P&G 'Thank You, Mom' Campaign Ad: "Strong" (Rio 2016 Olympics)

Рет қаралды 2,045,969

7 жыл бұрын

View the transcript and related materials at causemarketing.com/thank-you-mom. In this 2016 version of Procter & Gamble's "Thank You, Mom" campaign, P&G positions itself as the "Proud sponsor of Moms." The two-minute commercial features supportive mothers helping their children persevere through difficult circumstances on their way to becoming Olympic champions:
P&G Tagline: "It takes someone strong to make someone strong. Thank you, Mom."
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Пікірлер: 451

@R_u-n- 7 жыл бұрын

make me cry every scenes

@siscrumpet3427 6 жыл бұрын

Fabio Shin same

@captainfishhook4274 5 жыл бұрын

Fabio Shin me too every Olympic commercial will use special formula to target our tough strings.

@user-mj2es5ey6v 5 жыл бұрын

Same

@kennyspb2170 3 жыл бұрын

@@captainfishhook4274 drey

@kennyspb2170 3 жыл бұрын

I’ Tmyyu Yuh

@juliomartinez5997 4 жыл бұрын

Oh, I thought I was the only one who almost cries every time I see this, and I've seen it several times since 2016! ufff

@lavanyarayudu 4 жыл бұрын

Me too

@user-lc5hr6ih6f 4 жыл бұрын

@7angelique7 3 жыл бұрын

I cry every time I see it. This is what I call a fantastic ad!

@irislin8276 2 жыл бұрын

I I don’t want you out oro

@Nel-ej3gh 2 жыл бұрын

2021 and still here hahahahaha I cry every time

@rey-iv6of 6 жыл бұрын

Remembered this ad was a thing. I cried again

@PavePaws18 7 ай бұрын

Same, just come back to it once in a while

@Nintend0n 4 жыл бұрын

Still one of the most touching ads I’ve ever seen. My mom was there for me when I was diagnosed with cancer last year on my 22nd birthday. She went to my treatments with me, and she was there when they declared me cancer free. I love you mom!

@lisandrab1 4 жыл бұрын

Nintend0n WOW! Your mother is so caring, and I’m happy to hear that you defeated the battle of cancer. I know why you defeated cancer. It’s because of your mom 💞💗

@giacomoluppi5580 4 жыл бұрын

So happy to hear you are now well man, all the best to you and your family

@user-yc1rv3ly2c 3 жыл бұрын

God bless you

@Dablkwid0w2008 2 жыл бұрын

Mom is strong

@a1108aa Жыл бұрын

God bless your mom

@andramanda1331 4 жыл бұрын

The teacher showed this in class recently and literally everyone had tears to their eyes and a girl full on sobbed

@moappleseider1699 3 жыл бұрын

A public school teacher was pushing students to get emotional instead of how to think rationally and objectively??? No way lol

@angelbaby3872 3 жыл бұрын

@@moappleseider1699 stfu

@moappleseider1699 3 жыл бұрын

@@angelbaby3872 Nope. Public schools, the school board, and teachers need to be held accountable for their actions. Instead of teaching children life skills, and to prepare them for the real world they are teaching (brain washing) them into being little wussies who can't handle the most simple obstacles.

@jaydel3 3 жыл бұрын

@@moappleseider1699 Empathy and social-emotional intelligence is a life skill. Otherwise, you grow up to be narcissistic, egotistical, pompous, racist, womanizer, criminal, etc. Loving your mother and acknowledging their sacrifices is not being a wuss.

@Nel-ej3gh 2 жыл бұрын

@@moappleseider1699 HAHAHAHAHAHAH

@Rizelden 3 жыл бұрын

0:53 Nothing scares someone more than another mom saying "I'll call your mother!" 😂🤣❤️

@user-vn4dg3dy3o 6 жыл бұрын

I’m not crying you are

@TRXLLGE 4 жыл бұрын

Jokes on you I’m not

@anonymousone2843 6 жыл бұрын

I live the 40 hours a week my daughter trains at the gym, I dry the tears of a teenage girl that is tougher than grown men; and I stop breathing for just a second when her floor music begins. It's not political. Not everything is. It's just a tribute to mom's who want nothing in return but what their kids want for themselves. And yes, my husband works so I can help my kids strive to achieve dreams. Why be ashamed of that, I'm not?

@matke12345 6 жыл бұрын

Linus Beans jjjj

@DiabolicalAngel 5 жыл бұрын

Well put!

@danilafakhrutdinov5452 4 жыл бұрын

Be happy! You are the best!

@dstorm7752 4 жыл бұрын

These sorts of ads are ALL Left Wing politics because, in modern America, every segment of society is "better" than pale males who are loathed by the Left.

