[ENG] Now here is what I actually think about these ads. Advertisements of the Russian army brazenly show their "power" and say that the army brings "peace and freedom" to the world by showing their "valiance and kindness." In fact, it is already clear to everyone that what the advertisements of the Russian army show doesn't match with the reality at all) But the advertisements for clothes and accessories of the "Army of Russia" are just ridiculous) But the advertisements of the Ukrainian army really show people in the ranks of the army and really say what the people are really fighting for. Even the last phrase at the end speaks of this - "None of us was born for war. But now we are all here to protect our freedom." The last advertisement is dramatic, emotional, it shows how hard the work of the ground forces is. But also there are a lot of "shovels" stuffed in here. Well, just... TOO much. But it's done well. I even cried when I watched it 30 or more times already. Okay, I've already said everything) Now you can write down your opinion in the comments. Glory to Ukraine and the Armed Forces! [RUS] Теперь вот я на самом деле думаю об этих рекламах. Рекламы руськой армии прям нагло показывают свою "мощь" и говорят о том, что армия несёт миру "мир и свободу" показывая свою "доблесть и доброту". Уже в принципе всем понятно что то, что показывают рекламы армии России, вовсе не соответствует реальности) А вот реклама одежды и аксессуаров "армии россии" - это уж просто смешно) Зато рекламы украинской армии реально показывают людей в рядах армии и реально говорит, за что народ реально борется. Об этом говорит даже последняя фраза в конце - "Ни один из нас не рождён для войны. Но сейчас мы все здесь, чтобы защищать нашу свободу". Последняя реклама драмматичная, эмоциональная, она показывает какая тяжёлая работа сухопутных войск. Правда тут впихнуто очень много "лопат". Ну, то есть... СЛИШКОМ много. Зато сделано качественно. Я даже плакал, когда уже 30 или больше раз пересматривал эту рекламу. Я в принципе всё уже высказал) Теперь можете высказать своё мнение в комментариях. Слава Украине и ВСУ! Тепер ось що я насправді думаю про ці реклами. [UKR] Реклами російської армії прям нахабно показують свою "могутність" і говорять про те, що армія несе світові "мир і свободу" показуючи свою "доблесть і доброту". Вже в принципі всім зрозуміло, що те, що показують реклами армії Росії, зовсім не відповідає реальності. А от реклама одягу та аксесуарів "армії росії" - це вже просто смішно) Зате реклами української армії реально показують людей у ​​лавах армії та реально каже, за що народ реально бореться. Про це говорить навіть остання фраза наприкінці - "Жоден із нас не народжений для війни. Але всі ми тут зараз, щоб захистити нашу свободу". Остання реклама драматична, емоційна, вона демонструє яка важка робота сухопутних військ. Правда тут впихнуто дуже багато "лопат". Ну, тобто... Забагато. Натомість зроблено якісно. Я навіть плакав, коли вже 30 чи більше разів переглядав цю рекламу. Я в принципі вже все висловив) Тепер можете висловити свою думку в коментарях. Слава Україні та ЗСУ!

“It begins in California, with a little girl raised by two mums” - 🇺🇸

Can we just agree that literally any other countries recruitment ads are better then the US army one

Россия и Украина: снимают нормальные рекламные ролики США:

Российская реклама 💪🗿 Украинская реклама💪🗿 Амереканская реклама 😂😂

Российская реклама - это мотивационные ролики, показывающее, каким крутым ты можешь стать, если пойдёшь в армию. Украинская реклама - это больше драматические видео, рассказывающие о том, что на войне не маньяки воюют, а обычные люди, которые скучают по нормальной жизни и своей семье.

Being the neighbor who bangs on radiators is probably the most fitting backstory for a sniper.

Даже у Ватикана военная реклама лучше, чем у США с 2 мамами 🤣

Российская реклама:Брутальные мужики и сильные женщины! Украинска реклама:На войне не только убийцы и маньяки, но и обычные люди Американская:У меня 2 мамы, и я хочу умереть за свободу 3.14асов!

