In my opinion it could be their best mini album !!

Lia is rapping? Ryujin is singing? Lia with a blonde hairstyle? The choreography is so fun! Itzy has made an amazing summer bop song! Take note that this is just B side and already become one of my favourites! I can’t wait to hear the title track!! Itzy come back has exceeded my expectations! I have preordered their comeback album! 🤍💗

8:05 trueeee!!! every musician has that one song that didn't work for some people but it doesn't mean they're bad😭 i'm not a midzy but srsly tho, the hate towards itzy r too forced n ridiculous. like... if u don't like the song, don't listen to it, if u don't like the group, no one asks u to tune in for them too. as simple as that😭

It seems like based on the documentary that JYP and other producers really sat down with the Itzy members and tried to craft an album based on interviews with the girls. It reminds me of Feel Special with Twice. I’m all about companies creating music that fits the personalities and style of the members.

When Itzy debuted, they came out strong with their love yourself teen crush dance centric vibe. This album seems to be their softer more vocal centric era and I for one am here for it.

I really agree with the people here. The only reason I hate some malicious fans of ITZY is because they say the same thing as a handful of anties trying to undermine ITZY. ITZY has never fallen. ITZY is still doing their best, breaking records every time they come back. The only objective thing they say is that they haven't made a comeback in eight months. You don't deserve to be a fan if that minimum of patience doesn't exist.

I just feel like this concept fits them so well. I think JYPE has struggled to find the right concept for them. And relaxed cool girl vibes or the cool girl next door is the perfect vibe for them. I hope they knock it out of the park with the official comeback track.

there's one thing I learned about this music industry is there is no such thing as "bad songs" it's just a matter of preference you know what I mean? like music/songs are created to reached out to people's souls and if it doesn't reach you then it's not for you

This song and Surf are easily my favorite Itzy songs. They really need to lean into this sound more.

You're not being dramatic - it's extremely fresh and crisp song. LOVE it already and I only watched it trice.

6:05 - 6:34 And that's exactly why people shouldn't have to judge so hard on other groups just because they don't like them or their music. Let me tell you that I'm the exact opposite of Kaia when it comes to ITZY and their style in kpop. They are my top top favorite ones. Have always been and will always be. I guess that's why I'm kinda guilty too in a certain aspect. Because when I'm discovering a girl group that I've never heard before I subconsciously try to find the ITZY in those groups. I have to ditch this mindset of mine too. And this a great evidence of that literally every group and idol is unique in their own specific way.

Everything you said is exactly how I feel about itzy, they have such a varied sound so it drives certain people away, the songs I like I really like and a lot of them I don't, this is my favorite song by them as of now

Yeji gave the spotlight to Lia, Ryujin and Chaeryeong and I loved it! they were ethereal

The song is amazing! All the girls really shine so much. Both pre-releases are spectacular and makes me so excited for the full release next week!

THIS SONG IS SO ADDICTING… THE MV IS SO GOOD THAT I THINK THEY JUST HYPNOTIZED US TO PLAY IT OVER AND OVER AGAIN!❤😍🥊😵‍💫😍

Thank you for your reaction! :) What I freaking love about this song is how every member shines and because the refrain and all the other parts are handed to other members in different parts of the song, the song stays interesting. Everything is so freaking versatile! And Lia is the new rap queen for sure

This song is so gorgeous. I am deeply in love with this. The album spoiler of Itzy this year makes me go nuts. Love it. The first time hearing this I was so speechless already and after hearing it over and over again, I love this even more.

one more week till album release😭 can't wait to have it on repeat

Lia showing shes an ace 🎉❤👑👑👑👑👑

ITZY - NONE OF MY BUSINESS MV IS OUT NOW!! PLEASE HELP US STR3M THE MV! !*!"!"

yeah, this is the itzy release i've been hoping for

Itzy no se queda estancado en un sólo concepto, exploran más y eso a otros no les ha gustado, en lo personal a mi si me gusta😊 No tengo ninguna queja, Itzy es mi grupo favorito y siempre lo será. Las opiniones son libres, no siempre va a ser una canción de tu gusto, creo que deberian de entender eso y no decir que la musica que sacan no sirve. Soy 100% JYPFAMILY❤ Todos tengan un bonito dia🌷

Why I love ITZY they try different types of song. I love all their songs. I subscribed Spotify because of their songs

Did every member have a rap line in this song? crazy!