@fl4ckogaming475 3 жыл бұрын

@@dstorm7752 bro what the actual fuck is political about this 😭

@user-gt4sd1oc2k 6 жыл бұрын

My school played this video in the assembly, I almost cried in front of the whole school, it was so touching...

@Shaari 2 жыл бұрын

Five years on, this still gets me every time. So beautifully made.

@cuzimnotlaughing 4 жыл бұрын

The diversity in this is beautiful! It represented every single mother!

@abrashnadeem8952 Жыл бұрын

❤

@timrobertson4168 10 ай бұрын

Men suck right? P&G strokes women’s egos while giving men the red hot poker! P&G diversity simply means white American men have targets on their backs! This is an unethical assault on mens integrity as a whole! It’s also a reflection of how anal and severe internal culture is for regular men at P&G! I retired from P&G after 20 years! The Feminist’s have become a cancer, they’ve destroyed the company! Men have no future as men unless you conform and submit to Feminine dominance, NO DEFIANCE ! If not they will use the women’s network to gang bang you with false allegations backed by multiple lying Feminists. As a result, the stock has flat lined for over 20 years and splits are extinct. Countless brands and acquisitions like IAMs failed because of gender promotions, incompetent feminist failures in leadership! Independent men are framed, shamed and fired. Age discrimination is also standard practice. Employees are silenced with one year severance contracts, hush agreements, a gangster ultimatum to protect their reputation! You have zero rights, It’s a Fem-Nazi death camp for conservative men!

@lynnhope9801 Ай бұрын

Love this! This is for all the mom's out there who wore themselves out for their kids, dragged themselves to games when they had worked all day and still had to make dinner for the other kids at home. This is for the single mom's who somehow manage to be in 8 places at once and this is for the mother's whose children have decided, for whatever reason, to end their relationship with you, remember you did the best you could at the time with the circumstances you were presented with. Happy Mother's Day!

@MetaGiga 5 жыл бұрын

Seeing this again reminds me of how much I love my mom. Nothing’s gonna change that

@chrisbranam5596 4 жыл бұрын

Nothing should ever change that

@linen6431 5 жыл бұрын

Son, I know in my heart you can.❤

@fl4ckogaming475 3 жыл бұрын

that part hit me the most man

@malikamine2959 3 жыл бұрын

Can’t wait to have this moment in the 2021 Olympics with my mom

@soybibimilk 5 жыл бұрын

it ain’t even mother’s day but i love my mom so much.

@mi4johns 3 жыл бұрын

It's OK because she never stops loving you

@emmabellahill3337 5 жыл бұрын

I always seem to come back to this ad and it never disappoints

@adamgonyea616 7 жыл бұрын

HAPPY MOTHERS DAY TO ALL

@irediaedosomwan9656 6 жыл бұрын

Adam Gonyea aqq1a www 😯 0lll ^ !

@irediaedosomwan9656 6 жыл бұрын

Adam Gonyea 1

@destinyr5624 6 жыл бұрын

happy Mother's Day (:

@user-zc2ex2of1d 6 жыл бұрын

this video is not only about mom athletes, this video is about all mothers, good moms who are very trying to make the future of their children, so that children live better than them

@jameshowlett8603 10 ай бұрын

To me, I find the Chinese son more interesting than the other adults. The son finished his goal without his parent’s embraces. But he still stood up knowing he made them proud. Mad respect for him.

@andy.a-m 13 күн бұрын

Favorite ad ever; it hits just as hard it did back then when I first watched it in 2016

@wisesyamayrainaputrikinasi1939 7 жыл бұрын

my mom is crying see this video 😭 love you mom 💙

@akitaxx 4 жыл бұрын

Happy Mother’s Day to all. If your mother isn’t with you now then I give you my blessing and best wishes.

@harryisamuggle Жыл бұрын

When an ad invokes emotion beyond control, you know you've done a job well done.

@Moony9205 10 ай бұрын

6 years later and I`m still crying..that`s so touching..

@yasminc2347 6 жыл бұрын

i miss you mom..💘

@neonunevlatlg392 5 жыл бұрын

Don't cry ARMY ı hope you feel good

@aleenalnader6954 5 жыл бұрын

All army’s are with you

@lwtlovebot9063 3 жыл бұрын

Im so sorry❤️

@NoOne-mw8zu 4 жыл бұрын

*OK YALL GOT ME ON THAT Swimming Part*

@dryhuh 5 жыл бұрын

never realized how much my mother meant to me.

@ShaluMishra 6 жыл бұрын

Omg i cried so much ughh I feel like a cry baby

@joaofilippini2745 3 жыл бұрын

It is easy to make someone cry when you use any Ludovico’s piece of music!

