Phil Spencer and the Battle for Xbox's Soul

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IGN

IGN

Ай бұрын

Once a scrappy startup within a buttoned-up institution, Xbox and its longtime leader Phil Spencer are now struggling to keep Xbox on a path gamers can trust and believe in amidst over $75 billion of gigantic acquisitions and unexpected board-level and regulatory scrutiny. Can Xbox's soul be saved? Podcast Unlocked host Ryan McCaffrey discusses that very topic.

Пікірлер: 786
@mrcandido
@mrcandido Ай бұрын
That's what happens when making great games is not the priority...
@Zachthe504
@Zachthe504 Ай бұрын
💯
@Jeez001
@Jeez001 Ай бұрын
But pushing game pass was and as revealed by unsealed documents from Activision case Microsoft hoped to hike gamepass to as much $30 once it establishes dominance .
@deathtrooper2048
@deathtrooper2048 Ай бұрын
This is what happens when you put your games on PC.
@hotpockets69
@hotpockets69 Ай бұрын
You people don't buy them regardless. Stop it.
@Rightround0846
@Rightround0846 Ай бұрын
Now it's how can we nickel and dime the players..
@hanzo90
@hanzo90 Ай бұрын
Microsoft themselves think they are making smart "corporate" decisions for Xbox when they are completely out of touch with the gaming Industry. If they just put faith in these companies we would be in a better situation
@TheJohhnyE
@TheJohhnyE Ай бұрын
They did put faith in them, and we got Redfall. 😂
@elgranknight
@elgranknight Ай бұрын
Share holders don't give a crap about the future, they just want more money Now.
@jptruth2372
@jptruth2372 Ай бұрын
Or delays upon delays, like ALL these devs these days
@Crasher_7
@Crasher_7 Ай бұрын
@@TheJohhnyE Arkane staffs also wanted Xbox leadership to cancel Redfall and give them something new to work on, and they just left them to just continue to push out a dead project...
@thebodykeepsthescore2828
@thebodykeepsthescore2828 Ай бұрын
​@@TheJohhnyE Goes to show faith is useless😂
@traviseicher9118
@traviseicher9118 Ай бұрын
Step 1...Start a subscription game service. Step 2...Put all your first party games on it to encourage gamers to subscribe. Step 3...Close the studios because gamers played the game on your subscription service instead of buying it.
@BUPMY1
@BUPMY1 Ай бұрын
So it back fired?
@distortedsoul27
@distortedsoul27 Ай бұрын
At least you've outed yourself for having no idea as to the cause of the closures of these studios.
@mikesannitti6042
@mikesannitti6042 Ай бұрын
Yeah this is not it.
@JeannieLove
@JeannieLove Ай бұрын
​@@distortedsoul27 But that is why? What? Why don't you elucidate us then?
@user-Cata7sti7ma7
@user-Cata7sti7ma7 Ай бұрын
tango died when the founder of the studio Shinji mikami leaved the studio with alot of people directly after hifi-rush release. The studio as been an empty shell with no leader since hifi-rush release Arkane austin died when 90% of all veteran developper leaved after prey release and during the developpement of Firefall ( that was way before the purchase of microsoft ) That straight fact that can be easy find with a 5 sec google search.
@HotRodPR1
@HotRodPR1 Ай бұрын
Where is Phil Spencer? He is the head of xbox, as a leader he can celebrate the victories but also he need to be able to take the heat in the bad times.His silence doesn't show up any leadership.
@michaelludlow626
@michaelludlow626 Ай бұрын
Satya Nadella (CEO of microsoft) likely has him tied up in his basement its been nigh confirmed that microsoft has kicked the xbox team out of the drivers seat
@wibba_
@wibba_ Ай бұрын
He's probably handcuffed
@atlien1988
@atlien1988 Ай бұрын
Phil is no longer the head of Xbox, he's the CEO of Microsoft Gaming. Sarah Bonds is now the head of Xbox.
@mcrook1313
@mcrook1313 Ай бұрын
@@michaelludlow626 This is the answer.
@RedMisfit
@RedMisfit Ай бұрын
@@atlien1988She’s in charge of developing the hardware and keeping everything under one cohesive vision that was built by Phil. He’s still in charge of everything and in control of the overall decisions and direction.
@imacg5
@imacg5 Ай бұрын
After you collected all the Stones, half of the people must vanish. This is inevitable.
@seesidesummerhouse6112
@seesidesummerhouse6112 Ай бұрын
Fairly common amongst mergers. You don’t need two marketing teams, for example. You can normally consolidate without harming capability.
@chrisbrown113096
@chrisbrown113096 Ай бұрын
Ummm okay , that analogy was awesome haha
@jamilgame
@jamilgame Ай бұрын
Phil Spencer has been really quiet since this dropped.
@BajatheChickenMan
@BajatheChickenMan Ай бұрын
He needs to go. There's been no accountability.
@paradox1241
@paradox1241 Ай бұрын
​@BajatheChickenMan the decision has nothing to do with him. He's always been just the face of xbox. Silly kid
@BajatheChickenMan
@BajatheChickenMan Ай бұрын
@@paradox1241 Then they can get a new face if he's so unimportant. They need to clean house at the executive level. Responsibility falls on those who are in charge, silly kid.
@abstr4cted496
@abstr4cted496 Ай бұрын
​@@paradox1241You've believed all of Phil's false hopes and broken promises the past decade haven't you lol
@codezero7981
@codezero7981 Ай бұрын
in Phil we do NOT trust.
