On Page SEO Tutorial For Small Businesses (2023 Edition) - 11 Simple Ways to Boost Your Rankings

Рет қаралды 33,559

Күн бұрын

Want more clients? Learn how I help my clients rank higher on Google fast in this 60-minute workshop, designed to help you outsmart your local competitors:
👉 luc-s-site-bfe1.thinkific.com...
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On-page SEO, Off-page SEO and Technical SEO are the three pillars of website optimisation to improve visibility in search engines and drive more traffic to your website.
Doing on-page SEO to rank in Google local search results is somehow quite different from doing on-page SEO for larger websites that target national results which is what is covered in this tutorial.
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WANT TO RANK HIGHER ON GOOGLE MAPS & GOOGLE SEARCH?:
👨‍💼↔️👨‍💼 Book a Tailored 1-on-1 session with me
○ rankingacademy.co.uk/1-on-1-l...
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📑TABLE OF CONTENT
0:00 Intro
1:02 Why is on-page SEO so important
2:31 Website URL
3:15 Page title
4:40 Meta description
6:23 Headings and subheadings
8:41 Writing content
10:52 Images
13:31 NAP
15:08 Frequently asked questions
16:33 Google Review
17:15 Links
19:31 Track your performance
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🛠️ TOOLS MENTIONED IN THE VIDEO
○ Search engine results simulator
mangools.com/free-seo-tools/s...
○ Check headings,sub heading & images HTML (SEO Minion)
bit.ly/3a35qbz
○ Free Keyword research app (keyword surfer)
bit.ly/3bxHSMl
○ Spell and grammar checkers
www.reverso.net/spell-checker...
www.grammarly.com/
○ Readability test tool
www.webfx.com/tools/read-able/
○ Image file size finder
w3percentagecalculator.com/im...
○ Image compressor
imagecompressor.com/
○ Google Vision AI
cloud.google.com/vision
○ Schema mark up generator
technicalseo.com/tools/
○ Schema mark up testing tool
search.google.com/test/rich-r...
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🙏 SPECIAL THANKS TO:
excelelectrician.co.uk/ for letting me use their data
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#onpageseo #localseo
❤️For more videos like this one, just subscribe to Ranking Academy: kzfaq.info...
DON'T FORGET TO VISIT
🌐 rankingacademy.co.uk
⭐Google Business Profile: g.page/rankingacademy
📷 Instagram: / rankingacademy
👍 Facebook: / rankingacademy
DISCLOSURE: Some of the links on this page are affiliate links, meaning, at no additional cost to you, I may earn a commission if you click through and make a purchase and/or subscribe. Affiliate commissions help fund videos like this one.

Пікірлер: 123

@swarandhaliwal 2 ай бұрын

Thanks for sharing this valuable information.

@rankingacademy 2 ай бұрын

My pleasure

@captainlarrry6031 Жыл бұрын

Perfect place to put asking us to subscribe. Hate when people do that without providing value first!

@rankingacademy Жыл бұрын

Thanks, appreciate that

@GrowWithWill Жыл бұрын

This is one heck of a SEO masterclass! From meta descriptions to NAPs, you don't miss! Thanks a lot for this.

@rankingacademy Жыл бұрын

Many thanks. Glad you enjoyed it

@LosAngelesPrivateInvestigator Ай бұрын

Amazing content! Thank you

@MrCleverFox Жыл бұрын

You covered the SEO basics perfectly. Getting these items right is the 1st phase of strategic SEO and sets a strong foundation for advanced SEO work. As always, love your videos and the 100% accurate knowledge you share. Cheers mate!

@rankingacademy Жыл бұрын

Thanks a lot Benji

@dineshnaik7632 2 ай бұрын

great ful person i respect to you sir

@rankingacademy 2 ай бұрын

👍

@israfil1406 Жыл бұрын

useful video

@rankingacademy Жыл бұрын

Glad you think so!

@edwinalapat 10 ай бұрын

Helpful🔥

@rankingacademy 10 ай бұрын

Glad to hear that

@YOGiiZA 7 ай бұрын

very thorough , thank you

@rankingacademy 7 ай бұрын

You are welcome!

@kumarsahu8001 Жыл бұрын

Thank you for such a helpful video.

@rankingacademy Жыл бұрын

You're very welcome!

