Parabéns The Futur. Depois dê uma olhada no meu canal sobre iluminação. Tem vídeo novo

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Totally agree

Then dont be a stupid american and pay thousands for a school that does nothing to advance your skills. Drop out and pay 1/10 of that money to put yourself trough professional courses. Nobody is forcing you into college *rolleyes*

you're absolutely right, education should update their content

your college sucks apparently, i actually used this exact video on my class i teach.

Community College will help you for cheap, don't go to an Art School.

yep!

Loved this comment

was he worth $500? yes the "higher price tag means a better product to most people" but if he's not worth $500 then he's not going to keep that business.

@@collins9708 It forces you to get good fast

Your Grandfather's name? Albert Einstein

I ran into the same problem as a house cleaner. As I got better, I got more efficient and I started to feel resentful that I was actually making less money to do the same job in less time.

@@jamilynncreates3622 well then you increase your hourly rate...

@@jamilynncreates3622 You have 3 choices, depending on what is important to you. You can A) increase your hourly rate, B) take on additional clients since you have more time, C) Outsource. Or the hidden 4th option: ALL of those things 😎

@@arieagung According to the video she should start charging by the job; doesn’t matter how fast she does it but the end result.

@@jamilynncreates3622 I didn't get it. What do you mean by you were making less money. For example if they paid you 20$/h and you did the job in 30 minutes , then that will mean that you earn 10$ for free right? unless I'm missing a point

Sorta kinda. From the customer perspective, you're getting paid for what you deliver - increasing their bottom line, essentially. They're just not used to paying for that, directly.

There's never a plain hourly model. If you are being inefficient, your client will only be willing to pay lower hourly rates. Or he is an idiot...

It doesn't reward inefficiency, it's not like people are willing to just pay for whatever hours you use. It does actually encourage reduction in scope creep, but change order limits do a better job of that. It also protects you from unexpected roadblocks, details, client satisfaction, etc. Personally, I think a clear contract and flat rate is better. Due to that, I've made $1k in a hour due to the fact I found a better way to accomplish their goal.

@@maxmaxed2887 that was part of his contract. He said 3 rounds. Client wants more revisions? He can pay more for them.

But the lawyers get to charge at hourly rate. They are perhaps charging what designers are charging per job per hour. The world has never been fair.

30 years ago, when I was first starting IT consulting, I charged "50% of increase in revenue for the first 6 months after the system I developed went live". This worked well when I was talking to the owner of a small to medium sized business. So long at they had integrity & had a clear idea of what they needed. I took all the risk, when it worked I made a ton of profit (very high hourly rate). But I found it impossible to do with large enterprises. They found it difficult to calculate the ROI independent of all other activities. My productivity could be derailed by internal inefficiencies, & their legal team were challenged by the non-standard contract.

Absolutely !

But so many designers give way cos they’re desperate to get the job and cant argue their case or the financials well enough mainly cos they don’t ask the client the right questions

No, it's misunderstood: you don't charge the client (that would be discriminatory) you charge how many times your logo is going to be used! 50-100 times per year only on letterheads or 50000-10000 times printed on pruducts?

@@borcsaster well you would have a hard job in getting them to release how many times they actually used it. Plus getting them to agree to PPU (pay per use) is a very difficult task unless they are a larger company

@@the_alchemy_method You are talking in the past tense which is not in hand yet when you're designing a logo! You have to estimate the usage before work! If it's a solo entrepreneur or the company that has no products but only services than the usage will be probably low. But if it's a company with a massive product range and several years in the business the usage is going to be a lot more! Of course, you're a bit in trouble with startups, but the choice is always your's what sum to say, and it's their choice if they want to work with you or not. But you don't decide (or at least you shouldn't communicate it) on the client, because thus you'd say: I like you, I do this job for you for this much, and I don't like you so I do the same job for you for this much. You can have preferences within the clients of course, but I think it's better not to throw it in the client's face, saying: for you, it's this much! So I'd rather say: as I see this logo is going to be used... so the value of it, is... . I think the difference is in communication.