If I will work in pair with Russian soldier, I think we will storm trenches successfully If I will work in pair with Ukrainian soldier, I think I will survive If I will work in pair with Emma raised by two moms, I think she will blow ourselves up with a grenade

"Growing up" was a major theme surrounding Ukraine's military ads. Russia's military ads were more centered around heroism and being tougher than steel. The narrative of both types of ads really changes given the fact that Ukraine and Russia has had conflict for a while. Russia being on the offensive, and Ukraine on the defensive. For Russia, you needed to leave everything behind including your home in order to become stronger. For Ukraine, you must always remember where you came from.

Russian advertising: The army is a worthy test for a real man. Ukrainian advertisement: War is hell but we will defend our homeland until our last breath. American advertisement: It all started in California, with Emma and her two moms...

Россия: суровая брутальная реклама Украина: здесь воюют обычные люди США: у меня 2 мамы

Regardless of whether you support Russia or Ukraine, I think we can all agree that the US military ads have room for improvement when looking at Russian/Ukrainian ads

A major thing I notice is the Ukrainian recruitment focusing on comradery, and serving your country as respectable and aspirational. They show a wide variety of kinds of soldiers, short, tall, glasses, skinny, broad, young, old. The Russian ads look more like ads for a fad gym diet or something.

"If we run out of ammo.. then we'll use the shovel again." DEATHCORE OF KRIEG!!!

США: "Меня зовут Эмма и у меня 2 мамы"

Russia: war is fun for big boys. Ukraine: we fight war to survive. Those are just short adverts but they tell so much about the mentality of both nations!

The russian ads were badass but i remember seeing those ads from the ukraine and it brought a tear to my eyes with how beautiful i thought it was

These ads remind me of that movie with spartans called 300. Where Leonid asks Arcadian soldiers: -What is you profession? -Potter, baker, sculptor... - they reply. Then he turns around and says: -Spartans what is you profession? -WAR

251 война развязана США с 1991 года. Уничтожали мирных людей и умывались их кровью. Кто настоящий агрессор?

Both series of commercials are way way better than the "I have two moms" tone deaf commercial of the US.

Each Of Us hit me hard for some reason. No one was made for war. They were simply built from the ground up through the struggle of blood and sweat. It's so beautiful man. I wish they'd make military ad campaigns like this.

Ballad of the infantry is hands down the most perfect ad i've ever seen.

When Russian advertisements simply motivate a soldier and say that he owes something to someone, Ukrainian advertisements show why and for what people should fight

the russian advert was badass, but the ukrainian advert was more heartfelt. gotta give it to the ukrainians

"Safety is a verb." "Parachuting into water is a gerund phrase."

War... War never changes

The Ukrainian add makes you cry wtf

The Ukrainian shovel one is the most realistic one to be honest.

the shovel one definitely taught me a thing or two about how beautiful the shovel is

The Russian "Cloth And Accessories" Was Looking Like A Call of Duty Advertisement, Especially At The End

🇷🇺: ven a la guerra, será divertido. Hoy conocí una linda chica. 🇺🇦: la guerra es una mierda, pero debemos pelear para sobrevivir.

The feeling when Eastern Slavic military ads (Russia, Ukraine, Belarus and Poland) are one of, if not the best in the world.

Россия и Украина:Душевные и поднимающие боевой дух ролики,которые могут вдохновить кого-то. Америка:У меня 2 мамы и поэтому я типо пошла служить...

The Russian and Ukrainian ads both are good But US ads is worst

The Russian one, even though Americans creamed over it when it came out, is honestly out of touch with Slavic culture, almost like it is directed by some Hollywood wannabe. In Slavic countries we have long histories of "people's armies" citizen soldiers are basically the bedrock of many of our cultures and militaries, we all have a brother/father/uncle who fought in some war or another, a rebellion, most people know that this "Badass Soldier" imagery is pure myth . While the Ukrainian ones are closer to home, especially "Each of Us", it shows precisely what most Slavs think about when they think about the military. Sure the age of conscription is over, but some of us older guys still have friends we met back then, It was unique, a plumber, lawyer, dumb football kid, all together, and as we liked to say it "Eating out of the same bucket of shit" , it was an enriching experience.

Вот вы смеётесь над большим количеством лопат в укр. рекламе, а это между прочим 2 оружие солдата, если автомат - девушка, то лопата лучший друг.

