ODUMODUBLVCK - COMMEND. An exclusive performance for Vevo DSCVR, the channel for the best in new music.
ODUMODUBLVCK’s music is both a testament to individuality and a deep connection with his cultural roots. Born in Nigeria as Tochukwu Gbubemi Ojogwu, the man called Big Kala has steadily risen in the country’s increasingly important music scene. His regal blend of traditional Afrobeat with contemporary hip-hop will imbue any listener with swagger. Turn up the volume on last year’s ‘EZIOKWU’ album, and you’ll be strutting around the room in no time. That project, the latest in a string of albums that the prolific MC has released in a little more than half a decade, is his best-performing title, boasting more than 100 million Spotify streams. On the buoyant sprint “KUBOLOUR,” he splits duties with Amaarae, another stylistically unique artist who’s been killing it lately in the experimental side of Afropop. Album opener “COMMEND” is a nice intro to our DSCVR man. It’s got lounge horns and a drill bass that appeal across audiences, but his dynamic vocals are the real revelation. If you’re looking for more info on our man, check out our Introducing interview. He told us he puts so much into performing that he usually “can’t remember” being on stage, and has to watch clips afterwards. He’s going to like what he sees on this one.
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Director: Chris Chuky
Vevo Executive Producer: Nick Calafato
Vevo Senior Producer: Yomi Ogunsola
Vevo Producer: Nancy Loud
Vevo Music & Talent: Jodeci Rampasard
Vevo Music & Talent Coordinator: Elton Riscosa
Vevo Editorial: Jaqueline Lockinger
Vevo Senior Editor: Helena Duque
Vevo Post-Production Associate Manager/Editor: Scott Robson
Vevo Design Director: Charlee Twigg
1st AD: Ismah Ansari
Director of Photography: Fola Abatan
Steadicam Operator: Gary kent
1st AC / Focus Puller: Chris Hayden
2nd AC / Loader: Em Turner
Gaffer: Giovanni Mattei
Light Director: Ben Mansfield
Stills: Amzy Obr
Sound Engineer: Alex Archer
Sound Assistant: Matt Facey
Runner: Elizabeth Playle
Runner: Samad Olukunle
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Music video by ODUMODUBLVCK performing COMMEND (Live / Vevo DSCVR). © 2024 ODUMODUBLVCK/NATIVE Records/Def Jam Recordings, a division of UMG Recordings, Inc.
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