Me too

Same XD

Do you need a logo 🔥

Thank you so much Mike.

I just did the same exact thing! Lol

Now I have a pair. How our actions connect can be incredible.

No way, I just thought of doing the same

I am actually freaking out MORE because i am already imagining fighting them over my value and the price i want to earn even though i “deserve” it?? 😭😭😭Anyone else? HELPPPPP

@@GaboyNatienAustralia You don't KNOW that you deserve it. You put it in quotations and thus devaluing your work. From a purely business focused standpoint... It's ok to fail. What would you rather have at the end of a month? 20 clients who said no to the price you made for them but the 21st paid you your 100k or 50 clients who said yes to your negotiated price but at the end you own 20k because you thought your work is not "worth" enough? :) You gotta live that.

Hey grown ass man. Welcome to the Futur.

His business acumen is flaky though he said with e-commerce your cost should be 1/4 retail because it doubles from cost > wholesale > retail but because you get to set your own prices with online stores you don't need to chase these margins since there is no middle man..

@@7-up813 Not if you want retail sales as well. If you are selling for less on your e-commerce site than I can sell it for you in my store, why would I sell it? Those sales reps need payment/commissions as well. The numbers he used were just for the presentation, but those are pretty much on par for retail.

I’m an ass man too 👍

How did u find clients?

bahahha till the end it was ok, but that ''bald''part got me.

yes to the hearth of stingy client that need the compromise for the lowest amount to be ok with the conscience. Poor oaf, and then you see them queue up for the latest iphone that isn't even worth 100 dollars of materials or for everything else that make them happy without care about the price. Man's hypocrisy travels faster than light. ;D But at this point even the most fervent of moralists would have understood that is vain clutch at straws and that it would have been better to dare more value to oneself. ;P

Damn he didn't heart your comment. He must have felt that bald comment.

@@homerthompson6028 Nah, he's confident.

Im more into thiestic v atheistic debates and its funny how im listening to these videos and find bits interesting. What goes on behind the screens of widely known brands huh lol

I can't draw a straight line to save my life, and I loved this video.

Same, I'm a music producer at the moment.. But this was extremely informative. Perhaps I will have to get into consulting as well.

I initially searched for video editing. Then stumbled into graphics. And KZfaq said "I think I know what you wanna see" and brought me here. I knew nothing about this stuff, and after watching it I feel like a consultant already.

It's EXTREMELY valuable info

My goal is 1.5 milion. And i dont want to get paid in cash should i work for a unicorn corp. I dont even sell my art anything or patent. My art is like stocks to me.. i also deleted all my insta where art is viewed. Only kept 3 designs. Almost all artist got the wrong idea about art.. its not about small money. Its about goal and showing something new and rare. But hey im thankful bc like you said they didnt figure it out yet.. otherwise the art market would depreciate. Thanks fivir and instagram .

@@unamistone1906 You talking delirious... I don't understand what message you try to deliver here.

100% agree. Mutual enjoyment of the process is so important. It's sort of like being an Uber driver because every client wants a certain kind of ride... chatty, quiet, informative, etc... Paying attention to every client's subtle indications of what they really want and how they want to get it helps a lot. Sometimes it's a good idea to ask them...How would you prefer we do this?

Fiver help my business spent only $3k smooth easy and enjoyable!

how can i get clients on fiverr

Jacob Wallner i was definitely staring at it the whole time.

Not too similar , trus me got some ocd 😂, the diference and proportion between th base and the end to big , the angle of interior curve ...

But yeah good juob at the end

I immediately thought that! LOL

With ease

Thank you

Yeah! The guy has confidence and a calm speaking style. And he need that confidence to charge 15K-30K for a logo and explain to the cliente why he is charging that. By the way, thanks to your post I discovered a new word in english: demeanor.

I'm here after a year even though, as a writer for a bank, I have nothing to do with this field. Chris really has a way of drawing people into what he's saying. What a fascinating talk. Until next year!

Yeap. KZfaq University.

