In today’s episode of The Friday Podcast, Billy Dharmawan talks about beating the giant, innovation and community building.
From launching its first product in the midst of uncertainty during the Covid Pandemic to now growing in size with an immersive community outreach bolstered with innovative products. Billy Dharmawan shares his story as Brand Manager of Kahf and the brand's journey to emerge from the shadows of one of Indonesia's leading woman's products in Wardah, and stapling itself as Paragon's leading mens care product.
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0:00 Opening
5:06 Tumbuh di keluarga entrepreneur
9:02 Awal mula Kahf
15:20 Formulasi 'Hero Product'
18:14 Dibalik nama Kahf
22:44 Strategi 5P + 1P Paragon
30:12 Research and development
31:25 Komunitas Kahfbro
36:34 Tagline 'Jalan Yang ku Pilih'
38:48 Campaign detik-detik berkahf
43:26 Tahap selanjutnya untuk Kahf