@charleswashington7576 Жыл бұрын

I will support your channel because I have learned so much

@rankingacademy Жыл бұрын

Thank you so much Charles

@chirinosguitar Жыл бұрын

Merci Beaucoup mon ami!

@rankingacademy Жыл бұрын

Avec plaisir Oscar

@thomasherring3420 Жыл бұрын

great job

@rankingacademy Жыл бұрын

Thanks Thomas

@christinefoxfitness3092 Жыл бұрын

This is so helpful! Thank you!!!!

@rankingacademy Жыл бұрын

You're so welcome Christine.

@neilgillett595 Жыл бұрын

Thank you. Invaluable information!

@rankingacademy Жыл бұрын

Glad you think so! Thanks Neil

@frankalvarez7513 Жыл бұрын

Fantastic explanation of all the key aspects of SEO. Thank you Luc!

@rankingacademy Жыл бұрын

My pleasure! Glad you enjoyed it Frank

@SalisburyKarateClub Жыл бұрын

My first website I made it with HTML code, wow things have changed over the decades

@rankingacademy Жыл бұрын

They have indeed

@ALEXANDER-dc3ng Жыл бұрын

Great tips and advices thanks man 👍🙏

@rankingacademy Жыл бұрын

No problem 👍 Thanks For watching Alex

@englishhouseastana Жыл бұрын

Mr Duran is the best. You light the road! Many thanks for your help!

@rankingacademy Жыл бұрын

Thank you so much 😊

@jdkplaysyt9069 Жыл бұрын

Great video!

@rankingacademy Жыл бұрын

Glad you enjoyed it

@savrah 9 ай бұрын

Thank you, top quality content

@rankingacademy 9 ай бұрын

You're welcome

@Babita0425 Жыл бұрын

Thank you 🙏 It's really helpful 😊

@rankingacademy Жыл бұрын

Happy to help

@TeeTehaara Жыл бұрын

Thank you appreciate this alot ❤

@rankingacademy Жыл бұрын

My pleasure

@kawsarhossain7932 Жыл бұрын

Great video and I never miss your tutorial. Thanks for your effort.

@rankingacademy Жыл бұрын

So nice of you, thanks Kawsar

@justsaygold Жыл бұрын

Another excellent video full of very useful information, thank you!

@rankingacademy Жыл бұрын

Glad you enjoyed it! Thanks for watching

@johnviktora-croke7731 Жыл бұрын

Wow, my mind has been blown! What a clear and concise video on how to get things done and the tools to do so. Thank you for putting this together and sharing.

@rankingacademy Жыл бұрын

You're very welcome! Thanks for your kind comment John

@kokoba5084 Жыл бұрын

Amazing content 👌

@rankingacademy Жыл бұрын

Glad you think so! Thanks for watching 🙏

@mubeeniqbal5091 Жыл бұрын

Just joined your channel and I am thrilled with the information I was missing all these years. Thanks much

@rankingacademy Жыл бұрын

You are welcome Mubeen. Welcome on board

Жыл бұрын

Another one of the great videos. I have been following you from Türkiye for a while. After each new video I look forward to the next video. In this video, I liked the seo tools and chrome extensions the most. I can't wait to test it in my projects. I will wait for your next SEO video. Thanks Luck.

@rankingacademy Жыл бұрын

Awesome, thank you! Great to hear you're getting a lot out of them

@kindstakepool8185 Жыл бұрын

Very good

@rankingacademy Жыл бұрын

Thanks

@_natureheal Жыл бұрын

Excellent video Luc ; )

@rankingacademy Жыл бұрын

Thank you very much Robert

@jamieb7799 Жыл бұрын

Hey Luc, very insightful guide as always. Your vids always provide clear, succinct and actionable tasks to improve SEO. You also give great free tools which really helps. Been following you for years now and you're still my favorite SEO guide. Thank you 🙏

@rankingacademy Жыл бұрын

Thank you so much Jamie. Really appreciate your kind comment

@jamieb7799 Жыл бұрын

@@rankingacademy You're very welcome Mate

@davidmaco1 Жыл бұрын

Man this is the best KZfaq channel out there. I can not thank you enough, planning to eventually be in touch for a personal consolation,, what value you offer !!

@rankingacademy Жыл бұрын

Many thanks Dave

@BalajiSubramanian1986 Жыл бұрын

Hi Luc, great video as usual. Can you please make a video on Yoast SEO tool.

