Pricing Strategy I Use To Sell My Listings Over Asking Price
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In this episode, I'll explain one of my real estate pricing strategies I use to get my listings sold for over asking price so my sellers net the most money!
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▶ ABOUT BRANDON MULRENIN
Brandon is a real estate broker in Michigan and is the CEO of Brookstone Realtors. Real estate coaching is Brandon’s passion. He teaches real estate agents at his company and around the country how to get listings using his reverse selling lead generation system. His mission is to teach real estate agents how to sell without being salesy, he calls it reverse selling.
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@BrandonMulrenin 2 жыл бұрын
Do you use price bracketing in your listing presentation?
@angelicclay Ай бұрын
Woooow!!!😮I'm an agent in St Louis and I'm blown away! Thank u so much for this! #the Midwest is the best hahaha
@femoris8502 2 жыл бұрын
These tips are not nominal. They’re phenomenal
@joeferrer Жыл бұрын
Never used this in a listing presentation. I will now. Great stuff Brandon.
@MakotoHawkins Жыл бұрын
Call me stubborn, but I rarely subscribe to channels. However, having seen a couple of your videos in the recent, I am intrigued and will definitely subscribe. Your ability as an educator is impressive. Great work!
@BrandonMulrenin Жыл бұрын
🙏
@scatpack1381 2 жыл бұрын
Hardest working guy on KZfaq & off KZfaq. 👍
@BrandonMulrenin 2 жыл бұрын
🙏
@randyguardiola8794 3 күн бұрын
Amazing content as always. Would you mind making a video discussing how you factor mortgage payoff amount into your listing presentation and explain how that amount affects the seller and owner please? Thank you.
@TheRoPaxGroup 2 жыл бұрын
We definitely did this before the max rush and it works for sure. Glad to see this strategy coming back
@donaldfrey9737 Жыл бұрын
Great information! I’ve used price bracketing before but this is a much better way of explaining it and using showing time as well! Thanks!
@mahbubk 8 ай бұрын
Got a listing presentation tomorrow and I'm definitely using this! Great content, @Brandon!
@jasonmoreno3530 2 жыл бұрын
So glad I found you on KZfaq 🙏🏽
@joellaholmes394 2 жыл бұрын
This is brilliant! This is a great tool to have to increase your confidence as an agent. I am so glad to be at Brookstone. Thank you, Brandon!
@norislindsey8487 2 жыл бұрын
Thanks for your time Brandon
@dianeromine765 11 ай бұрын
Thank you! Amazing information that I will definitely use.
@iamshrutikognolkar 7 ай бұрын
Thank you Brandon 🙂🙏🏼 your videos always help a lot.
@amandapertuset 2 жыл бұрын
Showing them the Showing Time data is the easiest way to get an over confident seller to properly price their home!
@patrick553 Жыл бұрын
Does Showing time show data for other houses?
@petertaylor2421 2 жыл бұрын
Great tip! Love it!
@joshpareja7418 3 ай бұрын
Thank you Brandon, this is super helpful!
@prajwalkhanal8811 3 ай бұрын
Truly a great video, thank you for teaching us how to use 'showing app'.
@tirzajohn991 2 жыл бұрын
Brilliant! Thank you for another eye opening video 🙏
@BrandonMulrenin 2 жыл бұрын
👊👊
@albeltran772 2 жыл бұрын
Awesome!!!! Huge help man
@InvestinginthePhillyBurbs 29 күн бұрын
Love it! Thank you
@susanpryor-RE 2 жыл бұрын
Thank you very much!
@Ottawasrealestatelady Жыл бұрын
Amazing information. We have showingtime.
@CeliaCavalli 2 жыл бұрын
I adore you! So much good content
@rebelbissh 2 жыл бұрын
This is crazy good info
@tonylozada7292 2 жыл бұрын
Great analysis and information. Great content as always.
@BrandonMulrenin 2 жыл бұрын
👊👊
@Shane-MainStMedia 2 жыл бұрын
This was a great video !! You are a true expert !
