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#PerformanceMarketingRoadmap #HowToBecomeaPerformanceMarketer #PerformanceMarketing #MarketingPodcast #Podcast #Intellipaat
In this Episode on How to Become a Performance Marketer, we are talking to Mr. Avinash Bikumalla, the Head of Performance Marketing at Dezerv. With almost 15 years of experience in the field, including valuable experience at Flipkart, Apna, and BankBazaar, Mr. Avinash is here to share his wealth of knowledge about the Performance Marketing Roadmap.
Avinash goes into detail about his journey from entering into the marketing field and then becoming the Head of Performance Marketing at Dezerv. He also gives insights on Digital Marketing and types of Digital Marketing where he explains What is Performance Marketing and its verticles. He also shares his thoughts on On-Page Optimization, and How it is evolving through Generative AI. Later he covers all the aspects of Digital marketing such as Marketing Campaigns, Influencer Marketing, Affiliate Marketing, Email marketing, and how much salary a Digital Marketing Fresher can expect. Finally, Mr. Avinash Bikumalla will explain the Roadmap for an Organic and In-Organic Live Project and an Advice for Freshers.
This podcast is definitely going to be valuable for anyone who is looking forward to making their career in Performance Marketing.
Stay tuned until the end of this podcast.
🔵 Following topics are covered in this session:
00:00 - Precap
00:53 - Introduction to Performance Marketing Roadmap
02:38 - Journey of Avinash
04:23 - Digital Marketing and its types
07:06 - Different Verticles of Performance Marketing
10:17 - SEO and How it's evolving through Generative AI
12:45 - Difference Between On-Page SEO And Off-Page SEO
14:59 - Search Engine Marketing and its Best Practice
16:06 - Long-form content impacts marketing campaigns; shift to shorts for better results
17:14 - How Is Influencer Marketing A Part Of Performance Marketing
15:14 - How Do Marketing Campaigns Differ From Product Based Companies And Service Based Companies
20:18 - Reaching a Target Audience in Performance Marketing
22:59 - How To Get Started In The Field Of Digital Marketing
27:19 - Measures to Take when Marketing Campaigns does not work out.
30:06 - Job Roles in Digital Marketing
34:49 - Best Practices For a Digital Marketing Fresher
37:40 - Difference Between Email Marketing And Affiliate Marketing
40:32 - Please Tell Us About Marketing Projects
45:15 - What is App Store Optimization? (ASO)
47:23 - Roadmap for an Organic and In-Organic Live Project
45:16 - Career Advice For Freshers
➡️ About the Course
Learn digital marketing from IIT Madras faculty and Industry experts. In this Digital Marketing course, you will master skills like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, Social Media Marketing, PPC, Analytics, etc. This training program has 14 Digital Marketing courses. Get certified by IITM Pravartak now!
✅ Key Features - (Course Features)
Learn from IIT Madras Faculty and Industry Practitioners
43 Hrs of Self-paced Learning
20+ Industry Projects and Case Studies
6 Months of Applied Learning
50+ Live Sessions across 6 Months
Flexible Schedule
Lifetime Free Upgrade
Mentor Support
✅ What’s Covered in This Program? -
Search Engine Optimization (SEO)
Email Marketing
Affiliate Marketing
Content Marketing and Influencer Marketing
Digital Marketing Analytics, Strategy, and ROI Measurement
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