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In 1966 Pocher models of Italy released their first 1:8 scale model car, the 1907 Fiat, which has won the Grand Prix de France.
Arnaldo Pocher was a well know modeler who was best known for train models which were released and sold in America as Rivarossi and AHM. But Pocher wanted to develop the worlds most detailed automotive models in the large 1:8 scale. Monogram Models in the US had had great success with their 1:8 scale models proving there was a market for these huge models. The Fiat is about 18" long.
This was Pochers first kit, and very successful. Pocher went on to release several more models in this size, their next project being 2 Alpha Romero 2300cc sport-racing cars.
In in 1970s TYCO took over distribution in the US, but soon found model kits that sold for between 100-200 dollars difficult to sell and dumped all the inventory into K Mart stores, selling them for 20 cents on the dollar. This crippled US sales for a time, but also introduced many to these models, and soon Pocher sales in the US were better than ever. In later years they developed 25 cars before moving in a new direction, offering a truck and a line of modern super cars.