@AynenMakino
@AynenMakino Ай бұрын
This whole thing has "You were the CHOSEN ONE!" energy all over it.
@benjamincurtis1412
@benjamincurtis1412 Ай бұрын
They were never the chosen one. A decent sidekick at best but they couldn't even play that role.
@liljes34
@liljes34 Ай бұрын
Agree with this guy above me. They were NEVER the chosen one… chosen losers maybe.
@djpep94
@djpep94 Ай бұрын
It was said you would destroy Crash Bandicoot not join him!
@WitcherGrandMaster
@WitcherGrandMaster Ай бұрын
Maybe in the 360 Era but no, PlayStation has always been the Chosen one...
@codezero7981
@codezero7981 Ай бұрын
@@WitcherGrandMaster no Nintendo is the chosen, Playstation is barely doing any better with their current leadership.
@Irrevenant_
@Irrevenant_ Ай бұрын
Keep in mind, Ryan is as big of an Xbox fan as they come
@FaZaFurhod
@FaZaFurhod Ай бұрын
yeah that's how you know this whole video is just him being an apologist for Phil Spencer who is a grown man that doesn't need another grown man to speak for him
@Irrevenant_
@Irrevenant_ Ай бұрын
@@FaZaFurhod except he didn't do that in this video. He talked about how bad it is, and that's my point. If Ryan Xbox McCaffrey says it's bad, then you can believe it's getting bad.
@GnoemGrown
@GnoemGrown Ай бұрын
​@@FaZaFurhod You must not have watched the video
@tiagonascimento4386
@tiagonascimento4386 Ай бұрын
​@@FaZaFurhod pal didnt you even watch the video or just like other fools only a few second cuz you have the same attention span as a fish🤦🏽‍♂️
@cornking6
@cornking6 Ай бұрын
@@FaZaFurhod Moron.
@MasterCamus
@MasterCamus Ай бұрын
When Phil said that games don't sell console, you bet there's something wrong with these guys unfortunately
@danissary
@danissary Ай бұрын
This should’ve been a major red flag that people haven’t talked about enough. Prior to the start of this gen he had an interview with the same Ryan where he said they didn’t lose Xbox One generation due to the quality of their games (keep in mind, he said this the same year PS had exclusives like Nioh 2, FF7R, Ghost of Tsushima and TLOU2, which is better output than the entire XB1 7-year lineup) but other reasons. Now after the Redfall disaster he comes out again saying great games don’t sell consoles and that everyone is locked in due to digital libraries. At the same time Nintendo has their best console ever which launched with 0 backwards compatibility, and both Sony and Nintendo still have anywhere between 40-60% of game sales happening physically (which means people can sell them if they really wanna switch platforms). The guy is just straight up clueless and wouldn’t be able to identify and nurture amazing games if his life depended on it, because he doesn’t believe in great games.
@daddy7870
@daddy7870 Ай бұрын
“Why did you close tango studios?” Xbox president: uhhhhh… Have you watched the fallout show😊
@reasonjefferey4644
@reasonjefferey4644 Ай бұрын
What does the show have to do with tango studios
@PassTheSnails
@PassTheSnails Ай бұрын
@@reasonjefferey4644 did you seriously just miss the worlds most obvious joke?
@distortedsoul27
@distortedsoul27 Ай бұрын
What they should've said: "ZeniMax was in a bad spot when we purchased them, to the point of toppling over completely. We did this to tidy up the resources available and focus on the future."
@jjlink300
@jjlink300 Ай бұрын
I’d have been like cool so when are we getting a new fallout game
@benjamincurtis1412
@benjamincurtis1412 Ай бұрын
She tried a Phil Spencer and failed... She's got sno snake charm
Ай бұрын
IGN been critical?! What's happening?
@walter_the_wobot2349
@walter_the_wobot2349 Ай бұрын
Has IGN cut its strings?
@fabolousjada5070
@fabolousjada5070 Ай бұрын
Ryan is like a blind fan bro
@PillsburyNinjaKneadingJustice
@PillsburyNinjaKneadingJustice Ай бұрын
Big companies buying out studios just needs to stop.
@benjaminphilp720
@benjaminphilp720 Ай бұрын
not according to the xbots over on twitter they want ms to buy up square enix capcom sega as well i.o interactive the list goes on. shouldn't never happened in first place also ryan wanted ms to buy up Japanese developer up like square capcom just get get revenge on sony to take games away from playstation. him and destin were big supporter of the buyout.
@illusionsounds
@illusionsounds Ай бұрын
why its the company thats get bought out own choice
@PillsburyNinjaKneadingJustice
@PillsburyNinjaKneadingJustice Ай бұрын
@@illusionsounds it's the CEO's choice to sell, Not the employees. The CEO gets a mountain of cash while the employees get fired.
@illusionsounds
@illusionsounds Ай бұрын
@@PillsburyNinjaKneadingJustice yes indeed and if he created a company and he can make a butload of money with it why shouldnt he sell it if that is what he wishes
@mikeymacaque
@mikeymacaque Ай бұрын
@@illusionsoundsbecause un-employing dozens of employees so you can make a quick buck is immoral.
@samya1231
@samya1231 Ай бұрын
They need the people behind the 360 era back. (Not the Kinect ones, but the ones who gave us Gears 1-3, Halo 2,3, Reach, Forza, Orange Box, Mass Effect 1-3.etc.)
