Personas vs Customer Segments vs Jobs to be Done vs... in UX

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Personas vs Customer Segments vs Jobs to be Done vs... in UX

Рет қаралды 12,074

Күн бұрын

In this a tad more technical UX video, I'll cover one of the most frequently asked topics in the design community: user target group definition toolkit. Typically in the research and design process demanded for personas, customer segments, empathy maps and jobs to be done (jtbd) aren't all made to serve the same purposes or be used exclusively. Watch the video to understand the underlying need for these tools and how to use them in conjunction to achieve the best user experience outcomes.
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Пікірлер: 22

@vaexperience 2 жыл бұрын

What are you taking away from this video?

@LuisaMariaMesquita 2 жыл бұрын

Amazing! Definitely will start to be using tools that are actually actionable, that I will use later in the project, and that I can justify its use! I was kinda stuck on this topic of personas but I think I’m starting to get the point. Thank you very much!!

@srirakshakrishnamurthy6720 2 жыл бұрын

Thank you for this. Can you introduce personas and influence design when the existing designs are heavily based on business needs alone?

@vaexperience 2 жыл бұрын

Yes of course - just make sure they come from enough understanding and research of who the users truly are like. Personas can aid your pursuit to flip the business-centric into user-centric approach

@sheltonhhh 2 жыл бұрын

@vaexperience I see a lot of similarities between jobs to be done and the "user outcomes" from hypothesis definition in Lean UX. What do you think about this? What are some similarities and differences to look out for?

@ikalennyy6986 Жыл бұрын

That personas and JTBD are not mutually exclusive but complementary. so many other examples pit them against each other. thank you.

@oh.s0.ph1a 2 жыл бұрын

This was very useful for me in deciphering which tools would be most useful in my research phase in a lean startup environment. In general I really love your videos as they are always to the point and bite sized, and really compliment your book which thoroughly (but still succinctly) goes through topics in full context.

@vaexperience 2 жыл бұрын

Glad it was helpful!

@DAPH1918 2 жыл бұрын

Absolutely nailed this video. If I'm in a room of people that aren't close to the customers personas are a great tool to get everyone increase the empathy. Jobs to be done is just my go to for actionable steps.

@saram9143 2 жыл бұрын

OMG, I love the reference to 2001: A Space Odyssey! Great analogy! 👌

@vanigovel722 2 жыл бұрын

Looking forward to this video! Can you please suggest another video where you talk about the discovery phase, or how to work on an enterprise/complex product. Thank you... 😊

@vaexperience 2 жыл бұрын

There's quite a few, not specific to enterprise tools per se - let me have a think and perhaps create a video just on that in the future

@user-ql8wz4yi5g 2 жыл бұрын

Looking forward it

@walterrodriguez9550 Жыл бұрын

great breakdown!

@kateykaplan325 Жыл бұрын

Smart and smooth.

@danemaps5305 2 жыл бұрын

Hi ! I’m doing a UX Case study on an App and Im wondering if I can use feedback of users in AppStore to define my problem statement (without interviewing user) ?

@vaexperience 2 жыл бұрын

It's a start

@JohnKumarBuses Жыл бұрын

Hi, I am designing an acitivity based reminder app. This will suggest items based on users activities like go to shopping, go to Bank, go to vacation etc. Ex: for vacation, "have you taken passport, visa etc" I think anybody can use this app and hard to narrow down to personas. Could you please tell me how to choose personas or archetype or something?

@vaexperience Жыл бұрын

Yes, everything is like this - could be used by anyone, but who will you want to target? Who would a business (think of a specific brand) want to target? then try to narrow it down on a segment, psychographics, demographics - will be easier to define the specific personas that way