Paul Rodriguez on Nike SB, Founding Primitive, & Investing in Everything From Beer to Lemons
Рет қаралды 165,523
Күн бұрынOn this week's episode of IDEA GENERATION, Paul Rodriguez Jr. (aka P Rod) takes us on a journey from his early days as a young skateboarder in California, to becoming the face of Nike Skate, to launching his own company, Primitive Skateboarding. Along the way, P Rod has become an acclaimed investor, exploring the trades of everything from beer to lemons... and it all started with one idea.
Act I
00:00 intro
1:10 Growing up dreaming
2:17 Getting into skating and when it turned into obsession
4:08 Crafting a career from passion, finding sponsorships
8:24 Creating his style, learning from the greats
9:52 Turning pro
Act II
11:08 Landing Nike
14:06 Processing criticism
14:32 Changes that came after Nike
15:42 “Cut from a different cloth”
16:40 Approaching fatherhood
18:49 Defining success
19:07 Launching Primitive
21:32 Saint Archer’s pitch
24:02 Making the decision to sell the business
24:54 Taking ownership of yourself
25:43 Burnout, injury & the challenge of recovery
Act III
27:53 Entering the final stage of his professional career
29:00 Full circle moments
30:16 good idea vs. bad idea
30:42 Lemon ranch investment
33:04 “I’m not an entrepreneur”
34:07 Next phase of life
35:44 “Keep the fire burning”
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Credits:
Noah Callahan-Bever
Creator & Host, Idea Generation
Starring: Paul Rodriguez
Musical Director: A-Trak
Animations by: Sang Bleu / IDEA GENERATION
Executive Producers: Helena Ox, Tricia Clarke-Stone and John Walaszek
Producer: Adam Fleischer + Jack Erwin
Creative Director + Editor: Kyle Gaughan
Produced by: Raw Media House
Director: Mike Mirasco
DP: Taylor Ross
Producer: Kasandra Baruch
Production Manager: Brian Antezana
Cam Ops: Ryan Ramsey, Dylan Burzinski
Gaffer: Rob Julin
Key Grip: Eric Gilbert
Sound: Ken Pries
PAs: Isaac Antezana, Estavon Hawley
MUA: Deena Sennie
Photography: Michael Cusanelli
Special thanks to:
Mike Marasco
Michael Cusanelli
Donovan Bonner
Dawn Baxter
Kennard McClennan
Fred Mortagne
Ryan Ewing
@IDEAGENERATIONOFFICIAL Жыл бұрын
Want more from P-Rod? The IDEA GENERATION Podcast is out now, featuring an extended interview, extra anecdotes, and twice the amount of gems. Listen here: podcasters.spotify.com/pod/show/ideageneration/episodes/Paul-Rodriguez-Jr--on-Nike-SB--Founding-Primitive---Investing-in-Everything-From-Beer-to-Lemons-e206u3e
@TheDoknoh Жыл бұрын
First of all, I absolutely loved doing this interview. Paul is just such a great, thoughtful dude. Second, the part where he talks about feeling that fire in his belly and that insatiable desire to practice at and compete in his craft is, IMO, one of the realest and most relatable moments we’ve captured on this show.
@Midttan Жыл бұрын
Been a fan since season 1 and I lit up seeing this interview ! As a skater of 16 years Paul has been the greatest role model and master of longevity✨✨🔥
@bryceronie Жыл бұрын
When life gives you lemons.
@ninessports Жыл бұрын
Such a legend and love this series so much so thanks for being an inspiration to aspiring creators ❤❤❤
@gottagethoseretro9s Жыл бұрын
EXCELLENT INTERVIEW
@liquidpixel2055 Жыл бұрын
This sucks harder than enjoi going bust
@bobbypofficial Жыл бұрын
Been rockin with Paul since day one, it’s great to see him still inspiring the community of skateboard. Gonna miss the good old days of skating 2000-2009
@TechOutAdam Жыл бұрын
I’m right there with you on the timeframe. Started skating till 2007 though. Some good times but I didn’t have skill to ever make it pro lol just purely for fun and hanging out with friends in the summer to be out all day.
