The quote “A rose is a rose is a rose” repeats and reads like a play on words. What does it mean? The sentence is a form of iteration frequently employed by Gertrude Stein (1874-1946), an innovator and pioneer in American literature. It was the writer’s literary style that influenced Ellen Gallagher to reflect the ideas of repetition and replacement in her own artistic creations. Gallagher’s works Paper Cup (1996) and Pomp-Bang (2003) feature a repetition of particular features such as loosely drawn lines and low-relief.Repetition leads to layers and accumulations, suggesting semantic diversity and open-endedness. In the 10th episode of Brilliant Ideas brought to you by Bloomberg and Hyundai, viewers are invited into the art world of Ellen Gallagher, populated by messages generated by repetition and where there are endless rows of meaning.