@georgestasinos7866 4 жыл бұрын

I lost my mom when I was 14...The years passed.Now I study at university,my mom's biggest dream for me.I wish she could see me at university...But somehow I think she is still here and she never gone,because when I fall in every bad situation something gives courage and motivates me to stand up and fight...Don't stop to love and made proud your mothers before it's too late to do...Remember that a mother's love never dies and always will be you inner power...Just believe it and when you do something do it first for your mother!Make her proud!!!

@emmanuelramirez1328 Жыл бұрын

The love of a mother doesn't have limits, they will protect his sons in this world and in the next

@Neyobe Жыл бұрын

❤️

@hkh4147 4 жыл бұрын

when the guy pats his heart though the camera it makes me tear up

@alexbronynerfman Ай бұрын

This make me so emotional while I watch this commercial for the Olympic Games by P&G.

@miltonvj65 4 жыл бұрын

Some still congratulate their mother in one day. I cry because my mom is no longer on my side and I could never be her pride, give her happiness, support and now I see the value that she has, she was a single, hard-working mother. I am 22 years old and now I am alone and I have had to go through hunger, loneliness. Oh god how I would like to see her smile and tell her that she was always the best.

@ammaraford 4 жыл бұрын

Hi Milton I lost my mom too. But you will get through this. Just think that she is resting in Peace and she can feel your accomplishments and your pain. So try to keep yourself happy and work as hard as you can. Things are always fall in place. That's the law of universe. I am sure your mom wanted you to have best in life and you will have it eventually.

@tamekashields825 3 жыл бұрын

I cried happy tears and hopeful tears, beautiful illustration of belief in yourself

@victoriananthavong8809 3 жыл бұрын

The first time I watched this, I had no idea what was going on, I cried. So touching. I showed my mom 😂, the second time was a year after, I felt so many different emotions, and this is my third time watching this, but it’s because I chose to look for it, instead of it randomly appearing. Chills. So much heart into it 😭😭😫

@timrobertson4168 10 ай бұрын

@SecretClover 6 жыл бұрын

Gets me every time. One of the best Mother's Day commercials ever.

@prophetessstith6776 2 жыл бұрын

I had to do a research paper on analyzing messages in commercials and I must confess, it took me a minute to stop the tears in these #thankyoumom campaign commercials. Best commercials I ever seen .

@marklilly6045 3 жыл бұрын

In the name of all the mothers from the world .... this make me cry .....🇭🇳👏👏👏

@devinmastiff4761 2 жыл бұрын

They had our backs when no one else did. I love and miss my mom so much❤️

@PoobieStinks 3 ай бұрын

you never stop missing your mommy

@actualwakandangirl7121 7 ай бұрын

Reminds of a time my mom and I got lost in Texas, she just said everything is alright don’t be afraid, now as a mom I get it. ❤️

@leroy7878 7 ай бұрын

It’s been seven years and this still makes me cry every time I watch it

@realantii 2 жыл бұрын

I never pay attention to the ads but this one gives me chills every time I watch it

@elmagnifico5666 3 жыл бұрын

Gets my pumped out when I workout. The power of my mothers love

@goffy0101 3 жыл бұрын

thank you Ludovico Einaudi for this spectacular music background

@vasekcerveny8988 3 жыл бұрын

This is so heartwarming! The best advertisement ever!

@Master_ShakeZilla 5 жыл бұрын

I cry every time.. Such a beautifully well done commercial!

@kaleighp7723 8 ай бұрын

years later and will always be so emotional

@RosaPerez-zf7nh Жыл бұрын

This is my favorite commercial it reminds me when my kids used to do karate and would have a competition. I would cheer them on and everyone would tell me how supportive I am with them. I show encouragement just like how my parents were with me when I did sports.

@DracoEU 5 жыл бұрын

This was and still is so emotional yet so happy

@SliceofBread123 5 жыл бұрын

One of the best ads I’ve ever seen

@JessicaMarquez-tx8rl Ай бұрын

I always start crying when the mom says "son, in my heart I know you can"

@yorlenyfernandez337 2 жыл бұрын

Sometimes all we need is just a hug from our mom

@MJPamuru20 3 жыл бұрын

To all the men and women out there who never had the pleasure of saying thank you to their mothers....SHUT UP!! That lady already knows!! Live happy! That’d be more important to her than your ‘thank you’s’! Be love!

@natekrieger5741 4 жыл бұрын

Another of My Fave Campaign Ads!!!!!!!

@meenutom2824 2 ай бұрын

Hello Dear, My name is Meenu.I am studying at DeMontfort University,UK.Currently I am doing research on P&G multicultural marketing on customer brand perception.I need 10 partici

@alexismarie7302 2 жыл бұрын

Still brings me to tears!

