding and what sort of riding style/experience you want. Reviews for reference: www.mbr.co.uk/reviews/full-suspension-bikes/calibre-bossnut-evo-review www.bikeradar.com/mtb/gear/category/bikes/mountain-bikes/full-suspension/product/calibre-bossnut-evo-review-52230/

@stephaniepuckett8395 5 жыл бұрын

Eli Tomac’s dad

@kolinstallman3788 5 жыл бұрын

Oakley and Troy Lee Designs is just for rich kids who need to feel special. Much less money squandering, way better value, and the same safety from Oneal and 100%.