@faustianblur1798
@faustianblur1798 Ай бұрын
"the ones who gave us Gears 1-3, Halo 2,3, Reach, Forza, Orange Box, Mass Effect 1-3.etc." Most of those people were never even at Xbox. Gears 1-3 was Epic. Orange Box was Valve. Mass Effect was EA/BioWare. Xbox isn't successful enough to make those sorts of deals any more and those devs aren't for sale, now even Bungie has gone over to PlayStation.
@samya1231
@samya1231 Ай бұрын
@@faustianblur1798 yes true. But they released on Xbox first before being ported over to PS3 and PC. Like what happened to 2nd party titles like Final Fantasy, Nioh, Stellar Blade, Silent Hill with the PS4/PS5.
@fabolousjada5070
@fabolousjada5070 Ай бұрын
Bro been waiting for 15 years. If you aint sheep idk what you are
@Nice_Places
@Nice_Places Ай бұрын
Project Gotham Racing
@zpfriejd6105
@zpfriejd6105 Ай бұрын
The Xbox team is on a mission.. and it has nothing to do with games
@omgness14
@omgness14 Ай бұрын
The day they said they wanna focus on gaming anywhere vs consoles was the day Xbox died for me.
@maxmazzotti6651
@maxmazzotti6651 Ай бұрын
*ended
@Thanatos2k
@Thanatos2k Ай бұрын
The thing is - it's the correct choice. Getting into consoles in the first place was a massive blunder for Microsoft. Microsoft's revenue comes primarily from Windows. They inexplicably believed the "PC is dead" nonsense and went into consoles, competing with themselves and neglecting their own platform so badly that Valve was able to set up shop on their lawn and create a monopoly in an OS they don't even control. The Xbox was a mistake. Microsoft should have always focused their game development efforts on PC making it the premiere gaming platform.
@redalien8499
@redalien8499 Ай бұрын
Kinda mindblowing that Xbox biggest enemy is not Playstation, but Microsoft and Satya Nadella.
@css1323
@css1323 Ай бұрын
Come on, Phil. Quit pokin’ it and give us more Geometry Wars.
@PirateOfTheWastes
@PirateOfTheWastes Ай бұрын
REAL
@F7GEO
@F7GEO Ай бұрын
Xbox can’t seriously take credit for the fallout tv show and all the previous Games as they had nothing to do with their production lol
@wmv8996
@wmv8996 Ай бұрын
And they're just going hope the showcase makes everyone forget
@CavangoVulgora
@CavangoVulgora Ай бұрын
The showcase will blow your mind.
@jorshwaminguez4699
@jorshwaminguez4699 Ай бұрын
​@@CavangoVulgora With what at this point?
@unnderneath
@unnderneath Ай бұрын
@@jorshwaminguez4699half life 3
@CavangoVulgora
@CavangoVulgora Ай бұрын
@@jorshwaminguez4699 Maybe a new controller or something like that
@samfrito
@samfrito Ай бұрын
A great showcase could answer some big questions, but will those games actually arrive on schedule?
@GunV-qu2nm
@GunV-qu2nm Ай бұрын
Phil has gone quiet....
@presitatorproductions1134
@presitatorproductions1134 Ай бұрын
Spoiler alert no they can’t please gamer and the suits both have insatiable greed
@hotpockets69
@hotpockets69 Ай бұрын
You should start a business, sell nothing, and see how long you last.
@fredsorre6605
@fredsorre6605 Ай бұрын
The question is did it even had a soul to begin with.
@BajatheChickenMan
@BajatheChickenMan Ай бұрын
not really, The horizon of great games just kept moving.
@Domepeezy
@Domepeezy Ай бұрын
Nope
@serkany5905
@serkany5905 Ай бұрын
Which of them actually has a soul? Be it Xbox, PlayStation or Nintendo they’re all in it to make money for their shareholders. Nothing else.
@The98Targaryen
@The98Targaryen Ай бұрын
😂😂😂😂😂😂 I personally wanted to say this as well that since when did Microsoft have a soul
@tonygunk1886
@tonygunk1886 Ай бұрын
A bunch of old people who never play games controlling the industry is the real issue.. they are only attached to the $$
@BDafarmer
@BDafarmer Ай бұрын
it's a business, genius
@elitesoldier501
@elitesoldier501 Ай бұрын
@@BDafarmer yeah and it’s ruining the industry, genius
@graycat117
@graycat117 Ай бұрын
Microsoft still hasn’t released a major, highly reviewed AAA first party game this generation. It’s sad at this point. Halo flopped and was cross gen, no new gears of war, Starfield flopped, that ‘AAAA’ studio The Initiative hasn’t done anything. WTH is going on there?
@graycat117
@graycat117 Ай бұрын
@@ashokathegreat4534 Sounds likely. They’ve spent what, like $90B on gaming acquisitions? They don’t really have anything new to show for it, just limping along. IDK how any Xbox leadership folks still have their jobs.
@x0Fang0x
@x0Fang0x Ай бұрын
Didn't horizon 5 sold extremely well?
@chrisbrown113096
@chrisbrown113096 Ай бұрын
@@x0Fang0xnobody really knows anymore. Xbox sales and gamepass numbers are blurred. A game can have “2 million players” but no one knows if it’s gamepass downloads or purchases.
@virdinbarzey3805
@virdinbarzey3805 Ай бұрын
Its simple. Phil Spencer and that whole team don't know what a AAA game is if it bit them on the butt. We are talking yeeeeaaars of gaming failure.
