Don’t go to an AD until they start showing respect, after all it’s we the customer who are paying out all this money so we shouldn’t be assessed or questioned if we’re suitable or not.

The comments are far better than the video. I bought my Sub in 2009 when you could just walk into an AD and walk out with one. That scratched my itch. There is no way anyone should do these crazy steps - this is supposed to be a luxury buying experience, not a job interview. I am more than happy to give my business (and have) to Omega, Glashutte Original, IWC and yes, even Tudor. Rolex created this situation and now cannot get themselves out of it b/c of the grey market dealers.

Yea nah i don't got the time or energy to play those games

"Don't put the AD staff on a pedestal"...proceeds to tell us how we should twerk for the AD staff until they give us a watch.

Forget that! Customer is king and demand your dream watch as soon as you arrive at the store.

LOL minimum wage worker judging me. that's funny

Guy has 10 rolex boxes in the background but cant change the smoke detector battery so we have to sit here and listen to the beep.

sucking up to sales staff to hand them over 10g's. what have we come to..

Bring the family in to rolex ad and tell salesman how your trip was got me😂😂 that is really insane, sick even

Imagine going through all this, getting the watch and still being able to look at yourself in the mirror. Dignity > wristwatch.

I’ll simplify this. I walk in and throw my card on the counter and ask for a watch. If they don’t get it, I walk out and never go back. Why? Because I’m not pathetic and have some dignity.

Got £40k spending and my AD is still laughing at me

I rolled in to my AD, and asked to register for a white gold fluted bezel , blue dial DJ, with a jubilee bracelet and Roman numerals. She’s typing away and then says, I have that exact watch here, but you will have to wait two hours to wait to see if the guy who ordered it shows up. I came back 1 hour and 45minutes later, and she gave me the watch! Was my first purchase with Rolex and one of my greatest days I’ve had in a long time. I was wearing my omega moon phase when I walked in, walked out with the DJ on my wrist and omega in my pocket lol

Sorry mate, people are sick and tired of dancing to the Rolex tune. Advising people to pay for other items to expedite a sale is especially a crap idea in the current climate. Just ask for a watch politely at a number of ADs, and wait. There are many more watches out there now to buy.

What a load of rubbish

4:44 🤣🤣🤣🤣🤣🤣🤣. If you have the means to spend 10s of thousands of dollars on watches, fairly certain that valuing your time was a key trait you had to use in order to build your wealth. Things like bringing in your family to make friends with a sales clerk so they can sell you an entry level swiss watch (Rolex).....really?

I said I’m going to the moon next month and the perfect watch for my expedition would be the new white Daytona.. they gave it to me straight away and wished me luck ! 😂 ..

This is the opposite of a luxury experience.

This is completely ridiculous. There is no way I am going to do all this to buy a watch that is at least 10k.

Last year (2023) I went into my local AD and had a great discussion with my rep. I was really specific on what I wanted and got "on the list". I got a call 6 months later and got offered another model and I did exactly what you mentioned. I said it wasn't my style and it probably wouldn't get worn. I thanked them and let them know I'd rather wait. 1 month later, I got a call for the one I wanted and accepted it. No prior purchase at the AD, jewelry, nothing. Very happy with them and my rep. Since then, I've purchaed 2 more from my rep. Patience is also key.

Never forget that the person deciding if you are eligible for this watch could never afford one - its like the waiter in a 3 michellin star restauraunt who has been taught to give you bullshit about what you are about to eat is the guy who invented and cooked the dish. So glad the grey market is now so close to the AD prices that you can bypass all that bollocks and pay pretty much the same as they are asking. The time is soon coming where the AD will show the buyer respect instead of distain.

Please! screw rolex... why subject yourself to the manipulation. I bought 3 rolex watches in the 80's. just walked in and bought what I wanted. $4,800 sub stainless and gold. GMT pepsi j jubilee. $2,800 And Explorer II. $1,800 They had to impress me before I bought.

