Redesigning Your Logos! (Common Mistakes) 🔥 Ep2
Рет қаралды 137,633
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Newest Episode here: • Redesigning Your Logos...
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Edited by PJ Summers: www.1five.co.uk
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00:00 Intro
00:47 Gadget n Gadget - Original Logo
01:38 Gadget n Gadget - Redesign
06:06 Delivery Pro - Original Logo
06:35 Delivery Pro - Redesign
09:40 Super Science - Original Logo
10:20 Super Science - Redesign
12:09 Outro
@willpatersondesign 2 жыл бұрын
Hope you guys enjoyed the video! This is just a fun challenge - I don't get much context about the design in the reddit so be nice 😂
@RonaldMcdonald41 2 жыл бұрын
I enjoyed it😀😀😃😄
@wagen_designs6618 2 жыл бұрын
Ya enjoyed 😂😍
@AnderEvermore 2 жыл бұрын
So the context behind Super science was basically my classmates in Uni were bugging me about tutoring sessions for them as I apparently know what I am doing on the course so i sort of jokingly decided to make a channel and upload videos about our lectures. The design was just something to throw together and help me learn more about colour theory and geometry and stuff. So yeah sort of a joke then but I thought about it seriously so now I am cringing.
@naomipaterson9300 2 жыл бұрын
@@AnderEvermore this backstory makes it even better 🧪🧬🔬
@kieronwalters9791 2 жыл бұрын
Witch Adobe illustrator software would you use cc or c6 I'm stuck on witch to pick
@jonathangonza 2 жыл бұрын
I don't feel the redesign of the gadget logo, seem a bit pointless to do, the feed back was appreciated but the execution of the redesign, in my opinion, was lacking. Would be nice to see more time spent on the gadget as it definitely needs more time yo elaborate on the initial feedback. I also find the original icon fine as it doesn't need to look exactly like a G unless the client pointed out that he wanted a G.
@deli5194 2 жыл бұрын
yeah and it soesnt look like a robot anymore which was fun
@briannavaldez8917 2 жыл бұрын
It barely looked like a robot if you really stared and had the business name, and it definitely didn’t look like a G. So I think the problem is it needs to go one of the two ways. It needs to commit to being a little robot icon or just a G if you can’t make the blended G/robot work effectively. Instead it’s doing two things less successfully than one thing well
@dripsa 2 жыл бұрын
was it your logo lol
@kokochono5054 2 жыл бұрын
I think if the artist moved that circle to the top instead of the bottom it would look like a g but keep the main feel of the design. But good point santo!!
@kokochono5054 2 жыл бұрын
@@briannavaldez8917 I feel the same way
@reglissh952 2 жыл бұрын
I don't think you first redesign really works well. Yes the G is more readable, but it completely loses the fun the original has. Delivery Pro is really nice, doesn't look to close to the older Patreon logo despite the similar shape, so it's cool. Super Science, I don't feel like the logo is very enticing for children and the font choice is not very fitting imo. This is obviously subjective, and only my own perspective on it
@Chickenman159 Ай бұрын
Yeah, the gadget one doesn't look like a robot
@warbearin 2 жыл бұрын
The guy said he prefered being practical over creative but there was litterly so little creativity in those logos that they all were already existing logos. Respect for calling yourself out but the only logo you designed that I thought was better than the original is the DNA one.
@AnderEvermore 2 жыл бұрын
As the original creator of Super Science. I feel as if I tried to put too many hidden meanings and stuff into teh original logo and so it looked messy.
@shiniya 2 жыл бұрын
I have to say... i personally am not a fan of the logos that are just some letters... of course together with the text they look awesome, but alone? I think then it becomes so... same-y... your Super Science logo for example looked sooo nice! with and without text. and even the argument that the fancy letter logos work good with apps... but i already have so many app icons with just letters... i dont need to be able to spell a text on my phone home screen 🤔so I found for example the original Gadget n Gadget logo much more fun and apealing to look at
@AnderEvermore 2 жыл бұрын
As the creator of the Super Science logo I prefer the new design but would personally just mess around with the colours more.
