Dr Ali Seyfoddin is a Professor of Bio-Pharmaceutics at Auckland University of Technology whose research focuses on designing more efficient delivery systems for natural drug molecules, with recent emphasis on medicinal cannabis and plant-based medicines. In addition to his academic pursuits, Ali is the co-founder of Rumi Apothecary, a holistic health centre in the heart of Parnell. With a background in community pharmacy, Ali is passionate about providing holistic health solutions to the community and beyond.