Jonathan Perucho give knowledge freely and you will live richly.

I have every intention and WILL be purchasing the Core Kit because I just have to repay you for the value you're giving me. Just need to save up a bit more!

Jonathan Perucho thanks man. We have more kits and products coming out. Different price points as well. Plus we will be trying out a new one for one program.

Looking forward to the updates! Thank you always!

I agree with Jonathan. Amazing value, will have to get the products once this gets money in the bank.

whats the unit called?

@msec Ses no one would hire a designer for marketing...

Jacob Nandi Cape Town Creative Academy

msec Ses The lecturers at this academy all either have their own design practices or currently work within the industry, teaching up and coming students as a side hustle and way of giving back & sharing knowledge. Also it’s not a marketing school but geared towards more visual forms of design - Communication Design.

@@ZelltisExx I am a designer, who gets hired to market shit all the time and also consult. most times, they don't even want me to design anything. They just want ideas and a way to increase revenue... Why do they hire me to market? Because I have proven myself that I can foresee where the company is going, direct them to where to focus on, and save them a ton of money by not doing much advertising. I worked for a company that spent $0 on advertising and we were the first company ever to do this, and become hugely successful. Now everyone and their mother follows what we did.

Thank you

Drop out

Lol. It's a shot of brian caffeine.

I can relate

Same Here, It get's the ol' mind gears churnin'

I can confirm... I haven't slept for 3 days

Read legal cases and you'll go right to sleep.

Haha

its 3:51am and the same wtf

Same lol

4.04...

Its 3:05am for me 😂 and I've already gained more knowledge than collage

the time you realize speech is everything in sales. he just nailed it

Worth it

@@thefutur the pitch worked out fine. We now have a 15k monthly contract. *-*

@@ClemensAlive very nice!

@@ClemensAlive this is great how many clients do you have now?

Luck

Thank you

I majored in Physics. We come out of of college with even less business sense than engineers!

I completely agree with you!!

I've been freelancing for 22 years at hourly wages....no more!

It's really really true. I have a business coach right now and these concepts and the way we're able to make it happen for ourselves is amazing. We don't have to be controlled for 8 hours, while we trade our hours for dollars

❤️❤️❤️

The way you market your brand (in this case your artwork) is everything. Knowing who to showcase your work is half of the battle. Knowing the worth of your own art work is key, placing a price that reflects the work you do.

Dude I thought everyone just quite the video before listening to that great line

Mic drop!

what does this mean?

Camille Sergeant i think the world get involved interested by what he work doing, and then the client sell what you do meaning you get result my work and then start you business.

@@innarlife When he goes into a business deal, he isn't constrained by what HE can do; he will pull in other resources to do whatever is necessary to get a solution. He alluded to this when he spoke about the $3M web site - he can get data analytics people, three different web design teams etc. He doesn't think of himself as just a designer - he's a businessman that can manage a complete project solution, design is just one part of it.

yep

benjamín saravia exactly

10:20

Sean P. - There was no one like Picasso in his time though

BeyondSideshow well, you never know, there might be more but they prefer to be hidden, live private life that is. :P

same here....

Same here ... engineer, and works exactly the aame

Good luck!!!

The Futur Thank You!

@@koriecull love it!

yes.

Still wonder why a company which makes a lot of money should pay more than the little flower shop around the corner. For both the logo has value, for both its face of the company. Than why should a big company pay more if the work takes same amount of time? I find that BS

​@@RomboutVersluijs For both, the actual execution of the logo form may take a similar amount of time. But you'd hope that the bigger company has had more research, thought, and nuance put into its conception. After all, they have more direct financial risk riding on it, don't they? Not just in printing business cards for employees, stationary, rolling out signage and documents to stores... but in public and customer perception if they find out there is a reason to change it.