@doug.newton 2 жыл бұрын
Yeah just using letters is a no, it's unfortunate he even went there. And I agree the original gadgets logo was more interesting
@kiersten01 2 жыл бұрын
Minimalism the death or creativity
@1uPUIKbDF8Wjv0eq3CtJSn7tkwjJce 2 жыл бұрын
@@kiersten01 only if you let it be
@Aisha_Luv 2 жыл бұрын
Yeah, the DP one is such a downgrade imo
@AnderEvermore 2 жыл бұрын
I dont know what to say but I much preefr the redesign of my Super science logo so thank you. I guess anyone can ask me anything about it.
@hannalowercase5928 2 жыл бұрын
was it for a children's channel?
@AnderEvermore 2 жыл бұрын
@@hannalowercase5928 No lol. It was meant to e for me to go over the lectures in my uni course for my cohor. But the way they act it may as well ahve been a childrens channel.
@AnderEvermore 2 жыл бұрын
@Nightshade Yeah I know, I struggle to see the letters on a keyboard sometimes and spellchecker doesn't pick it up. So preefr or prefer as long as you know what I mean which you quite clearly do then it is alright to use and makes sense. Also I guarantee you spell a lot of words wrong all the time so...
@hannalowercase5928 2 жыл бұрын
@Nightshade they probably know that and just misspelled
@yousseffaya 2 жыл бұрын
PRO TIP in the first logo example ::there is a better way than just using the color as the background, to deceive the eye that the cutting thing happened. Rather, you could just hold the ALT key while using the pathfinder tool, which will make it still editable.
@tobiasglaus1856 2 жыл бұрын
i'm mindblown rn🤯 6 years using illustrator and i never figured that out. you're a hero!
@caaiiro 2 жыл бұрын
i didn't know that, thanks a lot!
@yousseffaya 2 жыл бұрын
@@tobiasglaus1856 Thank you
@yousseffaya 2 жыл бұрын
@@caaiiro You're welcome
@charleslavoie7622 2 жыл бұрын
To make the Delivery Pro logo more unique, you could also consider integrating elements that suggest delivery. Like a map marker, or an arrow shape going through the design somewhere.
@willardYT 2 жыл бұрын
It’s so cool seeing how graphic designers defy the “hourly pay” system with such creativity as the type shown in this video. We are able to make people pay for ideas they wouldn’t find otherwise, and we can come up with things in such a small amount of time (10 MINUTES… WHAT?!).
@AJman14 2 жыл бұрын
I'm sorry if I'm the oddball here, but you literally just said it's cool to rip people off. These designs were unoriginal and plain. They were not unique. A lot of Will's (and Fiverr) logos are just a custom letter, but I guess that's what you get when you're pumping them out that quickly. I understand that these were not meant to be final logos in this video, but I'm speaking about actual logos that he has shown us.
@rohanranjan616 2 жыл бұрын
These series are just awesome 👌.keep growing ❤️
@faizannsiddiquiiii 2 жыл бұрын
Great vid, absolutely loving these episodes
@farhan-app 2 жыл бұрын
Great video! I’m thinking about doing a personal logo with the letter F (my initial) but I can’t come up with any decent minimalist ideas. Would be great to see your take on it!
@lintliot 2 жыл бұрын
Ayy. Back again with a great video. Keep it up bro
@HeatherCashArt 2 жыл бұрын
I love these! The colors in the last logo were so nice.
@AnderEvermore 2 жыл бұрын
I thought the colours in the original last logo was nice but after many more months of learning I agree taht my original design was bad.
@NennMichBoss 2 жыл бұрын
Thanks. I always learn so much from these videos
@davidiousdesign 2 жыл бұрын
I see the G in there, but yes, some might not see that. Looks like the switch logo tho.