@avian.carver 11 ай бұрын
@@TechOutAdam Damn, I wish I was born around those times. I literally WAS born 2007 lol. Turned 16 two weeks ago. I really hope skateboarding becomes my profession.
@atamagashock 4 ай бұрын
Good ole days of 2000-2009?! Bro without the late 80s and 90s none of this exists. You gotta extend that window.
@ProdByZivo Жыл бұрын
Some people train extremely hard for years to even do one trick that P Rod was doing in his first year of skateboarding, he was and is a prodigy in this field.
@kbreroo Жыл бұрын
The sound of his voice tells so much who he really is, great skateboard, nice person, smart and humble.
@erikwilliman1515 Жыл бұрын
I grew up in the same neighborhood with him. Skated the docks and street spots. Man so good to see a true Valley boy make it! We love you Pauly!
@alanserna Жыл бұрын
The idea of being an investor and also the last message of keep the fire burning was incredible
@Youngmidorya Жыл бұрын
Man I love P-Rod. When I was 4 my dad would always show me his skate videos and even got me a board from then on I’ve always been on a board. Now I’m 24 still a huge P-Rod fan and skater
@avian.carver 11 ай бұрын
Hell yeah dude. You're young, keep on skating!
@Youngmidorya 11 ай бұрын
@@avian.carver that’s plan! Keep skating until my legs don’t work! 🤘🏾
@american_nightmar3 8 ай бұрын
Same my pops put me on a lot of shit I was kinda stunned by your age at first then I realized I’m 20 fucking 3 (23) lmao
@Youngmidorya 8 ай бұрын
@@american_nightmar3 haha, I had the same moment not too long ago. I was talking to another skater who was 26 then it hit me that we were close in age. Still feels like I’m 18 sometimes.
@saxenas Жыл бұрын
Its good when u have a passion for something. Not everyone is blessed to have that put into them. Cuz we always hear of so many people going through life feeling numb and just going through the motions. Maybe those people gave up their passion or never had one to begin with. And u cant copy someone elses passion that shitll never work. Only thing though is that when u have a passion for something, u cant be lazy at all cuz letting your potential go to waste is the greatest regret in life.
@zacfabian3046 Жыл бұрын
My wife and daughter love eating lemons.. and I love putting them in my beer!! ✌🏻 PRod ur a legend!!
@IDEAGENERATIONOFFICIAL Жыл бұрын
that's the new p-rod combo right there
@jayjaymejia4149 Жыл бұрын
The admiration of Koston he has is the same for me and also the same I fell towards P.rod. ‘Til this day try to emulate PRod’s style. That’s just so legendary
@rubys666 Жыл бұрын
I’ve looked up to Paul ever since I was a kid. Forever inspiring! 🐐
@AlexHernandez-gn6rd Жыл бұрын
I’m Mexican and I didn’t know that was he’s father. At the very start when I saw oh that’s his dad. That guy. That comic. That dude broke barriers in the comedy scene. Everything made perfect sense and why he a successful person as a whole. His father is a comedy legend !
@DippedInInk Жыл бұрын
It's really good to see an offspring of a celebrity not mooching off of the parent. He has his own goals and dreams. His father motivated him to be a better version of himself.
@TechOutAdam Жыл бұрын
Paul Rodriguez was heavily against P-Rod skateboarding. He said he's very happy his son didn't listen to him just like how he didn't listen to his father.
@DippedInInk Жыл бұрын
@@TechOutAdam honestly I would’ve been against my son’s skateboarding for the fact that I don’t want them to get hurt but once I see that they can handle it then I’ll be good.
@Jan123. 11 ай бұрын
P-Rod is the best. Such an amazing dude!