@jesseshaver2262
@jesseshaver2262 Ай бұрын
Almost all their first party games aside from Redfall have high aggregate review scores. This is revisionist nonsense
@thedevilking3580
@thedevilking3580 Ай бұрын
Phil Spencer should not be in charge he is the death of Xbox
@FabuBrik
@FabuBrik Ай бұрын
Where is Phil Spencer? Sure looks like he’s just hiding…
@user-bk8uy6gb1f
@user-bk8uy6gb1f Ай бұрын
Too busy playing Fallout getting nuked on his camp
@bearpoop720
@bearpoop720 Ай бұрын
You want Donny to come back? I'll give Phil until this Friday to say something
@ThatGuyNorm
@ThatGuyNorm Ай бұрын
Told you we wouldn't see an Evil Within 3 the moment Xbox bought Bethesda.
@chrisnorman3864
@chrisnorman3864 Ай бұрын
Does anyone remember earlier in the year a GameStop advert listing Gamepass as ‘Microsoft Gamepass’ and not ‘Xbox Gamepass’? It was hastily removed and blamed as a typo, but I’m thinking now maybe it wasn’t a typo….
@elcucuy4080
@elcucuy4080 Ай бұрын
Save Tango Gameworks❤️ Evil Within is a MASTERPIECE🏆🙌
@mrromanow3123
@mrromanow3123 Ай бұрын
Save how? You can't just reverse a studio closure like that. And lots of those people are already looking for new jobs.
@occiferfigpucker4840
@occiferfigpucker4840 Ай бұрын
That game is a basic RE meets SH. Get over it.
@MeriniMohamedAmine
@MeriniMohamedAmine Ай бұрын
Because it was made the same guy who made the best RE games ​@@occiferfigpucker4840
@distortedsoul27
@distortedsoul27 Ай бұрын
Tango was already a sinking ship. Their CEO and at least half of their staff left after Hi-Fi Rush.
@Art_kore
@Art_kore Ай бұрын
They own the game IP, so later another studio can work on that. What's the problem?
@Poever
@Poever Ай бұрын
They shouldn’t have bought Activision just to get back at Sony then, should they?
@iluvmusicqwe
@iluvmusicqwe Ай бұрын
Making too many excuses for Phil here. He's not your friend or a "gamer bro". He's the one who bet the whole future on gamepass which has ended up canabalizing sales and is limiting their ability to fund big game releases due to gamepass subscribers not being enough. Then he decided to spend 80 billion dollars on Activision 🤦🏻‍♂️. That's on him, there's no excuses. Microsoft are just getting the house in order and in might result in Xbox gaming disappearing.
@BUPMY1
@BUPMY1 Ай бұрын
The higher ups at Microsoft shouldn't have gave him an open check book.
@dcmastermindfirst9418
@dcmastermindfirst9418 Ай бұрын
Yeah hard Disagree. Gamepass is blitzing the rest because it's a genius ideas. Spencer did nothing wrong.
@robob221
@robob221 Ай бұрын
@@dcmastermindfirst9418incredible analysis…..
@dcmastermindfirst9418
@dcmastermindfirst9418 Ай бұрын
@@robob221 Thankyou
@fabolousjada5070
@fabolousjada5070 Ай бұрын
@@dcmastermindfirst9418hes being sarcastic dude 😂
@KY_Bob
@KY_Bob Ай бұрын
The issue Ryan, is that the very day the ink was dry on the ABK deal. EVERYTHING should have been ready to go directly into Game Pass. Every COD, every Prototype, EVERY game in those studio’s old libraries that wasn’t selling anymore should have went into the service. They even went as far as to turn the old servers back on for many of the old COD games and for what? Subscriptions would have seen a boost from the already 7 Billion a year that they make now.
@benjamincurtis1412
@benjamincurtis1412 Ай бұрын
Would it though? They need to sell new games not get people hooked on old games. XBOX not having much content is an old battle they're still fighting but they have bigger problems now.
@iluvmusicqwe
@iluvmusicqwe Ай бұрын
@@benjamincurtis1412 That's the thing, it probably wouldn't have. Phil somehow managed to sell his magic beans idea to Nadella but the whole business model of Xbox is preposterous.
@IIxSam
@IIxSam Ай бұрын
gamepass won't save xbox. At this point, gamepass has hit its ceiling. If you haven't bought gamepass yet, you probably never will
@Thanatos2k
@Thanatos2k Ай бұрын
The reality is that Gamepass has hit market saturation. The people that don't want to own their games and want to rent them have signed up. Everyone else isn't interested. Microsoft assumed that they'd just keep growing, but vastly overestimated how much the average gamer dislikes subscriptions controlling their entire library.
@mikew6554
@mikew6554 Ай бұрын
You either die a hero or see yourself become a villain.
@fabolousjada5070
@fabolousjada5070 Ай бұрын
But… they never was the hero never reached number 1 … ever. Their like a rich villain that never wins
@mig1017
@mig1017 Ай бұрын
​@@fabolousjada5070😂🎯💯
@Prodigy396
@Prodigy396 Ай бұрын
@@fabolousjada5070 The 360 generation you could say they won that and they were definitely the innovators or pioneers that generation.
@fabolousjada5070
@fabolousjada5070 Ай бұрын
@@Prodigy396 nope they didn’t they came in second place at the end. Close but no they didn’t win
@ganjahousetv3743
@ganjahousetv3743 Ай бұрын
Should’ve never got rid of the invite your friends to watch Netflix feature.
@88WearyExile
@88WearyExile Ай бұрын
Man, western AAA development is kinda screwed.
