Product Strategy Mock Interview with Eashan Kadam, Product Manager at Exponentia.ai

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Күн бұрын

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Watch our mock Product Manager interview. Khanjan (PM at Razorpay) asks Eashan (PM at Exponentia.ai) how to increase the opportunity of monetisation for the billboard industry.
Timestamps:
Product Strategy Case 00:00
Eashan shares his journey of working in an AI first company 21:55
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Speakers -
Eashan Kadam / eashan-kadam-ippon
Khanjan Desai / @khanjandesai2467
PM School is the leading platform for Product Management aspirants in India, founded by BITS Pilani and IIT Bombay graduates. We believe Product, as a discipline, is best taught by industry practitioners. Our Live Program has produced PMs who now work at top companies like BYJU'S, Reliance Jio, Ninjacart, Games24x7, Classplus and Freecharge to name a few.
Our faculty are also regular as guest speakers at premier institutions like IIT Bombay, IIT Kanpur, BITS Pilani, IIT Kharagpur, IIT BHU, IIM Indore and IIFT Delhi.
#Tech #Product #MockInterview #Mock #GoToMarket #ProductManagement #PM #PMSchool #Razorpay #Market

Пікірлер: 10

@pmschoolx 2 жыл бұрын

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@YagyaChoudhary 2 жыл бұрын

Just a small suggestion: A partition of the screen where we can see the points stated by Eshaan in bullet points or a summary of the points out forward by Eshaan would have been a great help. Thank you for the session it was enriching indeed.

@tanvinarang7498 3 жыл бұрын

This was quite a problem statement and really liked how Eashan navigated through it. The pain points and solutions laid out were well thought of and out-of-the-box. However, having watched few mock interviews - This could have been better structured such as Defining the mission, Customer Segmentation with prioritisation for e.g., as this is a two sided marketplace including Bill Board Providers and Brands - maybe could have prioritised the segment and then nailed down to the pain points of the chosen one. Similar approach to be followed for Pain Points, solutions and Key Metrics. These are thoughts coming from a product aspirant so please feel free to give your suggestions or add further to this :)

@mbvkgp 2 жыл бұрын

Such a difficult question, and he cracked it so beautifully ❤️ nice approach

@ahilkumar2769 3 жыл бұрын

Loved the strategy of handling undermined businesses

@pmschoolx 2 жыл бұрын

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@user-xc1hi9ko6o 10 ай бұрын

Excellent interview. Tough problem, very well solved!

@LALITMITTAL1604 Жыл бұрын

I think the reasons for under monetisation could have been explored further like why would big brands put money into all other form of marketing but not so much in bill board advertising. Reasons like 1) No specific targeting 2) Difficulty in estimating ROI for a given campaign 3) Large TAT for campaign - for eg, if Brands decide today, might take upto week for bill board to have that poster 4) Information gap around - Location of bill boards, pricing and customer segment passing by those bill boards. and with these issues in mind, how google can actually leverage its tech to bring in the additional value and make it attractive proposition for demand side. I felt focus was more on the building a solution platform/portal which would address point 4 but I think more solutions could have been discussed similar to one mentioned where user traffic patterns and demographic pattern is studied for better targeting. Also, pain points of supply side which is bill board provider can be prioritised at second number because initially it would not be a very high frequency use case and thus internal teams can still manage onboarding and listing bill board.