@@gravityhypernova I still find all of that thinking methodology kind of BS. You know the nike swoosh righ... I believe designed for $35 by a student. Of course i can understand that for some companies the process could and should take longer. I also understand they sort calculate time in for all the iterations. With big companies come lots of people involved, the more people the harder it is the find the correct/right tone. Each person as a different look, this makes the process much harder and longer. Im not so sure about the financial risk on their logo though, what the thought behind that actually? PS a small company can have also have big research involved, but what sets it apart is if its a new or existing company. WIth a new company you have more of a fresh start, where as with a restyling you should research why they want it different or changed. Why did the older logo perhaps didnt workout. Not sure what all the renewal stuff has to do with the pricing of a logo, that has nothing to do with pricing your logo.

​@@RomboutVersluijs You are right and wrong. You have to change your thinking to understand that the risk in time/profits lost, .etc. due to a bad creative strategy is inherently greater with companies that have a larger market cap. In all likelihood, the local flower shop won't require focus groups, or nearly as much research or deliberation in to creative strategy as a flower company startup with a pre-money market valuation of hundreds of millions. The Nike logo imo is the exception (reason why you are right) that proves the rule. Of course, this is not to say the billion dollar company wouldn't be widely profitable, and have great brand recognition with a logo designed by an art student straight out of school. But as the clients generally want to minimize risk, they tend not to take that approach if they can afford it. Overall, you are wrestling with what most clients wrestle with. Creativity isn't something with a tangible value. The speakers point, is to understand your market and what your clients are willing to pay (like in any negotiation).

That’s pricing the client. Perfect.

That's what I was wondering while watching the video. Perfect comment!

@msec Ses But the value you're giving depends on the scale of the client's business.

@msec Ses The value you're giving isn't minimal. You are giving the clients security. They want to feel secure with every aspect of their company, logos included. Not to mention they are talking about whole re-branding's and brand strategies, etc. If the company feels insecure about any of it or has to re-call a logo at some point it is costly $$. Business is a very mental thing. And if anything rather than taking advantage you are doing a service to these smaller companies by drastically reducing your prices, plain and simple. Something not mentioned in this video but that is also important is that you have to be competent. He is confident because he is competent. He is going to do his job well whether it is a small company or a large one and he knows that. That is one place where he draws that confidence from to be able to charge on a gradient scale. A lot of the designers confused in this seminar were probably not as confident in their own work so it was harder to process. Or they were still coming from a 'worker's mentality. "value you're giving (which is always minimal)." This sounds more like projecting, and/or coming from a non-business point of view. Hours spent is not the only thing that denotes worth. Even though most 'jobs' will tell you this. The $/hr model is flawed and starts unraveling quickly in the realm of artistic creation; music, art, branding, etc; and business as well. The value he is giving the company is his self, his work ethic and his word. And I doubt they would be minimal.

See that does make perfect sense but is it ethical? I don’t want to pay $100 for a gallon of milk at my local grocery store just because my income is higher while my neighbor pays $3.50. That’s what I’m not understanding. How do you justify the price differences when you’re getting business by word of mouth and the clients are two different income brackets?

same i was like 15$

Hi, may I ask you how much you do a month by charging 20 $ a logo or how many client do you get per month ? Of course, if you think it's too confidential for you, you don't have to answer but I'm pretty interested. Thank you :)

@@fxded.x8019 can I ask you the same question as for Ausqfx?

Then that one person threw out $20,000 LMAO

@@corinneroe9867 fiver! lol

Big OOF

@K Q 2,50

perfect

It wont be 6 years if they didnt do anything. Logo means nothing, nothing . Just an image, easly draw

@@AriefHidayatDev if they could come up with it and draw it, they wouldn't be looking for designers

Xcidia n

How's the Life of a Freelancer? I'm new to it and looking to pursue it as a full time income from home as I am a single mother...

haha. next one you should come.

It's because the results aren't dependent on thier skills.

Johnathan Bruh ...and in my humble opinion: you need to find new teachers :)

Mine did! Very dedicated staff at the Art Institute & Bellevue College

Thanks

Lmao

😂

🤣 🤣 🤣

😂😂😂😂

What do you do for a living?

What that mean?

Thanks for sharing! Keep digging. Let's see how far we go together.

holy shit me too

and I ain''t even designer.

