no shade, but this is not the time or the place to bog down this accomplishment with "but what about fair skin"....dark skin people have been maliciously and strategically, AND purposely left of beauty (not just foundations, just very little visibility in so many ways, too many to name here) so please do not try to compare the struggle of not finding a light enough foundation to the struggle of darker skinned people. It is not the same struggle and it never will be. IF you genuinely have an issue with the lack of lighter shades I would recommend expressing your concerns directly to the brand or creating your own platform just like I did. Because until it became a trend, people with lighter skin sure as hell were not speaking up for us for years. Enough is enough, and I will not allow people to try to steal MORE shine from people who have been overlooked for years. Not today and not on this platform. tis all! -management

THIS INTRO 😂😂😂😂😂😂😂😂😂😂😂😂

I'm clearly white and late to the party but I cannot BELIEVE people left comments crying about light shades. Go slap on some Tarte shape tape or something, damn. Always trying to be the center of attention.

Watching this video in Ulta... someone walked by and said... "JACKIE JACKIE JACKIE JACKIE!"

Y’all I’m super super fair. Like, 90% of the lightest shades of foundation are never light enough for me, fair, so I understand the light-skin tone struggle. HOWEVER, I will never ever understand why people feel the need to diminish the excitement surrounding a shade range that actually caters to darker skin tones by complaining about the lack of lighter shades!! If the only thing you have to worry about is whether or not there’s a foundation shade light enough for you (and whether or not you put enough sunscreen on before you went outside) you’ve got it pretty good. I mean really, some of yalls privilege is showing.

I love that the PR package has deeper colors at the top for once with lighter colors at the bottom. Anyone else notice that?

seeing you rubbing foundation all over your chest while wearing a white top gave me so much anxiety

Tarte and Beauty Blender where y’all at? This is what I call a SHADE RANGE. Also sister Jackie Im living for that décolletage glistening moment. Wurk.

Fenty really paved a way for everyone. After her makeup line it became the expectation to have many shades to cater to the lightest of light and the darkest of dark. Thank God for Rihanna!

I love how the whole beauty community is being dragged and then here is Jackie just living her best life LOOOL

Listen, I’m white and it’s so annoying that other people are coming on here talking about “what about lighter tones?” I’ve never had an issue finding my shade, that’s not the same for people of color. Still in 2018 we have huge brands releasing foundations with no shades for darker tones. Tarte...Beauty Blender. Just be happy that this is a product that hopefully has a shade for everyone with darker skin and stfu about how you THINK you have a struggle finding a foundation for light skin. End rant

I hate when these brands start including more shades but you can't find them at any store.

NYX is beauty salon makeup who married a rich man & climbed up the ladder with class.

Jackie got me when she said.."u keep coming back but u not subscribed" i just subbed cause i felt exposed 😂😂😂😂😂😂

As someone with very light skin, yeah, it's hard for me to find a foundation color match, but at least I know that their lack of my color is not racially motivated! The struggles of women of color trying to buy foundation simply cannot be compared to that of pale girls. It is NOT THE SAME.

If you guys are mad that you cant find your LIGHT shade, then go check the other 50 million foundation options you have. Let darker skin tones have their spotlight!

Other beauty gurus: **literally drowning in tea** Jackie-O: don’t care 🤷‍♀️ gotta continue on my daily grind 👋

Guys the shades she showed isn't the whole range, it's the darker shades because shes darker. Looks online. The range has a ton of light shades, the lightest being practically white.

I don't get why people are shading it in terms of pale colors, John Maclean just did a review too and he said it passes his pale test, and hes as white as Casper

“and white men werent trying to take credit for it” QUEEN!!!

As a flight attendant I'm ALWAYS looking for super long wear foundation, when you fly 16 hours to Asia, I'm so excited to find a super long wear foundation so I stop looking like my face melted by hour 10 lol But thank you so much for your reviews! I always look forward to your humorous and super honest reviews!