@sunhallowed 2 жыл бұрын
The D and P logo immediately reminded me of the Danny Phantom symbol
@charlesm.2604 2 жыл бұрын
I was giggling imaging ways to make a *D* and a *P* stick together 😉
@gamingcommunity9288 2 жыл бұрын
Great video. Love it ❤️
@felixsaputra2144 2 жыл бұрын
I really like this!! You're really good, I can learn a lot from you... cheers!
@Cyanide157 2 жыл бұрын
Amazing redesigns, Can you do a video on redesigning famous brand logos please :)
@dannyr2976 2 жыл бұрын
Very much enjoyed this redesign video. Even if only spending 10 minutes on these designs but preferred your in each instance (original Gadget n Gadget logomark against the red made me think Nintendo Switch). The revised Delivery Pro was the best imo, but thought this must've been done before, an idea could've been to keep the 'D' shape but somehow include an element that suggested 'Pro' (which could be interchangeable if the brand grew into newer services, for instance a Delivery Plus, Local or International). I do find cliché can be a good thing on occasion as a starting point (just not too much) and the approach to 'Super Science' worked for me for sure (reminds me some of Sony Vaio), thinking when you applied two vector points and moved (looking like a long 'S') could be duplicated, mirrored then made two different colours. Looking forward to the next. Thumbs up from me!
@AnderEvermore 2 жыл бұрын
I created the original Super Science logo and think I tried to get too much meaning into the logo so it looked bad.
@dannyr2976 2 жыл бұрын
@@AnderEvermore Congrats on your original logo! If you continue to watch professionals such as Will (highly recommend his video featuring Logo Geek!) I believe his resources would be a great help. Highly recommend looking at Sagi Haviv and the work at Chermayeff, Geismar and Haviv (some of the most iconic logos ever!)
@lucyricardo8713 2 жыл бұрын
@@AnderEvermore just takes a whole bunch of practice and research. I'm 8 years into the profession and still struggle with logos. Got all other aspects of branding down but still learn a lot from other professionals on social media! Hope you keep going!!
@VerifiedThug 2 жыл бұрын
if u google DP logo. There is an exact logo to what u made. How do you come up with something unique without copying?
@shaw5240 2 жыл бұрын
My Man is back.
@AnderEvermore 2 жыл бұрын
I tried designing something to combine the letters Pand D without being too cliche for my next logo and yeah it didnt go well.
@yangvolcanos 2 жыл бұрын
personally i dont really like the new delivery pro logo design coz the logo on its own, without the text, doesnt have any elements that suggests it is a delivery company. personally i would have associated the new logo to some print company had i not known the context the square on the original logo kinda looked like a delivery carton so it was more appealing to me
@heisenberg6946 2 жыл бұрын
Although a logo needs to be appropriate, it doesn’t necessarily need to tell the viewer what the company is about. Just look at the greatest logos ever designed. The Starbucks logo for example, does not suggest that it’s a coffee company at all. What a lot of designers would do is make their logos too literal. And in the case of a coffee company, most designers would add a coffee bean, or something coffee related. Then what often ends up happening is that the logo becomes generic and cliché. This just one example, there are countless others like the Target logo, the McDonald’s logo, the Pepsi logo, etc. Going back to Delivery Pro, the brand name literally says delivery, and with a lot of logos the type is part of the logo. The mark is only half of the logo. So I don’t think anyone would confuse it for anything else.
@leowu6110 2 жыл бұрын
Awesome video as alway Will! Do you have any go-to website to search if there are too similar logos already out there? Or how do you do the research otherwise?
@AngelSnowflakes 2 жыл бұрын
I LOVE THIS SERIES! Thank you!