.why should you have to suck up to a dealer because of a Rolex watch that you are Paying for,never heard of such Bollix..Get real man.

Step number 1 is wrong . I went and asked for a Rolex and got one. They have a lot of models in stock now. No more of those silly games!

I've bought mine without building a relationship, whatsoever.. just walked in told the lady which model I wanted and 2 weeks later she called me to pick up my watch 😃

all that bs just to buy a watch, damn

I remember buying my first Rolex and nobody in the store would even talk to me. Workers were chatting and reading magazines. Finally a young man came up and asked me if I needed any assistance. I pointed Ted to the watch that I wanted and left with it.

I’m just straight up with my AD. Get in. Get out. I do this before they upsell you. I know sales. I’ve been in sales for years. Customer is king. I show respect to everybody regardless of how they look because I have encountered people who looked like they can’t afford something yet were the biggest spenders. I approach people first and talk to them as good salesperson should. Find out who they are. What they like and so forth. Ask probing questions. I find it rare that a customer tells me about themselves and what they like. You as a salesperson should be the one who initiates. What I used to do in sales is I have a small notepad and when I initiate a conversation with a customer, I take notes so I can tailor to their wants. That’s how you show respect and established a huge clientele doing this kind of thing. Major repeat business.

Great video for repeating what we know and have watched 1million times before…

tbh, some models are instantly available, was on holidays in Italy, just went into an AD store randomly - they offered me instantly a steel explorer + a steel seadweller. Wasn't interested in those models tough. So yeah - zero relationship, I just went in and asked straight away about the model i was interested in and got offered those.

Step 8, don’t listen to any of this bullshit.

All respect to your advice but until the AD shows respect to me as a customer without having to talk much I'm not in need for the Rolex watch. What's wrong with buying other beautiful Swiss watches like Omega or Longines without such effort. I buy a watch to enjoy wearing but will never beg to get a watch. Sorry this is sad.

That is crazy, I bought my sub date in 2004 in the Bahamas for about 5k US. The wife and I just walked in off the street wearing our swim suits and started browsing over the Rolex watches, the sales person that was assisting us couldn't slap watches on my wrist fast enough, I ended up picking the Sub Mariner Date. The whole process took about an hour and I walked out of the store wearing my new watch. I can't believe you guys go through all of this just for a watch.

Holy moly. That's way too much work to purchase a status trinket.

I made an appointment in a AD in Norwich today. After a lot of trying on and great conversation, I was offered a date just. 😊. No pomp just a really nice store and a really nice guy.

Rolex really has shot itself in the foot with the way they’ve chosen to go to market with this crazy (And I’m going to say it) insulting and archaic sales tactics. I’m more than able to afford a 18k Rolex Daytona oysterflex, in fact I’ve visited several ADs over the last two months to do just that and each time I’ve been treated like something someone has trod in. For this reason I will never buy a Rolex. What world is this guy living in? “Drag your family in to discuss holidays”. Really. Honestly, You and people like you are the cause of this mess. People. Vote with your feet. When all these ADs have no outlets for their stock because all the grey market dealers are overstocked and no longer buying from them, Rolex will soon want the “normal” general public back into their “museum” ADs stores.

“I’d rather this watch goes to the home where it’s loved and taken care of” I’m just trying to buy a watch not to adopt a child…

Rolex and their AD's are so lame with going through all this BS! I used to be a Rolex fan boy but now I buy Omega. The way I have gotten treated at the Omega Boutique is night and day compared to Rolex Ad's. I picked up the new White Speedy last week and only waited 2 weeks when the boutique received their shipment .The Omega boutique offered me and my wife champagne while they prepared the watch, and even gave us a bottle of champagne to take home as a gift.

I walked into an AD on a random Saturday. Tried on a Rose Gold Yacht Master and loved it. The sales lady walked to a cabinet, pulled out a box and said “oh we actually have that one available for sale today.” All I had to do was go in there with a friend who had just bought one for himself and another one for his wife. Easy peasy.