Jackie is living on the EDGE wearing a white shirt while swatching foundation 👏🏼👏🏼👏🏼👏🏼💞💞💞💞

Omg it would be so cool if John MacClain and Nyma Tang collabed on a foundation!

Jackie can you PLEASEEEEEEEEEEEE do a video that goes over the different undertones in foundation!!!!!!! Like having two foundations side by side showing us this is what a cool toned foundation looks like or this is what a warm toned foundation look like?!!!!!! Pleaseeeeeeee❤️❤️❤️❤️❤️❤️

THE INTRO THO 🤣🤣 CAN YOU BELIEVE OTHER KZfaqRS REVIEWED THIS FOUNDATION AND *DID NOT* MENTION ALISSA AT ALL...GUUURRLLLL, I CAUGHT AN ATTITUDE ABT THAT!! LOVE U BOTH😘😘😘

Anyone else get nervous her swatching on her chest wearing a white top😢😢😢😢

POC are finally winning in the makeup industry, and I’m here for it. 💅🏾🙋🏾‍♀️💯

I am white and I am living that they did this for all my dark and medium skin sisters! This is giving me faith in humanity yet again! Just know I am all in support of this foundation launch! Love you Jackie! 😍😘

i love how jackie screams "MY FRIEND" when saying alissa collaborated with nyx on this foundation sksksks i'm dying

it’s refreshing to see a drugstore brand with 40 + shades of foundation,

I think NYX is like a high-quality drugstore, but that's just me and I like that it's good quality (usually) as well as affordable.

How are you swatching w a white shirt, I'm mind boggled lmao

HOLD UP, hold up. I just went to Allisa Ashley’s channel and there are pale shades. Number 1 is basically white as paper. Y’all didn’t do any research and just started complaining. GO WATCH HER VIDEO.

Please tell me I'm not the only one that watches this for entertainment and never planning on buying it cause im broke af👾

Let me say this again for the ppl in the back: I think everyone is missing the point. If you get a pale beauty guru to advocate for more paler shades beauty companies would simply give in because their white. Now compare that to black beauty gurus, note the plural because it takes A LOT of us, who have to constantly beat it through the beauty industries head that we exist, and we need some darker shades. We get offended because no ever wants to say "WHat AboUt Me" until we speak up, for years might I add, and finally get some progress. Y'all never wanna speak up until we get out our way thinking "oh they got it, so now we can too". We put in effort and energy. We REPRESENT our fellow P.O.C because if we don't no one will. So, don't expect us to advocate for y'all if y'all can't even do it for yourself.

the amount of "I'm white but" in this comment section. Sis, no one is doin a nationality check . But for real tho when can I get this un the UK because I'm trying to glow like auntie Jackie here sooo .....

AND it’s cruelty free! NYX and Wet N Wild and LA Colors have been killing the drugstore game and none of them test on animals Meanwhile Revlon Covergirl Maybelline and Rimmel...

So glad Denis is doing great 🙌🏽😭

I'm not even that dark but where I come from, it's quite hard to find foundations that match my skin tone. I'm so happy that more people like you are using your platform to advocate PoCs in the beauty world. Keep up the good work, Jackie and Alissa!

Apparently I'm on Instagram too much because I just tried to double tap to like this video.... am I the only one that does that? 🤦🏽‍♀️🤣

NYX is owned by Loreal. They have a Woman of Color as their Chemist. She is successful with the True Match and Maybelline foundations..

I was at the store today and L’Oréal has 45 shades or something but they literally had ONE deep shade available. Everything was beige to medium. So to sit there and watch a review from Jackie and turn around and talk shit to her for speaking on shade range is ignorant af.

24 hour claim is just to make people think ‘damn this lasts forever’ but tbh it’s good for girls like me who work a graveyard shift Sunday night then goes straight to school after that then a quick break before going to work again.

Disclaimer: before I bought it I understood that it was mat but I didn’t realize how mat it was. If you have eczema this is not going to be the product for you: because the product went so Mat on my dry skin it cracked and peeled product; my skin got really hot and irritated. I hope they come out with a moisturizing version of the product

Not only is this an AMAZING shade range, but the pics they put out for it has boys in it!!!! Yay!!!!!!!! I’m LOVIN the direction NYX went with this! Thank you Alissa!!!