@occiferfigpucker4840
@occiferfigpucker4840 Ай бұрын
Oh yea like Japs do it better. What's that Silent Hill? Still not doing Kojima's idea? Okay then 😂
@SuperAngryWalrus
@SuperAngryWalrus Ай бұрын
It's not just Western game studios that share these problems.
@jacobtaylor5503
@jacobtaylor5503 Ай бұрын
@@SuperAngryWalrusthen why isn’t Sony having these problems….
@SuperAngryWalrus
@SuperAngryWalrus Ай бұрын
@@jacobtaylor5503 They are. They also laid off developers.
@sakuragi1062
@sakuragi1062 Ай бұрын
⁠​⁠@@SuperAngryWalrusBuying too many studios and cant sustain them thats why thats why Buying Publishers is a a bad idea in the first place creating first party studios from the ground up while maintaining your existing studios and expand them and the rest just making 2nd party and 3rd party games deal is always whats works and Thats what Sony always did.Thats why Sony laid off developers and close down some studios like Sony London isn’t as big as Microsoft laid off and closing down studios.For the past 10 years Microsoft close more first party studios than Sony has.And when Sony buying studios it makes sense like Insomniac,Housemarque and blue point studios.Buying publishers with multiple Ip’s and studios aren’t easy to manage thats why Microsoft and embracer group close many studios
@wargamesmaster
@wargamesmaster Ай бұрын
For starters, adding MUCH more retrocompatible games to their retrocompatibility system. Not adding them back to the XBOX store, just allowing people who legally own games (digitally or physically) to continue playing on modern hardware.
@BSHoward8
@BSHoward8 Ай бұрын
What isn’t spoken about enough on IGN is innovation in games. That’s why Xbox is struggling. People would buy an Xbox if it had the killer apps, and it hasn’t since the 360 days. Developers / publishers chase trends today vs trying to create them 15 years ago. Yes, there are some exceptions but innovation in games has really taken a step back over the last 10 years and the industry is suffering for it.
@BUPMY1
@BUPMY1 Ай бұрын
It looks like the Bethesda/Activison acquisitions is starting to take it toll for even Mircosoft.
@pawnslinger1
@pawnslinger1 Ай бұрын
Can Phil say Sega?
@albertogonzalez1746
@albertogonzalez1746 Ай бұрын
Reality hit M$. A $70b acquisition coupled with a slowdown across the gaming industry meant it’s time to axe marginal studios
@khurramjaved7301
@khurramjaved7301 Ай бұрын
Ryan McCaffrey has finally earned my respect as a IGN Host.
@jeffd5999
@jeffd5999 Ай бұрын
Its hard being an xbox fan right now. Well said Ryan.
@dcmastermindfirst9418
@dcmastermindfirst9418 Ай бұрын
Hard Disagree. It's the best time. The xbox is a clear better console in general. This smear campaign against Microsoft is rubbish. Gamepass is the best gaming service ever. Phil got nothing to worry about.
@fabolousjada5070
@fabolousjada5070 Ай бұрын
@@dcmastermindfirst9418cope harder
@dauinn8087
@dauinn8087 Ай бұрын
​@@dcmastermindfirst9418Blind Contrarianism, love to see it
@dcmastermindfirst9418
@dcmastermindfirst9418 Ай бұрын
@dauinn8087 Lol what's blind here? I'll let the numbers speak for themselves. Sony simply can't compete with Gamepass alone. That's just a fact son.
@Echo__plex
@Echo__plex Ай бұрын
​@@dcmastermindfirst9418 😂
@EndersJEESH101
@EndersJEESH101 Ай бұрын
Genuinely worried about Obsidian Entertainment now. My favorite developer might be next 😢
@lordhentatsu2838
@lordhentatsu2838 Ай бұрын
Microsoft sharpening the axe, who's next?
@xneurosiis
@xneurosiis Ай бұрын
Even if Xbox leadership isn’t making these decisions, they made ones that led to these. The ABK deal was too big, but Xbox heads probably saw the profit there and how it could prove the viability of the platform to Microsoft heads. Bottom line, Satya said “okay Phil, enough” and since Xbox can’t handle their own house, Microsoft heads have to get involved.
@elcucuy4080
@elcucuy4080 Ай бұрын
They lost me when they said “NO CURVY WOMEN”
@shawnbenjamin9636
@shawnbenjamin9636 Ай бұрын
Definitely a red flag.
@ashokathegreat4534
@ashokathegreat4534 Ай бұрын
That code language for latinx and african womens
@elcucuy4080
@elcucuy4080 Ай бұрын
@@ashokathegreat4534 Huh?
@kalleb92
@kalleb92 Ай бұрын
Phil is having the full dark knight experience with now living long enough to become the villain 😂
@BajatheChickenMan
@BajatheChickenMan Ай бұрын
dude was corpo from the beginning dont be fooled. He just puts on this front of being a "real gamer" and dressing like the old guy who still works at gamestop.
@codezero7981
@codezero7981 Ай бұрын
think of it this way, Phil is the Reggie Fils-Aimé of Xbox
@Thanatos2k
@Thanatos2k Ай бұрын
He was always a villain. People inexplicably ignored the rampant lies because they hated Mattrick so much and tied Xbox to their personal identity. Phil was a failure from the start.
@Sparticulous
@Sparticulous Ай бұрын
Everyone should be looking at amy hood
@fabolousjada5070
@fabolousjada5070 Ай бұрын
What soul?