Without doubt, supply is increasingly hugely. My local AD 2 months ago had nothing but exhibition pieces . Two weeks ago, they without any exaggeration , 40% in the window were for sale as in walk-ins. OPs in black, various date just's, various sky dwellers, root beers, root beers, root beers all rose gold, and a few more. The increase in supply is being seen across so many ADs. Oh and numerous yachtmasters , in platinum, stainless steel, and rose gold. The flippers have all but dissapeared, grey market dealers are holding/cannot sell inventory they have had for a year or more. Their fault they are still asking for mad covid prices.

I'll never own a Rolex because I'll never play these games. Shame because i would buy an explorer 1 if i could.

Don't play the AD game... It's only a matter of time before you'll be able to buy the watch you want. Why would you sell your soul to a sales rep just to give them your money. Prices are slowly reducing and it's only a matter of time before you'll be able to purchase the timepiece you'd like. Playing the AD game and buying jewellery you don't want is a pointless exercise where the only winner is the AD. Supply and Demand

Hi Phil. That annoying ping in the background is your fire alarm telling you to replace the battery. Given where you live and Grenfell as a warning get it done please. We all love you and wouldn't want anything to happen to you. Love the podcasts. Howard

This is all supply and demand, economy takes a dump and you can avoid all this stupidity and get the watch you actually want no play childish games. I’ve bought a GMT and a submariner walking into an AD in Vegas no games.

Once day I went to the Rolex dealer and was just looking and the guy saw what my wife was looking at. He told her he had two watches and the one my wife wanted was being picked up already. He said if the person doesn’t pick it up in 30 minutes he would sell it to us. The time passed and we had our first Rolex day just. He put us on the list. The second time we went there with my daughter and I picked up a vintage Rolex she wanted. That was the second watch. A total of 10 months went by when I got my Submariner Starbucks. All bought from the same AD. Now waiting on the celebration for my son‘s graduation gift. I have time.

Are we finding a mate or a watch? 😂😂😂. Just buy an omega and call it a day.

Best comments ive ever read on a video. Absolute legends haha

In most businesses, Rolex tactics would be called hustling or scamming. Maybe that's why the brand attracts so many undesirables and try-hards these days.

Rolex is building three new factories.. Soon..

it depends on what country you are in. Where I am the AD's will sell you what theh have in stock. No game playing. Now if you ask for something very specific it can take 3-6 months to get but they will get it for you.

Got my first Rolex from my local AD at the beginning of last year. Been over a year and still waiting for the call for my second piece!

Where I go on holiday is none of Rolex's business.

An additional tip: talk to the head of sales and not just some random salesman. At least if you go to a large chain it might be that they have people working there which will have no influence on who gets a Daytona and who not. Also they might change more frequent than the head …and worst of all: often they have no idea about watches them self. They might have sold shoes or clothes just 3 months ago and they might be in the business just for the money and not the passion. Everyone here complaining about them not making a fuss about getting the watch they want: there is a large surplus on demand vs. availability …everyone wants a rolex sports model in steel. Why should they give the watch to you and not to one of the other 100 people asking for a pepsi, batman, white/black daytona or a starbucks …almost everyone wants one of those watches. So… why you?

Ever since I bought a watch from MaMaCoo , My question is if it's this hard to tell them apart, what is the point of owning an authentic watch?

When I go into my AD, the staff appear to be different every time……

You don't really need these steps these days. I bought two watches off the same AD within a 10 week period. Bluesy and 36mm explorer.

I bought a Grand Seiko at an AD in Nagoya recently. I did not need to tell a compelling story that demonstrated my value and worthiness to the sales person.

Actually legit hate the AD staff. Watching them judge me and power tripping is pretty funny. I just go in to get the free water.

Should I have my grey market acquired gmt on my wrist when I go to the AD?

