He says at the end that it's not as puffy as it looks, I'm not convinced especially for the price. The owner has a patent on it for it being the answer to the puffy coat vs car seat issue which pretty much makes it so no one can make come up with a better idea and sell it. 😅 What a monopoly. I can't justify buying a child's coat that will most likely be worn for only one season. 🙄 Buckle me baby has something similar but at least has a program where you can get some money refunded by exchanging the smaller size then they donate the coats..