Do someone know and can tell me, whats song is this in the background

Nothing can beat the "I was raised by two moms" ad😂😂😂😂

Those Russian ones look like taking part in extreme sport on the Olympics, not war. Well they do like to start war during any Olympics

Russian Ad: Expectation Ukrainian Ad: Reality

You could tell who declared war on whom just by watching these ads.

Excuse me, could you please tell me the name of the soundtrack you used during the conclusion of the video?

The russian ad was cool. But the Ukrainian ad really fits the theme of the fighting underdog that makes you wanna root for them.

Sąsiad pukający w kaloryfer najbardziej mnie przekonał pomimo, że mieszkam w domu jednorodzinnym.

Russian advertisement: "War is cool, it's for real men, it's epic, you have to go to war and kill enemies" Ukrainian advertisement: "War is not cool, it's hell. It's better not to fight. But if you are attacked, you must defend your native land"

4:41 was probably the saddest one

У Украины военная реклама лучше, чем у США

I really liked the advertisement for the Ukrainian shovel. Where can I buy it?

Can we all agree that the first Ukraine one was the best?

The message of the last ad was that Ukrainians were breaking through to freedom. The point is the word "прорив" which in Ukrainian is identical to the word "рити" which means to dig. Therefore, the shovel is a symbol of a breakthrough. That's why there are so many shovels in the video, in case someone didn't understand

Russian ad is just "Yea mom we kill and we are cool, everything is badass in war" Ukrainian ad: We defend our fatherland with our lives and we fight to keep our freedom, with our brothers and sisters by our side we will never fail!

"Я Эмма, у меня две мамы" - 🇺🇸

Ukrainian Ads: "We weren't born for war. Yet we must fight to defend our freedom. Join us." Russian Ads: "You wanna get stronger? Wanna be the badass that has bigger balls than your school bullies? Come on, kid! You're gonna be the coolest one in the block. Join us 💪"

I love how the ballad of the infantry ad shows how "obsessed" ukrainians are with just a shovel Ironically, that aged well for better or worse

Programmer one reminded me of that STALKER dev.. Your legacy, your adventures, and your story will never be forgotten stalker.

Music used in conclusion part ? Pls tell me

Русская реклама эпично выглядят и это даёт более духа идти на войну,а у украины реклама наоборот отталкиваться

Interesting to see the huge step the personal gear of the ukrainian soldiers took between the 2014 video and the shovel movie from 2016. As we have seen since feb 2022, they’ve managed to revolutionize their army in just a few years into an effective, decentralized mobile force to be reckoned with.

Even as a Russian, the first Ukrainian ad was just built amazing. But “the ballad of the infantry” Ukrainian one was probably the perfect ad, Instead of being filled with pride like the Russian ads, the analogy of the trench forming in combat is just great. The trench builds over them being there together to defend and they unite as one, then they adapt to think that they don’t have is just great. it’s almost the perfect army ad.

Meanwhile American military advertisement : 🤡🤡🤡🤡

0:00-0:58 this is what I mean when i say I need motivation

Про соседа, стучащего по батарее было смешно 😂

Russian one is more motivating Ukrainian one is more saddening and touching(appeal to ordinary people) both good tho

Even from the ads u can see who is ork and who is human being. Amazing...

Backing Mother Russia there are the true heroes and defenders of the conflict.🇷🇺🇷🇺🇷🇺🇷🇺🇷🇺🇷🇺🇷🇺.

You can clearly see the difference in values between Ukraine and Russia in these videos.

Both are better then most western military adds

"на самом деле главный враг это ты" единственная правда в российской рекламе

"Each Of Us" Has to be my favourite. It hits me hard. We're all our own different person, with our own story.

Those Ukrainian ads had me chopping onions... They should do show them on EU and US tv !

I mean, Russia trying to be all top dog when it comes to winter sniping. Simo Häyhä sends his regards

1:24 Reminds me of one of S.T.A.L.K.E.R. Clear Sky's developers. His face (when he was younger) was used as a model for the Freedom faction leader at Yaniv/Yanov station in S.T.A.L.K.E.R. Call of Pripyat. Ironically, Freedom was hostile to the Ukrainian army (in-game). But in 2022, he died as a Ukrainian soldier fighting for their freedom. Sounds like poetry to me. RIP Volodymyr Yezhov (1984 - 2022) **New achievement unlocked: Friend of Freedom*

Не могу, больше ждать, когда этот ад закончиться. 😢

People think this war is like a football match or something and they're just picking their teams lmao.

