I love the ending of this MV, it’s like even when she shows her pain, people just see it as entertainment and they clap

Knowing how vocal Taeyeon has been about her experiences in the industry, I feel this song and its MV are going deeper than a lot of people are giving it credit for. I'm very much interpreting this as Taeyeon's relationship with the entertainment but she puts up with it for her fans. Very much akin to a toxic relationship.

oooh i really love the 'intentionally emotionless' thing you said, and i definetly can see it... it kind of goes with the line "it doesn't matter, i suppose this is what love is", as in, she's given up on love feeling good without the pain so she just numbs herself, trying not to feel anything so she doesn't feel the pain. Also the fact that her bruises on her face were caused by the roses that the audience threw is smth i didn't expect and it really feels like a metaphor for ppl seeig her pain as entertainment, they loved seeing her spiraling. plus her ending with a smile towards the audience despite being deeply hurt. It kinda feels like it's both describing an abusive relationship w someone, but also the toxicity of the relationship btw artist and the entertainment industry

First off, how dare she look that gorgeous covered in blood. Second, she was involved in the writing, concept, and shooting of this MV. This is the most creative freedom she's ever had under SM. And of course, she loves rock, so she had to go rock for this comeback, now that she has freedom. The whole crux of the song is, love isn't rational. You can't control yourself with love. Sometimes everything seems like a fairy tale (or a play in this instance) but behind that is very real vulnerability and angst. That's what Taeyeon is trying to convey here. Even when people shower the relationship with praise (and also in this case roses), those roses still have thorns. Not everyone on the outside can see the hurt and pain two people can inflict on each other, only THOSE two can. You can get scarred and wounded by relationships. Love is both beautiful and ugly. Well, at least is my interpretation of it. Taeyeon absolutely hits the pop-rock angst out of the park. And I need more. I love that she chose this song to convey all that, with all the freedom she's getting with this comeback. It's brilliant, beautiful and painful all at the same time and I adore it.

I don't know whether she killed the dude or not, but it's fairly clear to me that most of the cuts and blood on her at the end are due to the audience throwing roses (and their attendant thorns) at her in the final scene. Feels sort of symbolic of how superficial fame and celebrity don't really help with real emotional problems, and can in fact exacerbate them. Getting subtextual, maybe it's metacommentary on the idol industry in general? I can't say for sure, as it's certainly open to a whooooooole lot of interpretation, but I really think she's saying a LOT more here than just the surface-level blatant stuff.

Key and Taeyeon worked so well on "Hate That..." because clearly both enjoy ripping our hearts out with a pre-release 😭

5:57 is that a freeze frame? The ending of the MV perfectly conveys the unrequited love she has for her fellow co-star. The roses symbolize love, and yet they are also causing her pain. The physical wounds she's displaying mirror the ones she has on the emotional level. What a beautiful yet tragic MV.

I think for off stage, she still deeply love the coworker, but the coworker is not anymore. So she's struggling between off stage wanting him and on stage fulfillment to the point of finally the duality emotions exploded into on stage too trying to get him back and feeling frustrated but still got rebuffed while everyone in the audience just thought it was just some encore drama and threw roses that cut her. It was the saddest smile she ever did at the end of the MV.

i think the word i would use to describe the tone of this mv, her voice and her facial expressions, is "resigned." like she's resigned to the disparity between how she feels behind the proverbial curtains and the perception her audience has of her and the scrutiny she faces from the media, and she's resigned to the fact that she'll continue living that disparity

She's definitely taking us back to 2010. This song has that 2010 vibes. Year were music like this were made. Miss those good old days. I'm repeating this song!

When i thought Taeyeon couldn't get any more beautiful and incredible, but then i see this masterpiece😍 this vocal and visual is driving me crazy CAUSE I CAN'T CONTROL MY SELF😍

Your " Did you kill him ? " made me laugh so hard 😂😂😂😂😂

Both Chungha and Taeyeon being unafraid to appear 'ugly' (like that could ever be a thing!) in recent comebacks is giving me life! That said, geesh, queen served ALL the looks and ALL the vocals

To each his own..even taeyeon knows that it is not for everyone..she kinda hinted a disclaimer who may like d song even before d release.. 😉 am just happy that she is now confident in sharing her lyrics..shes getting there..she just need to believe in herself..