@rankingacademy Жыл бұрын

Thanks. I’ll add your request to my list

@nkechinyeredabrinze1422 Жыл бұрын

You are a genius

@rankingacademy Жыл бұрын

😊

@sarkismedical2543 Жыл бұрын

Hi, Thank you for the great video. Do you have or recommend any video explaining how to do backlinks?

@rankingacademy Жыл бұрын

No but it's on my list

@nursiddique487 Жыл бұрын

One of the best on-Page SEO video on KZfaq, Loved watching every bit of it. Mate, would you make some time to make video on off-Page and technical SEO ?. Your efforts will be highly appreciated !. cheers. @Ranking Academy

@rankingacademy Жыл бұрын

Great suggestion! I will add it to my list and thanks for your kind comment

@quijanoguillermo1632 Жыл бұрын

You are so amazing - I wish I could afford you. I am trying to follow your advice to the letter, hope something improves. Thank you - I know you have this channel to make money but honestly I just mooch off of it but always give you a like. Best SEO TIPS ONLINE - Best on page SEO tutorial for small business that I have seen. Bes 11 simple ways to boost your rankings

@rankingacademy Жыл бұрын

Thanks so much Quijano

@dzgear1 Жыл бұрын

Fantastic tutorial. A quick question. What plugin did you use to upload the schema to your header? I don't see the "Header and Footer Scripts" option in my Settings dropdown. Much appreciated!

@rankingacademy Жыл бұрын

Thanks Damian. I use this one:wordpress.org/plugins/header-footer-elementor/

@fergarage Жыл бұрын

I came here looking for Gold, and that's exactly what I found, thank you.

@rankingacademy Жыл бұрын

I'm glad you did

@SuriyaWetzler 11 ай бұрын

Thanks for the great info n video.....wgich one is better to add to the H1....a location based on the state name...or the big city name in the state we r doing biz at.....?………… if we are a service biz......thanks for they reply🙏🌺

@rankingacademy 11 ай бұрын

Depends on where you currently rank for your location. If you 're not visible for your neighbourhood how can you expect to be found for your city, let alone your state

@TajulMdIslam Жыл бұрын

Nice to learn . Sir Would you make it part to part for better understanding of me.

@rankingacademy Жыл бұрын

Not sure what you mean by "part to part"

@alamiyo Жыл бұрын

First of all, thank you very much for your awesome content. You are really skilled experienced and master of your crafts. I admire you a lot. I have some problems understanding the SEO silo system and creating an on-page linking strategy. I have requested many SEO experts to make an easy-to-understand and effective tutorial regarding this matter but none of the SEO seems to notice my request. You are the only one who noticed my request in the comment section and added my request to your to-do list. It will be a great help for me if you make a tutorial on the SEO silo system and on-page linking strategy. I hope you will consider it. Love and respect. I wish you good health and prosperity. #Thanks.

@rankingacademy Жыл бұрын

Hi Alami Thanks for your suggestion. I will add it to my list indeed

@ohiojosh78 Жыл бұрын

One answer I can't find. I have a service based business and live in a small town 20 miles NW of Columbus, Ohio. I only want to travel 30 miles at most, which covers half of Columbus. Should I mention my town, Columbus, or one of the main suburbs on the NW side to rank in the areas I mainly work?

@rankingacademy Жыл бұрын

Specify the area which you are willing to travel to

@zainulabaidin9343 Жыл бұрын

Thank you for this valuable video. I have a question. My client's GMB was suspended probably for using a virtual office. I want to ask that should I use my client's email and Name for filling up fields in Reinstatement Form or should I use my Name and email for filling up reinstatement form? I am added as a Manager in his GMB.

@rankingacademy Жыл бұрын

Whatever the owner's details are on the GMB

@pancheung9310 Жыл бұрын

Dear Luc, thank you for helpful professional lesson! I just wonder whether it will help if I ask someone in fiverr to help me building up the external back-link? Is there anything I should be aware to prevent the problem？ Many thanks!!

@rankingacademy Жыл бұрын

Fiverr is full of scammers who will likely promise to build 100's of backlinks very cheaply. Avoid like the plague. If you are going down that path try finding a reputable agency. It's not cheap. Alternatively you can do it yourself.

@Yesinspace_apartment_studio Жыл бұрын

@@rankingacademy thank you very much, it is very hard to build external link by own.