I went to a big dealer in England. I asked the price of a battery change and minor repair for a Swiss gold watch. He refused to give me an approxc figure. In fact he was on the phone to his mate and proceeded to wrinkle is nose and say "oh nothing just someone wanted a battery and repair". I then emailed head office, who refused to provide an email address for the director. Said I had to write. This was Goldsmiths ie Aurum group in England Since then they have lost many thousands in business from me. I won't deal with cowboys when spending pennies. So I won;t deal with em when spending small fortunes. Rolex and Aurum have gone Gerald Ratner ie have destroyed their own credibility.

I won’t suck up to anyone to also turn around and take my money for their products. If I don’t fit the bill to spend thousands on your product, then I’ll happily take my thousands to an arguably better overall brand like Omega. Yes I said it, Omega creates better and more robust movements than Rolex. Rolex beats omega in marketing by a long shot, that’s all.

Bro I ain’t brown nosing to no salesman.

Rolex make around a million watches every year, effectively mass-produced. Yes, they are good, solid, well-constructed watches. I bought a couple from my local AD a few years ago and the purchase experience was a simple and painless process back then. Would I go through this ridiculous bs to get one now? Absolutely not! The thought of sucking up to a salesperson so that they maybe, possibly, if I'm really fortunate, decide whether I'm worthy enough to be allowed to spend my money in their establishment borders on lunacy. They should change their name from 'AD' to 'MAD' (maybe authorised dealer). I'm quite happy with my Omega/Breitling/Longines/Hamilton/Seiko/Casio purchases. Thank you very much and goodbye.

I’ve been on an AD waiting list for a GMT Batman since 2021. I’ve literally driven them mad and the Manager has told me that I will get a watch this year after September.

what watch are you wearing? Tudor?

Hi Phil . How do I check for verification of my Rolex warranty and purchase on line with Rolex (Official) website? Thx

If you need to do all these steps, simply walk away. Buy others to make yourself. It’s too tiring! We buy to make ourselves happy! Not the other way around!

I think it works a bit differently if you aren’t after an entry level watch

First time I went into my local AD I got put on “the list” and never got the call. I did get a text asking if I wanted to buy Tudors… point 4 is very accurate. I’ll never be getting a call from them. I called another AD and explained I live a few hours away but willing to drive and they put me on “the list.” However I check in with this AD every few weeks and he gives me an estimated timeline based on the current amount of pieces he gets in. He has even offered me several pieces that he has had in recently. I’m just not that interested in a MOP dial DJ 😂

You buy from Rolex ad only for you to flip them. Stopping genuine people that want to buy a Rolex to keep

I bought physical gold and silver instead of another expensive watch. Best decision I ever made.

Casio GSHOCK is the only watches to buy

I’m not begging anyone to take my money. Either you’re going to sell me the watch that I want or not!

Phil Reid “I am buying watches and selling watches” ????? A lot of this advice seems shady and dishonest. There is no wait list and there will never be a wait list for watches that trade significantly higher than Msrp!!! Does anyone believe that a Rolex authorized dealer is going to sell a Panda Daytona that trades for double Msrp or a Gmt Batgirl or Pepsi that trade $10k over Msrp to someone that is not loyal to that authorized dealer and has no purchase history whatsoever???? One has to establish a relationship with the Rolex authorized dealer and have significant purchase history KEY PURCHASE HISTORY AND RELATIONSHIP PERIOD!!!!!! I am going to my local Rolex authorized dealer and ask for a Rainbow Daytona, a Panda Daytona, Batgirl Gmt, a Pepsi Gmt, a Sky-Dweller blue dial and one with a green dial and my local Rolex authorized dealer is going to laugh and so will I !!!!! KEY RELATIONSHIP WITH YOUR ROLEX AUTHORIZED DEALER AND PURCHASE HISTORY!!!

These sales people are arrogant. They are judgmental and the reality is, they have no idea who they’re dealing with.

