On the third episode of the People Inspiring People series, our CEO Wayne Griffith presented a longtime friend, the racing driver Mattias Ekström, who joined CUPRA ahead of the third race of the ETCR season.
When they first met 25 years ago, a conversation started around ‘where is motor racing going’? In the episode, they talk about how electric vehicles are here to stay and how by adapting to the virtual world and having that edge, they can create interest in electric motor racing for the next generation!
‘Go hard or go home’ - words that racing driver Mattias Ekström has carried out throughout his career since he was 18.
Wayne Griffith and Mattias Ekström look forward to further developing the CUPRA Motor sport strategy.
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