@willpatersondesign 2 жыл бұрын
You're welcome ":)
@natehugs9083 2 жыл бұрын
whatching you work is mesmerising
@kookyartist 2 жыл бұрын
All I can think of for you first design was a slightly changed version of the G in Giant (The American Grocery store) lol, but hey great vid!
@JayChairJackson 2 жыл бұрын
I wanted to post a logo I’ve made in the subreddit but it got blocked by a bot for „spamming“? :( any help?
@naraabdelhamid4898 2 жыл бұрын
With the indirect hel of this gentalman, I could design my first logo, thank you so much
@gearlounge3743 10 ай бұрын
Deep feeling of typography and color. Enjoyed most of redesign videos. Alhamdulillah hese are amazing brother.
@Luckysury333 2 жыл бұрын
that redesign of yours of delivery pro looks very similar to patreon's logo
@Alwyzrite28 2 жыл бұрын
Have you ever done a logo for a handmade business (a small business for handmade items, ie: jewelry, candles, paper projects etc
@the_01_guy 2 жыл бұрын
for G, some robot like extensions can be added like reddit, some antenna, ears and other electronic sensors for DP, some car wheels/flight like amazon can also be added for 3rd one, the flower can be made by the DNA's 🤔😀
@AnderEvermore 2 жыл бұрын
The lower and DNA was what i was orignially going for when I made the logo. I also wante dthe DNA to look like 2 S's.
@mvmnt. 2 жыл бұрын
In your defence Will, the stroke setup you have of the DP logo is different enough from the DisplayPort logo at least. It's got a 60's 70's graphic arts feel though, so could have a sibling from further back then.
@priyanshukunwar 2 жыл бұрын
I am that DELIVERY PRO guy, thanks Will for featuring my design.
@subbusmart1 2 жыл бұрын
I have been following you since I became a designer I'm in London now. Great stuff. btw could you please drop in your goggles link here? I really like them they look great on you. would love to buy one for myself for my bday which is around the corner. Thank you so much. :) :)
@kokochono5054 2 жыл бұрын
This makes me feel better. I swear I do a crap ton of logo designs and I feel like im a terrible artist that I can't come up with an answer in 20 tries. Either its taken or it isn't functional or just URGH. Now I know I'm not alone lol
@Nodsaibot 2 жыл бұрын
"thats the gadget show logo" LOL its THE on/off or 0/1 Symbol
@DTLamia 2 жыл бұрын
I kinda liked the original Gadget and Gadget logo better because the circle looked like a home button
@stefandavison 2 жыл бұрын
With the gadget logo - you started with a red square and added white rectangle/red rectangle to create the look - but this only works on a white background. What step did you do to merge the shape and then create the final G shape?
@WasabiAVNGR 2 жыл бұрын
I think he used the shape builder tool on illustrator. It helps merge and cut out shapes from multiple overlapping ones
@AntTonyLOLKID 2 жыл бұрын
He is using Adobe Illustrator. There is a tool called "Pathfinder". In it you can find the tools to add (merge), minus (remove), or divide (seperate into parts) overlapping shapes. In this case, he would have used minus front shape from back. He said it in the start when he created that white rectangle - he did it to create the illusion of negative space so he would have more control in creating the shape he wants, implying he will remove that white shape from the logo later, when he is happy with the design.
@irene19b 2 жыл бұрын
The Delivery Pro logo reminds me a lot of Deep Purple's 80s logo
@HarosGaming 2 жыл бұрын
im still usng AI 2019 cuz my laptop only got 4gb ram is ai 2019 is ti still good to use in 2022
@lmato4785 2 жыл бұрын
Hello, I'm a hobbyist designer and I really like the work flow of the program that you were using in this video, I didn't see how it was called, so could anyone who knows help me with that?
@diediedice 2 жыл бұрын
It's Adobe Illustrator :)
@digitalspecter 2 жыл бұрын
Adobe Illustrator but for this kind of work the work flow isn't too far off from Inkscape.