@BrandonMulrenin 2 жыл бұрын
👊👊 now you can be too!
@oksanaskriba3324 Жыл бұрын
Such a valuable tip! Thank you! My broker and I have always priced ending 999. Yiikes
@miguelsevilla_realestateagent 7 ай бұрын
Great video Brandon 👍
@List_with_Lou Жыл бұрын
Free game ! Thanks bro !
@daveraines9696 2 жыл бұрын
Super valuable.
@BrandonMulrenin 2 жыл бұрын
👊👊
@AvocadoSmoothiee 2 жыл бұрын
This is great
@nealsanders4065 Күн бұрын
nice video! I have access to Showing Time, but cannot access the Target Market Analysis report. My Showing Time only has reports for my activity. Can you advise? Thanks.
@johnnash5547 2 жыл бұрын
Great video, Brandon; you said in your reverse selling academy vid that certain pricing ending in xx9,000 is fine. Like if it is too far from any given even number (e.g. 429,000). Can you quickly cover what situation you would use xx9,000 or do you always move to the best 25k increment (i.e. x00,000; x25,000; x50,000; x75,000; x00,000)?
@a.merico7016 Жыл бұрын
It does make sense Pricing strategies that cap the price short of the next bracket inform the buyer that there isn't enough confidence in the listing to justify a higher price.
@marloboutte6661 4 ай бұрын
excellent
@carlo.738 2 жыл бұрын
I've seen price bracketing a few times in my area - the strategy appears to be getting some traction... In your experience, where do offers come in at within the range listed and compared to the CMA? Does using a range discourage lowball or encourage offers higher in the range? Thanks in advance for continuing my education.
@realtorannmarievitiello4681 2 жыл бұрын
Wow, this is amazing information. So I am going for a luxury property at 1,299000 at what price would you list it at? Does it work differently on the luxury properties?
@FlipwithThomas 2 жыл бұрын
Do you know any great agents in Northeast Ohio? Love this strategy. Trying to get the most out of my flips. Working on my real estate license as well.
@ByrdmanNJ 2 жыл бұрын
Hello Brandon. Great video. My MLS is connected to Showing Time but I do not see the information you show in your dashboard, in my dashboard. Do you pay extra for that information?
@TonyRone Жыл бұрын
Great Video! Please feel free to do Price bracketing video! 🤷🏿♂️
@BrandonMulrenin Жыл бұрын
Came out last week, did you see it?
@DanaKeuning Жыл бұрын
Unfortunately my MLS does not offer this unless I upgrade my account. Might be worth it, not sure yet what that fee would be. But this is GREAT information I want to use!
@christophersterns2450 2 ай бұрын
Genius!
@heliumhub7696 2 жыл бұрын
So I have a coming soon listing already listed at 649,900, Should I change it to 650 before it goes active? Thanks Brandon!
@BrandonMulrenin 2 жыл бұрын
Yes!
@nickkkk495 Жыл бұрын
I just priced my listing at 649,990 and sold it for 670k!
@robertmaier3211 Жыл бұрын
My question is where do you find the analytics that show that being in the bracket where the most amount of buyers are showing resuls in actual sales at any given price point. Given the fact that it still comes down to whether you an create the perception of value for that home in the eyes of the buyer. For instance, it may show in more categories, but if that category is in the upper range of that home's value, someone may go see it. But ultimately not make an offer
@AnnmarieCano512 2 жыл бұрын
Hi Brandon! I’m in TX & checked my tabs in Showingtime. I do not see the option “Target Market Analysis”. Do I need an upgraded subscription to see it?
@josiahmadera9796 2 жыл бұрын
Hello Brandon
@josiahmadera9796 2 жыл бұрын
Ok this is actually pretty crazy
@bradmortensen8782 2 ай бұрын
My MLS just switched to Aligned Showings which doesn’t have that report. Any other suggestions there to get that showing report?
@lopez122795 Ай бұрын
Hey Brad. Did you find an alternative?