8 Month later, how did it go? Did you just said i am 20k woth and you will pay this or i dont work for you? Are you homeless now? ;)

Gabie Moret same. The info here has given me a whole new way of thinking and approaching this situation

The sad truth, I'm into Motion Graphics and Animation in case you need me, I'm ready

Devin Holmes I have a lot of questions for you Devin. Can you message me on FB? This is Chris btw.

Hi Chris, I don't have a FB, but I sent a LinkedIn invite.

accepted.

Now, you can create your own coursework and create a new online business program & academy with any of these learning management programs that you can utilize to build your courses. Then you can coach a small group of students who needs that help and you can provide them with your course for about $350 but... If they also want you to coach them through this process, let's say that you had created 12 modules for the 12 steps to become successful in making your business in graphic design. You can easily charge $3500 for your 12 week business program. Easy

so profound words, always the best things are said at final

@Mohammad Almtab I think it means if he can't do it alone, he'll charge 3million and contract others to do it ;)

That's the EXACT reaction I just had when I heard that.

Thus I shall be the 300th like

What a line!

Welcome to the Futur

Do you need a logo

You’re very welcome

photographer too, learn so much

Yep me too.. I think we all should know a little about everything specially business. Thats what make difference between the teacher and the student.

Photographer as well, this was great!

same here

Glad to help

@@crowlsyong go to bed.

But is that fair? I've often wondered about that. Is it fair to charge a bigger client more money just because he's bigger/got a bigger budget? How do you justify it? BBC broadcasting spent millions on updating their existing logo by some super minor changes. You have to wonder whether they could not have done it cheaper by just hiring a talented designer for $5000, which would still be a lot for rounding some edges and whatever minor changes were done

Hi Larry, I thought the same (is it reallt fair?) BEFORE watching the video. But listening to Chris on pricing based on size of the risk the business has to bear, it makes sense to me now. Hope watching the full episode again, not necessarily convince you the same way, but at least open up a room for you to consider why others would think so?

@@larryphotography I definitely think it's fair. A company printing £1million worth of branded content who makes £2million straight from that right now is more likely to have £20k to spend on making the brand connect more with customers and potentially see an increase in sales of 1-5%. That would at the very least see them break even or see up to an extra 100K in revenue. Somebody spending £100k on the same thing is much less likely to spend £20k on a rebrand so the brand itself is simply not worth as much to them at this point in time - you will need to charge less. You could obviously hire Joe Shmoe after a friend said he knows how to use illustrator and he could do a great job. You roll the dice and he does a great job first time with no problems. Amazing. You've saved so much money. Though what is more likely - from a business point of view - is that Joe Shmoe, while talented in how to use illustrator, has no idea how to communicate with you, can't deal with your issues through the process, didn't specify exactly what you were going to get... There's just so much that could potentially go wrong and you need this job done by the end of the month. Maybe a big company would be willing to hire 10 inexperienced designers and choose 1 of those results and they MIGHT get something like what they want but I think they would much rather have the confidence of 1 established and proven company who they can show their investors, directors etc. and be assured that the job they want done will be done well, in the time frame they need and have the numbers to back it all up. I can understand why people would think that it's 'just a logo' but I don't think those people appreciate the importance of brand. Big business knows the importance of that logo. Equally though this is not the only way you can do it. You can charge a flat rate that pays your bills and lets you do what you need to do and if that makes you happy and you just love the process and working on that then that's awesome and you do you. The money 'lost' means nothing to you but I'm sure a company that needs that money to pay employees, bills etc. is going to want to do their best to get the most out of their business. Just my thoughts.

