Reebok CEO Todd Krinsky on Jay-Z, 50 Cent, and Shaq

Reebok CEO Todd Krinsky on Jay-Z, 50 Cent, and Shaq | The Complex Sneakers Podcast

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Күн бұрын

The Complex Sneakers Podcast is co-hosted by Joe La Puma, Brendan Dunne, and Matt Welty. This week they are joined by Reebok CEO Todd Krinsky, who started out in the sneaker brand’s mailroom and worked his way up to the top of the company. Krinsky relives Reebok’s sneaker wars in the ‘90s, the mega endorsement deals with Jay-Z and 50 Cent, its bid at signing LeBron James, and more. Also, the cohosts touch on Odell Beckham Jr.’s lawsuit against Nike and their favorite holiday-themed sneakers.
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EPISODE CHAPTERS / TIMESTAMPS:
00:00 - 11:44: Intros, JLP Retiring His Beater Shoes, OBJ’s Nike Lawsuit
11:45 - 20:16: Nike's .Swoosh Metaverse Platform, Ebay Weekly Sneaker Giveaway, The Best Holiday-Themed Shoe
20:17 - 28:07: Todd Krinsky Joins, Todd’s Reebok Journey, What’s on Feet?
28:08 - 44:57: Shaq’s Rebook Ownership, Reebok’s Golden Era, Reebok's LeBron + Kobe Offer
44:58 - 56:37: Reebok Signing 50 Cent + Jay Z, Reebok's Promotions + Marketing with Artists
56:38 - 1:05:20: Reebok’s Foot Locker Partnership, Kanye West's Meeting with Reebok, Reebok's Unsuccessful Strategies
1:05:21 - 1:14:04: When Adidas Acquired Reebok, Swizz Beatz Reebok Relationship, ABG Acquiring Reebok
1:14:05 - 1:24:29:The Reebok Classic Boom, Cash Money Popularizing Reebok, Brendan Dunne's Reebok Deal, Outro
SOLE COLLECTOR APP SKU'S:
Off-White x Nike Air Force 1 Low "ComplexCon": ao4297 100
Odell Beckham Jr. x Nike Air Max 720 "LSU Tigers": ck2531 001
Nike Air Max 180 "Easter": 314187 131
Off-White x Air Jordan 1 "UNC" (eBay giveaway): aq0818 148
Concepts x Reebok Instapump Fury "CC": BD3375
Reebok S. Carter: 10 95316
Reebok G-Unit GXT: 2 140337
Reebok Round the Way: 4-166773
Reebok "Ice Cream Low: 10 116947
Reebok Club C: bs8242
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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.

Пікірлер: 438

@Complex Жыл бұрын

What's the best holiday-themed sneaker?

@aldairperez441 Жыл бұрын

Knowing the Brendan Reebok deal, the only holiday I acknowledge from now on is Boktober

@lolwhyyoumadthoo Жыл бұрын

Grinch Kobe 6s

@rayslobodjian5015 Жыл бұрын

Easter 180’s

@retroriggs195 Жыл бұрын

There's this red green and black GR mids that's out right now that I think are dope AF

@shadetree10000 Жыл бұрын

Matthew Welty custom Stan Smith adidas 🏆💰🔥

@Phamousillday Жыл бұрын

I feel like the Stan Smith Episode and this one with Todd Krinsky are a tipping point. It is a sign of big things to come, it seems like a big chess move to which Nike must respond. It is like well, Adidas sent an icon of their brand, Reebok sent their CEO, what will Nike do? Tune in to find out. Honestly this podcast is building tremendous momentum and all three of the Co-Hosts are at the top of their game if you like sneakers this is a can't miss episode! P.S Welty knows what he is doing in terms of how sneakers play a part in informing and creating culture!! He is just giving out information he should charge for!

@farhantalukder Жыл бұрын

fr the stan episode caught me off guard but with this one too it feels like stock going wayy up

@aquaviii Жыл бұрын

Nike not sending anybody😂

@BitterSeth Жыл бұрын

One of the best episodes yet. That being said, Brendan gets Worst Take (I know, different show) for not having an elevator pitch down for his own sneaker! Gotta make that happen Reebok! 😂😂😂

@rudigrudi4898 Жыл бұрын

he choked out

@abboudab6794 11 ай бұрын

@@rudigrudi4898how?

@kay-dc8495 Жыл бұрын

Todd is a class man, I've got lots of time and respect for him

@johnpatrickrooney Жыл бұрын

Wow, what an incredible episode. Todd's openness and candor with the squad was top notch, especially when it came to handling their rapid-fire and deeply researched questions. It was like a masterclass in PR that felt honest. At this point it's clear why Todd was absolutely the right choice to name as CEO. I've never been much into reebok, but this interview I've gotta say has won me over. I can't wait to see what's next for the brand ... especially that Dunne capsule collection.

