Persuasion Techniques to Make More Money Online (Conversion Rate Optimization)

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Master these persuasion techniques and you'll make more money online from your website and sales funnel.
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Step #1: Survey your visitors - Before you start to use conversion rate optimization to make more money online, you'll need to know what to fix.
Through qualitative data you can get insights on why people are leaving and not buying. You can use Qualaroo or Survey Monkey to figure out why people don't want to buy and which persuasion techniques to use.
Once you get 30 to 40 response you'll have a good understanding of what issues people are having on your website and how to influence people to do what you need them to do.
For example, if the issue is that people don't want to buy from your website because you don't offer "free shipping", then you can test offering that. By using free shipping as a persuasion technique to get more sales, you'll be able to track if your conversion rate increases.
Step #2: Install Crazy Egg - through the visual analytics reports that Crazy Egg provides you can see how people browse through your website. It will show you how far people scroll, what pages they click on and where people are dropping off.
By combining this data with your survey data you will have a good understanding of the bottlenecks that are reducing your sales. Fix them and you'll make more money online.
Step #3: Run A/B tests using conversion rate optimization - through Crazy Egg or Optimizely you can run A/B tests. A/B testing is showing a portion of your visitors your original web page and a portion of your visitors the new version that you think will convert better.
The testing software will show you if your changes convert more or fewer visitors than the original. In other words, which of your persuasion techniques are the most effective at helping you to make more money online by refining how you get more clients and get more sales.
After the test is over, you just have to rinse and repeat the process.
Thanks for watching: "Persuasion Techniques to Make More Money Online - Conversion Rate Optimization ".
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Пікірлер: 15

@danielscherwitzel1358 7 жыл бұрын

Love the channel and of course the blog. I just did a huge mindmap over all your videos. It's like an ultimate marketing cheat sheet to be fast with decision making.

@neilpatel 7 жыл бұрын

Thank you. I need to do a better job of organizing them too.

@AnandJ 7 жыл бұрын

Excellent video, Neil! Which one do you prefer, Single or Double opt-ins to build an email list?

@neilpatel 7 жыл бұрын

Single... it tends to perform better. Just clean your list each month. (Removing people who aren't opening)

@manishgor3499 6 жыл бұрын

awesome video Neil- Also, can you create a video about creating the best landing page in 2017?

@neilpatel 6 жыл бұрын

I'll consider that idea for future videos. Thanks for your support, Manish!

@fredsbox15 7 жыл бұрын

I've just signed up for the crazy egg trial - I just need visitors now!

@neilpatel 7 жыл бұрын

:) And then you will need customers. You are on your way.

@farhansheikhahmad 7 жыл бұрын

love your blog but the videos more, they get in mind too quickly. wondering if you make a video guide for guest posting (High Quality link building more precisely)... :)

@neilpatel 7 жыл бұрын

I haven't released one on that yet but I will within a few months. Next 30 days of content is already created :/

@sanjayrshinde 7 жыл бұрын

Very useful information. Thanks Neil. I want to go for online marketing as my career from now on. I have created sanjayrshinde.com . Need further guidance to succeed in this field. Note: Already in massive debt. So no question of purchasing any more courses. Surely I will but in future, after getting money through this means of earning. Not a single dollar earned as of now. Any advice Neil ?

@neilpatel 7 жыл бұрын

Continue to focus on blogging but pick a niche. With your blog it isn't clear what it is focusing on. If you want a career in marketing then consider blogging on marketing related topics as you learn. :)

@sanjayrshinde 7 жыл бұрын

Thanks Neil for your response. I would like to be in self help, motivation, personal development and science in general. To learn and share my knowledge with the world, do affiliate marketing and in the process earn a decent living as well. Thought internet is the best leverage to make up for my lost time and money. I am 50 years old now. Thirst for knowledge is still there, marvelling at people like you, knowing that there is still hope, to better my life.

@neilpatel 7 жыл бұрын

That's awesome. And now you have a niche. Focus all of your content around that.

@sanjayrshinde 7 жыл бұрын

Thanks for your guidance Neil.