OK I feel like a fool I’ve been watching the Manny and lara Leach scandals throughout the past couple days and totally forgot about real content. Definitely hit that builds to get your notifications. Love your energy

idk what yall are talkin abt i think thats a pretty good range for the lighter shades.. i dont feel left out at all. personally im 120 in fenty (which is one of the lightest shades if youre too lazy to look it up) and i'm pretty sure nyx covered me. i mean, how many shades of the same white color do yall want? just accept there are more colors than white and move on lol buh bye

I'm surprised the Foundation Beckys didn't call 911 on you Jackie. I come here for the dancing, I stay for the makeup tutorial.

Okay Nyx I see you, puttin those dark shades starting at the top instead of ending with them!! For once!!

Jackie! Your continuous fight for the visibility and accessibility of products for darker skin tones will never go unrewarded. We need more voices like yours ❤Thank you for supporting and celebrating your fellow content creators

Thank you so much Jackie for being alive! Sometimes I watch your videos just to put me in good spirits not even wanting to watch makeup videos. You have such an amazing personality and I thank you for being yourself.

I just have to say that although I’m in the fair/light shade range, I love watching your tutorials because they’ve taught me sooo much about undertones. Many of the fair/light shade range youtubers don’t really teach about undertones, cool warm neutral, and I just love that you teach about these things. It’s super helpful, even for me to apply to my shade. So thanks lovey! ♥️

This just proves that it’s not that hard for cosmetic companies to be more inclusive. Any excuses they give to the contrary are bullshit *cough*beauty blender*cough*

There’s 45 shades in this foundation. did any of the people complaining think about the fact that Jackie only showed the dark shades because those are the ones that she received in PR? What I would really like to know, is why is it that every time POC get anything made with them in mind do all the Becky’s and the Susie’s come out trolling with the “you didn’t include lighter people” ? But when companies like beauty blender ( who is technically a POC because she definitely isn’t white) and Tarte come out with shit that has 4 nondescript shades of Donald Trumps orange ass and basically says “here dark skins,these are for you” does the white crusaders never come talking about the lack of dark shades? For yearssss light skin was the focus of beauty and now that POC are getting a foot on the ground you all want to come and take that away and talk about hypocrisy, nah i just think that some of y’all don’t want to see dark skins do well for themselves. Don’t cover the truth with bullshit about light skin not being included.

i'm half hispanic, half caucasian. Despite my hispanic side, i am very light and ivory. I've always had issues finding my shade, solely because my undertones are so weird and everything appears yellow-orange on me. However, this foundation had a _perfect_ match for me! (shade light ivory) I have combo skin and it didn't break down in my oily spots, and didn't dry me out in my dry spots. It's honestly one of the best foundations I've ever used, and it's by far the best match I've ever had. 10/10 would recommend!

👏👏👏👸When Queen Jackie reminded everyone that the beauty industry has been sleeping on its largest consumers. There are photos of me in my 20's looking like I was in white face and don't get me started on how Tawny Fauve by cover girl was the only shade I could find for years. We started from the bottom, now we're here. 😘

Look at Jackie alllllll moisturised and shiiiid! Yasssss!

Bless Dennis ... glad he is getting better shingles is no Joke my mum got it and is still not 100% years later

I've been watching you for over 5 years and I'm Soo happy for you Jackie. I ❤️ you guys together and glad Dennis is better. Keep up the great work🙋🏽‍♀️

You & Denise are just the best. You can feel the love 💕 I'm so glad you reviewed this. Thanks auntie 🥰

Jackie’s body is legit. Makes me regret everything I eat

“White men were trying to get credit for it” 😂😂😂😂😂 THE SHADE MS. JACKIE!

Awwww Dennis so happy you're feeling better you look stunning as always Jackie God bless you guys xo

This is such a pretty spring/summer look. I’m so ready for this quarantine to be over with just to enjoy and do pretty summer looks!