@smellycatpaws Жыл бұрын
This video was so damn inspirational. It hit me at a very important time in my life. And so stoked to have u put this out, with a hero of mine. Great video! 💯
@IDEAGENERATIONOFFICIAL Жыл бұрын
thank you for watching 💡
@pcoast3678 Жыл бұрын
LONG HAIR PROD SHAPED ME This was amazing.
@YoungDirtyMexicanOfficially Жыл бұрын
NEVER STOP MAKING THESE INTERVIEWS🔥🔥🔥
@IDEAGENERATIONOFFICIAL Жыл бұрын
can't stop won't stop
@nirav6983 Жыл бұрын
Why all Paul's are amazing
@chrissharron4739 Жыл бұрын
Me and Paul are the same age and he has inspired me to keep skating and not to give up what I love since Citystars!
@resupercomix Жыл бұрын
Wow. So Paul. You were My Tom penny. My LiveJournal profile pic has you doing a nollie lip on a rail. Your street cinema part had us so hype. Your shoes once you got on Nike were the only thing I'd wear. I appreciate you. Thank you for being such a good role model. Sincerely, a 36 year old skate rat.
@robowenmikels Жыл бұрын
I get so hyped on life, whenever I hear Paul being hyped! His passion is palpable and contagious. Whenever, I hear him talk about skating, I feel like I could just go and do anything on a skateboard - which isn't the case, my body has proven that but nevertheless, it hypes me up as much as my favorite skate video did when I was young. Great interview, Noah, I've always enjoyed your work (with complex and elsewhere). Thanks for interviewing Paul. I'm always fascinated to learn more about him from a skate & business perspective.
@topsykretts8058 Жыл бұрын
I use to watch Forecast multiple times a day, use to pause it and study it frame by frame like a mad man. Ive always been a position-less skater; been skating switch since day one, thats because of Paul. Such a solid interview. The GOAT.
@loicbataillou8529 2 ай бұрын
Paul you will always be the Michael Jordan of skateboarding. 🙏
@TpriestJr 8 ай бұрын
I grew up watching P rod and he was my favorite skater. I just turned 30. It’s awesome watching him mature and set up his future after skating. It’s awesome to see what pro athletes do after there initial sport. Not even about the money. Just having a passion and enjoying what you do on a day to day basis
@eleazarsanchez96 Жыл бұрын
Most inspiring person for me is Paul.
@YoungDirtyMexicanOfficially Жыл бұрын
dude p-rod has been a legend in the skate community for a while now. thanx u for giving his flowers. and thanx you for this episode. dude is a hood legend for sure.💪🏾💪🏾💪🏾
@IDEAGENERATIONOFFICIAL Жыл бұрын
thanks for watching💡
@knockoutjosie Жыл бұрын
bro these questions fire
@youngorangee Жыл бұрын
this is awesome
@paicelees 6 ай бұрын
This was wonderfully crafted. I grew up skating and P was the skater I idolised. It give great insight into work, life, dreams management. So many of us get lost just wanting to do something, but developing a business mindset, money management, building a family all have to be carefully navigated. Listening to your gut feeling, staying true to yourself are just beautiful takeaways from this interview! Great work!
@GageTcoTEAM2TURNT 9 ай бұрын
If you had to describe P-ROD in one word, its.. INSPIRATION! I love this dude and the way he effects the world around him. I felt like I was listening to myself talk about my own child hood we have so much in common.. Hopefully one day my drive will have our paths crossing!
@billykimber616 Жыл бұрын
He needs to have that passion to get Nike to re release his p rod sb 2 continually
@lilblackshawny Жыл бұрын
The 🐐 & Best Skater Of All Time 🔥
@GillistheIllist Жыл бұрын
P Rod is the coolest. Full stop.
@louiealouie Жыл бұрын
“Fairly accomplished” for real? That’s how you described Paul Rodriguez? PRod is doing his thing BIG TIME.