@angieortega Жыл бұрын

Amazing content as usual. I have a question about our website, we are a local business and looking to make also online sales to do click & collect etc, but I don't want my website to look too much like a proper e-commerce website, impersonal, I would like customer to still understand we are also local and small business, does that make sense? Any idea?

@rankingacademy Жыл бұрын

Hi Angie. Yes it does. I would create a dedicated section on the site for "click and collect" and push it as a service on the home page

@burleypierre2511 Жыл бұрын

Could you do video on Google Local Service vs P P C which one will give you better return for service type business You have great video 👍

@rankingacademy Жыл бұрын

I'll add your request to my list Pierre

@ryanmccain1158 Жыл бұрын

thanks dude. later

@rankingacademy Жыл бұрын

Any time. Thanks Ryan

@davidmaco1 Жыл бұрын

Quick question on NAP I don't actually use an address just a city this is on the footer of the website. should I switch that to an address,, however after checking what citations I have ,I can see my address on the one I checked........ so should I should change the footer of my website to match the addresses my citations I am thinking? is that correct

@rankingacademy Жыл бұрын

I would change it so it is consistent with the citations unless you don’t want anyone to know what your exact address is

@davidmaco1 Жыл бұрын

@@rankingacademy thanks for the reply it is appreciated

@rebeccacory7945 Жыл бұрын

Why would changing the URL lf an existing page be more harmful than be beneficial? Does it depend on the traffic the original URL is getting?

@rankingacademy Жыл бұрын

Hi rebecca. If your page is already getting traffic then I wouldn't change it. If not feel free to change it and don't forget to implement a 301 redirect from old to new

@GeorgeVivanco Жыл бұрын

Well it looks like got some work to do after watching your awesome video By the way do you have a chorus or something we that’s hidden behind a pay that we could purchase from you

@rankingacademy Жыл бұрын

Hi George. Many thanks for watching. I am planning on releasing a course by the end of this year. If you join my newsletter you'll know as soon as it comes out.

@GeorgeVivanco Жыл бұрын

@@rankingacademy 🔥 sweet - is their a link to your newsletter?

@GeorgeVivanco Жыл бұрын

Okay I found it - it was buried- but for those that want to join go to his website (last link in the description) on his website scroll to the bottom of the page and you’ll see newsletter opt-in 😎

@rankingacademy Жыл бұрын

@@GeorgeVivanco Thanks Georges

@TomHallOnline Жыл бұрын

Do original images really make a difference over stock photos? I do a lot of websites for auto repair shops and often rely on stock imagery as my clients just don't have quality images of their own staff, shop, etc.

@rankingacademy Жыл бұрын

Hi Tom. Yes they do. Even if the quality is nowhere near as good, using unique photos are way better than stock photos. It also helps create the local feel that stock photos can't provide. Plus, nowadays, how difficult is it to take a good pic? Everybody has a smart phone with 3 integrated camera lenses ;-)

@samsamo1191 Жыл бұрын

If a local business has multiple locations in different cities, should I add all the service areas in each location or just add the relevant area for that particular city and location?

@rankingacademy Жыл бұрын

Are you referring to your Google Business listing or pages on your site?

@samsamo1191 Жыл бұрын

@@rankingacademy my Google Business listing

@caninetherapyinc9031 Жыл бұрын

Where can I find someone to help me evaluate my GMB listing? I literally can’t figure out if it is suspended or not. TIA!

@rankingacademy Жыл бұрын

Just sing into your Google Business panel. It will tell you there.

@stevenjenkinst6665 Жыл бұрын

What is a retargeting pixel?

@rankingacademy Жыл бұрын

A retargeting pixel is a small piece of code you put on your website that runs when a page is loaded and makes note of who visited each page of your site. Companies like Google and Facebook offer retargeting pixels that you can add to your website so when you run an ads campaign on their platform you can display the ads only to the people who have visited your site

@cybrown8814 Жыл бұрын

why does the new google sites not have a Meta Date/Title section to be edited?

@rankingacademy Жыл бұрын

I don't know, you should ask them

@funplug8357 Жыл бұрын

Please sir I have done all you said , I'm getting frustrated... The name of my business is Prince Williams media ... Please what I'm doing wrong 😭 why can't I rank top 3

@rankingacademy Жыл бұрын

It doesn't happen overnight