I don't usually follow Itzy music , but I'm in love with this song

SAME 😭 I don’t usually like Itzys music style but I’m obsessed with this song

Itzy rocked haters shocked! Midzy forever

Thank you for appreciating Itzy 💕 Can you believe that there are still a ton of miserable kpop stans saying shit about this song? They just hate anything from Itzy now.

This is probably so good to listen because every verse sounds different, and the chorus part, even though the lyrics are the same, they completely sound different from each other. All parts of the song sounds interesting and not boring because every part is unexpected.

Thanks a lot you speak up what really I wanna say it too loudly. I love Sneakers too. The lyric is so good. Whatever they hate ITZY, but I'll always love ITZY's songs!❤

I loved this song so much!

ITZAAAAYYY

I think the more "bang for you buck" pre-release is Bet On Me, but None Of My Business feels important to me. Like it's ITZY making a big statement that Bet On Me wasn't a one-off, and that moving forward THIS is going to be ITZY's new vibe. The Wannabe era is over, in other words. I don't know, does that make sense to anyone else?

DON'T FORGET TO STR3@M MIDZY!! ITZY - NONE OF MY BUSINESS NONE OF MY BUSINESS PERFORMANCE VIDEO !*;';*

NANANANANA this part so catchy ❤ Btw my bias is Yuna. She look so stunning in this MV❤

I hope their TT not below these two bsides.. Cz these two pre release is CRAZY GODD!

I think Bet on Me was a more impactful track for me emotionally, but I absolutely am in love with this song sonically. I had a feeling that this would be their strongest era ever and I am being proven right

I have the same look as you when I look at Chaeryeong, she is so adorable ❤❤❤

13:29 THIS!!!

This song is my favourite of theirs too. It's so catchy and suits them so well.

Thank you smmmm

I think this is the beginning of their actual comeback 🤍 that we’ve been waiting for three years . Unfortunately i do think its not going to blow up because of people already being uninterested in the group 🥺 i do think that if this title track is good their next NEEDs to be better so they can get back up in the top groups 💗 i wish them the best the girls work very hard 💗

I LOVE THIS SOOOOONG 😭🫰🏻

Oh I’m early for a change

AGREE!!!!!!

So, please please please do not interpret this as hate, but this is the most..charismatic? Lia has been to me in an Itzy video that I can recall. I love this song, maybe my favorite "title" song (it has a video, whatever) in a couple releases.

As a Lia based person, Lia RAPPING had me dead- plz help-

Of all the reaction vids I've seen on this song, yours is the best one. You give very specific reasons why you like it so much. Most of the others just bob their heads up & down & don't say WHY they love the song. So, thank you for posting an intelligent, thoughtful reaction vid. On a personal note, I was disappointed with the Cheshire album & was afraid it might've signaled "the beginning of the end," but they have bounced back!

Cheshire, Bet On Me, None of My Business, and most b-sides within the last year have been on par if not better than Itzy's earlier discography, but people love to claim that the sheer existence of Sneakers and sometimes Boys Like You inherently means they've fallen off. And I get why people don't like those songs, they're not for me either, but one or two songs don't mean a group aren't that good anymore. And I notice there's a big disconnect between k-fans and i-fans in regards to Sneakers, cuz that's one of Itzy's best performing songs in South Korea.

Just to remind u their performance video nomb just left less an hour..n pls reaction for that too❤😊

lia rap and ryu🥵

Thanks for this reaction! Can you also do a reaction to Hori7on's Six7een? They debuted today

1st verse Shin sisterz rap 2nd Ryeji rap 3rd Ryulia rap Chaeryeong. None of her business lol 😂 but I hoped she rapped too.

Fun fact : If this was a NJ song people would be loosing their shit screaming SOTY and stuff like that. Now it's just another opportunity to sh*t on ITZY and JYPE. Hate over JYPE GG's is something really common for the past 4 years. Every comeback it's the same story. "They are flopping" "They are loosing their touch" and all that because they are not following hype and trends to the T. Screw that and the avg K-Pop stan mindset.

first

Obviously this is a breakup song about the guy from the ‘boys like you’ video who was cheating on ITZY with ITZY.

Thought it was great, my favorite song of the year until Bubble.

I agree that obviously no one deserves the hate that ITZY gets but in terms of the numbers they have fallen behind of their standards from debut and also all the other monster girls groups who debuted recently and although music is subjective it’s clear that ITZY were f**ked over by jyp in the production of the most recent songs before this comeback

A comment for the algorithm. 😜 🤘🏳‍⚧(⚵⚶⚴𓁴⚳⚢⚸)🏳‍🌈🦘