Under the motto “Heartbeat Calabria“, the official opening of our first TUI Magic Life club in Italy was celebrated by the end of June 2019. After the club had already welcomed its first guests in May, it was now officially launched at an opening ceremony including a symbolic “baptism of fire” with invited guests from the tourism sector, local politicians, international distribution partners and press representatives as well as around 1,000 club guests. The participants received information regarding the new club and insights into its sports and entertainment programme at a number of training and experience days. Mountain bike expert and former world champion Hannes Herrmann as well as professional volleyball trainers from the Beach Academy shared tips and tricks relating to their type of sport with the guests.