It has an open ending 😅 Btw she participated in writing the lyrics & in the direction too

I might be over interpreting, but I find it intersting that in the 'play/musical' happy scenes she has a wig that is actually much more like her natural hair. In the 'sad reality' scence her hair is the blond she uses so often for her role as an idol. It's like another layer of what's real and what's fake?

5:47 When you totally freeze about few 10 sec, you don't even blink your eyes i thought that i accidentally click paused button. It's funny how i got tricked.

Oh I am so impressed by Taeyeon's acting skills!! Slayed the song!

Producer: Lauritz Emil Christiansen Producer: Jacob Ubizz Producer: RYAN JHUN Lyricist: TAEYEON Lyricist: Moon Seol Ree Composer: Celine Svanbäck Composer: Lauritz Emil Christiansen Arranger: Lauritz Emil Christiansen Composer: Mich Hansen Composer: Jacob Ubizz Arranger: Jacob Ubizz Composer: RYAN JHUN Arranger: RYAN JHUN

I too thought it'd be stronger like Fire but it was softer and more heart wrenching

I think my interpretation of the CCM MV is so outrageous that it may be possible. This MV has so many intentional details that it begs the question, “What is Taeyeon trying to tell her fans?” Knowing that Taeyeon contributed to the lyrics and the musical direction of this release, I think she is telling the tale of her love affair with music…so far (“TIME WILL ONLY TELL” as it says in the strategically placed book as blond Taeyeon is slumped on the floor). Growing up far from Seoul, her passion for singing took her far away from home quickly (on an express train), forcing her to learn to deal with the harsh adult world as an ingenue (short black hair) creating scars. As she begins pursuing her passion for music, she meets the embodiment of music at its best - SM as the well dressed man (who picks up her fallen music sheets), she becomes enthralled; in time a relationship blossoms. To the public it appears as if the bond is mutual but in reality it is one sided, and young Taeyeon will do whatever it takes to please SM/the man (the symbol of what she loves) even if her devotion and respect is not mutually reciprocated. The ring she wears while washing her hand represents the contractual relationship between them although it is inequitable (SM/the man is viewed as standing above her and gaslights her calling her crazy because she can’t control her reaction to how he treats her). As she washes her hand she tries to loosen it from her finger; she alludes to this in the song. When blond Taeyeon (idol of many years) appears after ingenue Taeyeon knocks down the vase of flowers (the end of naivety), she realizes the inequity in her relationship with SM/the man and the pain it has brought her. She also finds moments when SM/the man acts below her (he is seen walking down stairs ignoring her) or keeps his distance from her when she needs his intervention to deal with the public. Eventually she lashes out but knows she will not run away from the relationship because it has brought them both success and allowed her to perform on stage (her most favorite part of being a singer). There are 3 candles on the party cake but she isn’t happy or in a celebrating mood (this song is a pre-release of her 3rd full album). Taeyeon receives adulation/roses being thrown at her when she performs for SM/the man. He doesn’t protect blond Taeyeon but encourages the audience to continue in their behavior even though she becomes hurt from the thorns on the roses, it escalates to the point her face is drenched in tears/blood of purple (her favorite color so the wounds must be personal). Before the last scene, the ring is shown abandoned in the sink. As the curtain closes with her face and body cut and bloodied she manages to show her audience a slight smile, a sad and secretive one, as if she knows this will be the last moment of her toxic love affair with SM/the man. The last notes heard in the song denotes a closing, like that of a chapter or episode in a series. Is the ending shots of CCM MV a foreshadowing of Taeyeon taking away control of her musical destiny from SM? Only time will tell.

i can’t wait for her album literally gonna be album of the year

This woman never fails me

FINALLY OUR KING TAE COMEBACK

whether that was her pain shes expressing or just a theme made me cry as we all hold on to love thats not healthy or happy but we pretend we okay to everyone

I loved every inch of this song. The lyrics, the story, the sounds, and of course our KING Taeyeon ♥️♥️ The mv reminds me of her "something new" MV as both describe how her feelings as a celebrity and what people see is different from her real self and reality. Also, how people can not differentiate between the real her and what she shows and how they do not care about she feels and only care about their amusement!! I like the fact that taeyeon participated in writing the lyrics and can't wait to listen to her full album hoping it will be the same quality as this 💙♥️