@bryceronie Жыл бұрын
Paul is beyond. Well done, he is quite a guy.
@IDEAGENERATIONOFFICIAL Жыл бұрын
he's the best
@nickhumph Жыл бұрын
The brewery story is crazy and insightful.
@UTCSB Жыл бұрын
paul is one of the reasons i started skating seeing the artistic side of skating through the green label art commercial one of those pivotal moments in what made me start skatin
@renzomarzarini9145 9 ай бұрын
This is gold! Thanks for this!! Love you Paul you are the greatest
@karmagriptapefamily1292 Жыл бұрын
Exactly what I was needing
@DevRel1 11 ай бұрын
I'm 43 years old teaching my son to skate, I have a Primitive board, I'm very particular about the size and shape of them boards I like and primitive boards are some of my favorite. 8.125
@kevinwilson6270 Жыл бұрын
PROD skated some spots and parks in AZ in the early 2000s. Would say he has great energy and soul, he deserves everything that came to him.
@chanitaalighieri4449 Жыл бұрын
Keep that fire burning!!! 🔥🔥🔥
@glc-vt3yq Жыл бұрын
Visionary mind,amazing Paul!
@Justin-dn6nt Жыл бұрын
One of the greats in skateboarding for sure ✅️🤙
@No1reallydies Жыл бұрын
PRod is my idol man, his style, work ethic, etc. Dudes a legend forever
@mynoracalderon Жыл бұрын
Some of us refer to you as P. God ! The GOAT ! love you P rod
@Spirittkdaus Жыл бұрын
Keep on dropping the quality Noah. Great subjects, inspirational stories and creative vision. Stoked you’re back for a new season 🤙🏾
@TheDoknoh Жыл бұрын
Thanks so much. Really appreciate the kind words.
@overundah Жыл бұрын
My skate clic idolized p-rod and all those Nike/plan-B cats. The tre flips were so on point.
@jswitay Жыл бұрын
I’ve been waiting so long for season 3!!! So happy y’all are back! Love these interviews.
@Matgant Жыл бұрын
El es mi mayor inspiración , por primera vez lo escucho hablar de su experiencia y es algo mucha más motivador.. thank men
@r49y92 Жыл бұрын
Starting to look more and more like his dad.
@PhilthyMario Жыл бұрын
Amazing interview! Towards the end Paul made me realize that the dreams never fade! (But I know I have to work on finding them again..) Thank you P-Rod!
@dizzy_d2154 Жыл бұрын
Mad love on this G.O.A.T’d 👑👊🏾
@beezymane 9 ай бұрын
THE GOAT🙌 Amazing interview
@churamontgomery6063 Жыл бұрын
Yeah perceiver will be pay off in the end.Special when you have a passion for your dream Good for you congrats. Thank you for your encouragement.
@Gentepreneur Жыл бұрын
Love this interview. P_Rod seems humble, talented and looks like he's consistently evolving. Keep it up my brotha!~
@gpablo751 Жыл бұрын
Such a great interview 👏🏽👏🏽
@Laufc93 Жыл бұрын
Glad these are back man. Love your interviews bro
@allangarcia6838 Жыл бұрын
Never give up always have faith believe in your self no matter what people think
@fepetrucci Жыл бұрын
That's an amazing interview. Paul, keep loving skateboarding. That's it.
@Noobdudebro Жыл бұрын
Paul is a legend and always inspirational
@fernandosoto7985 Жыл бұрын
Very motivational and inspiring! Thanks 🙏
@Sk8daii Жыл бұрын
thank you for the insight.
