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While some people may consider a mission and purpose statement to be synonymous or interchangeable, OnStrategy’s philosophy is that these two are, in fact, quite distinct. Additionally, understanding the distinction between a mission and purpose statement is crucial for strategic organizational planning. So, let’s explore the nuances and differences between the two statements.
In essence, a mission statement answers the question, "Why do we exist as an organization today?" and a purpose statement answers the question, "How do we feel as an organization in supporting that mission statement?"
Although not everyone will agree with those specific definitions, when it comes to the context of your own team or organization, it's important for find some way to gain consensus. Make sure you land on a definition and stick with it for the sake of efficiency.
Additionally, make sure your mission and purpose statements are simple, clear, and consistent. How does your team approach mission and purpose statement creation? Drop a comment or click the link to read the whole article. (link here).
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