@jarredhewitt2361 Жыл бұрын

As a guy who has dreamed of having a shoe since middle school, I know just how much it would mean to Brendan to have a shoe by his favorite company. So I hope Reebok puts out a shoe for Brendan. "The Stache" by Reebok.

@nl5h Жыл бұрын

a fuzzy brown pair of club Cs!

@HoonAgain Жыл бұрын

They should collab with Complex and put Brendan’s name and creativity on it

@kidcudi908 Жыл бұрын

Wow what an amazing episode, love hearing the behind the scenes of the sneaker game, and that Lebron story is crazy

@mauricioreal7384 Жыл бұрын

This man came from the golden era of everything pretty much the 90s… Reebok is in better hands now

@HoonAgain Жыл бұрын

Todd has to be the coolest and classiest CEO. Awesome guest. Hard to top. 👏

@Frankthecollextor Жыл бұрын

First Stan smith, now the new reebok CEO this is some 🔥🔥🔥 comtent

@spearstrike211 Жыл бұрын

I know very little about Reebok, only ever owned one pair and that was when I was a child in the 90’s. That being said, this was easily my favorite episode to date. All 4 of you had great chemistry and the interview didn’t feel like a “Okay, let’s move onto this next” type deal. Great conversational flow between you all, genuinely felt like the convo could have gone another 2-3hours without forcing it. Great stuff!

@DomPeezyTVZ Жыл бұрын

This was a dope conversation, lot of gems and jewels!!

@theicemankk Жыл бұрын

Absolutely loved it. Great job guys.

@ryanrecuenco794 Жыл бұрын

Man, major props on a great episode. Solid content

@oli1658 Жыл бұрын

I have a lot more respect for Reebok than before. I definitely will be getting a nice pair of club c's soon. What a down to earth brand.

@brandonmackey-darden3069 Жыл бұрын

I'm all-in for AI and Shaq when it comes to Reeboks, what else is Reebok doing? Who are they collabing with? Who's wearing the Reebok in sports and entertainment? Nike guy bur I got a few of the legendary ones, Shaqs, AI Answers and Questions, the Jay-Z. What's the now?

@jeremyshaw488 Жыл бұрын

Great episode! Need more of this kind of brand/industry insight.

@premiumdre5228 Жыл бұрын

This was a super dope episode, Todd has seen decades of sneaker moments

@droc85ncm Жыл бұрын

These well worth convo n much needed interview. Salute great job. A lot of questions answer.

@Fadakar Жыл бұрын

Loved the enthusiasm, appreciated the candid responses, dude is a legend!

@user-nz9jk9ro2o Жыл бұрын

a great video, I like to listen to the behind-the-scenes of the sneaker game, and this story is informative

@Bylug706 Жыл бұрын

Before watching I wish a G Unit retro can be release

@sssaturn 10 ай бұрын

working retail at nike rn and hearing their humble beginnings of working two jobs, both passion related is hitting home rn. aspire to be a designer or apart of the design process at a company or my own one day.

@dannywhitlock8309 Жыл бұрын

Wow , awesome podcast and it’s great to meet you Mr. Krinski also I had a pair of Emmitt Smith Reebok pumps I really loved those shoes because I had both ankles in cast growing up from playing football I always twisted my ankles either by stepping in a hole during practice or being involved in a tackle because my ligaments in my ankles kept stretching every time I twisted my ankles I had a total of 18 cast from the 4th grade through the 12th. When Reebok introduced the Emmitt Smith pumps I had to try them and they made my ankles feel so good I wore those Reebok pumps for 8 years before they finally started coming apart. I wish I still had a pair of Reebok pumps. Thanks for the awesome podcast, enjoy and have a great week. !!! Danny

@MrDarkstar0109 Жыл бұрын

You guys did it again. Another great guest. I enjoyed that you guys kept it real. And Todd didnt really hold back. You dont see that, if ever, from major brand CEOs.