@sanjibmunna 2 жыл бұрын
Awesome 🥰
@krakqs5385 2 жыл бұрын
I have a logo for sailing on my school computer so i will send it over next week id like to hear some ideas etc. (1st grade graphic designer)
@joanamartins3621 11 ай бұрын
how can we know (by reserching) that the logo we create is simmilar to an existing one? I mean, there are so many logos... where or how should we search?
@willpatersondesign 11 ай бұрын
Google image search :)
@photomat 2 жыл бұрын
the super science one is amazing .. I still want to do a blend logo once but often that doesn't work in B/W
@AnderEvermore 2 жыл бұрын
certainly is better then the original which I created lol.
@AntTonyLOLKID 2 жыл бұрын
Usually for full professional logos, there is a B/W or monochrome alternative. In most cases, they just change the entire thing to B/W (as in the photo way) or they get creative and use negative space
@nasirraza6775 11 ай бұрын
Structure and Space between DP logo give the feeling of Dawlence logo
@arghabro5793 2 жыл бұрын
Fun fact: Gadget N Gadget is a phone, tab, accessories shop in Bangladesh, Dhaka😀
@imtiazhossainnaim5734 2 жыл бұрын
Yeah. And It was designed by me. I'm also Bangladeshi. But why this is fun fact?
@goudendynamiethd2117 2 жыл бұрын
5:08 Okay, and I'm not a designer or something at all, but why did you leave the circle out?
@aliafsari4514 2 жыл бұрын
thank you
@ezehebuka3790 2 жыл бұрын
Thank you.
@gicezar14 2 жыл бұрын
the icon for the science logo had a nice curvy and round design - a squared font like the one used does not make sense, it's not really a great choice for the design
@amigogeorgeXD010 2 жыл бұрын
Gadget and gadget logo didn’t even need a redesign in my opinion, it had a good resource in the g if you want to use an icon
@marklawrencesanchez1806 2 жыл бұрын
Hi Will! Just curious, what are your thoughts on NFTs?
@willpatersondesign 2 жыл бұрын
Good question! I'm going to make a video with my thoughts and opinions :)
@marecar900 2 жыл бұрын
D and P ... *chuckles* :D
@fatoom.0979 2 жыл бұрын
🔥🔥🔥🔥🔥
@sandipz96625 2 жыл бұрын
Logo design earnings website?
@justtp5981 2 жыл бұрын
Lemon Demon would be proud
@khatoongraphicdesignworld4342 2 жыл бұрын
Nice
@NEKO-mw9id 2 жыл бұрын
For the 1st logo the 1st thing I thought of is “it’s a g” and “it looks like one of those games I played when I was little”
@TheNavarro6767 Жыл бұрын
The G should have something to do with a robot... that was more fun.
@marlinssantana2350 2 жыл бұрын
4:55 that G looks like a golf club store
@somedev1553 9 ай бұрын
The first redesign is why so many people roast you of not being a real designer.
@willpatersondesign 9 ай бұрын
I've not had anyone tell me I'm not a real designer haha, that's a new one!
@SmashedHatProject 2 жыл бұрын
the proverbial 'O' G has mostly been more round than square
@SmashedHatProject 2 жыл бұрын
perhaps making the outside more square and maintaining the internal roundness of the 'G' would be a good idea
@expectationlost Жыл бұрын
a double story G might have been the way to go.
@danielbogale5855 2 жыл бұрын
its a floppy disk in the original logo
@guesswhoguesswho9463 2 жыл бұрын
DP one is a bit confusing still
@leonardoyezante3280 2 жыл бұрын
How can I send you my logo to be reviewed?
@AnderEvermore 2 жыл бұрын
Just post it on teh subreddit and wait. If Will doesn't see it the community will.
@imaginejargons 2 жыл бұрын
r/WillPatersonDesign
@monciparedes 2 жыл бұрын
That first one reminded me of the Nintendo Switch.
