In a vibrant collaboration between Interactive Entertainment Group and New Creatures, we brought to life a dynamic inflatable pop-up event for PepsiCo, setting the stage for the highly anticipated Taste of the Super Bowl campaign. This immersive experience not only showcased the effervescent spirit of Pepsi through innovative elements like a foam bubble machine but also created a buzz with interactive games and tastings of PepsiCo's signature snacks. By marrying creativity with strategic brand engagement, this initiative not only amplified excitement for the Super Bowl but also elevated PepsiCo's connection with its audience, demonstrating the power of memorable brand experiences.
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