@lvgxs Жыл бұрын

Always fun to watch. I love Brendan with the moustache and his vibe is always 💯 , can't wait to see what he cooks up with Reebok

@dial81 Жыл бұрын

One of the best episodes 🙌🏽

@DavidParraHenry Жыл бұрын

Love Reebok, and I even took part in a dedicated costumer Zoom interview with a couple other Reebok die-hards with the company. I told them to dump all the extra content they were spending time and energy on to give to Top Tier Rewards costumers and to just focus on the shoes. I told them to just focus on the materials they were using and to make sure they were providing a solid shoe in general, and the others being interviewed with me agreed. I think they might have listened too because they got rid of all that athlete interview content they were creating that anyone can find everywhere else on KZfaq from so many other sources, and now they are dishing out crazy amounts of there Old-School pairs under collabs with some having pretty unique materials on them. So happy Reebok is not under Adida's neglectful ownership anymore. Kids and some Jordan fanatics love talking smack about Reebok, yet they're usually the ones that can't stop gawking at my Tribal Pumps, Aztec OG's, Shaq Attaqs or Ventilator 2's when I'm stomping around the mall.

@geoffkeough9728 Жыл бұрын

awesome episode!!

@user-yt1xi9gx4i Жыл бұрын

One of the best episodes

@nicholasverando2150 Жыл бұрын

Great interview guys learn so much from this guy. He's very smart and business mindset

@user-zt4zi6pg9i Жыл бұрын

Todd has to be the coolest and classiest CEO. Awesome guest. Hard to top.

@shakool2kool Жыл бұрын

Awesome episode!!

@michaelauciello3816 Жыл бұрын

Amazing episode!

@raymondmetzger1899 Жыл бұрын

Great episode, awesome guest and stories. Would have loved to hear more about the collaboration with Pyer Moss. It’s maybe their biggest current collaboration not sure how that was missed.

@user-sf4hc1fe4o Жыл бұрын

Wow what amazing episode

@allensmith9879 Жыл бұрын

Incredible., I've always loved Reebok, they have the designs & aesthetics they just need R&D to put together a midsole that can stand up to Cushlon / Boost / Bounce / Aflash Edge / Boom.(easier said than done) They've been making up for it by simply offering higher quality materials. The Leather on my Answer 4s & 5s is some of the best in my collection even using leather on the lining in alot of they're shoes which is extremely comfortable.

@games-nd6dc Жыл бұрын

I feel like the Stan Smith Episode and this one with Todd Krinsky are a tipping point. It is a sign of big things to come, it seems like a big chess move to which Nike must respond. It is like well, Adidas sent an icon of their brand, Reebok sent their CE0, what will Nike do? Tune in to find out. Honestly this podcast is building tremendous momentum and all three of the Co-Hosts are at the top of their game if you like sneakers this is a can't miss episode! P.S Welty knows what he is doing in terms of how sneakers play a part in informing and creating culture!! He is just giving out information he should charge for!

@Jon_87 Жыл бұрын

I picked up 2 pairs of AI’s recently and love the quality. Retro is where it’s at right now for the 30-40 year old range 🎉

@GreyzzzNYC Жыл бұрын

Really good interview, but don't ask the guest about a bad moment of their career, with a smug smile on your face. Todd seems like a very cool CEO. Every open and didn't do much dodging of questions.

@davidredjoy Жыл бұрын

Best episode Ever! Reebok

@beardfamous5614 Жыл бұрын

The best episode so far 🔥

@sumonkay Жыл бұрын

Reebok is definitely back in sports. They signed with Australian Basketball league and one brazilian soccer club as their official apparel and shoe provider. I wish the brand best of luck.

@STRL7 Жыл бұрын

Great interview guys

@jst8884 Жыл бұрын

Great show..super interesting content.

@kincamell Жыл бұрын

Heavy Gratitude. Ps That G Unit sneaker reminded me of The Rod Laver.

@burnaboyz5932 Жыл бұрын

I just came 2 listen about the 50 cent G-unit shoe what a time to be alive man straight classic right there

@jaybird634 Жыл бұрын

The Soldier Ree's ! Cash money ! Glad y'all talked about it .

@gunniellottjr483 Жыл бұрын

Here in the DMV Reebok Bringbacks from the 80's are top shelf. OG status

@user-ky3wl2xm8s Жыл бұрын

Great episode

@jarettking1761 Жыл бұрын

Boutta go cop some reeboks rn Sick episode !!!

@taverickroberson1965 Жыл бұрын

Loved this whole pod bro.. I can't wait to see what Todd has in store for reebok .. Im over nike bro, no bs.

@lesegomiltonrobertson3646 Жыл бұрын

"We couldn't get the deal done (Dunne) 😥🙅🏿‍♂️ , but we already had the design" Lol we live in interesting times where everything happens in real time. Very informative, it was the culture that saved and made Reebok relevant again. Nice one 👍🏿

@kirpikirpi4322 Жыл бұрын

So good!

