Our first Instagram Campaign promoting Palliative Care in Hawaii from the fall of 2021. Our campaign was researched, implemented and evaluated by three amazing University of Hawai‘i West O‘ahu students, who are presenting their work.
"We asked ourselves, how can we help bring Palliative Care out of the shadows and into the conversation. Since we had just come out of a communication campaign class, we wanted to apply what we learned to this tangible issue, and we outlined a project to utilize social media platforms to bring awareness and access to the public.
We researched different Palliative Care programs across the country and found that most are not using social media as a vehicle for public awareness, however, there are multitudes of different organizations successfully using social media for other public awareness campaigns."
In this video you see how well it worked.
Instagram Campaign - Palliative Care - Care The Way It Should Be
kokuamau.org/palliative-care/...
Why Instagram for Kokua Mau?
kokuamau.org/why-instagram-fo...
Palliative Care for Patients and Families
kokuamau.org/palliative-care-...