I'm not sure that the punk genre is something you hear that much in K-pop which is really cool :) The song reminds me of some of Green Day's punk ballads like "Wake me up when September comes"

I loved this rock style Taeyeon is going for. But I want much more and hoping for more rock songs from her in her upcoming album. I just want her to belt a big one 🙏

I feel like I interpreted the video as like an abusive relationship, like in public it’s great but in private is hard. I mean obviously idk but that’s what I interpreted 🤷🏾‍♂️

This song is killing me 😭😭 i really love it 😍😍 it's a beautiful masterpiece sang by someone i dearly love Taeyeon is insanely good in emotional music cause she knows how to deliver the message and the lyrics of the songs And the fact that she cowrote this 😍😍 , and her acting Taeyeon is the best Well for the MV i think she was describing her miserable and toxicated relationship through the musical or the theatral piece she was doing with that actor who happened to be her boyfriend in the MV , he treated her sooo bad untill nothing mattered to her and she can't control herself anymore cause she's bleeding from the inside and that was symbolized through her bleeding even from her eyes instead of years there was blood , and i can't help but to notice that the audience who were watching the musical who throw flowers on Taeyeon after the musical ended and she bleeding it's like they were throwing stones and thorns on her ( i think this symbolize how people would just watch someone's misery without interfering and when something happens and they hear about it they start saying shit hurting people's feelings without paying attention ) Anyway 😊😊 i love it and the song is a bop and a half , we don't need to talk about Taeyeon's vocals of course cause Taeyeon's vocals ore out of this world and no one can say otherwise , i am gonna be jamming to it until my ears are tired 😁😁😁

This song always hurt me. I can feel anything Taeyeon received in 10 years in this song. Poor girl! Anything is wrong if that is Kim Taeyeon. Taeyeon is the only singer I listen more than 10 years in Kpop.

This has to be one of my faves from her. This type of vibe I very much love to listen to

5:45 glitching effect from taengoo

It's just a pre-release :) I can't wait for KTY3 💜

When I listened to this I felt like I was back in the early 2000's (maybe it's just me haha) sooooooooooo good XD

I love your reaction! You understand her so well!

Yeah, this was meaningful. I was so emotional too. Also, I just love her so much too.

Emptiness i think that's what you were trying to say .. and yeah i agree .. i felt it too

That's KING's pre-release !!! What an amazing art........

My UB in Kpop since 2009.

We need a reaction gif that is 5:51-6:06 of this video.

THE WOMAN WAS TOO STUNED TO SPEAK

Punk-Pop Ballad

I’m so obsessed with this song

i really like your interpretation❤️❤️

Thank-you

Yeah I'm here✌️😁

3:20 Girl, same 😌✋🏻

Eu acho que fora do palco, ela ainda ama profundamente o colega de trabalho, mas o colega de trabalho não é mais. Então ela está lutando entre o desejo dele fora do palco e a satisfação no palco a ponto de finalmente as emoções da dualidade explodirem no palco também tentando recuperá-lo e se sentindo frustrada, mas ainda assim foi rejeitada enquanto todos na platéia pensavam que era apenas um drama de bis e jogou rosas que a cortaram. Parece meio que simbólico de como a fama superficial e a celebridade realmente não ajudam com problemas emocionais reais e podem, de fato, exacerbá-los. Ficando subtendido, talvez seja um metafora sobre a indústria de ídolos em geral? Eu não posso dizer com certeza, já que certamente está aberto a um monte de interpretações, mas eu realmente acho que ela está dizendo muito mais aqui do que apenas as coisas descaradas no nível da superfície. Foi o sorriso mais triste que ela já fez no final do MV.

잘 봤어요^ㅡ^

ㅎㅎㅎㅎㅎ

Hello, besties! I just wanna share an extended version of this song! I hope y'all like it! :3 "CAN'T CONTROL MYSELF" EXTENDED VERSION: kzfaq.info/get/bejne/gcydm9Jz0LTXoYU.html

Can you react to SNSD being soshi in 2021 part 2?

i think she didnt k-word him, instead the bl**d on her was hers and its from those thorns that the audience throw at them while clapping for their 'show'

i also think that she killed him at the end of the video. but i guess the blood was from the roses they threw at her