@@ZupaTr00pa thank you for your reply, I think that you touched on many valid points. My question is also, is it fair that if it's a small company you charge less and a big company more, assuming the same amount of work needs to be done and that you always are reliable and work well and don't deliberately do small jobs badly (which I'm sure would put you out of business pretty quickly)

@@larryphotography I think it's an interesting discussion for sure. In the broadest most surface level you would probably consider the difference to be unfair and I think if you as an individual are uneasy with that feeling then this pricing method is not for you and you should think of something else. I think this is one of the reasons Chris says to try and get the client to tell you what the value to them is going to be by asking the right questions. One of the really interesting things Chris said here was that the people who are good at what they do would get punished because they were faster at doing the job if they work based on an hourly rate or something similar and because most people immediately jump to 'this is how long it's going to take and this is my rate'. Clients understand the money and the numbers - that's their language - but what you've done is played your cards blind. Maybe they had a budget of 50k to spend and you've said you can get the work done for 10k. Of course they're going to take that deal and you'd be none the wiser to the other 40k. If you ask the questions so that the client determines the value of what a new brand could be, then they've already justified the purchase to themself through the use of numbers and money - the language they speak. I can see why it may seem a little 'snake oil salesman' but ultimately there's a reason the client comes to you - they can't do it themselves. They don't have the creative staff or the time to do it. But they need to have confidence in you to be able to perform and if you talk to them in terms of real business impact I think that's where the confidence comes from.

Boom!

that is so sad

Then they offered her a position there and she worked there for a while

Pretty sure she later got some shares of the company, and seeing as said company was Nike, it worked out pretty well in the end.

Davidson would work for Nike for several more years until the company needed the help of major advertising agencies. Knight recognized he'd gotten a "pretty good bargain" and her contributions did not go unnoticed. In 1983, Davidson says she was invited to a surprise reception by Nike where the company served her chocolate swooshes and gifted her Nike stock and a gold swoosh ring. She has reportedly never sold any of that original stock. Nearly 50 years later, the design is unchanged, having adorned countless celebrities and athletes. The company remains one of the world's most valuable brands - a brand Davidson's work helped build. It's a role to which Davidson gives little weight. "When I see my design in everyday life today," she explained in one interview, "it's a little surreal and strange. While I'm proud of what I did, in some way I see it as just another design. It was Phil and the employees at Nike that turned the business into what it was. If they didn't have the savvy, it would have been just another drawing."

@@kathrinschmidt-ks-wohndesi584 how is that a scandal? The student designer got paid what they were after. $35 Each person chooses their own wages in life.

Lets do it

Omg! I am a spiritual business coach and I am currently working on a project that I am working for Empath Introverts. So I got a business coach who is also a great speaker and she's been teaching us in the Spiritpreneur Warrior Business program and one topic of discussion that we've had deeply, is how do we know what to charge? And how do we break it up? It seriously does depend on upon your niche market and who you want to be working with as customers and who are these people? What are their needs? Strengths? Goals and objectives? What do they FEAR the most? And where do they feel least confident? Now.. If you have your unique style and presence in your business worldview and your own business branding, coupled with your core values and your manifesto.. You can charge a very decent chunk for your specific niche market specialty. That client will be so attracted to your work that they will be more than happy to provide you with full payment. Especially if you're walking them through the process of designing and building. You're sort of coaching them through the process of designing each element and creating something that is unique and stands out. My areas are Empowerment for Empath Introverts such as I, the spiritual Entrepreneurship, spiritual marketing, Transformational Leadership coaching, etc So.. I would pay $4000 for my entire branding to be created but only by the designer who works for and with spiritual Entrepreneur's, lifestyle and well-being bloggers, Inspirational KZfaqrs,... It's all about the self worth, the story used for the marketing and the message that the coach, entrepreneur, or creative, happens to be engaged in. You always want to Niche down as far as you can. The more specific you you are within your areas of expertise, the more successful you will be finding your business in. It's a mindset

thanks!

Thank you.

Yes. Check out the Final Chapter as I attempt to wrap up what could be a much deeper conversation.

some designers have been successful licensing their work to clients. so if you are, kudos to you.

ANd how would you value a logo to a startup or a very small business, there come the issues of calculating a proper pricing. You cant value a log for a new company. How can you value a logo for a big company? Pricing logos is very hard i think, there can be so many steps which make the time 5-10 times longer.

Welcome to the Futur