Chapter 4, Craft and Practice with Malcolm Gladwell - Questlove and Malcolm Gladwell cover the topic of practice and Malcolm shares the true meaning of his 10,000 hours theory, how it’s been misunderstood in the past and how getting better at your craft can involve going beyond your mastery to take on new challenges.
Quest for Craft, a web series from The Balvenie and Questlove, is now live on our KZfaq channel. Subscribe now to watch the episodes as they release this fall. The Balvenie has been perfecting the craft of whisky making for nearly 130 years and, throughout that period, has remained fascinated by the creative processes, often-obsessive human attributes and deep intrinsic values that elevate something from great to exceptional. That journey embarks on a new frontier with the arrival of Quest for Craft: Season One: a disquisitive new digital series exploring the convergence of craft and creativity, hosted by bestselling author, cultural icon and scholar of creativity Questlove.
Quest for Craft explores modern creativity between the lines through compelling creators that pour their hearts into what they do. The series, filmed in the iconic Electric Lady Studios, centers around four of the most creative minds, SNL comedian Michael Che, legendary GRAMMY Award winning music producer Jimmy Jam, punk-rock icon Patti Smith, and prolific author Malcolm Gladwell, as Questlove opens conversational passageways to their creative processes, inspirations and aspirations over four compelling episodes. Each chapter also includes films, animations and other cinematic rabbit holes undertaken in search of answers that illuminate the journey of ultimate craftsmanship.
Additional Credits:
Wardrobe by Rebecca Pietri
Makeup by Maria Scali
Hair by Kailie Joe
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The Balvenie Single Malt Scotch Whisky ©2021 Managed by William Grant & Sons Inc. New York, NY. Must be of legal drinking age to engage (21+). Please drink responsibly.