@NotATofu 6 жыл бұрын

I wanna know who the Olympic Swimmer Guy is.

@kenpeachy 6 жыл бұрын

www.fina.org/athletes/sun-zhiyi

@DearUlycia 4 жыл бұрын

@Venkata Ramana same lmao

@romanr.301 4 жыл бұрын

@Venkata Ramana The athlete is Chinese, not Korean.

@celestialfox3043 4 жыл бұрын

@@DearUlycia ARMY! we really are everywhere lol

@maddieg.1337 6 жыл бұрын

I LOVE THIS

@eglelt219 2 жыл бұрын

Another commercial reminded me of this one, came back to watch this and cry again one more time.

@casual_rage 6 жыл бұрын

Still cry everytime

@princeofjinhae 15 күн бұрын

I cry every time

@vasekcerveny8988 5 жыл бұрын

The best advertisement ever!!!!

@victorianino3189 2 жыл бұрын

it’s 2022 and i’m still crying

@mr.pakhrin 8 ай бұрын

The BEST ad

@skylarpham1224 6 жыл бұрын

best advert ive ever seen, my tears jerked every time

@meenutom2824 2 ай бұрын

Hello Dear, My name is Meenu.I am studying at DeMontfort University,UK.Currently I am doing research on P&G multicultural marketing on customer brand perception.I need 10 partici

@sreejataghatak06 5 жыл бұрын

Maa and Baba, the best teachers... ❤️

@juanReyes-dw1sm 8 ай бұрын

This made me tear up wow

@davidb5215 Ай бұрын

Okay P&G! I’m going to buy some of your products right now. You earned it

@johnandreiarellano6067 2 жыл бұрын

We all have so many mistakes to our mothers but we also have so many thankful memories with our mothers.let’s honor our mothers.

@lucilleleming7415 6 жыл бұрын

Love your commercials!!!!

@maksimkress Жыл бұрын

I'm crying 😢

@trungnguyenphamthanh7691 4 жыл бұрын

I couldnt believe this ad make me cry like a baby

@nicolebuhendwa8342 11 ай бұрын

This actually made me cry

@ferorla2519 4 жыл бұрын

Made me cry 😭

@rinsotomei9650 4 жыл бұрын

thank you for kicking the shit out of my feels and making me cry, I love this video!

@mayag224 2 жыл бұрын

I cry every single time I watch this video.

@ladynight3790 6 жыл бұрын

Remember to Celebrate Mother's Day this Weekend. Because this video will remind us how our Moms would sacrifice everything for Us while we are & were growing up to be who we are today. So, remember to Celebrate that Beautiful Day.

@AlexbernardSawyer 6 жыл бұрын

Best ad I ever seen motivation packed!

@elsajp232 5 жыл бұрын

I can't help it! I cry every time watching this video😢

@lukynlala 6 жыл бұрын

I am really crying!

@alanblack306 3 жыл бұрын

Just sat through 4 of these videos. I'm completely drained.

@user-vq3df6os4o 2 жыл бұрын

crying an ocean every time I watch

@skye5584 Жыл бұрын

There are a lot of emotions in this video

@NatashaIbrahim 2 жыл бұрын

I still cry every time I see this commercial

@aleksandrpak1609 5 жыл бұрын

Wow, it took me only 100 seconds to cry! What a video!

@a.b.561 5 жыл бұрын

after all this time. always. crying.

@LuisAlbertoPerezNajera-xz1hl 5 сағат бұрын

It is interesting how men fight against insecurity and women against outer troubles mostly. Both barriers can stop you, both can be destroyed. ❤

@taylorjackson9660 6 жыл бұрын

Not a lot of things make me cry but when I watch this for some reason I lose it.

@weoroa9330 4 жыл бұрын

This is emotional..... its so sad...

@mathiasrmer3305 5 жыл бұрын

Thank you mom and dad.

@twttt19 9 ай бұрын

What a beautiful ad..

@gunmetalbelair 3 жыл бұрын

Thank you, mom.

@Moony9205 3 жыл бұрын

This touched me so deep I nearly cried😥

@VANITARE 5 жыл бұрын

Gets me everytime.

@belindachen9033 3 жыл бұрын

Music: Experience Ludovico Einaudi

@jackmannorthbrook.5727 4 жыл бұрын

Im crying man

@snackpack3787 3 жыл бұрын

For anyone wondering, the music is ludovico einaudi experience

@gabbys7163 6 жыл бұрын

My Favorite Commercial . Best

@dontcapf2p342 5 жыл бұрын

Thank you parents.