@ZombieGojira
@ZombieGojira Ай бұрын
Why did people like Phil anyway? Xbox was going down hill ever since he stepped on the scene. Under his leadership Xbox fans have gotten maybe 3 decent games, if that.
@danissary
@danissary Ай бұрын
He’s the only CEO from the big 3 who frequently appears and speaks in public, and when he does he wears jeans and a gaming shirt referencing some obscure old IP so people fall for it and think he’s a “true gamer” like one of them and not an old bonehead who barely knows how to hold a controller like Jim Ryan. Except ironically Jim Ryan at least knew what made his console thrive: great games, and tried to make sure they had those. Phil on the other spent his time whining about how the industry isn’t growing and how people are locked in because of digital libraries while Nintendo currently has their most successful console ever despite it having 0 backwards capability. And he was simultaneously chasing a mystical audience of “3bn gamers” who were just a grasp away if only they didn’t need to spend $300-500 on those damn consoles and $60-70 per game. They basically fell for his charm, and still do, as evidenced by this video where people still believe he’s some sort of pro-gamer CEO who now has to fight and internal battle against Microsoft bean counters.
@Echo__plex
@Echo__plex Ай бұрын
Because he wears cool shirts and plays Fallout 76.... what else do you need from a CEO for a major entertainment brand?
@brennanwn
@brennanwn Ай бұрын
4:57 - 5:44 That’s crazy 😮😮
@WillisWheeler
@WillisWheeler Ай бұрын
Xbox is turn into Sega all over again.
@ooquis
@ooquis Ай бұрын
Very well produced video that makes great points and explores the topic from a different perspective. Well done
@kingScotto..
@kingScotto.. Ай бұрын
It's Over 😢
@benjamincurtis1412
@benjamincurtis1412 Ай бұрын
Imagine buying the biggest gaming I.P. in all of gaming. And not knowing how you're going to disrupt it.
@TheMarine316
@TheMarine316 Ай бұрын
Xbox hasn’t had a soul since the 360 era
@bentai4496
@bentai4496 Ай бұрын
Hasnt*
@ThePatrickk4
@ThePatrickk4 Ай бұрын
Well if the games don't perform.. I'm sorry you have to close .
@jesse1086
@jesse1086 Ай бұрын
One of the studios closed was nominated for game of the year and made profit. That's not the metric they are using. It also wouldn't make sense because game pass exists.
@ProjectPhoenix21
@ProjectPhoenix21 Ай бұрын
⁠@@jesse1086you’re correct on the fact that Tango had a huge hit with their game. However, it’s been said over and over again, Game Pass is NOT sustainable. They are bleeding money with the service model and unless they had an unrealistic number amount of subs, it’s only going to get worse. Doesn’t help that they spent so much money on buying ZeniMax and ABK. They spent way more than they were allowed to, on top of an already no profit service plan and it’s finally crumbling down faster than they can fix it.
@x0Fang0x
@x0Fang0x Ай бұрын
​@@jesse1086HI FI rush surpassed it's target quota and exceeded expection for its scale. However, it's revenue is to small. Sold only like 300k. Could have sold more if it wasn't for gamepass.
@Psychomantis30
@Psychomantis30 Ай бұрын
Hey Microsoft, thanks for killing so many great game studios and ips. Perfect Dark, Conkers, Banjo, Jet Force Gemini, etc. Thanks a lot.
@samya1231
@samya1231 Ай бұрын
Halo and Gears haven't been that relevant since 360 era. Even last year's Forza was a buggy mess ! They need the 360 era people back.
@Sheak420
@Sheak420 Ай бұрын
How can you have a rode microphone in front of you, and have audio that bad. Shame on you IGN
@xain86k70
@xain86k70 Ай бұрын
lol
@cappachino78
@cappachino78 Ай бұрын
Bad microphone?
@furious_dracko583
@furious_dracko583 Ай бұрын
😂😂😂
@briannaapling495
@briannaapling495 Ай бұрын
And execs are never held responsible for making the bad decisions that led to the current circumstances, just the ones who actually make the games.
@Spiderweb007
@Spiderweb007 Ай бұрын
Well done Ryan for being passionate about putting your views out
@ashroskell
@ashroskell Ай бұрын
Even if the next CoD game comes to Gamepass, bringing all of its previous CoD titles in with it, people are now angry and mistrustful of the XBox brand. Spencer’s tenure is untenable now. He gaslighted us about Redfall, saying he got nothing but positive feedback from the testers of that game, when we’ve since learned that they begged him not to force them to make it, and then begged him for more time rather than releasing a game that patently wasn’t ready. That’s why half of that team, including the studio’s founders, had all left by the time it released. We already knew he was a liar before this culling of talent. Now, gamers don’t just feel repeated gaslighted and distrusting of Spencer, and his management colleagues, they feel visceral anger at the greed, short-termism and incompetence that his punching a hole through the entire industry. I’m cancelling my Gamepass subscription and sticking with PlayStation for now.
@samuraigundam0079
@samuraigundam0079 Ай бұрын
Isn’t Phil the one that said there should be no more sexy woman in games?
@NFSBeast2365
@NFSBeast2365 Ай бұрын
He did?
@zaltmanbleroze
@zaltmanbleroze Ай бұрын
What a weird thing to say.
@williammorales-gonzalez1637
@williammorales-gonzalez1637 Ай бұрын
NO-ONE gets that "high" in ANY corporate "ladder" WITHOUT being a soulless sociopath...lol..Phil Spencer has ONE priority, HIS bottom line, let's not forget, dude's JUST as human AS the WORST of us!!