@yamamistudios Жыл бұрын

Awesome show, such a cool CEO with a rich knowledge and familiarity in sneaker culture, and also great to see Brendan’s “Pharrell-esque” opportunity with the brand hahaha

@timmoorejr.7463 Жыл бұрын

Great episode !!!!

@metronome4152 Жыл бұрын

If Dunne gets a Reebok shoe, I’m Copping.

@jm.santillanes Жыл бұрын

Just an amazing episode. Dunne-Reebok coming soon...

@mjmartinejohn Жыл бұрын

Brendan Dunne wore Reebok for a million years, simping for that brand. - and it paid off - with a shoe. Dreams do come true.

@Kuromifan849 Жыл бұрын

Yoooo!!! Congrats Brendan Dunne!!!!

@allensmith9879 Жыл бұрын

Ya Easter & Halloween colorways are dope those Easter 180s are incredible.

@joshuadreha6304 Жыл бұрын

Agreed with the comment section. Great ep.

@DD_014 Жыл бұрын

Woah it is very nice interview

@eldos8437 Жыл бұрын

Reebok is an iconic brand in rap music

@RyanBalmesYT Жыл бұрын

I have the S. Carter Basketball Mid. Still wearable. Great shoe.

@rjlopez3356 Жыл бұрын

Got to see this in full just right now,did I hear/see Brendan Dunne got his shoe deal? Happy for him.... My shoe size in 9 hahaha 😁

@halfmanhalfbeast1025 Жыл бұрын

The Agassi Air Tech Challange III x Christmas are a definite holiday shoe imo

@caleloz5985 Жыл бұрын

You doing great work

@emptinesszen4409 Жыл бұрын

Thanks

@harryprasanth Жыл бұрын

Great content

@vincenttyler4667 Жыл бұрын

The black ⚫️ and tan pair were fire Welty

@perc9-4 Жыл бұрын

This episode 🔥 af i had the gunits in 4th grade Reebok had a little wave for a minute the pumps,shaq,kamakizes, ai,jay z, gunit even rookie john wall was with them for a minute

@RellLife78 Жыл бұрын

45:10, 50 Cent

@alexmathewmendoza 4 ай бұрын

This man seems really cool and down to earth!

@snakefriendsandcompany Жыл бұрын

The Shawn kemp’s was fire

@ManCave1972 Жыл бұрын

For some reason, after watching this I immediately went and listened to the whole of the Enter the Wu Tang album. I guess it’s those early 90s vibes.

@OaeFootwear Жыл бұрын

OG! 🔥

@samueljackson-mq4zs Жыл бұрын

Amazing video

@vladrubailov5306 Жыл бұрын

Good man, I like it

@marka.shuffler9965 Жыл бұрын

STAMPD LA hoodie is fire @joe!

@shadetree10000 Жыл бұрын

I had some NFL Reebok jerseys classic 🏆💰🔥

@heartedlytinmanadonis8857 Жыл бұрын

The BlackTops and the Preseasons was always the hottest Reebok shoes imo.

@abibopinho412 Жыл бұрын

Iam a huge G unit fan, i love this sneakers

@user-uy2ef6kj3r Жыл бұрын

Interesting video!

@acket_ Жыл бұрын

very nice video!!!

@josegurrola9021 Жыл бұрын

Looks like Reebok is in good hands for now if this man is calling the shots. Hopefully we get to see that Brendan Dunne shoe come to fruition

@ing33cH Жыл бұрын

awesome ❤

@realx1311 Жыл бұрын

REEBOK PUMPS ALWAYS MY BEST SNEAKERS💪🏻

@Mutant2107 Жыл бұрын

Very good 👍🏾

@wilstsikhavi6786 Жыл бұрын

I have seen this before 🔥

@sjeverton Жыл бұрын

Bok Bois we back dunne about to get a sneaker 🔥🔥🔥

@bassi1007 Жыл бұрын

Good VIDEO

@mr_kras6125 Жыл бұрын

Yes baby. I like everything that happens.

@LSV550 Жыл бұрын

Jay Z & 50 Cent did “I get money” Forbes remix with Diddy actually

@HastaLaVistaBitch Жыл бұрын

Very intresting video

@HastaLaVistaBitch Жыл бұрын

legends

@user-zb5wj4hu8i Жыл бұрын

nice podcast

@alonsoortigoza6058 Жыл бұрын

We need retros to bring back OG tech or at least protro them with comfortable foams.

@TheKoalabear98 Жыл бұрын

Brendan Dunne “ComplexCon x ‘Bok Boys” Classic Leathers. Make it happen!

@Sovershaevs Жыл бұрын

Wow, so amazing))