Russian makes you feel tough and Ukraine makes you feel like you can become anything you put your mind to.

Damn. Both countries ads give a powerful and clear message.

To all the Russians now there one of your recruitment ad is better than the new US Army advertisement. Fellow Slavic guy here

I feel as if Russia is raising soldiers to become real men and women rather than a daughter with two moms. Ukraine is all about different people that were regualr persons.

"Peace and freedom. Valiance and kindness." Ah, so that's why Russia invaded Ukraine: in the name of *peace* and *freedom* . That makes perfect sense

Exactly the scene from the movie "300" when he asks; what are you...and you...and you? Spartans, what are you? Hooray

Я русская, но мне нравятся украинские рекламы, они могут делать трогательно. Но русские рекламы хороши тем, что они показывают мотивацию, серьёзность. (но русская реклама с магазином мне кажется тут не очень уместна, так как это просто реклама аксессуаров и т.п., а не армии...)

Wow... the first ukrainian ad was really beautiful and its surreal to say this, because its a war ad.

Отличие в том что наша Российская реклама говорит что все не важно ведь ты должен воевать и ты больше не получишь то что было Украинская о том что мы остаемся теми кто есть и можем защищать своих родных ради того чтобы все было как прежде

Никто, абсолютно никто армия сша: я эмма и у меня 2 мамы

I never seen those military ads from Russia to Ukraine, but it’s interesting to know about the reality of those history

у россиян армия представляется как что-то, что очень крутое и почтительное, это заметно по их роликах, а вот у нас, украинцев, наоборот, пытаются зацепить за душу, и показать, для чего нам нужно идти в армию. Суть нашей рекламы в том, чтобы показать, как простые люди, которые были гражданскими бросают всё, и идут бороться за свою страну и за свои семьи

The Death Korps of Kreig approve of Ukraine's tactics.

Ukrainian ads have definitely more human touch to them, they talk about the sacrifice of the people, and the Russian ads are just about power and dominance. You can see which side is the good and which is the evil so clearly here. Thanks for this video

As a guy who has vietnamese origins I do love shovels a lot

The Russian ad attempts to project an image of power and strength where there really is none. Overcompensation. The Ukraine ad is humble. Showing that people from all walks of life, many of whom previously had no combat experience, come together to defend their family, soil, and freedoms. It's not begging for pity. It seeks to inspire. No wonder we see a huge difference between these two armies in combat. Meanwhile, the US emma ad attempts to score culture war points, which ends up makes itself look like a fool, but in reality is still the overwhelming military power (look at US vs Wagner Merc battle in Syria).

Даже в рекламе, Мыкола не может взять себя в руки, на поле боя ХД

что я понял из украинских реклам...все мы когда то пойдем служить(рек 1), все мы станем воинами(рек 2), и то что нужно покупать лопаты, ведь именно они - гордость украинской армии, и они спасают им жизни! (рек 3). честно, третья реклама напоминает больше рекламу лопат..

the each of us hits hard, in some war footage i saw on reddit a kid was carrying wounded on a BMP and someone ask him what they should do, he was just crying and said "how should I know, two weeks ago I was graduating high school"

as a russian, i'll agree with the most of you, ukrainian ads are better these ads doesnt show how they are "strong", these ads doesnt show that war is a battlefield/call of duty-like experience, these ads show us a lot of different people fighting for their country. im proud of 'em.

Both ads are good but russian ad gives you a more strength and makes you feel like fighting for the motherland more

Nothing beats Emma and her two moms.

"I'm a father" "I'm a younger brother" "I'm a bus driver" "I'm getting married soon" "I'm a fan of Shakhtar football club" "Head of sales department" "I'm a foreman" "I'm a programmer" "I'm a witness at the wedding" "Uncle Yura. Taxi driver" "I'm a PE Teacher" "I'm a student geologist" "I have my own company" "I'm the best friend from school" "I'm a neighbor who always knocks on a radiator" "I'm the only son"

If we run out of ammo, we use shovel