@StaredownGames
@StaredownGames Ай бұрын
While it IS true that to climp a ladder you must be willing to step on rungs, Phil Spencer's job is to generate profit, regardless of his character.
@fadercreek
@fadercreek Ай бұрын
Xbox needs a new ceo and i'm a sony and nintendo fan
@balfanghellfire
@balfanghellfire Ай бұрын
Xbox doesn't need a new CEO. Microsoft does as sadly, Xbox is powerless against its parent. Satya tells Xbox to close studios, Xbox does not get to have a choice in the matter.
@distortedsoul27
@distortedsoul27 Ай бұрын
It was Microsoft, not Xbox that closed those studios. Plus, those studios were going to be closed regardless of if Microsoft owned them. ZeniMax was in that bad a spot that they were looking at collapse due to overstretching their worldwide resources, such as staff and support. So many people aren't looking at the cause, instead are thinking emotionally, and the games media are eating it up for views.
@fabolousjada5070
@fabolousjada5070 Ай бұрын
@@distortedsoul27you dont know this buddy
@bleedingedge9045
@bleedingedge9045 Ай бұрын
⁠​⁠​⁠@@distortedsoul27you’re thinking just as emotionally.
@codezero7981
@codezero7981 Ай бұрын
@@balfanghellfire then Satya Nadella needs to resign; Steve Ballmer had a better leadership.
@marco.pereira
@marco.pereira Ай бұрын
Great take on the Xbox issue.
@andrewemerson347
@andrewemerson347 Ай бұрын
The future of Xbox is sega.
@alexlopez2995
@alexlopez2995 Ай бұрын
Xbox is a shell of its former self. Once the pinnacle of gaming standing tall side by side with PlayStation at the top. Now, decrepit and crawling so far behind the competition. PlayStation is king again with Nintendo killing it in their own little happy world.
@dcmastermindfirst9418
@dcmastermindfirst9418 Ай бұрын
Xbox still has that pinnacle. In Gamepass
@fabolousjada5070
@fabolousjada5070 Ай бұрын
Bro when have they been the pinnacle they never even been number 1 they were number 2 ONCE 15 years ago bud
@dcmastermindfirst9418
@dcmastermindfirst9418 Ай бұрын
@@fabolousjada5070 Gamepass alone puts them above Sony.
@rayyanabdulwajid7681
@rayyanabdulwajid7681 Ай бұрын
​​@@dcmastermindfirst9418Gamepass is crappy as hell. Just look at the sales of xbox. Can't outsell ps5 despite selling a console that is 300 dollar 😂😂
@AlexxRamos123
@AlexxRamos123 Ай бұрын
Song at 6:27 ?
@RandomSpecials
@RandomSpecials Ай бұрын
Xbox- “Buy Activision” Also Xbox- “Close 3 studios to account for that and cost 100s their job”
@MrSamsonite23
@MrSamsonite23 Ай бұрын
It's crazy how this specific industry is where you find an antagonistic relationship between a business making money and a happy customer base.
@RamonGuthrie
@RamonGuthrie Ай бұрын
What happened to the cool game Scalebound that Xbox cancelled?
@linooliva3965
@linooliva3965 Ай бұрын
Song also has a chance to turn the tide further
@gpark6050
@gpark6050 Ай бұрын
exactly its all about, being number one tech company in everything rather than being best or innovative in making "best" games instead
@ChrisBa303
@ChrisBa303 Ай бұрын
Xbox has been a shell without a soul for 10 years now. Phill did nothing but harm the industry in general since he came to power. MOre intrusive Microtransactions in First party games, most of them releasing unfinished even though they have all the money and time in the world. Collecting way more telemetry from gamers etc.
@BallinLikeMike23
@BallinLikeMike23 Ай бұрын
This IGN this is real journalism 👏
@BallinLikeMike23
@BallinLikeMike23 Ай бұрын
Shoutout to Ryan McCaffery you a real one ☝️
@rossmmilner
@rossmmilner Ай бұрын
Downfall of Xbox started with Xbox One when they decided it was an all rounder entertainment device rather than a dedicated games console
@codezero7981
@codezero7981 Ай бұрын
11 years later they haven't recovered with that fiasco of presentation; it's simple, Xbox peaked with the 360, Sony peaked with PS4.
@darkmaster24073
@darkmaster24073 Ай бұрын
You know what would bean interesting turn of events? When the Xbox showcase happens, Phil steps down and Reggie Fils-Aimé takes his place.
@NoizeTank
@NoizeTank Ай бұрын
Did we watch the same video? These likely aren’t decisions made by Phil himself but from higher up. Things wouldn’t really change by replacing him
@acuity1980
@acuity1980 Ай бұрын
8:10... That was a deep cut!
@garnetnelson1419
@garnetnelson1419 Ай бұрын
9:22 quick answer: NO
@LittleNinjaXYBA
@LittleNinjaXYBA Ай бұрын
One video someone’s microphone sounds as clear as crystals, then another video has a microphone sound like their in a tunnel
@walter_the_wobot2349
@walter_the_wobot2349 Ай бұрын
It’s time for Phil Spencer to go.
@Slomwotion
@Slomwotion Ай бұрын
Xbox just can't stop stepping on Lego's.
@august3777
@august3777 Ай бұрын
Its over for the Xbox team. Microsoft neutered them.