@nhlanhlazwane9465 Жыл бұрын
General Purpose! Nice One Gents
@luisbarahona6255 Жыл бұрын
Great episode !! So many gems it’s fun to gain gems from professionals outside ones aspiring craft that fresh perspective is so amazing and even more so when it comes from someone who you might’ve not expected or not know much about such a awesome guy idea generation is such a god send
@IDEAGENERATIONOFFICIAL Жыл бұрын
thank you for watching 💡💡💡
@greggreen7519 Жыл бұрын
Paul is truly an inspiration, he's been one of my favorite skaters since I was a kid first seen him when I bought the Yeah Right dvd. He has suck a smooth fluid style.
@scumbabys7118 Жыл бұрын
One of my greatest inspirations ever.
@DeadEneru Жыл бұрын
This was a beautiful interview. Well done!
@luizleocadio1849 Жыл бұрын
This is incredibly valuable lessons. Meditation. Thanks for sharing.
@MrLakers2432 Жыл бұрын
Love you Paul! 🙏🏻
@johncwalaszek Жыл бұрын
P-Rod the goat!! excited for this one
@IDEAGENERATIONOFFICIAL Жыл бұрын
💡💡💡
@OrangeHoodie9 Жыл бұрын
818 Legend
@mosimojones7714 Жыл бұрын
Great interview from start to finish.
@AlanMartinez-yk7dm Жыл бұрын
BROO RELEASE THE PROD 2s AGAIN MAN THEM JOINTS ARE FREAKING GRAILS
@Dodgers_2 Жыл бұрын
Beautiful soul. Prod fan for life!!!
@ororion Жыл бұрын
Awesome video.
@adrianhernandez1080 Жыл бұрын
Heck yea P Rod never changed keep it real whole time good stuff 👍
@the_last_mou Жыл бұрын
P.GOD! #GOAT
@jawshinojosajr.3229 Жыл бұрын
Great videos earned my sub without a doubt
@JESUSLEBT1 Жыл бұрын
Great work Paul! ❤
@Mogely Жыл бұрын
Appreciate this
@unitoflove11 Жыл бұрын
Great stuff👏Timeless!😏
@GoofyFootersRule Жыл бұрын
He's 1 of the 5 ppl younger than me that i look up to. GFR Goofy footers ruleeee
@lxced_ Жыл бұрын
Prod is a straight legend
@nickhumph Жыл бұрын
Love this noah!
@TheSoulRiffic Жыл бұрын
Great Interview!
@sigloe9360 Жыл бұрын
Brilliant
@BackwoodChong Жыл бұрын
So glad I got me some Nike snowboard boots as well they didn last long but they tried so now there considered rare boots
@mikejordan9477 Жыл бұрын
I need that sweater
@rayneozier Жыл бұрын
Prod was one of the first skaters I knew by name other than Tony Hawk. He’s a beast. Glad to see he’s doing well and enjoying life.
@alejandroramirez4470 Жыл бұрын
didn't know him until THUG. Jamie Thomas was the first skater I admired from Tony hawk games.
@BackwoodChong Жыл бұрын
Crazy thing tho lance mountain was skating the Jordan’s during its early days in the late 80 and 90s
@mywayskating2630 Жыл бұрын
The GOAT !!
@yosoydavegames5058 Жыл бұрын
The goat 🐐
@blairhess121 8 ай бұрын
well done video
@1888RiotMusic Жыл бұрын
legend
@jasonzurc Жыл бұрын
lovely
@PRExBAE Жыл бұрын
@2:52 “i just saw kids skating at school, i couldn’t understand how they could make the skateboard stick to their feet or how they could flip it and land back on it, it was like a magician doing a magic trick. i need to know to know how to do it, i have to know!” that’s exactly how i was too when i first saw it. i had big passions going professional when i was a kid because of Rob & Big. but then my mom shot it down. she kept saying it’s not a real sport, you can’t make money of it. so i dropped it before high school cause i outgrew or something. now i’m beginner/intermediate level at skating but i feel like i could’ve been way better
@3j4ndro Жыл бұрын
keep the fire burning
@TheTrifeone Жыл бұрын
Oxnard baby!! 🌊🌴🍋
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