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With all the craziness in the world, it may be difficult to contact your dream clients.
You might feel that any time of b2b sales lead generation is a lost cause, whether it's cold emailing, LinkedIn, or even cold calling.
Especially since everyone is working from home!
Now, what if I said there was a way to turn this into an opportunity?
What if this was your opportunity to leverage cold email marketing to turn your prospects into appointments, and those appointments to pay customers?
I'll share with you that now is better than ever to double down on sales prospecting and cold email clients.
Think about this…
With more people working from home, people are spending more time ever online.
And this appeared directly into how often people check their email inbox.
Let me ask you a question…
How often do you personally check your email every day?
If you're like most people, you're probably checking your email the first thing in the morning.
And throughout the day, you're probably checking your email every few hours just in case you get an important message from work.
Because of this, it's easier to get your email read.
But the problem most people face is that even if their email gets read, they don't respond.
And after teaching sales and cold email strategies for years, I realize people are typically making the same 7 Cold Email Mistakes over and over.
Mistake #1: Not Being Specific - Most people will try to include and talk about all their services within one email. This makes the prospect have to do to much work to see if they should schedule an appointment with you. Instead, you want to focus on a specific pain point you can solve.
Mistake #2: Using Industry Jargon - When you're selling something complex, it can be tempting to use industry jargon to explain what you do. But for the average prospect, they have no idea what you're talking about. To avoid industry jargon like API, protocol, SaaS, Attribution Tracking, and Pixel Integration. Use words regular people can understand.
Mistake #3: Bad Email Design - Don't make your email look like a marketing email someone would get if they signed up for an email newsletter. Make your cold email look as if a friend wrote it.
Mistake #4: Not Following Up - The magic of generating sales and signing new clients is in the follow-up. Follow up 2 to 3 times per prospect.
Mistake #5: Not A/B Testing - You must test and measure everything. From cold email subject lines, body, and call to action. That's the only way to see what works and what doesn't.
Mistake #6: Tracking Your Results - Use email software like Outreach, Close, Mailshake, or Reply to track your cold email results. From open rates, response rates, reply rates, and close rates. You must measure to improve!
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Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became on the top performers in North America in just one year.
After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.
Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.
Ultimately, Patrick's vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.
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