Odeon is a cinema brand name operating in the United Kingdom and Ireland, which along with UCI Cinemas is part of the American Multi Cinema Theaters. It uses the famous name of the Odeon cinema circuit first introduced in Britain in 1930. The first Odeon cinema was opened by Oscar Deutsch in 1928, in Brierley, Staffordshire, although initially called "Picture House". The first cinema to use the Odeon brand name was Deutsch's cinema at Perry Barr, Birmingham in 1930. Ten years later Odeon was part of the Rank Organisation who continued their ownership of the circuit for a further sixty years. Through a number of sales and acquisitions in the early 2000s the company was purchased by Terra Firma, which merged Odeon and UCI Cinemas to form Odeon UCI Cinemas Group. Most UCI cinemas then took the Odeon brand name in 2006. Terra Firma/UCI sold the company to AMC Theatres in November 2016. Ironically, UCI was originally formed through the merger of AMC UK and Cinema International Corporation in 1989. In 2016, Odeon was the largest cinema chain in the United Kingdom by market share (although the Irish cinemas were also included within this figure).