いきがい - our purpose
In 1935, Kenzo Adachi found his reason for being - to build trucks that could not only reach their destination, but make the journey the most enjoyable part. Now in 2023, UD Trucks not only celebrates almost 90 amazing years of innovation, safety and dependability, but 50 strong years here in Australia, providing the trucks and services our industry needs.
With UD Trucks, you’re at the forefront of reliability, driveability, efficiency, safety and innovation for a better life.
That’s our purpose. Our reason for being. Our ikigai.