@halfgooderic8066
@halfgooderic8066 Ай бұрын
they need to get rid of game pass
@jam8489
@jam8489 Ай бұрын
True
@beavis4play
@beavis4play Ай бұрын
microsoft has never understood the gaming industry from the moment they launched the first xbox.
@ulrich7134
@ulrich7134 Ай бұрын
Xbox need this showcase to hurry up
@TylerFast441
@TylerFast441 Ай бұрын
It's not like theyre gonna have anything.
@sanekibeko
@sanekibeko Ай бұрын
Its just going to be gears and cod.
@jonpapi_2247
@jonpapi_2247 Ай бұрын
They're not gonna have anything interesting and I've been with Xbox for 14yrs.
@mig1017
@mig1017 Ай бұрын
Maybe another Fable trailor, with that wierd looking lead character.
@zaltmanbleroze
@zaltmanbleroze Ай бұрын
@@mig1017 maybe that's the default character? Maybe there will be a character creator? Like BG3.
@MrRoundthetwist
@MrRoundthetwist Ай бұрын
Xbox is on its last breath with billions of dollars to keep them on life support
@TheReason101
@TheReason101 Ай бұрын
It’s funny cause it’s as if PlayStation was trying to stop the activision acquisition because they knew Xbox would probably close them down.
@SuperLeshka
@SuperLeshka Ай бұрын
Close gaypass and games will sell
@nickofzo
@nickofzo Ай бұрын
The xbox/gamepass story looks like a typical american tv show. It starts of fine, they found something benefitial, they exploit it, they overdoing it and turn into something horrible, it goes boom. And they are back to where they started. "well that didnt work out. But the important thing is we learned that .."
@DreamerSouls
@DreamerSouls Ай бұрын
Nowadays you can easily visualize the state of the gaming industry as Mr incredible inside of an omni Droid
@marcoferraro174
@marcoferraro174 Ай бұрын
No joke, this is the best video that IGN has published.
@tirdkat6104
@tirdkat6104 Ай бұрын
Xbox hasn't had a soul since the E3 where they announced the Xbox One. Since then its just been one idiotic decision after another.
@dcmastermindfirst9418
@dcmastermindfirst9418 Ай бұрын
Lol gamepass is not an idiotic decision. It's the best
@fabolousjada5070
@fabolousjada5070 Ай бұрын
@@dcmastermindfirst9418your a brokie
@athena9029
@athena9029 Ай бұрын
Not at all. In fact, Xbox One improved over and over and over with constant updates to UI and added features (backwards compatibility, achievement tracker, snap feature, resume play, being able to go back to a game after opening one app which Sony didn't have, fps+resolution boost, etc.) to the point that it forced Sony to step up. Some of those features are yet to be available on PS5, even back again on Xbox (snap) and some not even on PC (instant boost for old games). Xbox One had great exclusives for the first 4 years, during the infamous PortStation 4 era. It just never recovered from E3 2013 with the DMR fiasco and "always on" rumors (funny, when nowadays the most played games are online only...) but it was far from a bad console, specially the One X who can handle games in stable 4K like not even "next gen" can.
@dcmastermindfirst9418
@dcmastermindfirst9418 Ай бұрын
@athena9029 That's not technically true with current gen consoled not being able to handle 4k. They definitely can, they just aren't being optimised by devs because too many people still don't own technically capable of utilising these next gen things. Like a monitor capable of next gen resolution at atleast the minimum 120hz
@codezero7981
@codezero7981 Ай бұрын
they won E3 in 2021 in case you forgot.
@bentai4496
@bentai4496 Ай бұрын
Xbox just needs to pull a Sega & go 3rd party. They haven’t been on since the 360 era. It’s just sad at this point.
@zaltmanbleroze
@zaltmanbleroze Ай бұрын
If they do, for sure there will be a new contender in the console market... fingers crossed for Sega's return, the Dreamcast 2.0! 145 Teraflops, 6000 fps, HDR-99, SSD 20 terabytes, Wifi 8G and let's not forget the controller...VMU memory card 2.0.
@Thanatos2k
@Thanatos2k Ай бұрын
If Microsoft stopped selling Xboxes they still wouldn't be third party, because of Windows. They problem has always been that they're trying to be two first parties at the same time and competing with themselves. It's been idiotic for 20 years.
@x0Fang0x
@x0Fang0x Ай бұрын
​@@zaltmanblerozethat's not how power vacuum works. Only Valve has the necessary requirements to compete with Sony in the home console market. Most companies doesn't have enough funds and fanbase to compete.
@chrisdvsmith999
@chrisdvsmith999 Ай бұрын
the business is finally catching on that XBGP was/is just hype.
@dskwared2u610
@dskwared2u610 Ай бұрын
When the big fish eat the smaller fish we're left with...only 3 fish. Imagine a gaming world without competition when games are only accessible through a subscription. We're getting there.
@vikram5491
@vikram5491 Ай бұрын
Sony playing 4D chess making everyone think they want Activision, so xbox spend more time and money acquiring it and bringing their own demise.
@newazsharif805
@newazsharif805 Ай бұрын
Fire phil spenser
@edusszfx
@edusszfx Ай бұрын
That suspense music though
@kicker081
@kicker081 Ай бұрын
Profits over people. Pleasing the shareholders is more important than pleasing the gamers. Somehow, they can’t figure out how to do both.
@mouradmarzouk8229
@mouradmarzouk8229 Ай бұрын
Suits and shareholders don’t belong in gaming!
Microsoft has always been clueless about Gaming
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