I love being able to look at a Drugstore foundation and SEE MY SHADE! 😍

I really like that the PR package has the dark shades at the top. Usually foundation is displayed from lightest to darkest, but I like the change. I think it’s a subtle way to draw focus to those shades and show the care that went into making them. I could be reading into it a little more than necessary.

That's a big ass box! So happy for her, and happy for woc to get the options they need.

Im brownskin and everyone deserves to find their correct shades of foundation... and shade of red lipstick lol

This isn't about us white people, this is about inclusive and respectable shade ranges. Some of these comments are ridiculous and it just doesn't make sense to me. I'm awful at matching my shade, and I can never find one that matches me 💯 but that's because I'm shit at matching it. I have 4000 different ones to find one that does match, but for PoC to get 4 options is a joke and I'm 100% here to watch the makeup community flourish in inclusiveness! Sisters and brothers of every colour should have the option to look and feel bomb, be here to support the process, it's not a YOU thing it's an US thing 💞

As a light skinned girl myself, fair people should stop complaining that you don’t have a light enough shade in this one foundation . We have so many products we can choose from. That is not the case for many darker skin people. It’s okay that not every foundation line is made for us. Instead of being mad that one foundation line doesn’t cater to your skin tone, kindly go pick from the hundreds that do. Edit: this isn't saying that the range couldn't be more inclusive in it's shade range. It could definitely have a bunch of lighter shades so more people find a match. However, not having these lighter shades is not direct or indirect oppression of people who have your skin tone. Many brands do not cater to darker skinned people due to long held bias in the beauty industry. This is why I'm saying that it's okay that for this one line that darker skin is celebrated and people in that shade range have options.

I’m so mad I just found your channel, like why have I never seen you before!? I thoroughly enjoy your personality, your beauty, your advice, EVERYTHING. You’re everything girl!!

It was refreshing to see you having 3 shade contenders for your tone. Final look is beautiful! The MAC really pulled the look together.😊

The thing about fair skinned people is that they are part of the “light skinned” category. Your struggle is that they don’t have that ONE shade that will fit you. Dark skinned people’s struggle is that there aren’t any shades for then”dark” category at all. It’s not that they don’t go dark enough, it’s that they don’t go dark AT ALL. They stop at medium. It would be an issue if there were never any fair or light shades at all in a foundation, but that never happens. An entire race of people shouldn’t have to search for days to find their shade. Fair skinned isn’t a race, it’s just a very light skinned (usually) Caucasian person. It’s not like there aren’t light shades, there just aren’t enough. You’ve also got to think about concealers, powders, bronzers, blushes. Those all cater to light or medium skinned people. Never dark skinned. Just saying, fair people not having a shade isn’t as big or as obvious of a problem as anyone with medium-tan to rich people not having a shade. If every shade is beige then it’s quite obvious who they want their demographic to be.

SOOOO GLAD Dennis is feeling better. Shingles are ROUGH. And i'm so glad he's feeling better... Bless his heart... Keeping him in my prayers🙏🙏🙏🙏

Hey Jackie I’m so glad that Denis is feeling better, continue to build your strength up. As for the foundation that shade match was on point and the look was Flawless 😍💋

I just wound up on your page searching for the Can’t Stop setting powder and I’m so glad that I found you. Girl yes! You are a breath of fresh air!!

If you dry out your skin it will sweat more to create moisture. So if you happen to have very oily skin, stop using foundation and skincare that contains certain types of alcohol (E.g. *SD alcohol, denatured alcohol, or, isopropyl alcohol* ). There are also other types of alcohols called fatty alcohols that don't irritate and dry out the skin (E.g. *cetyl, stearyl, and cetearyl alcohol* ) so maybe look out for these, next time you buy skin products xx

That foundation was literally a dead on match of her chest, so nice

I've been binge watching your videos and the intro to this one got me to subscribe. I love a KZfaqr with a genuine personality.

That foundation color suites your skin sooooo well on camera right now. Go Alyssa!!!

