South Indian cities a decade ago brimmed with hand painted hoardings! Colorful hoardings gave life and identities to cities along with livelihood for thousands of artists. Artists and artisans who labored to provide panoply of films advertisements, cut-outs of politicians, film stars and Republic Day parade tableau vehicles are now replaced by digital technology that verge on assembly line production in making vinyl hoardings. Creativity and talent wasted in menial labor struggling to make ends meet! This film is intended to portray the plight of the hoarding painters and the destitution of their art in the wake of digital vinyl technologys ruthless intervention.