@iamnotbrucewayne-r9v 2 жыл бұрын
the DP logo is literally the old patreon logo
@MovaGraphics 2 жыл бұрын
i have an idea, instead of create good logo, you ask people to create a worst logo they can created from a specific brief
@alessazoe 2 жыл бұрын
The first logo looks like someone just altered the logo of German big bank Sparkasse. Even the bright red is the same.
@averymarshall6060 2 жыл бұрын
Your dp logo is better than the one that belongs to an actual brand
@BLCKSMTHApparel 2 жыл бұрын
Would love a video where you try and create professional-standard logos only using Canva
@AnderEvermore 2 жыл бұрын
That is what Super science was made on lol. The free version too.
@RonaldMcdonald41 2 жыл бұрын
Best video (1st lol)
@willpatersondesign 2 жыл бұрын
@dripsa 2 жыл бұрын
There's an axe in that G. Make it an airpod or something
@ajithsasidharan6074 2 жыл бұрын
Love from india❤️
@joaquimschaeverbeke9468 2 жыл бұрын
The gadget n gadget logo is exactly GFUEL logo
@chrsh17 2 жыл бұрын
redesign my logo you know what you're doing
@32rq 2 жыл бұрын
You mention the subreddit like 3x, I go looking in the description for a link, and it's all just crudded up with generic stuff. No link to the interesting thing you're actually talking about.
@NerdJam 2 жыл бұрын
www.reddit.com/r/WillPatersonDesign
@michaeliguess4130 2 жыл бұрын
Also original is far better than reused
@bxbank 2 жыл бұрын
1: reflect the logo horizontally. I was wrong. They are all terrible.
@NukeZoned 2 жыл бұрын
5:06 the original one looks way better, yours looks like hot dog water
@croquemitaine5923 2 жыл бұрын
For children let's do a logo like A-style brand... 69... and it's a "DNA" kidding I'm just teasing you, love your work :)
@The2Kah 2 жыл бұрын
The first logo - I looked at it before your changed and thought "oh, it's a nice G" then you said it doesn't look like a G at all and you made the most generic G ever... I don't think that's a good way to go around really "designing" things. Definitely the original for that Gadget n Gadget was better, more fun and actually connected (even though it was in quite a convoluted way) to what they are doing.
@matthewsmith1547 2 жыл бұрын
DP is great, $2000 please? 😉
@matthewsmith1547 2 жыл бұрын
Doh!
@hystrux Жыл бұрын
8:35 AYOOO?
@JamesWelbes 2 жыл бұрын
I dunno I think it looked like a G already
@tonythat_tiger 2 жыл бұрын
Not gonna lie, the first logo was not bleh.. second was a highlight
@membles69 2 жыл бұрын
1:51, ayo that’s pretty sus
@kevynlevine 2 жыл бұрын
No hat.
@jnromar9600 2 жыл бұрын
First comment 🤗
@snaymane. 2 жыл бұрын
do no graphic design like this,
@siddharthgautam731 2 жыл бұрын
G + half of ps5 console
@VerifiedThug 2 жыл бұрын
didnt u use this thumbnail before? :/
@AnderEvermore 2 жыл бұрын
Cant have because the logo on the thumbnail is mine and I know for sefinite this is the first time it has been used. It may be similar to other thumbnails but it is not identical.
@Airblader 2 жыл бұрын
The thing I'm missing here is that logo design isn't just about making something pretty. It's about creating a recognizable brand, conveying meaning and purpose, working at different scales and in different mediums, etc. Also, creativity and simplicity aren't mutually exclusive. A create idea can still be very simple. Making everything just the letter(s) of the name is simple, but not creative. Neither the G nor the dp conveyed any meaning that would make the logo recognizable for the brand.
@heavenafreelane6712 2 жыл бұрын
first logo designer from bangladesh.that is why you do not understand the concept.😉😉😉😉😉😉
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