These seem to be the steps to get the watch for free... Remember you are paying. The AD dealer has to kiss your feet the moment you enter the store.

This has to be the silliest video I’ve ever seen on this topic. No sane person is jumping through all these hoops to get a WATCH.

When he says they will ask you : are you looking for something in particular ? And you say nothing perticular about a watch hahaha they literally asked you what you want it makes no sense

who the hell, if they don't want to sell, I'll buy another brand, it doesn't occur to me to pretend something to those fools

@Phil Do they judge you when you wear a tracksuit

Omega is better, cheaper and you don't need to convince an AD that I wanna buy a watch.

If you have to buy stuff you don’t want, you might as well go directly to the grey market. You will likely spend less money, and you can get the watch you want immediately without wasting time speaking to salespeople.

I just want an Explorer 40..to be the last watch I buy…but to go through all this?

The ones in Montreal are pretty chill ! Twice I went to 2 different ad's and both had no problem taking my name and eventually one called me before the other. Then again I think my favorite model was easier to come by, which was a datejust 36

I just can't imagine auditioning to be chosen to buy an expensive watch. Absurd.

Will they frown on taking in my other pieces? Should I admit that I bought them off eBay and watch-finder?

That must be the easiest sales job in history, customers coming in and pitching to YOU in the hopes of being allowed to hand over large sums of money to you 😂 If you don’t have as many of the watches to meet demand, then you’re selling them way too cheaply. (By “you” I mean the ADs, not the creator who has made a great video btw) If I was in the market for a high end watch there’s absolutely no way I’d play these silly games, just out of principle

Rolex is not even all that. I got a omega seamaste and by far this watch is beauty.

Why do you have to play this game with the AD? Why not just come out with it and say, look, I'll send you customers and I'll buy other watches from you, Brietling, Omega, Tudor, etc., but I really want a GMT Pepsi, as soon as you feel I deserve one. How about that approach?

Total nonsense from someone who’s never had a hot piece

The process to buy a Rolex from an AD is kind of crazy when if you like watches, you most likely are not limited to Rolex. Instead, you could take that 15k and get a very nice Omega or Tag and still have money to grab a nice dinner after you just walked into the store and bought it. If I walk into a shop and the person there expects me to grovel to them I will leave. This is the same for a nice car, nice clothes, anything.

I'm not sure why I would purchase a $10k watch, knowing full well that the AD is lying to me.

No need to carry balls with the ADs. Time.has now changed. Pieces are more available and packages deal with rolexes are getting less stringent. At the end of the day, either u need to be very famous, or spender at AD outlets. The rest of the tips shown dun matter. Of cos one also needs to show respect and be humble in anything you do.

This would make me even less interested, this is such a gross mentality by a company. I’m staying with Omega or Zenith

I give money, you give a watch. Else I move to next brand. Ridiculous points.

Hahaha 7 STEPS. There has always been ONE STEP: GO IN AND BUY. If they won’t sell it to you, tell them to fuck off and move on.

Love these videos! My only wish is that you posted 3x more!

Don't, find a grey market dealer you like to waste your money with in the UK, the guy above seems like a nice chap or if you want someone with a bit more scale, (no offense buddy), I suggest GMG. All the "big pieces" are trading below retail now anyways that will ever be able to be attainable to us...spoiled but still normal humans. If you want to learn how to "sell yourself" do that in your career or somewhere useful...selling is a powerful skill but not with an AD, they generally aren't even particulary clever, i work in pretty high end sales, and i found trying to sell to them extremely dull lol.

This is a great video and I agree with your tips. However this video also highlights the crazy mental disorder people have for rolex. I shouldnt have to say anything to anyone. I like this watch and have the money. Sell it to me. I shouldnt have to beg to be sold a watch. Which to this day is why I will never buy a Rolex. I'll happily buy another brand where I dont have to try to convenience someone my money is worthy of being taken.

whatev, I don't need an interview to spend money