For the release of the Kinvara 3, Saucony was looking for an uncommon debut for an uncommon shoe and to feature its hi-tech aspects. Using cutting edge projection mapping technology, OVATION’s Creative Services team created a promotional video that mapped original graphics onto the shoe, the floor and the two walls behind it. The result was an awe-inspiring display that positioned Saucony and its Kinvara 3 shoe at the forefront of hi-tech development.