YASSSSS You better go off with this intro!!!!!!! JACKIE

Had to immediately stop all of the other things I was doing to watch this quality content.

You look absolutely beautiful, that coverage, that finish, and im glad Dennis is feeling better

Glad that Denis is doing better! I can’t wait to try this foundation

And this shade was a PERFECT match

This foundation looks way less matte than people were trying to say. I was expecting dried up Elmer's glue. I'll probably use oil drops with this. Long wearing makeup + oil drops is heaven for me

your intro is getting more fascinating. really love your excitement for every single video you've uploaded

Jackie, you did it with this review and wear test. Thanks for the check-ins. I am going to give this a try and may even suggest it for clients that are learning the art of shade matching since there are many options. This is one of my favorite reviews by you.

I feel so privileged for experiencing what you mentioned about "having too many options in shades" every single time I purchase a foundation. And that's just the tip of the iceberg. I'm so happy you finally have your voice heard. Now I'd better shut up and listen. :)

“And white men were trying to take credit for it” oooohhhh the tea 😂 but let me stop before Voldemort and his Death Eaters come ☠️☠️☠️

The little interlude with Dennis was so cute. 🥰 So glad he's feeling better, you could really tell he wasn't feeling too good. Y'all are sweet together.

You look amazing and your skin looks flawless!!! 🙌🏽 That makeup look girllllll...don’t get me started! I’m living for it!

IM CRYINGGGGGG the dance in the beginning 😂😂 haven’t heard that song in YEARS! You’re legit the only beauty blogger that makes me laugh out loud on every video you’re seriously the best Jackie 😂

You're absolutely right about your skin's oil production. (Raises hand) third-year Biomedical Science student, here 🙂 In people with oily skin, the more dehydrated the skin is, the more oil it produces. It's over-producing oil to try and prevent further moisture loss, because the oils trap moisture in the skin. The best ways to combat deeper dehydration of oily skin are by: a) Deeply hydrating the skin using the Korean 7 Skin Method. It involves applying up to 7 layers of a watery, hydrating, alcohol-free, non-exfoliating toner, like the Etude House collagen toner or the Skinfood tomato toner. Collagen is a humectant, which draws moisture deeper into the skin and holds it there, while tomato extract brightens & evens out the complexion. b) Supporting the skin's moisture barrier. When the moisture barrier is strong, the skin doesn't need to produce so much oil to protect & reinforce it. Using a low-pH cleanser is important for this, because a high-pH cleanser is bad for the moisture barrier. Cosrx has 2 excellent low-pH cleansers that are gentle enough for the most sensitive & acne-prone skin. Their low-pH morning cleanser has acne-fighting ingredients, while their low-pH milk-gel cleanser doesn't. Topical ceramides (the pill kind do nothing, but applying ceramides topically works great) are fantastic for the moisture barrier, so any serums or creams that contain ceramides, like the Dr Jart+ and Holika Holika ceramide ranges, can be a huge help. I hope this is helpful to you and anyone else who sees this! If anyone has questions, please ask away 🙂

After seeing Alissa and your video about the tarte foundation it is so nice to see a foundation that matches you so well and to see you so happy on camera 😘❤️

Those foundations are gorgeous! I love that they have so many options for all skin tones, but especially for all of the lovely ladies of color! I’m so glad that some companies are branching out and expanding their shade ranges to include the darker shades and of all undertones on top of it!

I’m always nervous when you swatch that your shirt will be stained. Seriously anxious 😂😂😂

That intro took be waaaay back! Rockafella Records was the bomb back then. Props to Alissa for doing the dayum thang!!

Love this look for you! Also love how many different shades there were within the dark and deep shades. Also thought it was cool that you compared the tones to other brands so people could try it and know which shades to look for. So nice to see a collection that isnt just medium

This is THE LOOK of the year!!!!! Yes Alissa Ashley for this collab with NYX now I'm off to Ulta to grab a couple bottles AND to find these Mac glossy eyeshadows 😍😍😍😍😍