@zulushake 2 жыл бұрын
I love you bro
@SamanthaH 2 жыл бұрын
This is over my head.. watching it 2x now and I am not getting it... hahaha.. So if I have a price range of lets say 248K on low side - 273K on the high end... how would you price it? 250K? Because usually for a standard house in good condition Id price it on the median mark. not close to the low end?
@soniamedrano988 2 ай бұрын
Brandon, if the CMA shows $351,600-$427,700 should I price at $350,000?
@bobby4800 14 күн бұрын
I am trying to understand this. If you price the home at $500k, how does it show up in the up $499k search criteria since it is above?
@carmenrojas4469 2 жыл бұрын
Thanks Brandon i was guilty of listing at $549k thinking it was in a certain bracket I was wrong all this time. Ok so I just got a new listing I got my appraisal back at $1,697,000 So list it at $1.7 😊
@alexg8460 2 жыл бұрын
Cameron quick questions on luxury listings you always do an appraisal first?
@carmenrojas4469 2 жыл бұрын
@@alexg8460 hi Alex this is not a luxury listing. It needs a lot of updating but it’s in a hot area with luxury homes around and people are paying top dollar for homes that are falling apart. This is a prospect I’ve been trying to get for over two years finally he convinced his wife to have a meeting with me so I can show them how I can sell their home The comps that I took weren’t satisfying her so I said that I would pay for an appraisal that way we can get reasonable number Plus will have the report to back it up 🙏🏼
@diegogonzalez7326 Жыл бұрын
Hey Brandon is the plan from there to then Negotiate the offers up if they are in fact the best listing in that price range?
@BrandonMulrenin Жыл бұрын
Yes, that is correct! 😃
@Shamilt3 6 ай бұрын
It's a pet peeve of mine using weird price points.. 213,750 or equally ridiculous lol no one in the history of searching anything, has used odd numbers, let alone not by 5's
@ResidentCreator 2 жыл бұрын
So I do have Showingtime in my MLS but theres no "Target Market Analysis"
@nathanborkowski Жыл бұрын
Neither do I, it’s a premium product for additional purchase.
@livingincharlestonwv5517 2 жыл бұрын
What software do you use to edit your KZfaq videos?
@moe-mahmoud 2 ай бұрын
My showing time doesn’t have the target marketing analysis part 😞
@ashleygrounds1 2 жыл бұрын
Why have I never thought of this… I feel like a complete idiot 😂 I’m in Alabama and everyone here is still doing the old school way
@troyrobillardswfl Жыл бұрын
Unfortunately my showingtime doesn't have any of this data and is blank
@BrandonMulrenin Жыл бұрын
You can call showingtime and purchase these features.
@jorgegaribay2556 Жыл бұрын
I have showingtime unfortunately I do not have the "Target Market Analysis" option
@BrandonMulrenin Жыл бұрын
You can buy this tool directly from Showingtime
@jorgegaribay2556 Жыл бұрын
@@BrandonMulrenin Gotcha thank you Brandon for all the help
@RealEstate-sn8ez 4 ай бұрын
So would you price it at 499? and not 500 which is what you usally do? Since the 499k is showing more buyer activity.?
@alexandranormandia5776 4 ай бұрын
That’s my question as well. The report he showed kind of contradicts what he said. So if $499 has more traction, should you just at $499 then?
@jsmum196 2 ай бұрын
500 so you are in both catagories of sellers looking 500 up and 450 up.
@davidcarr4770 3 ай бұрын
I have ShowingTime but not this feature. How can I get it?
@lopez122795 Ай бұрын
Same. Did you find out how to use the feature?
@ashleygrounds1 Жыл бұрын
So what if the comps and area would look better at $675,000 vs $700,000. Do you still start at $700,000
@ashleygrounds1 Жыл бұрын
I’m also semi rural in Alabama
@jsmum196 2 ай бұрын
Yes
@zackolson3378 2 жыл бұрын
Non-biasly, why is vulcan7 better than other dialers like mojo? It’s $350 a month vs $200 and I’m just curious what you have to say about it
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